Bet £10 Get £30 Free*

The latest Coral new customer offer is available using the promo code below. Used 744 times. 18+, T&Cs apply.
Reveal Bonus Code
Ends: 31/07/2018

Coral New Customer Offers 2018, April 2018

Any specific offers or promo codes for the Bellew vs Haye 2 boxing rematch will be detailed here before the fight.

Coral Sportsbook are currently offering a boosted Bet £10 and Get £30 in free bets for new customers. This new customer offer is also available in the Republic of Ireland as a Bet €10, Get €30 in free bets. This £30 free bet promotion is not available when you go direct to Coral Sports (there you will receive a Bet £5, Get £20 of free bets promotion). All of the latest Coral new customer offers are listed on this page alongside the correct qualifying links and relevant Coral promo codes. For those needing the promo code for the Coral Sportsbook enhanced Bet £10, Get £30 in free bets new customer promotion, press ‘Reveal’ at the top of the page.

*Coral Sports – Bet £10, Get £30 in Free Bets: UK+IRE only. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.

New customers only, 18+, T&Cs apply.

Coral Sportsbook
Free Bet Value£/€30 Total - 3x £/€10 Free Bets
Deposit RequiredYes
Free Bet Expiry4 Days
Minimum Bet£/€10
Minimum Odds1/2 (1.5)
Promo CodeNone Required (Automatically Applied)
Qualifying LinkClaim Here
TermNew customers only, 18+, T&Cs apply

Coral Sportsbook are a no-nonsense bookmaker who offer an exceptional online sportsbook product. Best odds in combination with extended Each-Way places most often across Horse Racing and Golf is a superb customer offer which beats a whole host of the online opposition. Their Sportsbook new customer deal is excellent, where an initial £10 or €10 qualifying bet is rewarded with 3 x £/€10 free bets. For a more detailed walkthrough of how this offer works read our Coral Free Bet Explained page.

We also have all of the latest Coral new customer offers across all of their products which are listed below alongside the correct qualifying links. You don’t currently require a Coral promo code to access any of their current new customer offers across Sportsbook, Casino, Live Casino, Vegas or Bingo products. New customers only, 18+, T&Cs apply.

Simply press the ‘Reveal’ button at the head of this page or follow one of our signposted links for the latest Coral new customer offers. These deals are checked on a daily basis to ensure that they’re all are current and available. Click on the relevant offer link to access the promotion of your choice.

Coral ProductCoral New Customer OffersPromo CodeQualifying Link
SportsbookBet £/€10 Get £/€30 In Free BetsAutomatically AppliedClaim Here
CasinoDeposit £10 and Get £50 Free BonusAutomatically AppliedClaim Here
Vegas (Mobile)£10 Free No Deposit RequiredAutomatically AppliedClaim Here
Vegas (Mobile)Double Your First Deposit Up To £250Automatically AppliedClaim Here
Live Casino100% Bonus Up To £100Automatically AppliedClaim Here
BingoSpend £5 Play With £30Automatically AppliedClaim Here

Coral new customer offers currently span Sportsbook, Casino, Live casino, Vegas and Bingo products. Their enhanced Bet £10, Get £30 of free bets promotions which we offer here is better than the standard new customer free bet offer you will receive bu going directly to Coral Sportsbook. Press the ‘Reveal’ button at the top of the page to access this boosted offer.

*Coral Sports- Bet £10, Get £30 in Free Bets: UK+IRE only. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.

*Coral Casino – Deposit £10, Get £50 Free Bonus: Minimum Deposit £10. Minimum 24 x Wagering Requirement on Selected Games Before Withdrawal. Bonus Valid for 28 days. 18+. T&Cs apply.

*Coral Vegas – Free £10 Slots Bonus – No Deposit Required: 18+. New Customers only. Must opt-in. 1 offer per customer, per house. £10 bonus, valid for 5 days (bonus and winnings removed) 40 x (bonus) wagering requirements apply. Coral Casino Slots games only. T&Cs apply.

