Unibet New Customer Offer 2026

Unibet Sign Up Offer – October 2026

Unibet bet £20 get £40 offer – no promo code required, simply use this qualifying link to claim this offer!

• *Unibet Bet 20 Get 40: 18+| GambleAware.org. New GB customers only. Opt in, deposit and Bet £20+ on sports at min odds of 2.0+ (1/1) for £40 in Free Bets within 7 days of registration. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&Cs Apply. #Ad

Unibet offer new customers a recently boosted £40 sign up offer in the UK which comes in the form of a £40 in Free Bets.

All of the latest Unibet new customer offers are listed on this page alongside the correct qualifying links and relevant promotion codes. For those needing the promo code for the latest Unibet Sportsbook offer, simply press ‘Reveal’ at the top of the page.

• Unibet New Customer Offer: 18+| GambleAware.org. New GB customers only. Opt in, deposit and Bet £20+ on sports at min odds of 2.0+ (1/1) for £40 in Free Bets within 7 days of registration. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&Cs Apply. #Ad

For a more detailed walkthrough of how this Unibet sign up offer works read our Unibet Welcome Offer Explained page.

Unibet have a fantastic Sportsbook sign up offer for new customers which is available to United Kingdom residents including Northern Ireland. We also have all of the latest Unibet new customer offers which are listed on this page. You don’t currently require a Unibet promo code to access any of their current new customer offers across Sportsbook, Casino, Poker or Bingo products.

Unibet are in the top 5 online bookmakers globally and are now an established part of the United Kingdom betting industry.

Once a Unibet customer, the Malta-based bookmaker treat their punters like royalty. Unibet’s range of markets and sporting events is unsurpassed and their In-Play betting experience in-tandem with Unibet TV live streaming, which broadcasts over 40,000 live sports events is top-notch.

Simply press the ‘Reveal’ button at the head of this page or follow one of our signposted links for the latest Unibet new customer offer. These deals are checked on a daily basis to ensure that they are all are current and available. Click on the relevant offer link to access the promotion of your choice.

• Unibet Sign Up Offer, significant terms: 18+| GambleAware.org. New GB customers only. Opt in, deposit and Bet £20+ on sports at min odds of 2.0+ (1/1) for £40 in Free Bets within 7 days of registration. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&Cs apply.
• Unibet 300 Free Spins: 18+ | GambleAware.org. New GB customers only. Opt in, Deposit & Stake £30 on Slots to get 300 x £0.10 Free Spins on Big Bass Splash,10x wagering. Debit card or instant bank transfer only. Claim within 7 days. Spins expire within 48 hours. Game contributions vary, max stake applies. Geographical restrictions and T&Cs apply. #Ad
• Unibet Poker Up T0 £500 Bonus + £20 Extra: 18+. T&Cs apply. New Customers Only. £20 extra = one cash game ticket of €8 and 4 x UK Tour tournament tickets of €4. £500 Playthrough bonus = €600. Both bonuses are activated upon first deposit from the poker client. Tickets expire after 35 days and the playthrough bonus after 60. £1 GBP = €1.1875. Selected games only. BeGambleaware.org. For further details read our Unibet Poker 500 Bonus page.

How we verify offers: We check bookmaker new customer offers regularly against the current promotional terms and conditions. Offers, exclusions and eligibility may change from time to time, so you should always check the bookmaker’s full terms before registering.

Unibet are becoming a popular bookmaker with Republic of Ireland punters, many of whom have taken advantage of their attractive menu of new customer offers.

• Unibet Irish Poker Deposit & Get €20 Extra + €500 Welcome Bonus: 18+. €20 extra = one cash game ticket of €8 and 4 x IE Tour tournament tickets of €4. €500 Playthrough bonus = €600. Both bonuses are activated upon first deposit from the poker client. Tickets expire after 35 days and the playthrough bonus after 60. Selected games only. New players only. Further T&Cs apply. www.GambleAware.ie

The Unibet new customer offer detailed on this page is due to run into 2026. If any of the deals change then we’ll list the updated Unibet promotions on this page.

