Boylesports New Customer Offer December 2023

NEW – LIMITED TIME BOYLESPORTS OFFER: BET £10 Get £10 Free Bet & £10 Casino Bonus New Customer Offer for December 2023.

New customers only, 18+, T&Cs apply – use this qualifying link to claim this deal.

• *Boylesports Bet £10 Get £10 in Free Bets & £10 Casino Bonus: New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply #Ad

For further details read our Boylesports £10 free bet page or read this comprehensive guide for the latest Boylesports welcome offer range.

Please note: the regular Boylesports new customer offers detailed below are still available if you prefer those deals.

REGULAR UNITED KINGDOM OFFER: Up to £25 in Free Bets New Account Offer. New customers only, 18+, T&Cs apply – use this qualifying link to claim this deal.

• Boylesports £25 Free Bets Opening Offer: New UK Customers (Excluding NI) only. Min Deposit £10. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Account & Payment method restrictions apply. 18+. T&Cs apply.

For further details of this Boylesports introductory offer, read our Boylesports free bet 25 explained page.

IRELAND OFFER: Bet €10, Get €40 in Free Bets New Customer Offer. New customers only, 18+, T&Cs apply – use this qualifying link to claim this deal.

• Boylesports Bet €10, Get €40 in Free Bets Joining Offer for Ireland: IRE/NI new customers only. €/£40 in FREE Bets (FB) as €/£30 in sports bets & a €/£10 casino bonus (CB). Min Deposit €/£10. Min stake €/£10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept €/£10 CB, then active for 3 days. CB 5x wagering & max redeemable €/£100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply.

For further details of this Boylesports opening offer, read our Boylesports bet 10 get 40 explained page.

Boylesports are unique in the fact that they have different Sportsbook welcome offers for Ireland and the United Kingdom. Their Ireland promotion takes the form of a Bet €10, Get €40 in Free Bets (Republic of Ireland) or Bet £10, Get £40 in Free Bets (Northern Ireland). That becomes an up to £25 in Free Bets for those in England, Scotland and Wales.

Boylesports also came a close second in our list for the best bookmakers for Lucky 15/31/63 betting – for further details read our best bookmaker for Lucky 15 page.

Boylesports is an established market leader in Ireland with over 250 shops across the Republic of Ireland and Northern Ireland. Currently their introductory offer is €40 of free bets for new customers in the Republic of Ireland and £40 in Northern Ireland.

Boylesports Casino is a popular destination online casino across Ireland and new players are always welcomed. All current Irish deals for both Sports and Casino are listed below. These deals are checked on a daily basis to ensure that they are all are current and available. Click on the relevant offer link to access the promotion of your choice.

Boylesports Ireland new account offers currently span Sportsbook and Casino.

• Boylesports Welcome Offer Ireland – Bet €10, Get €40 in Free Bets: IRE/NI new customers only. €/£40 in FREE Bets (FB) as €/£30 in sports bets & a €/£10 casino bonus (CB). Min Deposit €/£10. Min stake €/£10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept €/£10 CB, then active for 3 days. CB 5x wagering & max redeemable €/£100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply.

Boylesports have a growing customer base across the United Kingdom, including England, Scotland and Wales. They also have a dedicated Sportsbook, up to £25 of free bets, new customer offer for the UK in £ sterling currency.

Below you’ll find the full Boylesports United Kingdom welcome offer range including any required promo code and promotion qualifying link with which to access:

Significant terms for Boylesports United Kingdom sign-up offers:

• Boylesports up to £25 in Free Bets Bundle: New UK Customers (Excluding NI) only. Min Deposit £10. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Account & Payment method restrictions apply. 18+. T&Cs apply.

Follow this step-by-step guide below to access your €40 or £40 in free bets with Boylesports.