*Coral Vegas – Double Your First Deposit Up To £250 – No Deposit Required: 18+, New UK/IRE customers only. Min buy-in £10. Max bonus £250. 20x (deposit + bonus) wagering requirements apply. Contribution to wagering requirements vary by game. Bets covering 67% or more of Roulette wheel do not count to wagering requirements. Bonus valid for 7 days (bonus and winnings removed). T&Cs apply.

*Coral Live Casino – Welcome Bonus 100% Up To £100: 18+. Min £10 balance required. Min £10 /Max £100 Buy-In. Live Casino only. Selected games only. 40x wagering (live casino bonus) requirements apply to get 100% of Buy-In. Restrictions and T&Cs apply.

*Coral Bingo – Spend £5 Play With £30: 18+. New Coral Bingo customers only. Min spend £5 on Bingo tickets to get £25 Bingo Bonus. Min wagering requirement 2 x Bingo Bonus. Bonus credited automatically. From date of registration players have 30 days to qualify for the Bingo Bonus. Bonus valid for 7 days. Certain countries only. T&Cs apply.

Step by Step Introduction - How to sign-up with Coral Sportsbook

Follow this step-by-step guide below to access your £/€30 in free bets with Coral Sportsbook.

Step 1 – Close any instances of the Coral website on your browser.

Step 2 – To access the Coral Sportsbook Bet £10, Get £30 of free bets welcome offer, click here – our Sportsbook links qualify you for and entitle you to the £30 free bets welcome offer, which is also available in € for Republic of Ireland residents. Free bets arrive in the form of 3 x £/€10 free bets.

Now you’ve landed on the Coral website. Click the “Bet Now” link in the middle of Coral’s website.

coral free bet explained

Now fill out the account registration form. You will be asked to enter a username and password, which you should record and keep private – you need these details ongoing to login. No Coral promo code is required as part of the registration process, simply fill out your details, click the Terms & Conditions button and press the ‘Next’ button to become a Coral customer.

coral new customer offers

Step 4 – Now you’ve registered, it’s time to make your first deposit. It’s imperative that you make your first deposit via either a credit/debit card or via PayPal. The reason being that customers placing their first deposit via an e-wallet including Paysafe, Neteller or Skrill will not qualify for this free bet offer. Deposit at least £/€10 and now place your first Sportsbook qualifying bet with minimum stakes of £/€10 win or £/€10 each-way (total £/€20) at odds of at least 1.5 (1/2).

Step 5 – Coral will credit your account with 3 x £/€10 free bet tokens when you’ve successfully placed your first qualifying bet. You now have 4 days to use them. The free bets must be wagered in full, can be redeemed on win or each-way bets and can be used on the following listed bet types: single, double, treble, 4-fold and upwards accumulator, forecast, combination.

Coral Sportsbook Free Bet Details

  • Free Bet Amount – £/€30
  • Qualifying Deposit – £/€10
  • Qualifying Deposit Method – has to be via either a cash card or credit card or PayPal. Deposits made using Paysafe, Neteller or Skrill are excluded from this promotion.
  • Qualifying Bet – Sportsbook (Fixed Odds) – The promotion is triggered after your first bet. place your first sportsbook qualifying bet with stakes of £/€10 win or £/€10 each-way (£/€20 total) at odds of at least 1.5 (1/2). Coral will then give you a free £/€30 bet. You have 14 days from the point of registering to place your qualifying bets. Bets placed after this time will not activate the promotion.
  • Free Bet Activation Requirements – Coral will credit your account with 3 x £/€10 bet tokens when you have successfully placed your first qualifying bet. You then have 4 days to use them. The free bets must be wagered in full, can be redeemed on win or each-way bets and can be used on the following listed bet types: single, double, treble, 4-fold and upwards accumulator, forecast, combination.
  • Free Bet Terms and Conditions- Qualifying Bet and free bets cannot be used with Cash Out. Free bet tokens are non-refundable. Free bet stake is not included in any returns. Free bets are valid for 4 days. Free bet tokens are not valid on Football Jackpot, tote, other combination and multiple bets (i.e Lucky 15s).

Coral New Customer Offers 2018 Updates

The Coral new customer offers detailed on this page are due to run into 2018. If any of the deals change before that time then we’ll list the updated promotions on this page.

