Betfred New Customer Offer 2026

Betfred New Customer Offers, October 2026

For UK customers, new Betfred customers can get the bet £10 get £50 in free bets using this qualifying link and promo code BETFRED50. Significant terms:

• *Betfred Offer, Bet £10 Get £50 in free bets: New customers only. Register, deposit with a Debit Card, and place a first bet of £10+ at Evens (2.0)+ on Sports, to be settled within 7 days, to get £30 in Sports Free Bets and £20 in Bet Builder Free Bets within 24 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. #Ad

Betfred also came first in our list for the best bookmakers for Lucky 15/31/63 betting – for further details read our Best Bookmaker For Lucky 15 page.

What can I use the Betfred free bet on this weekend?

This weekend sees Premier League action including Chelsea vs Tottenham plus a full EFL programme, El Clasico Barcelona vs Real Madrid, National Hunt Racing from Cheltenham, NFL Week 7, plus UFC 333 from Abu Dhabi – all Friday 23rd October through till Monday 26th October 2026.

Friday, Saturday and Sunday sees Gameweek 8 of the Premier League season with 8 televised matches across TNT Sports and Sky Sports. The Premier League football starts on Friday night on Sky Sports featuring Ipswich vs Nottingham Forest at 8pm from Portman Road. This will be a test of Ipswich’s mettle after a positive start under Gary O’Neill. Nottingham Forest have a 67% Premier League win rate at Portman Road, plus what’s the betting that Liam Delap scores for Forest on his Ipswich return?

The Premier League TV action continues on Saturday lunchtime with Aston Villa vs Manchester City from Villa Park – that’s live on TNT Sports with a 12:30pm kick-off. In terms of Premier League last 6 games form, this is Number 6 vs Number 1, whilst Manchester City have also won on their last 3 consecutive visits to Villa Park. Sky Sports Main Event at 5:30pm is the channel for Chelsea vs Tottenham at Stamford Bridge. Roberto De Zerbi and his Spurs team will be boosted by recent performances including their 3-1 win on Monday night against Coventry. Fact of the matter though is that Stamford Bridge is a virtual graveyard with Tottenham winless in their last 8 Premier League visits.

Sunday 25th September sees a feast of football on Sky Sports starting with Hibernian vs Celtic in an Edinburgh vs Glasgow clash in the Scottish Premiership with a 12pm kick-off. 2pm then sees 4 simultaneous Premier League matches on Sky Sports channels. Manchester United vs Bournemouth on Sky Sports Main Event looks like a make-or-break match for Michael Carrick. United supporters won’t be buoyed by the fact that Bournemouth are unbeaten at Old Trafford across the last 3 seasons, including 2 wins for The Cherries. Crystal Palace vs Newcastle on Sky Sports+ is intriguing with both teams struggling, whilst Hull City vs Brentford (Sky Sports Golf) is a big game for a Hull team, who will need a result against sides like Brentford at their MKM Stadium home to survive. Liverpool vs Brighton (Sky Sports Premier League) is probably the most interesting of Sunday’s games, with both of these teams in the Premier League top 5 after Gameweek 7. The Reds have historically won 6 of their 9 Premier League fixtures at Anfield against Brighton.

The big Sunderland vs Leeds United match is live from the Stadium of Light on Sky Sports Main Event / Football at 4:30pm. Sunderland manager Regis Le Bris is starting to feel pressure after no wins in his last 6 Premier League games, leading to Sunderland’s bottom of the table league position. Leeds on the other hand have started the season well in the Premier League and have a 60% win rate at the Stadium of Light across the 5 Premier League games played here.

Sunday 25th October features El Clasico – Barcelona vs Real Madrid on Premier Sports 1 at 8pm. Barcelona sit top of La Liga with 9 wins from 9 games, scoring an amazing 39 goals so far. They sit 6 points ahead of rivals Real Madrid, but enter this El Clasico at the Spotify Camp Nou straight from a heavy defeat against PSG in Paris on Tuesday night. Amazingly Barcelona have won 6 of the last 7 meetings against Real Madrid across all competitions, including a 2-0 La Liga win here in May.

