For details of the latest bet365 new customer offer read our bet365 Bet Credits offer page.

Bookmaker Welcome Offers

For new bookmaker customers, you will find our up to date guide to the very best welcome offers available to punters in both the UK and the Republic of Ireland.

The biggest bookmakers like bet365, Betfair, Coral, Ladbrokes and William Hill all want your business and are offering attractive sign-up offers and free bets right now. Bookmakers welcome offers have never been so good, so let us walk you through the latest and biggest sports betting promotions for new accounts.

Here at New Customer Offer, it’s our job to bring to you the full range of bookmaker promotions currently available. We are in daily contact with the leading bookmakers, all of whom are UK Gambling Commission licensed, with the aim to provide you with the very latest resource, for bookmaker welcome offers.

UK Bookmaker Welcome Offers

Below you will find a full guide to the latest UK bookmaker offers available in 2020. Because we have such as good relationship with the bookmakers, you will also find that in a number of circumstances we are offering a better new customer welcome offer, than if you go directly to the bookmaker’s website directly. Now that’s definitely worth investigating. A click of the ‘Claim’ button, that interests you, routes you directly to that current new customer offer.

bet365 - Up to £100 in Bet Credits

New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

✅ For those of you wanting to see the full list of bet365 promotions just read our full bet365 new customer offer page.

Ladbrokes - Bet £10, Get £30 in Free Bets

New UK+IRE customers only. Promo code ‘G30’ required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days.T&Cs Apply.

✅ For those of you wanting to see the full list of Ladbrokes promotions just read our full Ladbrokes new customer offer page.

Betfred - Bet £10, Get £30 in Free Bets + 30 Free Spins

New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.

✅ For those of you wanting to see the full list of Betfred promotions just read our full Betfred new customer offer page.

888Sport - Bet £10, Get £40 in Free Bets

New customers only – minimum deposit of £10 using deposit code 10FREE – A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market – Minimum odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days – Free bet stakes not included in returns – Deposit method and withdrawal restrictions apply & Full T&Cs apply.

✅ For those of you wanting to see the full list of 888Sport promotions just read our full 888Sport new customer offer page.

Betfair - Up to £100 in Free Bets

Betfair new customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

✅ For those of you wanting to see the full list of Betfair promotions just read our full Betfair new customer offer page.

Paddy Power - £20 Risk-Free Bet

New customers only. Limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any sportsbook market and if it loses Paddy Power will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or PayPal will qualify for this promotion. T&Cs apply.

✅ For those of you wanting to see the full list of Paddy Power promotions just read our full Paddy Power new customer offer page.

William Hill - Bet £10, Get £30 in Free Bets

New online customers, win only, minimum odds 1/2, free bets paid as 3 x £10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full T&Cs apply.

✅ For those of you wanting to see the full list of William Hill promotions just read our full William Hill new customer offer page.

BetVictor - Bet £5, Get £30 of Free Bets

New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Credit/Debit card deposits only. Geographical Restrictions and T&Cs Apply.

✅ For those of you wanting to see the full list of BetVictor promotions just read our full BetVictor new customer offer page.

Coral - Bet £10, Get £30 in Free Bets

New UK+IRE customers only. Paypal & some deposit & bet types excl. Min first bet £10 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ T&Cs apply.

✅ For those of you wanting to see the full list of Coral promotions just read our full Coral new customer offer page.

Unibet - Bet £20, Get £40 in Free Bets and Bonuses

New customers only. 18+. BeGambleAware.org Minimum deposit is £10. Place any sportsbook bet (except Racing) of £20+ at minimum odds of 2/5 (1.40) to receive your free bets and casino bonus. 35x wagering requirement on casino bonus. Free bet will expire 7 days after opt-in. £20 casino bonus will expire after 30 days of opt-in. Full T&C Apply.

✅ For those of you wanting to see the full list of Unibet promotions just read our full Unibet new customer offer page.

Betway - Up to £30 in Free Bets

New customers only, 18+. Min Deposit: £10. First deposit matched up to £30. 1x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & Paypal Deposits only. Full Terms Apply.

✅ For those of you wanting to see the full list of Betway promotions just read our full Betway new customer offer page.