Coral Existing Customers

If you’re an existing Coral customer, a breakdown of ongoing sports promotions offers is summarised further down the page – click here to view these offers. Coral were one of the first bookmakers to recognise that their existing customer base needs to be incentivised to remain happy, so free bet promotions are a core part of the Coral marketing platform. However they DO NOT give away free bets via promo codes. So if you’re looking for an immediate free bet via a bonus code you won’t find one anywhere online.

However below we’ve hand-picked 2 online bookmakers who currently offer the best value when it comes to free bets in the market today. Paddy Power and William Hill have a promotional offer where they give away either guaranteed free bets or bet boost tokens ongoing. Welcome free bets and bonuses are available immediately and both bookmakers are top-ranked for ongoing sports promotions across football and horse racing.

Paddy Power

Paddy Power

  • Weekly Free Bets – Paddy Rewards Club hands out free bets on a weekly basis. Loyal punters receive a £10 free bet each and every week for a £50 outlay.
  • 2 Up You Win – Your bet will be paid in full if your team go 2-0 up across the Premier League, Champions League and La Liga.
william hill new customer offer

William Hill

  • Weekly Free Football Bets – Fancy a £5 free football bet each weekend? Stake £20 in a week on any 4-fold or above football ACCAs and that’s what you’ll get every week with the William Hill Offer Club.
  • Horse Racing – The brand new ‘High 5’ promotion is perfect for short odds favourites with an additional 25% bonus on top of your winnings if they win by 5 lengths or more. William Hill offer regular additional Each Way places and the biggest Daily Maximum Payout in racing.

Why Open a Coral Sportsbook Account?

Coral Sportsbook over the past few years has become a must-have sports betting account for punters. From a slow start, Coral Sportsbook online is now busier than its shared brand partner Ladbrokes with whom they merged in 2016. Coral Sportsbook is easy to use, offers excellent odds and their ongoing promotions for existing customers are strong.

Coral Sportsbook is undoubtedly an excellent product and it offers fixed odds punters plenty of innovative features and promotions which make them stand-out from the opposition. Take their current new boosted customer promotion. Open an account via one of our qualifying links such as this and stake £10 or €10 on any sports selection at minimum odds of 1/2 (1.5) as your first bet and Coral Sportsbook provide 3 x £/€10 free bet tokens. It’s a boosted new customer promotion which isn’t available directly with Coral Sports, so it’s well worth investigating. To access this deal simply click on any of our qualifying links or the ‘Reveal’ button at the top of this page.

*Coral Sports- Bet £10, Get £30 in Free Bets: UK+IRE only. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.

From a Gaming perspective, Coral Casino offers a first-class online experience. Their very attractive £/€50 Welcome Bonus is powered via a first deposit 500% Welcome Bonus, turning a £/€10 first deposit into total funds of £/€60. They also have specific promotions for slots players via their Coral Vegas product, which is designed specifically for mobiles and tablets. All of these specific new customer promotions are detailed further up the page.

*Coral Casino – Deposit £10, Get £50 Free Bonus: Minimum Deposit £10. Minimum 24 x Wagering Requirement on Selected Games Before Withdrawal. Bonus Valid for 28 days. 18+. T&Cs apply.