Monday 26th October sees EFL League 2 action – Walsall vs Salford City at the Poundland Bescot Stadium, kick-off 8pm on Sky Sports Main Event. Salford are unbeaten in their last 6 League Two matches – all six have been victories, under Peter Cklamovski. Walsall – as is their want – have also started well this season, unbeaten at home, and Lee Grant will be looking for another positive performance from 7 league goal striker Aaron Pressley.

It’s worth remembering that Betfred will be running their “ACCA Flex” promotion across football this weekend including Ipswich Town vs Nottingham Forest, Aston Villa vs Manchester City, Chelsea vs Tottenham, Hull City vs Brentford, Liverpool vs Brighton, Manchester United vs Bournemouth, Sunderland vs Leeds + all Premier League and EFL games – meaning you can get up to a 50% bonus on winning football ACCAs or a stake refund if one leg lets you down.

NFL American Football Week 7 this weekend with action live on Sky Sports, DAZN PPV plus on terrestrial Channel 5 who will be showing 3 games this Sunday via their main channel and on 5 Action. Friday at 1:15am on Sky Sports sees New England Patriots (4-2) @ Chicago Bears (4-2). This should be a classic AFC vs NFC clash in Chicago, where the Patriots have won on the road on their last 4 visits to Soldier Field including a recent 3-19 win in November 2024.

Sunday 18th October at 1:30pm then sees France NFL on Channel 5 + Sky Sports Simulcast, with the Pittsburgh Steelers (4-2) vs New Orleans Saints (2-4) at the Stade de France in Paris. AFC North Champions the Steelers are starting to play well under new coach Mike McCarthy with back-to-back victories over the Colts and Buccaneers on the road in overtime last week. The poorly performing Saints may well be the next to be vanquished in Paris. NFL Sunday continues on Channel 5 Action with Cincinnati Bengals (3-2) @ Baltimore Ravens (4-2) with a 5pm kick-off. This AFC North division is wide open with all 4 teams including the Browns and Steelers having positive records. Channel 5 at 8:25pm is then the place for the Green Bay Packers (4-2) @ Detroit Lions (3-2). This all-NFC North clash is important for both sides to win at they attempt to keep pace with the Minnesota Vikings. Since 2020 it’s 3 wins for the Lions and 3 wins for the Packers. The early hours of Monday 26th October on Sky Sports then sees the Kansas City Chiefs (5-0) @ Seattle Seahawks (3-3) at Lumen Field. Mike Macdonald and his defending champion Seahawks are on a 2-game slide and need to stop that negative momentum early. That will be difficult against a perfect season-to-date Chiefs with Patrick Mahomes firing plus the return of former Super Bowl MVP, running back Kenneth Walker III.

The Monday Night Football (early Tuesday morning in the UK) sees Brian Schottenheimer and his Dallas Cowboys (2-4) travelling east to Lincoln Financial Field to face the Philadelphia Eagles (2-4), live on Sky Sports. This game is season-defining for both teams, with Nick Sirianni’s Eagles in a tailspin due to new offensive coordinator Sean Mannion’s system simply not working.

ITV Racing covers The Showcase Meeting from Cheltenham Friday 23rd October and Saturday 24th October as National Hunt Racing returns. Both Friday’s and Saturday’s action is live on ITV1. Big race of the meeting is Saturday’s Handicap Chase at 2:55pm – over 3 miles. Jonjo O’Neill’s Mt Fugi Park (Benjamin Macey), Nigel Twiston-Davies Uncle Bert (Sam Twiston-Davies) and Dan Skelton’s Here Comes Georgie (Harry Skelton) all look to challenge for favouritism with the Sam Thomas-trained Katate Dori (Dylan Johnston) likely to also be popular. The 4:05pm Chasing Excellence Novices’ Chase over 3 miles is also fascinating for spotting fresh chaser talent. Henry De Bromhead sends over Butch Cassidy (Darragh O’Keefe) from his Knockeen, Ireland base, whilst Catchintsavo (Sam Twiston-Davies) and Derryhassen Paddy (Derek Fox) look talented sorts for Anthony Honeyball and Lucinda Russell respectively.