If you’re an existing Unibet customer, a breakdown of ongoing sports promotional offers is summarised further down the page – click here to view these offers. Unibet were one of the first bookmakers to recognise that their existing customer base needs to be incentivised to remain happy, so free bet promotions are a core part of the Unibet marketing platform. However they DO NOT give away free bets via promo codes. So if you’re looking for an immediate free bet via a bonus code you won’t find one anywhere online.

However below we’ve hand-picked 2 online bookmakers who currently offer the best value when it comes to free bets in the market today. Welcome free bets and bonuses are available immediately and both bookmakers are top-ranked for ongoing sports promotions across football and horse racing.

Unibet may seem a new sports and gaming brand on the scene, but make no mistake these guys have been offering a top-level customer experience in the online arena since 2001. The Number 1 across Denmark, Sweden, Norway, the Netherlands and Belgium, Unibet are a global player the likes of which are challenging bet365 for title of global leader. The fifth busiest online betting website globally, Unibet has over 14 million registered users and with circa 1.2 million active punters and players, Unibet continues to grow, especially now in the United Kingdom and Northern Ireland.

Undoubtedly our shores are a market where Unibet wants to grow to become an established player and to that end TV advertising and sponsorship of English cricket, sees their brand presence growing. More importantly for new customers, the Unibet welcome offer separates them from their online competitors.

• Unibet New Customer Offer: 18+| GambleAware.org. New GB customers only. Opt in, deposit and Bet £20+ on sports at min odds of 2.0+ (1/1) for £40 in Free Bets within 7 days of registration. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply.

Another huge positive for Unibet comes in the way they reward customer loyalty. They steal a march on other online bookmakers by focusing their existing customer free bets offer on their exceptional live in-play betting experience, which in-reality challenges bet365 for it’s coverage and depth of markets. If you want to bet on any game, match or race worldwide, Unibet In-Play is likely to offer you coverage and odds on it.

Unibet Poker is one of the leading European poker websites, based on Unibet’s decision in early 2014 to focus the experience solely for recreational poker players. With Unibet Poker heads-up displays are banned and tables are almost entirely filled by players who aren’t too serious and simply are having a relaxing game of poker. To encourage player numbers – which has exploded since the 2014 change – Unibet Poker give new players £20 of poker tournament play for free when you make your first deposit via the Poker Client. They also offer a huge £500 play-through bonus, which like virtually all poker bonuses is released the more poker you play.

The latest Unibet new customer offer and ongoing customer Unibet promotions can be seen below:

Who better to ask in terms of how Unibet rates than its actual customers and users? One of the benefits of the digital age is that customers have a number of ways to give their feedback as a consumer to the brands that they come into contact with. So how does Unibet rank in the eyes of its customers?

Review statistics as per 7th October 2026.

Football

We took a Premier League fixture and ran through the individual betting markets available pre-match with Unibet. In all, 185 markets were available to place a bet on. Naturally we will not list all of the individual markets, but a flavour can be seen in the list below:
Pre-Match Popular Markets available: Match Betting, Both Teams to Score, Both Teams to Score and Total, Match Result and Both Teams to Score, Double Chance, Draw No Bet, Half-Time/Full-Time; Scorecast Markets: First Goalscorer Scorecast, To Score Anytime, Last Goalscorer Scorecast, 1st Half Scorecast, Goalscorer Markets: First Goalscorer, Last Goalscorer, First & Last Goalscorer, Anytime Goalscorer; Scorer Win Cast, Total Goals, Exact Total Goals, Total Goals Odd/Even; Handicap Markets: Handicap 0:2, 0:1, 1:0, Asian Handicap 1st Half & 2nd Half; 5 Minute Markets: Goal Scored, Corner Awarded, Card Shown, Penalty Awarded, What Will Happen?; Goal Time: Time of 1st Goal by Team, Time of 1st Goal Under/Over by Team; Match Goal by 15 minutes.

In-play Premier League Betting – 104 different in-play markets available across Premier League matches. You will struggle to find another online bookmaker with this depth of coverage.