Customer OffersDescription
Coral New Customer Offers
Bet £/€10, Get £/€30 in Free BetsFor new customers - use one of our qualifying links and once registered place a £10 qualifying first bet to receive 3x £10 free bets. Bet €10, Get €30 in free bets for Republic of Ireland residents.
£/€50 Welcome Bonus with Coral CasinoDeposit £/€10 and receive a £/€50 Welcome Bonus package is available for new players with Coral Casino.
Weekly Free Bets
Bet & Get ClubOpt in to get a free £/€10 free bet every week when you place £/€25+ on any sport between Monday and Thursday. Yes that's £520 per annum in free bets, based on you placing £/€25 of sports bets each week.
Football
Football ACCA BoostGet a 10% winning bonus paid as a free bet up to £/€100 on 4-folds+. Simply place a winning accumulator of at least £/€2 on selected pre-match football markets and we'll boost your winnings by 10%, paid as a free bet up to £/€100.
Big Match SpecialsEnhanced odds specials across the very biggest live TV matches in the Premier League, Champions League and Europa League.
#YourCallTaylor-made prices for for football bets, across winning match and player stats combination? Tweet your bet @Coral with #YourCall to get your price.
Maximum Payout ProtectionCoral are not scared of taking a bet or paying-out big sums. Their £1 million daily maximum payout limit across the top competitions is exceptional.
Horse Racing
Best Odds Guaranteed - UK and IrelandFrom 9am onwards if the starting price is bigger Coral will pay you out at the bigger odds.
Additional Each-Way Places on the Big Races + HandicapsCoral offer additional each way places every day, but go to town on live ITV Racing meetings where 4, 5 and 6 places each way are made available.
Bet FilterBet Filter, use it to scan all the day's race cards and help you find your best bets. You can even get automated suggestions from Coral's Digital Tipster.

Coral Sportsbook by Sport

Football

We took a Premier League fixture and ran through the individual betting markets available pre-match with Coral. In all, 174 markets were available to place a bet on. Naturally we will not list all of the individual markets, but a flavour can be seen in the list below:
Pre-Match Popular Markets available: Match Betting, Both Teams to Score, Both Teams to Score and Total, Match Result and Both Teams to Score, Double Chance, Draw No Bet, Half-Time/Full-Time; Scorecast Markets: First Goalscorer Scorecast, To Score Anytime, Last Goalscorer Scorecast, 1st Half Scorecast, Goalscorer Markets: First Goalscorer, Last Goalscorer, First & Last Goalscorer, Anytime Goalscorer; Scorer Win Cast, Total Goals, Exact Total Goals, Total Goals Odd/Even; Handicap Markets: Handicap 0:2, 0:1, 1:0, Asian Handicap 1st Half & 2nd Half; 5 Minute Markets: Goal Scored, Corner Awarded, Card Shown, Penalty Awarded, What Will Happen?; Goal Time: Time of 1st Goal by Team, Time of 1st Goal Under/Over by Team; Match Goal by 15 minutes.

In-play Premier League Betting – 118 different in-play markets available across Premier League matches. You’ll struggle to find another online bookmaker with this depth of coverage.

ACCA Bonus – Coral Sportsbook offer the potential for an ACCA Bonus on successful football 4-folds and greater. Their ACCA Bonus offer can be used on your first settled qualifying bet every day. Successful accumulators receive 10% extra winnings. So simply place a winning accumulator of at least £/€2 on selected pre-match football markets and Coral will boost your winnings by 10%, paid as a free bet up to £/€100.

ACCA Bonus applies to straight line accumulators of 4+ selections on Match Result (W-D-W), Both Teams to Score (BTTS) and To Win & Both Teams to Score markets only. Qualifying criteria are – minimum odds are 1/10 (1.10) per selection and the accumulator has to have cumulative odds of at least 6/4 (2.50). Your free bet is credited by 12pm the day after settlement.

#YourCall – Coral Sportsbook are now offering tailor-made prices for football punters via Twitter at #YourCall. Now you can combine match betting with stats like assists, passes, shots, shots on target and tackles in any way you want. Tweet your bet @Coral with #YourCall to get your price. So you have the flexibility of being able to pull your own bets together directly with Coral Sportsbook’s football trading team.

Available across all Premier League, Championship, Champions League, La Liga and Serie A matches, across Match Result (W-D-W), Both Teams to Score (BTTS), Total Match Goals, Total Match Corners and Total Match Booking Points. Then combine with named player markets – Player to be Carded, Anytime Goalscorer, Shots, Passes, Tackles and Assists. In the event that one or more of the players in any bet does not participate, the bet will be voided and your stake will be returned.

Football Cash Out – Coral Cash Out supports multiples and football accumulators. Cash Out lets you settle your bets when you think the time is right, so if you’ve placed a successful ACCA with a single leg still outstanding, you can take control of your bet and cash out your winnings.