• Step 1 – Close any instances of the Boylesports website on your browser.
• Step 2 – To access the Boylesports free bets welcome offer,  claim here – our Sportsbook links qualify you for and entitle you to the €40 in free bets welcome offer, which is also available in £ for Northern Ireland residents. After placing a qualifying €10 first bet, free bets arrive in the form of 1 x €30 free bets + 1 x €10 casino bonus.
• Step 3 – Now you’ve landed on the Boylesports website. Click the “Join Now” button in the middle of Boylesports’ website.
• Now start filling out your details. You’ll be asked to enter a username and password, which you should record and keep private – you need these details ongoing to login. No Boylesports promo code is required as part of the registration process, simply fill out your details, ensuring to click the ‘Agree and Open Account’ button to become a new Boylesports customer.
• Step 4 – Now you’ve registered, it’s time to make your first deposit. It’s imperative that you make your first deposit via either a debit card or cash card. The reason being that customers placing their first deposit via a prepaid card, PayPal, Skrill or Neteller will not qualify for this free bet offer. Deposit at least €10 and place your first Sportsbook qualifying bet with minimum stake of €10 to win at odds of at least Evens (2.0). Qualifying bet must be on the Sportsbook, and multiple bets are fine as long as they have combined odds of Evens or greater.
• Step 5 – Boylesports will credit your account with a €30 free bet or £30 free bet (Northern Ireland residents) within 1 hour of settlement of your first qualifying bet. Your free bet must be used within 7 days. A €10 casino bonus is credited at the same time, and you have 14 days to accept the bonus by logging into Boylesports Casino, where you will need to open a game and claim your bonus via a pop-up message. Once accepted, the €10 casino bonus (£10 in Northern Ireland) will be available for 3 days. The bonus must be wagered x5 times, and there is a €/50 win cap.

A Bet €10, Get €40 in Free Bets Sportsbook new customer promotion is available to new Boylesports sign-ups in the Republic of Ireland. This promotion is a Bet £10, Get £40 in Free Bets in Northern Ireland. First bet only. Free bets expire in 7 days.

The sign-up offer is available to new customers, 18+ across the whole of Ireland – full welcome promotion details are available below:

• Boylesports Welcome Offer Amount – €/£30 of free bets and €/£10 casino bonus
• Qualifying Deposit – €/£10
• Qualifying Deposit Method – has to be via either a cash card or debit card. Customers who deposit via prepaid card, PayPal, Skrill or Neteller are excluded from the up to £25 promotion.
• Qualifying Bet – Sportsbook (Fixed Odds) – The promotion is triggered after your first bet. Stake €10 win-only on any Sportsbook market at odds of at least Evens (2.0). Qualifying bet can be pre-match or in-play. You have 30 days from the point of registering to place your qualifying bet. Bets placed after this time will not activate the promotion. Do not Cash Out your qualifying bet.
• Free Bet Activation Requirements – After your qualifying bet has been placed and settled, you’ll receive a €/£30 free bet, within 1 hour of settlement. The free bet must be wagered in full. €/£10 Casino Bonus is received at the same time.
• Free Bet Terms and Conditions- Free bet tokens are non-refundable. Free bet stake is not included in any returns. Free bets are valid for 7 days. The free bet tokens cannot be used over the same selections. The Casino Bonus has to be wagered 5x within a maximum 3 days before any bonus funds or winnings from the bonus become withdrawable. There is a €/£50 win cap.
• New customers only, 18+, T&Cs apply.

Follow this step-by-step guide below to access your up to £25 of free bets with Boylesports.

• Step 1 – Close any instances of the Boylesports website on your browser.
• Step 2 – To access the Boylesports free bets welcome offer,  claim here – our Sportsbook links qualify you for and entitle you to the up to £25 in free bets welcome offer
• Step 3 – Now you’ve landed on the Boylesports website. Click the “Join Now” button in the middle of Boylesports’ website.
• Now start filling out your details. You’ll be asked to enter a username and password, which you should record and keep private – you need these details ongoing to login. No Boylesports promo code is required as part of the registration process, simply fill out your details, ensuring to click the ‘Agree and Open Account’ button to become a new Boylesports customer.
• Step 4 – Now you’ve registered, it’s time to make your first deposit. It’s imperative that you make your first deposit via either a debit card or cash card. The reason being that customers placing their first deposit via prepaid cards, PayPal, Skrill or Neteller will not qualify for this up to £25 of free bets offer. Deposit at least £10 and place your first Sportsbook qualifying bet with minimum stake of £10 to win at odds of at least 1/2 (1.5). Qualifying bet must be on the Sportsbook, and multiple bets are fine as long as they have combined odds of 1/2 or greater. Boylesports will credit your account with an initial £5 free bet within 1 hour of settlement of your first qualifying bet.
• Step 5 – You will now receive a matched free bet equal to a 50% average of your next 3 qualifying bets up to £5. So to maximise, you must place an average of £30 in 3 bets to qualify for the full £5 free bet. This process can be re-used 4 times within 30 days of becoming a Boylesports customer. An additional 4 x £5 free bets are available. Free bets will expire within 7 days. Free bet stakes will not be included in any free bet returns.