Friday’s Cheltenham big race is the 2:25pm squareintheair.com Handicap Chase over 2 miles. Dan Skelton is likely to have the favourite in Calico (Harry Skelton) with JPR One (Brendon Powell) a respected challenger for Joe Tizzard. Henry De Bromhead runner Sky Lord (Mike O’Connor) travels over from Ireland. The 3pm Oddschecker Novices’ Hurdle is also worthy of note as we see a likely short-price head-to-head between Dan Skelton and Nicky Henderson featuring Cooltobecareless (Harry Skelton) and Planters Punch (Nico De Boinville).

Weekend horse racing fixtures across the UK and Ireland are:

• Friday 23rd October: Cheltenham (Jumps), Doncaster, Newbury, Wolverhampton.
• Saturday 24th October: Cheltenham (Jumps), Doncaster , Kelso (Jumps), Newbury, Southwell.
• Sunday 25th October: Aintree (Jumps), Wincanton (Jumps).
• Monday 26th October: Hereford (Jumps), Kempton Park (Flat), Redcar, Southwell.

Simply press the ‘Reveal’ button at the head of this page.

For a more detailed walkthrough of how this Betfred joining offer works read our Betfred Free Bet Explained page.

Here’s a full list of the latest Betfred new customer offers. These deals are checked on a daily basis to ensure that they are all are current and available. Click on the relevant offer link to access the promotion of your choice:

Betfred new account offers currently span Sportsbook, Casino, Bingo and Poker. Here at New Customer Offer.

Press the ‘reveal’ promo code button at the top of the page to present the latest promo code you need to claim your Betfred sign up bonus today.

• Betfred Casino Stake £10, Get 200 Free Spins: Bet £10 Get 200 Free Spins – New customers only. Register and enter promo code SPINS prior to deposit. Deposit, using a Debit Card, and stake £10+ within 14 days on Slots. 200 Free Spins on selected titles. £0.10 per spin. Credited within 48 hours. 7-day expiry. Eligibility, payment excl. & T&Cs Apply.
• Betfred Lotto – Bet £5 Get £20 In Free Bets: New customers only. Use promo code LOTTO20. Deposit with Debit Card & stake £5 on Lotto or Numbers draws within 7 days. First bet must be on Lotto or Numbers draws. £20 in Free Bets to be used on Lotto or Numbers draws, credited within 24 hours. Free Bet amount is not included in any return and expire after 7 days. Payment restrictions apply. SMS validation may be required. Betfred Lotto is fixed odds betting on an outcome of an official lottery draw or numbers game. Full T&Cs apply.

How we verify offers: We check bookmaker new customer offers regularly against the current promotional terms and conditions. Offers, exclusions and eligibility may change from time to time, so you should always check the bookmaker’s full terms before registering.

Betfred offer a highly competitive new customer offer, with a low first deposit plus first qualifying bet scenario which unlocks free bets across their sportsbook product. Here’s how it compares:

 

 

The Betfred new customer offer detailed on this page are due to run into 2026. If any of the deals change before that time then we’ll list the updated promotions on this page.

Betfred offer a number of reasons to open an account, with superb football and golf betting propositions. The home of Double Delight and Hat-Trick Heaven, Betfred have never been shy at providing loyal customers with ongoing bonuses and that same strategy today means they are surpassing the likes of Betfair and Paddy Power in terms of popularity in the United Kingdom.

So what are the strong points of Betfred and where could they do with improvement? As one of the leading UK sports bookmaker brands, Betfred’s product range and coverage is exactly as you would expect it to be and below we summarise exactly what we have experienced:

Who better to ask in terms of how Betfred rates than its actual customers and users? One of the benefits of the digital age is that customers have a number of ways to give their feedback as a consumer to the brands that they come into contact with. So how does Betfred rank in the eyes of its customers?

Review statistics as per 21st October 2026.

Maximum payout ceilings are critical when selecting an online bookmaker to place bets with. Each and every bookmaker has daily payout limits within their terms of business. Some are extremely generous with others significantly lower, and be in no doubt – a bookmaker will not pay any winnings higher than their daily maximum payout ceiling. To add a level of complexity, those levels vary by sport and naturally can impact on large payouts especially via accumulator bets.

From a maximum payout perspective, Betfred are far better than many UK-facing online bookmakers when it comes to daily payout limits. Competitive on football, Betfred right now are equal to anyone in the market for horse racing and golf, which are the second and third biggest sports bet on here.