Bookmaker Welcome Offers Ireland

Ireland has always been a nation of betting and as you would expect there are a whole host of bookmaker welcome offers, all in Euros for Republic of Ireland residents. So whether you are in Wexford, Waterford, Cork, Limerick, Dublin or elsewhere in Ireland, we have a new customer welcome offer for you. Below are the very best current deals available in the Republic of Ireland right now, featuring the most established online bookmakers in the market today. A click of the ‘Claim’ button, that interests you, routes you directly to that current new customer offer.

bet365 - Up to €100 in Bet Credits

New Customers only. Up to €100 in Bet Credits. Sign up, deposit €5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

✅ For Republic of Ireland residents wanting to see the full list of bet365 promotions just read our full bet365 new customer offer page.

Ladbrokes - Bet €10, Get €30 in Free Bets

New UK+IRE customers only. Promo code ‘G30’ required. Min first bet €10. Must be placed within 14 days of account reg. €30 credited as 3 x €10 free bets. Not valid with CashOut. Free bet valid for 4 days.T&Cs Apply.

✅ For Republic of Ireland residents wanting to see the full list of Ladbrokes promotions just read our full Ladbrokes new customer offer page.

888Sport - Bet €10, Get €40 in Free Bets

New customers only – minimum deposit of €10 using deposit code 10FREE – A qualifying bet is a ‘real money’ stake of at least €10 placed on any sports market – Minimum odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days. Free bet stakes not included in returns – Deposit method and withdrawal restrictions apply & Full T&Cs apply.

✅ For Republic of Ireland residents wanting to see the full list of 888Sport promotions just read our full 888Sport new customer offer page.

Betfair - Up to €100 in Free Bets

Betfair new customer offer. Place 5 x €10 or more bets to receive €20 in free bets. Repeat up to 5 times to receive maximum €100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

✅ For Republic of Ireland residents wanting to see the full list of Betfair promotions just read our full Betfair new customer offer page.

Paddy Power - €20 Risk-Free Bet

New customers only. Limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any sportsbook market and if it loses Paddy Power will refund your stake in CASH. Max refund for this offer is €20. Only deposits made using cards or PayPal will qualify for this promotion. T&Cs apply.

✅ For Republic of Ireland residents wanting to see the full list of Paddy Power promotions just read our full Paddy Power new customer offer page.

William Hill - Bet €10, Get €30 in Free Bets

New online customers, win only, minimum odds 1/2, free bets paid as 3 x €10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full T&Cs apply.

✅ For Republic of Ireland residents wanting to see the full list of William Hill promotions just read our full William Hill new customer offer page.

BetVictor - Bet €5, Get €30 of Free Bets + Casino Bonus

New Customers only. Deposit and place a €5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x €10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a €10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Credit/Debit card deposits only. Geographical Restrictions and T&Cs Apply.

✅ For Republic of Ireland residents wanting to see the full list of BetVictor promotions just read our full BetVictor new customer offer page.

Coral - Bet €10, Get €30 in Free Bets

New UK+IRE customers only. Paypal & some deposit & bet types excl. Min first bet €10 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. €30 credited as 3 x €10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ T&Cs apply.

✅ For Republic of Ireland residents wanting to see the full list of Coral promotions just read our full Coral new customer offer page.

Unibet - Bet €20, Get €40 in Free Bets and Bonuses

New customers only. 18+. BeGambleAware.org Minimum deposit is €10. Place any sportsbook bet (except Racing) of €20+ at minimum odds of 2/5 (1.40) to receive your free bets and casino bonus. 35x wagering requirement on casino bonus. Free bet will expire 7 days after opt-in. €20 casino bonus will expire after 30 days of opt-in. Full T&C Apply.

✅ For Republic of Ireland residents wanting to see the full list of Unibet promotions just read our full Unibet new customer offer page.

Betway - Up to €30 in Free Bets

New customers only, 18+. Min Deposit: €10. First deposit matched up to €30. 1x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & Paypal Deposits only. Full Terms Apply.

✅ For Republic of Ireland residents wanting to see the full list of Betway promotions just read our full Betway new customer offer page.

For new customers, there has never been a better time to join an online bookmaker, with a constant flow of new offers, and some large free bets and bonuses available. We are in daily contact with the leading UK Gambling Commission licensed bookmakers – ensuring best practice – with the aim to provide you with the very latest, current new customer offers. We also highlight the key information you need, including all relevant promo codes, to ensure you receive the advertised new customer offer.