Boylesports offer up to £25 in free bets as a welcome promotion for new UK sportsbook customers. This covers new Boylesports customers, 18+  across England, Scotland and Wales. 13 bets required to receive full £25 free bet.

The sign-up offer is available to new customers, 18+ across England, Scotland and Wales –  full welcome promotion details are available below:

• Free Bet Amount – Up to £25.
• Qualifying Deposit – £10
• Qualifying Deposit Method – has to be via either a cash card or debit card. Customers who deposit via prepaid cards, PayPal, Skrill or Neteller are excluded from the up to £25 promotion.
• Qualifying Bet – Sportsbook (Fixed Odds) – The promotion is triggered after your first bet. Stake £10 win-only on any Sportsbook market at odds of at least 1/2 (1.5). Qualifying bet can be pre-match or in-play.
• Free Bet Activation Requirements – After your qualifying bet has been placed and settled, you’ll receive an initial £5 free bet, within 1 hour of settlement of your first qualifying bet. From this point onwards each free bet is awarded based upon a 50% average of your next 3 qualifying bets up to £5. Any combined stake across your next 3 bets less than £30 will receive a bet token equal to 50%. Cashed out bets will not qualify towards your average stake. This process can be re-used 4 times within 30 days of becoming a Boylesports customer, so if maximised you receive an additional 4 x £5 free bets over and above the initial £5 free bet, generated from the £10 qualifying bet.
• Free Bet Terms and Conditions- Free bet tokens are non-refundable. Free bet stake is not included in any returns. Free bets are valid for 7 days. The free bet tokens cannot be used over the same selections.
• New customers only, 18+, T&Cs apply.

The Boylesports new customer offers detailed on this page are due to run into 2024. If any of the deals change before that time then we’ll list the updated promotions on this page.

Boylesports are now an established online bookmaker across the Republic of Ireland and the United Kingdom. They are now the biggest bookmaker on the island of Ireland, with a network of shops which is larger than both Paddy Power and William Hill. And there presence in Britain is also growing, with a network of shops in Birmingham, Coventry and the Black Country. Growth plans for the future have been voiced by CEO Conor Gray, who sees Boylesports with a 100 or more shops in the United Kingdom, supporting a network of 200 retail outlets in Ireland. A Private Limited Company, Boylesports have the funds to grow organically and look to be a real player in the betting industry moving forward.

That policy of organic growth is being mirrored online as Boylesports’ active customer base grows apace. You would expect that as more punters come into contact with them as a brand, via their ever growing store network, that active online users will grow in-tandem. That is certainly the case now in the United Kingdom as their first set of stores in the West Midlands, tied in with EFL sponsorship of Birmingham City, garners interest and new customers.

Boylesports used to be a very small brand online, with most customers in Ireland. But undoubtedly the active customer base is now growing, as punters are understanding that the Gibraltar based digital Sportsbook is a great account to have. Dedicated Ireland and United Kingdom welcome offers, in tandem with popular ongoing promotions such as ACCA Insurance, ACCA Loyalty and masses of additional each-way places across horse racing and golf (where they are challenging and beating close-rivals Paddy Power for Number 1 status) make them a popular choice right now.