Goalscorer Madness – Boosted goalscorer odds for the best strikers in Europe! Yes you read that correctly – Messi, Robben, Kane, Vardy, Higuain, just to mention a few. This is a regular promotion at the weekend, covering Anytime and First Goalscorer boosted odds. Remember though that special boosted prices are only available under “Unibet Featured” in the odds tree. Bets placed on the normal markets will be at standard prices.

Football ACCA Rush – A huge boost for Premier League ACCA backers. Unibet have run this promotion for a chunk of time now, where successful Premier League W-D-W ACCAs receive a cracking 25% bonus on top of the winnings. That compares to a 10% bonus with bet365’s similar ACCA bonus promotion. To be eligible you need to have opted in to the promotion from Monday to Thursday and Unibet add the Profit Boost to your account by Noon every Friday during the 2017-18 Premier League season.

Unibet Football Maximum Payouts – Clearly football accumulators are by far the most popular bet when it comes to multiples. It may shock you to read that some online bookmakers have daily payout ceilings as low as £200,000 for ACCAs which include a Scottish Premiership match. Their maximum payout rules, dictate what a winning punter receives and they do not pay a penny more. So it’s well worth recognising that Unibet provides excellent coverage when it comes to daily maximum payouts, with the Malta based online bookmaker paying out up to £1 million per day across the following competitions:
FIFA+UEFA Internationals incl Qualifiers.
UEFA Champions League, UEFA Europa League.
English Premier League, Scottish Premiership, Spanish LaLiga, German Bundesliga, Italian Serie A, French Ligue 1, Danish Superliga, Dutch Eredivisie, Norwegian Tippeligaen and Swedish Allsvenskan.
Main domestic cup in Denmark, England, France, Germany, Italy, Netherlands, Norway, Scotland, Sweden & Spain.
This £1 million coverage across countries such as Denmark, Norway, Sweden and the Netherlands in unbeatable and is a huge up-side for punters who like to bet on top-level football across these countries.

Horse Racing

Unibet cover every United Kingdom and Republic of Ireland Full Service horse race. They also price-up Full Service racing from Dubai, plus there is excellent coverage of South African racing.

Bets available: Win, Each-Way, Forecast, Tricast, Match Bets, Distance Betting.

Unibet take the stance of offering less specific sports promotions, which increases the margin available to give away excellent odds. So in the case of horse racing, despite not giving away Best Odds Guaranteed, you shouldn’t discount Unibet out of hand, because they are offer some excellent odds across live ITV Racing and every day ATR/UK Racing televised meetings.

Unibet also took the bold decision to extend their each-way terms at the 2019 Grand National to 7 places – for further details read our Grand National 7 Places Each Way page.

Golf

Golf coverage from Unibet has improved massively of late. Expect excellent market-leading odds and now they take each way bets. something which has been missing across their coverage until mid-2017. Previously you could only back to win or back a top 5 finish. All Major Championship, PGA Tour and European Tour events are covered, as well as a new addition – the ladies LPGA.

Markets available: Outright Betting, 1st Round Leader, Tournament Group Betting, Top American/European/English/Asian/Canadian/South African/Spaniard/Swede, Top Left Hander, Top Past Champion.

Each way betting is a new and most needed additional feature for golf betting with Unibet. Again this clearly highlights that Unibet are continually improving their sportsbook product for the United Kingdom and Republic of Ireland markets. Additional places have been available across the Major Championships since each way betting went live, but Unibet at the moment are focussing on giving traditional 5 places 1/4 odds, but providing punters with the very biggest odds. That is no bad thing, and if you want the biggest odds on your particular selection(s) always make sure you visit Unibet. That also goes for First Round Leader betting where their prices are always excellent compared to plenty of other online sportbooks.

The promo code for Unibet’s various mobile apps are the same as those listed in the table above. Use the links in the table to register online or download the app using the links below:

Unibet TV

Unibet TV offers customers a diverse range of sports events to view with thousands of matches, tournaments and races broadcast weekly. To stream the games or races, you will be needing a positive account balance, or you should have placed a bet within the last 24 hours. Through UTV, you can watch a multitude of events covering football, tennis, hockey, T20 cricket, ice hockey, basketball, handball and volleyball. Unibet also make a concerted effort, showing live greyhound action from around the United Kingdom every night.