Here’s a summary of some key sports and Betfred’s maximum payouts compared with some others in the market:

For a comprehensive overview of this topic read this excellent Betfred maximum payout guide.

Double Delight & Hat-Trick Heaven is the original first goalscorer offer which has stood the test of time. One of the cornerstones of Betfred’s modern day online expansion has been Double Delight and Hat-Trick Heaven. If your first goalscorer selection goes on to score subsequent goals in the match, Betfred will give you an additional odds boost. A second goal doubles your first scorer odds and a hat-trick sees those odds tripled.

1. Place a pre-match single bet on the first goalscorer market in any of the specified Double Delight & Hat-Trick Heaven games.
2. Wait for your player to score and if they score a second you’ll get paid out at double the odds.
3. If they score a third, have your first goalscorer bet paid out at treble the odds in cash.

Football

• Football ACCA Flex (1)
• Double Delight & Hat-Trick Heaven In-Play (2)

1) Football ACCA Flex. Get up to 50% Bonus on Winning Football ACCAs. Applies to pre-match football accumulators of 5+ selections on selected markets. Place a pre-match football accumulator of 5 or more legs, with minimum odds of 1/2 (1.5 in decimal) per leg. If your bet wins, Betfred add a cash bonus of up to 50% (12+ leg ACCAs) to your winnings.

The ACCA Flex also comes with an insurance element – so if your bet loses by just one selection, Betfred give you your stake back up to £10 as Cash, not a free bet.

How to take access your Football ACCA Flex

• Step 1 – To qualify, place a straight Pre-Match Football Accumulator bet(s) of 5+ legs at minimum odds of 1/2 (1.5) per leg. Qualifying Markets: Match Result, Both Teams to Score, Match Result & Both Teams to Score, Half-Time/Full-Time, Total Goals Over/Under, Match Result & Total Goals Over/Under, Correct Score, Double Chance and 1st Half Over/Under.
• Step 2 – If you bet wins the cash bonus will be credited within 24 hours of bet settlement of the final match in the accumulator.
• Step 3 – If only one leg of your accumulator lets you down, you’ll receive your stake back in Cash up to £10. Minimum cash refund 50p – Maximum cash refund £10.

Selected Bonus Table

• 5 leg = 2.5%
• 6 leg = 10%
• 7 leg = 15%
• 10 leg 30%
• 12+ leg = 50%

Promotion T&Cs: Applies to pre-match football accumulators of 5+ selections on selected markets. Min odds 1/2 leg. 2.5%-50% cash bonus on settlement if all selections win. £10 max cash refund if one leg loses. Paid within 24hrs of bet settlement. Cashed Out/In-Play bets not applicable. T&Cs apply.

2) Double Delight & Hat-Trick Heaven In-Play. Football betting’s original goalscorer market offer is also available during live televised matches from England, Scotland the Europe’s top divisions. For single bets placed in-play on the next goalscorer market

Promotion T&Cs: Only single bets placed in-play on the next goalscorer market in selected games. Fulfilled in real cash and credited within 24 hours. 90 Mins Only. Full T&Cs Apply.

Horse Racing

• Best Odds Guaranteed (1)
• Place a Lucky 15, 31 or 63 – One Winner Bonuses (2)

1) Best Odds Guaranteed.

Promotion T&Cs: UK & Irish and selected international horse racing only. Doesn’t apply to bets placed with Free Bets, ante-post bets, Tote bets or Lucky 15s, 31s and 63s bets. Available on bets placed after 08:00 on the day of the race. Best Odds Guaranteed does not apply to Super Extra Place Races. Full T&Cs Apply.

2) Place a Lucky 15, 31 or 63 – One Winner Bonuses.

Horse Racing & Greyhounds – All Correct Bonuses. If your Lucky 15, Lucky 31 or Lucky 63 settles with only one winner, get 3, 4 or 5 times the odds of your winning selection.

• 5 x the Odds for One Winner on Lucky 63s
• 4 x the Odds for One Winner on Lucky 31s
• 3 x the Odds for One Winner on Lucky 15s

Promotion T&Cs: Applies to Horse, Greyhound, Virtual Horse and Virtual Greyhound bets only. All selections must run. 10% bonus on Lucky 15/Yankee bets. 20% bonus on Lucky 31/Canadian bets. 25% bonus on Lucky 63/Heinz bets. Paid in cash if all selections are winners. Full T&Cs Apply.