From a new account perspective Boylesports are different for the fact that they have dedicated sign-up offers. New customers to Boylesports in the Republic of Ireland and Northern Ireland receive a Bet 10, Get 40 in Free Bets offer. That deal is in € Euro for those in the Republic and £ Sterling for those in Northern Ireland. The promotion is triggered after your first bet. Stake €10 or £10 win-only on any Sportsbook market at odds of at least Evens (2.0). After your qualifying bet has been placed and settled, you’ll receive a €/£30 free bet, within 1 hour of settlement. The free bet must be wagered in full. A €/£10 Casino Bonus is received at the same time.

So effectively you receive a one-off €30 or £30 free bet which you then have 7 days to use. The €10 or £10 casino bonus is valid at Boylesports Casino is available for 14 days – once accepted you have 3 days to play the bonus, which has a x5 wagering requirement.

• Boylesports New Customer Offer Ireland, Bet €10, Get €40 in Free Bets: IRE/NI new customers only. €/£40 in FREE Bets (FB) as €/£30 in sports bets & a €/£10 casino bonus (CB). Min stake €/£10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept €/£10 CB, then active for 3 days. CB 5x wagering & max redeemable €/£100. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply.

The United Kingdom (less Northern Ireland) is a key market for expansion for Boylesports, who has felt the need to differentiate their Sportsbook welcome offer. With up to £25 in free bets (no Casino Bonus) available across the first 30 days of  taking the Boylesports new customer offer, the deal has longevity. Your first £5 free bet is unlocked after you have placed your first bet. Stake £10 win-only on any Sportsbook market at odds of at least 1/2 (1.5). Qualifying bet can be pre-match or in-play.

• Boylesports up to £25 in Free Bets Bundle: 18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.

On-going sports promotions are another strength of Boylesports and undoubtedly this is another reason why their are becoming increasingly popular. Their ACCA Insurance product is excellent, especially as it covers all sports – many online competitors have ended their ACCA insurance promotions or only offer them for football accumulators.

Another huge upside is their ACCA Loyalty promotion. For every 5 x 5 or more legs accumulator you place with a £/€5 minimum stake – at combined odds of at least 3/1 (4.0); you receive a £/€5 accumulator free bet to use on any sport. Only the first settled accumulator for each day will qualify for this offer, and you need to place 5 qualifying accumulators to receive the free ACCA bet. You then have a generous 7 days to use it.

A summary of the latest boylesports new account offers and ongoing customer promotions can be seen below:

The promo code for Boylesports’ various mobile apps are the same as those listed in the table above. Use the links in the table to register online or download the app using the links below:

2024 promises to be a huge year for sport with a whole host of major events to enjoy and, as ever, Boylesports will have every angle covered. Once the customary Christmas tradition that is the World Darts has finished, snooker takes the lead with its iconic Masters tournament which begins on the 7^th January.

As usual, tennis fans have the 4 Grand Slams to get their teeth into, beginning with the Australian Open on January 14^th, followed by the French Open in May, Wimbledon in June, and the US Open in late August.

Likewise, golf fans see their Majors season kick off, as is tradition, in April with The Masters at Augusta National. The PGA Championship ventures to Valhalla in 2024, with Pinehurst the venue once again for the US Open in June. Then, to complete the set, The Open Championship returns to Royal Troon on the 18^th of July for 4 days of the very best links golf on the Ayrshire coast.

In terms of cricket, it’s the shorter format that takes centre stage in 2024 with the ICC World T20 the main international competition, starting on June 4^th and being hosted this year in the West Indies and the USA.

Horse Racing fans have the Cheltenham Festival to look forward to in its regular calendar spot of mid-March, with the Grand National a week later than normal this year on the 13^th of April. Royal Ascot, Glorious Goodwood and The Derby at Epsom are also huge race days where the very best horses grace us with their presence.

Rugby fans have both the Six Nations to look forward to, and F1 fans will be circling the 7^th of July in their diaries for the return of the British Grand Prix to Silverstone.

And then let’s not forget football. The League Cup final is on February 25^th this year, with the FA Cup and Champions League finals being held on the 25^th of May and the 1^st of June respectively. Euro2024 then takes centre stage in the summer of 2024 to ensure we don’t get bored before the start of the new season in August.