Unibet offers a great selection of sports for you to enjoy via their live streaming service, including football, tennis, basketball, cricket, ice hockey and golf among others. The range of sports, leagues and tournaments available to watch via Unibet live streaming is superb, from NHL ice hockey to NBA basketball, South American football to rugby league and rugby union. Their Scandinavian heritage also means that U.S. sports are covered in huge detail. Football fans will love Unibet’s coverage of LaLiga, Bundesliga and Serie A.

Live Horse Racing Streaming – Unibet TV
You can always watch UK and Irish Horse Racing via Unibet TV. Coverage from At The Races and Racing UK is streamed via Unibet for punters who place qualifying bets online. Qualifying bet examples: £1 single, 50p each-way, £2 doubles and £3 trebles.

Racing UK cover the following tracks – Aintree, Ascot, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick, Cheltenham, Chester, Epsom, Exeter, Goodwood, Hamilton, Haydock, Huntingdon, Kelso, Kempton, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Perth, Pontefract, Redcar, Salisbury, Sandown, Thirsk, Warwick, Wetherby, Wincanton and York.

At The Races cover the following tracks – Bath, Brighton, Chelmsford, Chepstow, Doncaster, Fakenham, FFos Las, Fontwell, Hexham, Leicester, Lingfield, Newcastle, Newton Abbot, Plumpton, Ripon, Sedgefield, Southwell, Stratford, Taunton, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth.

At The Races have exclusivity when it comes to Republic of Ireland Racing, all of which is live streamed via Unibet TV. 26 courses are covered – Ballinrobe, Bellewstown, Clonmel, Cork, Curragh, Down Royal, Downpatrick, Dundalk, Fairyhouse, Galway, Gowran, Kilbeggan, Killarney, Laytown, Leopardstown, Limerick, Listowel, Naas, Navan, Punchestown, Roscommon, Sligo, Thurles, Tipperary, Tralee, Tramore and Wexford.

Unibet Sports Statistics
Unibet have a dedicated statistics microsite which is amazing, available from the left hand navigation. It covers football, tennis, ice hockey, hockey, basketball, volleyball, handball, American football, Aussie rules, badminton, bandy, baseball, beach soccer, curling, darts, floorball, futsal, motorsport, pesapallo, rugby, snooker, squash, table tennis and water polo. Results, tables, statistical breakdowns across competitions and countries. It’s an amazing resource.

In-Play Betting
A key strength of Unibet is its wide range of in-play betting markets, especially for football, golf and tennis – although other sports, including cricket, rugby, baseball, basketball and even handball, volleyball, badminton and beach volleyball are covered. The sheer variety available is something that grabs your attention compared to other United Kingdom facing online bookmakers. With Unibet’s global presence and coverage, they cover pretty much all leagues, all countries and all sports, so if you have a niche you like to excel at, Unibet are likely to serve your needs.

Cash Out
Unibet’s Cash Out was one of the first to market known originally as ‘Cash-In.’
Lock-in profit, lay-off your stake, or minimise a loss, it’s all very possible with Unibet Cash Out. Full cash out is readily available, but as yet Unibet do not offer partial cash out and that’s well worth bearing in-mind.

Superscore
Superscore is an exciting pool-betting game where you have to predict the exact score in a series of matches. All the money goes into a common pool that is split between the winners. The Superscore coupon is available via Unibet Sports and naturally you can enter multiples times. The final odds on a combination will be the total money in the prize pool divided by the total stake placed on that combination. If you predict the correct score for all matches you’ll win the final odds multiplied by the row price. If there isn’t a winner the prize money will be transferred to the bonus fund. The bonus fund will be used to add extra prize money into jackpot coupons.

2026 promises to be a huge year for sport with a whole host of major events to enjoy and, as ever, Unibet will have every angle covered. Once the customary Christmas tradition that is the World Darts Championship has finished in early January, snooker takes the lead with its iconic Masters tournament, beginning on Sunday 11th January at the Alexandra Palace in London.