Bookmaker New Customer Offers Ireland

Naturally the leading online bookmakers are just as keen to sign-up new customers in the Republic of Ireland. The Irish betting market is very competitive and the huge brands have a large war-chest of Euros to drive new sign-ups from Galway to Dublin, and from Cork to Dundalk. Below are the very best deals available in the Republic of Ireland right now, featuring the biggest free giveaways with three leading online brands. Be sure to close any prior instance of the bookmaker website you are interested in on your browser, before clicking through any of our ‘Claim Here’ qualifying buttons/links. Remember to ensure that the Promo Code field within the registration page of your selected bookmaker is populated with the correct promo code, otherwise you will not qualify for the advertised free bet/bonus.

Best Bookmaker Sign-Up Offers

The online betting market is an incredibly competitive market place at the moment, with the established big online brands such as bet365, Betfair, Betfred, Coral, Ladbrokes, Paddy Power and William Hill, continually fighting each other for your business. It’s actually a fantastic time to be a online sports punter, especially if you are just starting to bet digitally for the first time, or to this point, have a limited number of sports betting accounts. The amounts being given away for new customers in the form of free bets and first deposit bonuses across the sports betting market is quite phenomenal. Even better, once you have registered, become a new customer and taken advantage of their new customer promotion, online bookmakers are bending over backwards to retain your business. So on-going weekly free bets, enhanced odds, ACCA bonuses, ACCA insurance and payout bonuses are all available across the sportsbook industry.

Here at New Customer Offer we are constantly talking to biggest brands in digital bookmaking to ensure we list their latest new customer deals. We only promote UK Gambling Commission licensed bookmakers for your total peace of mind. Because we have such as good relationship with the bookmakers, you will also find that in a number of circumstances we are offering a better new customer sign-up offer, than if you go directly to the bookmaker’s website directly. Below we list the “best of the best” offers currently available across the very biggest brands. To find out more simply click on the ‘Claim Here’ button to qualify for the promotion, and use the correct promo code as listed.

Best Bookmaker Welcome Promotions

Here at New Customer Offer, we’re constantly talking to the biggest brands in digital bookmaking to ensure we highlight their best bookmaker welcome promotions. We only promote UK Gambling Commission licensed bookmakers for your total peace of mind and offer sign-up deals from the very biggest bookmakers in the business. Because we have such a close relationship with the bookmakers, you will also find that in a number of circumstances we are offering a better new customer sign-up offer than if you go directly to the bookmaker’s website directly.

Bookmaker welcome offers have come a long way since online bookmakers first started to operate back in 2000/01. Online punters are now a well versed and educated market, who do not suffer poor service, promotions or betting platforms. The market has never been so vibrant with a vast number of online bookmakers, welcoming an ever growing market across both the United Kingdom and the Republic of Ireland. Small value welcome offers are a thing of the past, as are promotions which are fraught with complicated Terms and Conditions, designed to frustrate rather than welcome with open arms.

Welcome Offers themselves tend to come in a number of guises. Free bets are what the industry has been built upon and are the most common in the market today. In simplistic terms, a new customer after registering, then making a qualifying first deposit and placing a qualifying first bet receives an advertised value of free bets. Sometimes the free bets are activated and received when the qualifying bet is physically placed, or with other bookmakers the free bets are received once the qualifying bet has been settled.

Bet credits or tokens are a relatively new welcome offer format, which are being promoted by a growing number of online bookmakers. This format varies from a free bet on the basis that the new customer has their first qualifying deposit matched by the bookmaker. To this point, bet credit deposit matches have been 100% welcome bonuses, but we shall see how these welcome offers develop in the near future. Once the qualifying first deposit is matched, those bet credits are placed in the new customer’s wallet, and are then activated for use, after qualifying bets (usually with a minimum odds requirement) to the value of the original deposit have been placed or in some circumstances settled. Once bet credits are active, they can be placed flexibly on Sports bets, with no minimum odds requirement.

No-risk or no-lose first bets are another Sportsbook welcome offer format. Instead of receiving free bets or bet credits, new customers are greeted with the opportunity, once they have registered and made a qualifying first deposit, to have a guaranteed no-lose first bet. So if your first bet wins, happy days, but if it loses, no worries as your stake will be returned in full. It is worth noting that the format of the returned stake does vary across bookmaker welcome offers promoted, with some operators returning stakes as cash and others as free bets.

All welcome offers detailed on this page and website are for new customers only, aged 18+, T&Cs apply to all bonuses and offers listed. Please be Gambleaware.