Horse Racing

Coral Sportsbook cover every United Kingdom and Republic of Ireland Full Service horse race. They also price-up Full Service racing from Dubai, plus there’s excellent coverage of South African and United States racing with live streaming available at some meetings. Coral Sportsbook though push the envelope by also covering Happy Valley in Hong Kong and even Chilean racing.

Coral Sportsbook offer Best Odds Guaranteed (Best Price Guaranteed in Coral jargon) on all bets placed in their pre-race win and each way markets. This promotion is nothing new, but Coral have just added this and Best Odds Guaranteed includes all races across the United Kingdom and Republic of Ireland.

Cash Out on Horse Racing Multiples – Horse Racing cash out is available on the outright race winner market on all races. You can now Cash Out your win and each-way horse racing accumulator bets in full, or partially, both pre race or in-running.

Bets available: Win, Each-Way, Match Bets, Without Favourite, Insurebet , Forecast

Horse Racing Specials – Additional each way places has always been a speciality of Paddy Power, but Coral have more than stepped up to the mantle, giving punters masses of additional places on a daily basis. Take any live ITV Racing meeting and Coral will regularly give additional places be that 4 places or 5 places each way across the big handicaps. Each way returns for the place are always at 1/5. Coral, where possible, give additional places away on the big feature races across the season as well and when it comes to the big festivals such as Cheltenham, the Guineas, the Derby, Ebor, Royal Ascot and Glorious Goodwood, they make a huge effort to maximise the number of places available for their punters.

Golf

There’s no doubt that Coral provides fantastic golf coverage and a real depth of markets. Coral cover all Major Championships, World Golf Championships, PGA Tour and European Tour tournaments. Unlike plenty of other online bookmakers, Coral also provides Outright Markets across the secondary level of professional golf covering the Asian, OneAsia, Australasia, Japan Golf, Korean, South American, Sunshine Tours and in the United States the LPGA, Champions Tour and web.com Tour events.

Markets available: Outright Betting, Enhanced Winner Win Only, Top 5, Top 10, 1st Round Leader, 2/3 Balls, Mythical 2 Balls, Match Betting, Tournament Group Betting and Top American/European/Australian/Asian etc, Forecast, Dual Forecast .

Coral Sportsbook are now also the leaders when it comes to offering additional each way places. Each week Coral offer additional places at 1/5 odds across both European and PGA Tours. That’s a promotion that offers huge value for regular golf punters. Naturally they also offer additional each way places across the Major Championships including the Masters, U.S. Open, Open Championship and the PGA Championship.

Coral Key Betting Features

Coral Live Streaming
Coral Live Streaming is new and improved, offering customers a diverse range of sports events to view with thousands of matches, tournaments and races broadcast weekly. Coral Live Streaming now offer up to 2,000 events each and every week. To stream the games or races, you will be needing a positive account balance, or you should have placed a bet within the last 24 hours. Through Coral Live Streaming you can watch a multitude of events via your PC, iPhone, iPad or Android.

Football is covered in depth with action across a whole of European competitions and action from further afield including the Major League Soccer from the United States. With streaming of the Spanish La Liga, Italian Serie A, French Ligue 1 and Dutch Eredivisie. Tennis sees action pretty much every day across both ATP and WTA Tours. Basketball is well covered across the United States and European competitions. Coral also cover Badminton, Darts, Handball, Ice Hockey, Rugby and Snooker. Coral also make a concerted effort, showing live greyhound action from around the United Kingdom via Greyhound TV, from Wednesday through to Sunday.

Coral Live Streaming also brings Horse Racing live streaming. Every United Kingdom and Republic of Ireland race is available, with selected from the United States and Dubai.

Live Horse Racing Streaming – Coral Live Streaming
You can always watch UK and Irish Horse Racing via Coral Live Streaming. Coverage from At The Races and Racing UK is streamed via Coral for punters who place qualifying bets online. Qualifying bet examples: £1 single, £1 each-way.

Racing UK cover the following tracks – Aintree, Ascot, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick, Cheltenham, Chester, Epsom, Exeter, Goodwood, Hamilton, Haydock, Huntingdon, Kelso, Kempton, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Perth, Pontefract, Redcar, Salisbury, Sandown, Thirsk, Warwick, Wetherby, Wincanton and York.