There’s plenty more world-class sport to enjoy in 2024, here are some of the highlights for your diary:

• January 7^th, Snooker: The Masters
• January 13^th, Football: African Cup of Nations
• January 14^th, Tennis: Australian Open
• February 2^nd, Rugby: Six Nations
• February 11^th, NFL: Super Bowl LVIII
• February 25^th, Football: EFL Cup Final
• March 2^nd, F1: Bahrain Grand Prix
• March 12^th, Horse Racing: Cheltenham Festival
• March 14^th, Golf: The Players Championship
• March 19^th, Basketball. NCAA Finals
• April 8^th, Golf: The Masters
• Apr 20^th, Snooker: World Snooker Championship
• Apr 13^th, Horse Racing: Grand National
• May 4^th, Horse Racing: Kentucky Derby
• May 10^th, Ice Hockey: World Championship
• May 16^th, Golf: US PGA Championship
• May 20^th, Tennis: French Open
• May 25^th, Football: FA Cup Final
• June 1^st, Horse Racing: The Derby
• June 1^st, Football: Champions League Final
• June 4^th, Cricket: ICC World T20
• June 13^th, Golf: US Open
• June 14^th, Football: Euro 2024
• June 18^th, Horse Racing: Royal Ascot
• June 20^th, Football: Copa America
• July 1^st, Tennis: Wimbledon
• July 7^th, Formula 1: British Grand Prix
• July 18^th, Golf: Open Championship
• July 26^th, Athletics: Olympic Games
• July 30^th, Horse Racing: Glorious Goodwood
• August 26^th, Tennis: US Open
• September 10^th, Golf: Solheim Cup
• September 18^th, Football: Champions League Matchday 1
• September 24^th, Golf: Presidents Cup
• October 1^st, Football: Champions League Matchday 2
• October 12^th, Rugby League: Super League Grand Final
• October 22^nd, Football: Champions League Matchday 2
• November 6^th, Football: Champions League Matchday 3
• November 10^th, Tennis: ATP Finals
• November 14^th, DP World Tour Championship
• November 23^rd, Formula 1: US Grand Prix, Las Vegas
• November 21^st, Snooker: UK Championship
• November 26^th, Football: Champions League Matchday 5
• December 10^th, Football: Champions League Matchday 6
• December 15^th, Darts: World Championship
• December 26^th, Horse Racing: King George VI

The 2023/2024 English Premier League is into depths of winter with all the atmosphere, skill and packed stadiums which make England’s top division the best league in the world.

December sees TNT Sports, Sky Sports and Prime Video televising a plethora of live games as the title race and relegation dog fight really starts to take shape. All TV games up till the end of December can be seen below.

Boylesports will, as ever, have a multitude of outright and individual match markets available for betting on both pre-match and naturally in-play, while you miss none of the action across the amazing Sky Sports or TNT Sports coverage.

Saturday 25th November

• 12:30pm Manchester City vs Liverpool – Sky Sports
• 5:30pm Brentford vs Arsenal – TNT Sports

Sunday 26th November

• 2pm Spurs vs Aston Villa – Sky Sports
• 4:30pm Everton vs Manchester United – Sky Sports

Monday 27th November

• 8pm Fulham vs Wolves – Sky Sports

Saturday 2nd December

• 5:30pm Nottingham Forest vs Everton – Sky Sports
• 8pm Newcastle vs Manchester United – TNT Sports

Sunday 3rd December

• 2pm West Ham vs Crystal Palace – Sky Sports
• 4:30pm Manchester City vs Spurs – Sky Sports

Tuesday 5th December

• 7:30pm Wolves vs Burnley – Prime Video
• 8:15pm Luton vs Arsenal – Prime Video

Wednesday 6th December

• 7:30pm Brighton vs Brentford – Prime Video
• 7:30pm Crystal Palace vs Bournemouth – Prime Video
• 7:30pm Fulham vs Nottingham Forest – Prime Video
• 7:30pm Sheffield United vs Liverpool – Prime Video
• 8:15pm Aston Villa vs Manchester City – Prime Video
• 8:15pm Manchester United vs Chelsea – Prime Video

Thursday 7th December

• 7:30pm Everton vs Newcastle – Prime Video
• 8:15pm Spurs vs West Ham – Prime Video