As usual, tennis fans have the four Grand Slams to get their teeth into, beginning with the Australian Open on Monday 12th January, followed by the French Open in late May, Wimbledon at the end of June, and the US Open in late August.

Likewise, golf fans see their Majors season kick off, as is tradition, in April with The Masters at Augusta National from Thursday 9th April. The PGA Championship follows in mid-May, and the US Open in June, before The Open Championship returns to Royal Birkdale on Thursday 16th July for four days of world-class links golf on the Lancashire coast.

In cricket, the spotlight is on the shorter formats once again, with the ICC Men’s T20 World Cup taking place in India and Sri Lanka during February and March. The Women’s T20 World Cup also arrives later in the year, hosted in England and Wales from June to July, providing plenty of international action for cricket fans.

Horse racing followers have the Cheltenham Festival to look forward to from 10th–13th March, with the Grand National taking place on Saturday 11th April at Aintree. Then it’s on to The Derby at Epsom, followed by Royal Ascot from 16th–20th June and Glorious Goodwood later in the summer.

Rugby fans will have their eyes on the Six Nations Championship, kicking off on Thursday 5th February, while Formula 1 followers can mark Sunday 5th July for the British Grand Prix at Silverstone.

And then, of course, comes the biggest show of all – the football World Cup. Taking place from June 11th to July 19th across the United States, Canada, and Mexico, it will be the first ever to feature 48 teams, promising an expanded, high-octane tournament. England will aim to build on their recent strong performances, while Scotland and Wales will be pushing for qualification. With matches hosted in iconic venues from Los Angeles to Mexico City, it’s set to be a truly global festival of football that will dominate the sporting summer before the new domestic season kicks off in August.

Football fans closer to home also have plenty to enjoy, with the League Cup Final on Sunday 22nd March, the FA Cup Final on Saturday 16th May, and the Champions League final on Saturday 30th May.

Key 2026 Dates for Your Diary:

• January 11: Snooker – The Masters
• January 12: Tennis – Australian Open
• February 5: Rugby – Six Nations
• February 7: Cricket – ICC Men’s T20 World Cup (India & Sri Lanka)
• February 8: NFL – Super Bowl LX
• March 6: Darts – UK Open
• March 10: Horse Racing – Cheltenham Festival
• March 22: Football – EFL Cup Final
• April 9: Golf – The Masters
• April 11: Horse Racing – Grand National
• May 2: Horse Racing – Kentucky Derby
• May 14: Golf – US PGA Championship, Aronimink
• May 16: Football – FA Cup Final
• May 18: Tennis – French Open
• May 28: Darts – Premier League Darts Finals
• May 30: Football – Champions League Final
• June 6: Horse Racing – The Derby
• June 11–July 19: Football – World Cup (USA, Canada, Mexico)
• June 12: Cricket – Women’s T20 World Cup (England & Wales)
• June 16: Horse Racing – Royal Ascot
• June 18: Golf – US Open, Shinnecock Hills
• June 29: Tennis – Wimbledon
• July 5: Formula 1 – British Grand Prix
• July 16: Golf – The Open Championship, Royal Birkdale
• July 18: Darts – World Matchplay
• July 28: Horse Racing – Glorious Goodwood
• August 10: Athletics – European Championships, Birmingham
• August 31: Tennis – US Open
• September 17: Darts – World Series Of Darts
• September 24: Golf – Presidents Cup
• September 28: Darts – World Grand Prix
• October 3: Rugby League – Super League Grand Final
• November 14: Darts – Grand Slam Of Darts
• November 17: Tennis – ATP Finals
• December 14: Darts – World Championship
• December 26: Horse Racing – King George VI Chase

With the extended International Break finally in the rear-view mirror, the next phase of Premier League matches continues before we break again in November for thankfully just a week this time.

Manchester City topped the league heading into the first break with five wins from five, however with all the turmoil surrounding the club at present whether they can maintain that position remains to be seen. Arsenal sit in second place at the time of writing with four wins from five; however a damaging 3-0 defeat at Brighton on their last fixture took the shine off their otherwise strong start to the campaign.