At The Races cover the following tracks – Bath, Brighton, Chelmsford, Chepstow, Doncaster, Fakenham, FFos Las, Fontwell, Hexham, Leicester, Lingfield, Newcastle, Newton Abbot, Plumpton, Ripon, Sedgefield, Southwell, Stratford, Taunton, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth.

At The Races have exclusivity when it comes to Republic of Ireland Racing – 26 courses are covered – Ballinrobe, Bellewstown, Clonmel, Cork, Curragh, Down Royal, Downpatrick, Dundalk, Fairyhouse, Galway, Gowran, Kilbeggan, Killarney, Laytown, Leopardstown, Limerick, Listowel, Naas, Navan, Punchestown, Roscommon, Sligo, Thurles, Tipperary, Tralee, Tramore and Wexford.

In-Play Betting
A key strength of Coral Sportsbook is its wide range of in-play betting markets, especially for football, golf and tennis – although other sports, including cricket, rugby, baseball, basketball and even handball, volleyball, badminton and beach volleyball are covered. The sheer variety available is something that grabs your attention compared to other United Kingdom facing online bookmakers.

Cash Out
Coral’s Cash Out is perhaps the most popular form of this feature currently available. Lock-in profit, lay-off your stake, or minimise a loss, it’s all very possible with Coral Cash Out. Other bookmakers do not facilitate partial cash out and that’s well worth bearing in mind as Coral allows that. With visual sliders, it’s easy to use and decide how much of your stake you want to cash out and how much you want to let ride until the end of the event.

It is also worth noting that you need to accept the ‘Cash Out My Bet’ agreement. You need to click on this button the first time you Cash Out a bet, otherwise the facility will not work.

Cash Withdrawals via Coral Connect
Coral Sportsbook has a distinct unique selling point over other online sportsbook as in you can withdraw / collect winning earned online, via any Coral betting outlet. To do this you need to have a Coral Connect card, which is easy to apply for via the website. Once active ant balance funds in your Coral online account can be withdrawn across any of the circa 1,500 Coral betting shops nationwide.

Coral Radio
Coral facilitate live radio commentaries across a number of top events. Football is well covered across the Premier League, EFL Championship, UEFA Champions League and UEFA Europa League. All United Kingdom and Republic of Ireland races are fully covered as well. There’s also full coverage of international cricket which included all of the action across the 2017 Ashes Series. A full global football results and sports news service is also available.

Player Bets
Player Bets is a unique way to bet, exclusive to Coral and it’s exclusive to Coral Mobile, available via iPhone, iPad, Android and tablet. Pick a player and bet on a variety of stats that you believe your player will achieve in his upcoming game. You can mix it up even more by picking multiple players. For each customised bet, Coral’s Player Bets system generates accurate odds based on the choices and targets that you set. Data is provided by Opta.

Coral Blogs
Coral add more value for punters through their insightful series of sportsman blogs, which get under the skin of modern sport. Alan Shearer writes a blog covering the Premier League. Flat racing punters will love Jim Crowley’s thoughts as he races across the globe. Tom Scudamore is on-board giving his frank views on National Hunt racing and his chances throughout the season and Joe Tizzard writes about the goings on at his father’s yard and the inside line on the yard’s horses throughout the season.

Coral History

Coral is a well-established betting brand which has been in existence since 1926. Established by Joe Coral, a polish immigrant who changed his surname from Kagarlitski when arriving in England. Back in 1926 when betting shops were illegal, Coral opened a couple betting pitches at Harringay. From there Joe attended both greyhound and horse racing meetings until 1943, when he opened a credit office in the West End of London. New legislation to legalise betting took until 1961 when Joe quickly opened betting offices. Within 12 months he already had 23 betting shops and the Coral name started to establish itself. It became a limited company in 1963 and Coral made the decision to not only to open betting shops, but Coral moved into bingo halls, hotels and social clubs.

