- About Us

Established in 2017, is a betting news & information website which empowers betting enthusiasts.

We’re based in Redbourn, Hertfordshire, United Kingdom and have a small team of betting experts who contribute news, detailed guides and insight into the latest and best new customer offers available from Europe’s leading bookmakers.

We focus on the leading bookmakers in the United Kingdom and Republic of Ireland online betting markets. All of the bookmakers we highlight, promote and research are UKGC regulated, ensuring the very highest standards for players and the safest online betting experience possible.

Our Mission Statement

Safer and responsible gambling is at the heart of all we do. All of our content is neutral and unbiased. Articles such as our new customer offer pages, promo code guides and free bet explained articles are fully researched and consistently updated.

The aim of our website is to provide new online sportsbook and online casino customers with the information needed to make their own decisions when it comes to opening a new betting account. We also aim to ensure that all new customers fully understand what they need to do when joining a new bookmaker, to ensure that they receive the new customer promotions as advertised.

In terms of full impartiality, we only recommend sites that we trust and use after in-depth research. Ultimately we aim to supply reliable information for our readers, which helps to promote safe gambling operators with genuine sign-up promotions and ongoing responsible gambling.

At there are no annoying pop-ups and banners on the site. Putting the user first and investing significantly to produce a smooth mobile experience; our goal is to provide the very best betting information available in the marketplace today.

Further Details

Established in 2017, is the brain child of Paul Williams and Steve Bamford. With well over 20 years of combined experience, writing, talking and reporting around the sports betting industry, they have a deep insight into the best online bookmakers and how to safely bet and access UKCG licensed operator sign-up promotions.


Paul Williams

Steve Bamford


You can contact us via email at

New Customer Offer is a trading name of Creative Managed Solutions Ltd, Company Registration Number 06890311.

You can contact us by post at the following address:

  • Mercer House
  • 15 High Street
  • Redbourn
  • Herts
  • AL3 7LE.

Social Media

New Customer Offer has a number of active Social Media channels:


Our latest podcast is available on the following channels:

Advertising Disclosure

Here at New Customer Offer, we want to bring you the best content and offers available. To help us to keep the website running as a free service, some advertisers may pay us a commission if you use the links provided on any of our pages.