Talking of Brighton, they’re off to a flyer this season with Fabian Hurzeler’s side winning three of their five games and sitting third place in the table after the first International Break. With Pascal Gross pulling the strings in midfield and Brian Brobbey already with a hat-trick to his name this term, perhaps they can push on and seriously contend for a European spot this season.

In the slipstream both Liverpool and Everton were unbeaten through their first five matches with identical 2-3-0 records, but both Merseyside clubs will need to convert draws into wins if they’re going to challenge at the top end of the table this term.

Promoted teams Hull and Ipswich have both picked up two valuable wins each to put them comfortably in mid-table, with only Coventry struggling despite picking up a win over Nottingham Forest before the break. It’s Spurs and Fulham though who occupy the other relegation places alongside the Sky Blues, with both London clubs winless from their opening five matches.

Unibet will, as ever, have a multitude of outright and individual match markets available for betting upon as the action continues in the early autumn here in England.

Gameweek 6 fixtures are as follows:

Saturday 10th October:

• Arsenal vs Leeds
• Aston Villa vs Brentford
• Chelsea vs Bournemouth
• Ipswich vs Fulham
• Sunderland vs Brighton
• Manchester United vs Tottenham

Sunday 11th October:

• Crystal Palace vs Nottingham Forest
• Hull vs Everton
• Liverpool vs Manchester City

Monday 12th October:

• Coventry vs Newcastle

Established in 1997, Unibet’s rate of success has been phenomenal. Now part of Kindred PLC, which includes Stan James and 32red, Unibet only launched their first website in 1999. Before then Unibet entered the United Kingdom with a phone betting service, but the following year it launched its first website in 2 languages – English and Swedish. From the outset though, Unibet saw growth in mainland Europe as a huge priority, before tackling the most competitive markets on the globe – the United Kingdom and Republic of Ireland. So by 2001, Unibet was available in 12 languages, across its sportsbook betting site. By 2003 Unibet had also added casino and live in-play betting.

2004 saw Unibet listed on the Stockholm, NASDAQ Nordic and business was growing from strength-to-strength. At this point, owner and founder Andres Strom became one of only five companies that got the first license award back when Malta became the first EU member state to regulate online gaming in 2004. Growth in its key Scandinavian markets continued to be fuelled when Unibet became one of the first online operators to launch a mobile platform, allowing punters to bet at the event or anywhere on the move. As well as developing its own products such as the hugely successful Unibet Poker brand, much of the growth has also been powered by aggressive purchasing of rivals. That started in 2005 with the purchase of MrBookmaker.com who were a Belgian and French facing sportsbook. 2007 saw them purchase Maria Holdings for £54 million. Maria were big in bingo across Scandinavia and had circa 20,000 active customers. With that purchase came trading websites Maria Bingo, Maria Casino.com, Carlos Poker and Carlos’ Place, plus the very lucrative www.bingo.se. domain. Unibet cleverly accessed a mainly female customer base with this purchase. By this stage Unibet now had over 2 million registered customers across 100 countries.

2007 also saw the very first Unibet Open poker tournament take place in Warsaw, which then continued in 2008 with tournaments in Madrid, Milan and Warsaw. By 2009, the Unibet Open was one of the major poker tournaments in Europe with events in Budapest, Algarve, London, Prague and Warsaw. Today the Unibet Open is the largest poker tournament in Europe with popular events taking place in London, Bucharest and Copenhagen. 2017 also saw the Unibet Open travel to the Wynn Hotel in Las Vegas, for its very first competition in the casino capital. With ever-growing numbers of players from amateurs to professionals battling for six-figure prize pools in some of the continent’s most glamorous locations, the Unibet Open is hugely popular and drives great business for the Unibet Casino website where winners get free entry to Open tournaments. A dedicated Unibet Poker UK Tour also started in 2017 with events across a Brighton, Glasgow, Nottingham, Brighton (again) and Manchester.