Moving into the 1970’s Coral arranged a merger with another bookmaker Mark Lane in 1971, which put Coral into the top 4 of United Kingdom bookmakers. By 1975 the company had morphed into the Coral Leisure Group and this is where the tale of Coral differs from the normal route of bookmaker expansion and ownership. Where brands such as Betfred, Ladbrokes and William Hill have always maintained their own ownership structure either as privately owned organisations – in the case of Betfred, or PLCs in the case of Ladbrokes and William Hill – Coral was purchased in 1981 by Bass plc most famously known for their brewing business. Bass kept the Coral brand and effectively purchased 650 betting shops, keeping Joe Coral as the Chairman of Coral. Joe passed away in 1996.

By 1997 Ladbrokes agreed to purchase Coral from Bass plc, although the deal was quashed in 1998 by the Monopolies and Mergers Commission. But it was clear that Bass wanted to focus on their core business, so Coral’s existing management raised funds and purchased the Coral Group in a January 1999 management buy-out. Their first strategic decision was to purchase Gibraltar-based Eurobet at the close of 1999, which gave them an offshore online presence following Victor Chandler, Stan James and Ladbrokes. Coral could now offer UK customers tax-free betting. With the purchase Coral became Coral Eurobet.

In October 2005, Gala merged with Coral Eurobet for £2.18 billion (technically they acquired Coral) creating the United Kingdom’s third largest bookmaker and largest bingo operator. Gala Bingo was the leading bingo operator in the UK with over 150 bingo halls and was valued at £1.89 billion prior to the merger. By 2012 the Gala Coral Group Ltd was turning over £1,189.5 million across both of its brands, but from a Coral perspective despite a 1,800 shop portfolio, growth online was disappointing.

Huge recruitment campaigns online across Euro 2012 and World Cup 2014 were famous for their new customer offer campaigns. Take the World Cup where new customers to Coral Sportsbook were offered 2/1 that Brazil would wear a yellow-strip against Croatia in the opening game of the tournament, played in Sao Paulo. The maximum bet stake was £10, giving punters a free £20 return for opening an account. Gala Coral announced in their 2015 company accounts that online growth across their websites made them the fastest growing in the UK online gambling market, reaching a market share of over 7%, with Coral having 950,000 active users. Growth was strong, but in-comparison to the likes of bet365 and Paddy Power, Coral’s online customer base was still relatively small.

July 2015 saw Ladbrokes and Coral in negotiations to merge. An agreement was made, making the merged company the biggest bookmaker in the United Kingdom – overtaking William Hill in the process. The two brands as we know still trade separately both in retail and online, but the synergies of the two organisations merging is immense, forming a company worth £2.3 billion. In October 2016 the merging parties PLC were ordered by Competition and Markets Authority to sell 359 betting shops before the merger was approved which it was on 2nd November 2016. Technically Ladbrokes purchased Coral, forming Ladbrokes Coral plc, with Ladbrokes’ chief executive Jim Mullen became CEO of the new company.

Now employing over 16,000 people across their multiple London and Gibraltar operations, Ladbrokes Coral are one of the elite bookmakers globally. Revenue across financial year 2015/16 was £383million – up 55%. Active customer numbers were significantly higher across both Coral and Ladbrokes online sites. Punters placed an incredible £8.5 billion of sports bets across the year.

Coral itself is now the 18th most visited online sports betting and gaming company globally.

Short Facts - Coral

• Company Name: Ladbrokes Coral plc.
• Registered Offices: 5th Floor The Zig Zag Building 70 Victoria Street, London, SW1E 6SQ.
• Founded: 1926.
• CEO: Jim Mullen
• Employees: 16500.
• Company Registration: Registered in the United Kingdom company number 566221.
• Licenses: UK: British Gambling Commission under licence number 39069 & 39071; Gibraltar: Licence No: RGL 059 & RGL 060.

Coral Sportsbook Customer Support

Coral Sportsbook customer support may be reached through:

Internal Messaging – If you’re logged in, you can send Coral a message from your account.
Live Chat is available 24 hours a day, full-year round.
Freephone: UK Freephone: 0800 44 00 11
International: 0044 208 507 5544.
Twitter: @Coral