The promo code for Betfred’s various mobile apps are the same as those listed in the table above. Use the links in the table to register online or download the app using the links below:

Betfred WatchLive

Betfred’s live streaming service is known as Betfred WatchLive. This service is growing in terms of coverage. Not having live action used to be a weakness for Betfred, but now punters can watch action across a number of sports including football, ATP/ITF tennis, cricket, basketball, ice hockey and plenty more.

One huge positive with Betfred WatchLive is their coverage of greyhounds. They show every race from all BAGS and RPGTV tracks – coverage which is not available across a number of online bookmakers live streaming services. Like Horse Racing you need to place a minimum £1 bet to watch.

Live Horse Racing Streaming – Betfred WatchLive

You can always watch UK and Irish Horse Racing at Betfred WatchLive. Coverage from At The Races and Racing UK is streamed via Betfred WatchLive for punters who place qualifying bets online. Qualifying bet examples: £1 single, 50p each-way, £2 double, £1 each-way double, £3 treble or £1.50 each-way treble on the race you want to view. For multiples the equivalent of £1 per race. Betfred WatchLive also covers plenty of American, Brazilian, Chilean, French, Indian and South African racing action.

Racing UK cover the following tracks – Aintree, Ascot, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick, Cheltenham, Chester, Epsom, Exeter, Goodwood, Hamilton, Haydock, Huntingdon, Kelso, Kempton, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Perth, Pontefract, Redcar, Salisbury, Sandown, Thirsk, Warwick, Wetherby, Wincanton and York.

At The Races cover the following tracks – Bath, Brighton, Chelmsford, Chepstow, Doncaster, Fakenham, FFos Las, Fontwell, Hexham, Leicester, Lingfield, Newcastle, Newton Abbot, Plumpton, Ripon, Sedgefield, Southwell, Stratford, Taunton, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth.

At The Races have exclusivity when it comes to Republic of Ireland Racing, all of which is live streamed via Betfred Watch Live. 26 courses are covered – Ballinrobe, Bellewstown, Clonmel, Cork, Curragh, Down Royal, Downpatrick, Dundalk, Fairyhouse, Galway, Gowran, Kilbeggan, Killarney, Laytown, Leopardstown, Limerick, Listowel, Naas, Navan, Punchestown, Roscommon, Sligo, Thurles, Tipperary, Tralee, Tramore and Wexford.

Live Commentaries

Live commentaries are available across a host of sports. Every UK and Ireland horse and greyhound race is available. They also have football commentaries and cricket commentaries plus a dedicated sports news feed.

In-Play Betting

A key strength of Betfred is its wide range of in-play betting markets, especially for football, golf, darts and tennis – although other sports, including cricket, rugby, baseball, basketball, ice hockey and even handball plus volleyball, are covered.

Horse Racing Form and Results

Betfred offer a dedicated horse racing microsite which is second to none. Results, form, course reviews, latest racing news feed, in-depth statistics across trainers and jockeys. A fantastic resource which also covers the following day’s racing so you can do your homework up-front.

Betfred Messenger for Mobile

Download the Betfred Messenger app on iPhone or Android. A fantastic tool, which effectively acts as a short-cut when it comes to placing bets and which can supply all kinds of betting research information such as live scores, results, line-ups and odds updates. The app works in a similar way to text messaging so simply send a message to Betfred with selection and stake and they take care of making sure the bet is placed. Ideal for tight moments both socially and professionally when you want to get that bet away incognito.

Betfred new customer offer and promotions correct when published but subject to change.

2026 promises to be a huge year for sport with a whole host of major events to enjoy and, as ever, Betfred will have every angle covered. Once the customary Christmas tradition that is the World Darts Championship has finished in early January, snooker takes the lead with its iconic Masters tournament, beginning on Sunday 11th January at the Alexandra Palace in London.

As usual, tennis fans have the four Grand Slams to get their teeth into, beginning with the Australian Open on Monday 12th January, followed by the French Open in late May, Wimbledon at the end of June, and the US Open in late August.

