- About Us

Established in 2017, is a betting news & information website which empowers betting enthusiasts.

We’re based in Redbourn, Hertfordshire, United Kingdom and have a small team of betting experts who contribute news, detailed guides and insight into the latest and best new customer offers available from Europe’s leading bookmakers.

We focus on the leading bookmakers in the United Kingdom and Republic of Ireland online betting markets. All of the bookmakers we highlight, promote and research are UKGC regulated, ensuring the very highest standards for players and the safest online betting experience possible.

Our Mission Statement

Safer and responsible gambling is at the heart of all we do. All of our content is neutral and unbiased. Articles such as our new customer offer pages, promo code guides and free bet explained articles are fully researched and consistently updated.

The aim of our website is to provide new online sportsbook and online casino customers with the information needed to make their own decisions when it comes to opening a new betting account. We also aim to ensure that all new customers fully understand what they need to do when joining a new bookmaker, to ensure that they receive the new customer promotions as advertised.

In terms of full impartiality, we only recommend sites that we trust and use after in-depth research. Ultimately we aim to supply reliable information for our readers, which helps to promote safe gambling operators with genuine sign-up promotions and ongoing responsible gambling.

At there are no annoying pop-ups and banners on the site. Putting the user first and investing significantly to produce a smooth mobile experience; our goal is to provide the very best betting information available in the marketplace today.

Further Details

Established in 2017, is the brain child of Paul Williams and Steve Bamford. With well over 20 years of combined experience, writing, talking and reporting around the sports betting industry, they have a deep insight into the best online bookmakers and how to safely bet and access UKCG licensed operator sign-up promotions.


Paul Williams

Steve Bamford


You can contact us via email at

You can contact us by post at the following address:

  • Mercer House
  • 15 High Street
  • Redbourn
  • Herts
  • AL3 7LE.

Social Media

New Customer Offer has a number of active Social Media channels:


Our latest podcast is available on the following channels:

New Customer Offer is a trading name of Creative Managed Solutions Ltd, Company Registration Number 06890311.

Advertising Disclosure

Here at New Customer Offer, we want to bring you the best content and offers available. To help us to keep the website running as a free service, some advertisers may pay us a commission if you use the links provided on any of our pages.

Responsible & Safer Gambling

Here at New Customer Offer, we take our commitment to safer gambling very seriously and fully support responsible gambling. We strongly encourage our readers to stay within their own personal limits and to only ever wager what they can afford to lose.

As we promote the services of gambling providers on New Customer Offer, we believe that it’s important that our readers are fully aware of the risks that can be associated with gambling, as well as information about where they can find further advice and support should they require it now or in the future.

There are a number of excellent tools & articles on the website, tackling subjects such as:

Safer Gambling

Some people gamble for fun and enjoyment. However, some people think of gambling as a way to make money, spend more than they can afford, or use gambling to distract themselves from everyday problems. Find out more here.

Help With Spending Control

Whether you’re worried about your own or a loved one’s gambling, there are tools that can help you take back control of your spending. Find out more here.

Gambling Blocking Software

If you, or someone you know, is struggling to stay in control of gambling online, consider downloading blocking software, which blocks access to gambling websites, as well as seeking help and support. Find out more here.

Self-Exclusion Tools

If you think you are spending too much time or money gambling in an arcade, betting shop, bingo venue or casino then ask staff for more information about self-exclusion schemes, or use the links below to join national self-exclusion schemes for each type of gambling. Find out more here.

If you are concerned about your gambling or that of a friend or family member, please call the National Gambling Helpline on 0808 8020133, or visit for help and support.

Further support and information can also be found at GamCare, Gamstop and

If you’re in the Republic of Ireland then further support and information can be found at