Travnet, Scandinavia’s largest trotting company was purchased in 2008 and then in 2011 Unibet purchased Australian independent online corporate bookmaker Betchoice Corporation Party Limited for £13.6 million while November saw it pay £4.8 million in order to take control of French operator Solfive SAS, with EurosportBet and EurosportPoker brands. 2012 Unibet turned its attention to the newly regulated gambling market in Denmark where it purchased 48 licences. The following year, it then continued its cross-Europe expansion by purchasing Danish online sportsbook Bet24 for £11.25 million from its owner Modern Times Group. With the purchase came Bet24.com and Bet24.dk sports betting domains.

Late 2013 also saw Unibet take the very astute decision to leave the Microgaming Poker Network and launch its own network. Unibet entered a strategic partnership with software developer Relax Gaming to provide a new social gaming community for online poker players. At the time Unibet’s Head of Gaming Daniel Eskola stated, “This project has given us the possibility to start from a blank piece of paper and define everything we believe is important for a fun poker experience. In a way, our goal is to bring the fun back to poker by creating software with a clear focus on the casual player.”

With Unibet launching its new poker network in January 2014, the year continued to be huge with some fundamental developments. June saw Unibet launch a spin-off of its B2B subsidiary – Kambi Group, which to this day provides sports betting services to licensed B2C gaming operators. Kambi now has over 500 employees based across Malta, Bucharest, London, Manila, Stockholm and Sydney. Clients include 888sport, LeoVegas and Grovesnor Casino. The year also ended with Unibet spending $8 million purchasing the Bingo.com domain and Bingo.com Ltd’s related European real-money gambling operations. To this day, Bingo.com still markets in the UK and across Scandinavia. 2014 also saw Unibet generate £312 million of gross winnings, with a £93.4 million overall profit – active customers numbers were up to 600,000.

2015 was a momentous year for Unibet, using their tried and trusted acquisition strategy, they decided to purchase a well established name within the United Kingdom betting industry, when purchasing Stan James. They paid only £19 million for the Malta-based bookmaker who they continue to run as a separate brand – why wouldn’t you after the brand equity that Stan James has built over the years. CEO Henrik Tjärnström said, “Stan James as an operator is one of the most well-respected in the UK market with particular strengths in horse-racing and other British sports. Over time we see a significant potential to increase the breadth of the Stan James product range, such as live streaming, casino and improving the mobile offering.” Clearly Unibet gained a considerable chunk of United Kingdom and a not insignificant piece of Republic of Ireland market share with this purchase.

December 2016 saw Unibet plc become Kindred Group plc, but Unibet still operates as was. More interestingly February 2017 saw Kindred purchase the online casino and sportsbook brand 32red plc in a deal dwarfing the Stan James purchase. 32red, Roxy Palace and a number of smaller online casinos were transferred to Kindred ownership. In all the deal cost £176 million and again highlights how serious Kindred are taking building a significant customer base in the United Kingdom.

Now employing 1,150 people across Australia, Belgium, Denmark, Estonia, France, Gibraltar, Guernsey, Italy, Malta, Sweden and United Kingdom operations, Kindred plc is a huge force in not just European, but global online betting. Company reports from 2016 show that 44% of Kindred business comes from the Nordics with 45% from Western Europe. Active customers have now risen to 1.15 million versus 600,000 in 2014. Revenue across the group was £544 million with profit at £120 million up from £77 million in 2015. But the power of Unibet can be seen from the fact that they are now the 6th most visited gambling website globally. They maybe behind global leader bet365, but Unibet has a busier website than William Hill, Skybet, Paddy Power and many other United Kingdom focussed brands.

Unibet customer support may be reached through:

• Live Chat is available 24 hours a day, full-year round.
• Corporate website: Kindred plc

Unibet Safer Gambling Tools

As a responsible operator, Unibet have a whole host of safer gambling tools at their members’ disposal and offer advice on staying in control of your gambling.

You can fully track your activity and access your longer term profit and loss, plus they have flexible deposit limit options to ensure you can control how much you spend on a basis that suits you. Included in this are ‘Loss Limit’ and ‘Product Block’ options to help you stay on top of your activity when using Unibet.

‘Reality Checks’ also allow you to keep tabs on how long you’re playing for and manage your time accordingly. ‘Time Out’ options are available for anybody who wants to take a break from using Unibet for a period of time, and of course there’s the option to self-exclude if you prefer.