Likewise, golf fans see their Majors season kick off, as is tradition, in April with The Masters at Augusta National from Thursday 9th April. The PGA Championship follows in mid-May, and the US Open in June, before The Open Championship returns to Royal Birkdale on Thursday 16th July for four days of world-class links golf on the Lancashire coast.

In cricket, the spotlight is on the shorter formats once again, with the ICC Men’s T20 World Cup taking place in India and Sri Lanka during February and March. The Women’s T20 World Cup also arrives later in the year, hosted in England and Wales from June to July, providing plenty of international action for cricket fans.

Horse racing followers have the Cheltenham Festival to look forward to from 10th–13th March, with the Grand National taking place on Saturday 11th April at Aintree. Then it’s on to The Derby at Epsom, followed by Royal Ascot from 16th–20th June and Glorious Goodwood later in the summer.

Rugby fans will have their eyes on the Six Nations Championship, kicking off on Thursday 5th February, while Formula 1 followers can mark Sunday 5th July for the British Grand Prix at Silverstone.

And then, of course, comes the biggest show of all – the football World Cup. Taking place from June 11th to July 19th across the United States, Canada, and Mexico, it will be the first ever to feature 48 teams, promising an expanded, high-octane tournament. England will aim to build on their recent strong performances, while Scotland and Wales will be pushing for qualification. With matches hosted in iconic venues from Los Angeles to Mexico City, it’s set to be a truly global festival of football that will dominate the sporting summer before the new domestic season kicks off in August.

Football fans closer to home also have plenty to enjoy, with the League Cup Final on Sunday 22nd March, the FA Cup Final on Saturday 16th May, and the Champions League final on Saturday 30th May.

Key 2026 Dates for Your Diary:

• January 11: Snooker – The Masters
• January 12: Tennis – Australian Open
• February 5: Rugby – Six Nations
• February 7: Cricket – ICC Men’s T20 World Cup (India & Sri Lanka)
• February 8: NFL – Super Bowl LX
• March 6: Darts – UK Open
• March 10: Horse Racing – Cheltenham Festival
• March 22: Football – EFL Cup Final
• April 9: Golf – The Masters
• April 11: Horse Racing – Grand National
• May 2: Horse Racing – Kentucky Derby
• May 14: Golf – US PGA Championship, Aronimink
• May 16: Football – FA Cup Final
• May 18: Tennis – French Open
• May 28: Darts – Premier League Darts Finals
• May 30: Football – Champions League Final
• June 6: Horse Racing – The Derby
• June 11–July 19: Football – World Cup (USA, Canada, Mexico)
• June 12: Cricket – Women’s T20 World Cup (England & Wales)
• June 16: Horse Racing – Royal Ascot
• June 18: Golf – US Open, Shinnecock Hills
• June 29: Tennis – Wimbledon
• July 5: Formula 1 – British Grand Prix
• July 16: Golf – The Open Championship, Royal Birkdale
• July 18: Darts – World Matchplay
• July 28: Horse Racing – Glorious Goodwood
• August 10: Athletics – European Championships, Birmingham
• August 31: Tennis – US Open
• September 17: Darts – World Series Of Darts
• September 24: Golf – Presidents Cup
• September 28: Darts – World Grand Prix
• October 3: Rugby League – Super League Grand Final
• November 14: Darts – Grand Slam Of Darts
• November 17: Tennis – ATP Finals
• December 14: Darts – World Championship
• December 26: Horse Racing – King George VI Chase

From humble Salford beginnings in 1967, through astute promotions and estate purchases, Fred and Peter Done have built Betfred into the biggest independent retail bookmaker globally. That is some feat with Betfred now becoming the 4th largest bookmaker in the United Kingdom and a major employer with over 10,000 staff. A footprint of over 1,650 licensed betting shops is not to be sniffed at, but the story of Betfred – who saw its 50th anniversary in 2017 – highlights a heritage that undoubtedly has its roots firmly in the north-west of England. From 2 humble shops in Salford by 1969, the Done brothers had organically grown their business to 100 shops by 1997. However Fred Done, the figurehead of the modern-day Betfred, realised that the business needed to spread its wings from its Manchester area focus, so purchases of 5 shops in Newcastle and the Demmy chain of shops in 1998 for £10 million was the catalyst for bigger things. Throughout the noughties expansion was fast and came in the form of a new brand, TV advertising, shop expansion and Betfred.com which was launched in 2004.