Saturday 9th December

• 12:30pm Crystal Palace vs Liverpool – TNT Sports
• 5:30pm Aston Villa vs Arsenal – Sky Sports

Sunday 10th December

• 2pm Luton vs Manchester City – Sky Sports
• 4:30pm Spurs vs Newcastle – Sky Sports

Friday 15th December

• 8pm Nottingham Forest vs Spurs – Sky Sports

Saturday 16th December

• 5:30pm Burnley vs Everton – Sky Sports

Sunday 17th December

• 2pm West Ham vs Wolves – Sky Sports
• 4:30 Liverpool vs Manchester United – Sky Sports

Thursday 21st December

• 8pm Crystal Palace vs Brighton – Sky Sports

Friday 22nd December

• 8pm Aston Villa vs Sheffield United – Sky Sports

Saturday 23rd December

• 12:30pm West Ham vs Manchester United – TNT Sports
• 5:30pm Liverpool vs Arsenal – Sky Sports

Sunday 24th December

• 1pm Wolves vs Chelsea – Sky Sports

Tuesday 26th December

• 12:30pm Newcastle vs Nottingham Forest – Prime Video
• 3pm Bournemouth vs Fulham – Prime Video
• 3pm Sheffield United vs Luton – Prime Video
• 5:30pm Burnley vs Liverpool – Prime Video
• 8pm Manchester United vs Aston Villa – Prime Video

Wednesday 27th December

• 7:30pm Brentford vs Wolves – Prime Video
• 7:30pm Chelsea vs Crystal Palace – Prime Video
• 8:15pm Everton vs Manchester City – Prime Video

Thursday 28th December

• 7:30pm Brighton vs Spurs – Prime Video
• 8:15pm Arsenal vs West Ham – Prime Video

Saturday 30th December

• 12:30pm Luton vs Chelsea – TNT Sports
• 5:30pm Nottingham Forest vs Manchester United – Sky Sports

Ireland is truly fanatical about betting. Horse Racing, both Flat and National Hunt is huge with punters just as passionate about the likes of Manchester United, Liverpool, Celtic and Rangers. The English Premier League, Scottish Premiership, Golf, Rugby Union, Darts as well as GAA Football and Hurling – undoubtedly Irish sports fans love their sport and they also love a bet. The Republic of Ireland and Northern Ireland is therefore one of the most competitive sports betting markets on the globe. This is the perfect backdrop with which to study the rise of Boylesports as a major retail and online betting operator.

Established in 1992, Boylesports is now an established online player as well as being the leading Independent Bookmaker in Ireland – incorporating both the Republic and Northern Ireland. It’s also now recognised in the United Kingdom as well with various advertising campaigns and sponsorship driving a huge acceleration in active business.

Boylesports was first established in Newry, Northern Ireland in 1982 when John Boyle opened up the first betting shop. At the time Boyles’ father loaned him £6,000 to help buy the premises. But from these humble beginnings Boyle was astute at building the business organically, via retail expansion. By 1989, John opened a further 5 shops in Drogheda in the Republic of Ireland, and had a small retail chain with which he could build revenue levels. Boyle admits that expansion at this early stage was never planned – it just happened organically. 2002 saw a further 14 shops open.

John Boyle continued to head his organisation as it grew shop-by-shop throughout the noughties. Expansion was mainly through purchase of independent bookmaker shops with the odd-small chain thrown-in. Small Irish towns where the bookmaker was a local fulcrum of the community was exactly where Boylesports wanted to be. Shop numbers grew to 77 by mid-2004, a number that then reached the milestone of 100 stores within a further 18 months.

Re-wind to 2003, which was a further milestone for Boylesports as it opened a new HQ in Dundalk, moving it’s central function, which from the opening of that first shop in 1992, had always been in Drogheda. With a growing store network, phone betting and online website, a new Communications and Marketing Centre also opened in 2006.