Recent history is interesting as Betfred is now has the third biggest betting shop estate behind Ladbrokes Coral and William Hill. The self-proclaimed “Bonus King” had developed its shop network to well over 800 shops before it purchased the Tote for £265 million in 2011. Fred Done brokered the deal personally with the UK Government and it covered all Tote locations across the UK both on-track and their retail outlets. 2016 saw Betfred take advantage of market conditions again. The merger of Ladbrokes and Coral became an opportunity when the Competition & Markets Authority announced that the new group would need to sell 10% of its shop network before receiving the green light. Ever the opportunist, Fred Done moved quickly to snap up 322 stores for £55 million – therefore expanding Betfred’s High Street presence by 25%.

Betfred.com has been in existence since 2004 and operates under the guise of Petfre Limited, a business based and ostensibly licensed in Gibraltar. It’s a huge area of opportunity as until now Betfred trail the likes of High Street competitors William Hill, Ladbrokes and Coral online. With further store expansion unlikely moving forward, expect Betfred to focus their efforts on bringing their digital products to the forefront of their marketing mix and that can only mean good things for new and existing customers.

With the extended International Break finally in the rear-view mirror, the next phase of Premier League matches continues before we break again in November for thankfully just a week this time.

Manchester City topped the league heading into the first break with five wins from five, however with all the turmoil surrounding the club at present whether they can maintain that position remains to be seen. Arsenal sit in second place at the time of writing with four wins from five; however a damaging 3-0 defeat at Brighton on their last fixture took the shine off their otherwise strong start to the campaign.

Talking of Brighton, they’re off to a flyer this season with Fabian Hurzeler’s side winning three of their five games and sitting third place in the table after the first International Break. With Pascal Gross pulling the strings in midfield and Brian Brobbey already with a hat-trick to his name this term, perhaps they can push on and seriously contend for a European spot this season.

In the slipstream both Liverpool and Everton were unbeaten through their first five matches with identical 2-3-0 records, but both Merseyside clubs will need to convert draws into wins if they’re going to challenge at the top end of the table this term.

Promoted teams Hull and Ipswich have both picked up two valuable wins each to put them comfortably in mid-table, with only Coventry struggling despite picking up a win over Nottingham Forest before the break. It’s Spurs and Fulham though who occupy the other relegation places alongside the Sky Blues, with both London clubs winless from their opening five matches.

Betfred will, as ever, have a multitude of outright and individual match markets available for betting upon as the action continues in the early autumn here in England.

Gameweek 8 Fixtures Are As Follows:

Friday 23rd October

• Ipswich Town vs Nottingham Forest

Saturday 24th October

• Aston Villa vs Manchester City
• Arsenal vs Everton
• Coventry vs Fulham
• Chelsea vs Tottenham

Sunday 25th October

• Crystal Palace vs Newcastle
• Hull vs Brentford
• Liverpool vs Brighton
• Manchester United vs Bournemouth
• Sunderland vs Leeds

Betfred customer support may be reached through:

• Live Chat is available.
• Email: Support: support@betfred.com
• Web & Mobile Enquiries: technical@betfred.com
• Account Assistance: accounts@betfred.com
• Betfred Free Bets: freebetqueries@betfred.com
• Freephone: UK Freephone: 0800 028 7747 (calls are now free from mobiles).
• International Phone: +44 (0) 01925 907500
• Post: c/o The Spectrum, 56-58 Benson Road, Birchwood, WA3 7PQ, United Kingdom

Betfred Safer Gambling Tools

As a responsible operator, Betfred have a whole host of safer gambling tools at their members’ disposal and offer advice on staying in control of your gambling.

You can fully track your activity and access your longer term profit and loss, plus they have flexible deposit limit options to ensure you can control how much you spend on a basis that suits you. ‘Reality Checks’ also allow you to keep tabs on how long you’re playing for and manage your time accordingly.

Time Out options are available for anybody who wants to take a break from using Betfred for a period of time, and of course there’s the option to self-exclude if you prefer.

You can find out more about Betfred’s Safer Gambling tools here.