By 2007 John Boyle had serious in-depth negotiations to sell the Retail side of Boylesports for €200 million. But Boylesports was, as it is still today a Private Limited Company and Boyle simply wasn’t prepared to sell his business. Taken from an Irish Independent article in 2014, John Boyle is quoted as saying about the decision not to sell; “I could go to the South of France and do nothing,  but I like getting up and going to work. This is my toy. What was I going to do? I’d have a big cheque but nothing to do.”

The global financial crisis from 2007 onwards, and downturn in both the betting industry and the global economy in-general, offered Boyle the next opportunity to strategically expand the business. In February 2011, Celtic Bookmakers went bust along with 47 betting shops, with 250 employees. Boylesports bought 17 of those shops, taking on 65 employees, from the administrator, for just over €2 million. But 2011 also offered further opportunities for Irish expansion, as UK-based William Hill looked to move out of Ireland. John Boyle couldn’t believe his luck as 15 stores with a 2007 combined value of €15 million, were sold to him for €2 million. By 2014 the Irish market saw Paddy Power with 210 shops, Ladbrokes with 200 shops and Boylesports with 195.

2017 saw a fundamental change at Boylesports. John Boyle as CEO across the financial crisis, had always been looking at handing on day-to-day control of the family to the right person. So in June he handed over the reigns to son-in-law Conor Gray, with Boyle becoming Executive-Chairman and remaining the controlling shareholder.

Expansion has continued at pace, both online and in-retail. 2015 saw a new digital and marketing base open at Ocean Village, Gibraltar. Boylesports, Boylesports Casino, Poker and Bingo were established, across all platforms. But shop expansion has also continued. September 2018 marked the opening of their 250th shop in Kilcullen, County Kildare.

Even more historically, Boylesports now have a United Kingdom shop presence. Independent bookmaker Wilf Gilbert was purchased in the summer of 2019 for an undisclosed fee, with Boylesports now having a 13 shop footprint in the Midlands. Conor Gray has publicly stated that Boylesports will look to continue UK growth in the north of England, and naturally any further expansion will help to also grow the brand online as well. Watch this space.

2020 also saw a further milestone for the Dundalk-based bookmaker. A purchase of 33 shops in Northern Ireland and the Isle of Man from William Hill, has seen Boylesports become the biggest betting shop operator on the island of Ireland, with 298 stores. 39 of them are north of the border.

From a digital perspective Boylesports grows in-tandem with their retail footprint. That makes sense as their brand becomes more well known across both Ireland and now in the United Kingdom. Brand ambassadors such as Kevin Kilbane (Football) and Robbie Power (National Hunt) keep the brand visible across TV and Social Media. Sponsorship of PDC Darts and of Sunderland (in the Premier League) and Birmingham City (in the EFL Championship).

Visitor numbers have undoubtedly grown in-recent times to the Boylesports digital product range. With active user and visitor numbers suggesting that Boylesports are more than a match for well established brands such as Betfred and Coral. Their digital footprint also looks to be growing closer to their Irish compatriots Paddy Power, who have been the Irish No1 bookmaker historically.

Boylesports customer support may be reached through:

• Live Chat is available 24 hours a day, full-year round.
• Twitter: @boylecare
• Email: care@boylesports.com
• Freephone: UK Freephone: 0800 220 066
• Republic of Ireland Freephone: 1800 220 066
• International: +353 42 939 3168

Boylesports Safer Gambling Tools

As a responsible operator, Boylesports have a whole host of safer gambling tools at their members’ disposal.

Their mission statement reads, “BoyleSports want you to enjoy your gaming experience with us across all our channels. We promote the healthy use of our products and encourage our customers to bet with care. Gambling is a form of entertainment and should be enjoyed in the same manner as any other leisure activity. That means the funds you use should come from the same budget as any other kind of recreational spend, like a meal in a restaurant or night on the town.”

You can fully track your activity and access your longer term profit and loss, plus they have flexible deposit limit options to ensure you can control how much you spend on a basis that suits you. ‘Reality Checks’ also allow you to keep tabs on how long you’re playing for and manage your time accordingly and ‘Loss Limits’ let you put a ceiling on any potential losses.

Time Out options are available for anybody who wants to take a break from using Boylesports for a period of time, and of course there’s the option to self-exclude if you prefer.