William Hill New Customer Offer 2025

William Hill New Customer Offer April 2025

William Hill offer new UK sportsbook customers a fantastic deal which comes in the form of 3 separate £10 bets that you can use on any sport, simply use this qualifying link and promo code R30 to claim. All of the latest William Hill new customer offers are listed on this page alongside the correct qualifying links and relevant promo codes.

• *William Hill Opening Offer (UK), Bet £10 get £30 in free bets: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. begambleaware.org. #Ad

If you’re in the Republic of Ireland then the offer is an enhanced bet €10 get €40 in free bets using promo code BB40 and this qualifying link.

• William Hill Opening Offer (Ireland), Bet €10 get €40 in free bets: 18+ Play Safe. New customers using Promo code BB40 only. Min €10 stake, min odds 1/2, free bets paid as 4 x €10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms here. gamblingtherapy.org. #Ad.

For further details read our William Hill new customer offer Ireland page.

It’s a great time to open a William Hill Sportsbook account with their current new customer promotion being boosted to £30 of free bets. Simply press the ‘Reveal’ button at the head of this page or follow one of our signposted links

For a more detailed walkthrough of how this William Hill joining offer works read our William Hill Free Bet Explained page.

William Hill are one of the most renowned bookmakers globally with a thriving online business paired with a huge betting shop network across the United Kingdom. Brand new customers signing up with William Hill Sportsbook receive free bets as a thank you for joining as a welcome offer, once they place a qualifying first bet.

Here at newcustomeroffer.co.uk you can access the very latest new customer and welcome sign up offers from William Hill as detailed. Access is via our ‘Reveal’ button at the top of this page or via any qualifying link.

What can I use my William Hill new customer offer on this weekend?

This Easter weekend sees the Premier League plus plenty of EFL Championship, League 1 and League 2 action, the Irish Grand National from Fairyhouse, plus Whittaker vs Cameron 2 boxing from the BP Pulse LIVE Arena in Birmingham, all from Friday 18th April through until Monday 21st April.

Saturday, Sunday and Monday sees Gameweek 33 of the Premier League season with 4 televised matches exclusively live on Sky Sports across the Easter weekend. The EFL is the star on Good Friday with a full set of Championship, League 1 and League 2 fixtures with 4 live back-to-back-to-back-to-back games on Sky Sports. Derby County vs Luton Town (12:30pm kick-off); Rotherham vs Mansfield (3pm kick-off); Sheffield United vs Cardiff City (5:30pm kick-off) and Oxford vs Leeds (8pm kick-off) all feature.

The Premier League TV action starts on Saturday teatime with Aston Villa vs Newcastle from Villa Park (5:30pm kick-off). Take a look at the Premier League recent form table and this is 1st (Newcastle) versus 2nd (Aston Villa), with both desperately trying to qualify for the Champions League next season. Newcastle have won their last 5 Premier League matches, with Villa on a 4 consecutive winning run. Villa have only lost to Arsenal at home all season and have won 4 of their last 5 at Villa Park in the Premier League against Newcastle.

Easter Sunday 20th April sees the Premier League action starting at 2pm on Sky Sports with Ipswich vs Arsenal from Portman Road. The likelihood of an Ipswich side that have only beaten Chelsea at Portman Road all season beating Arsenal who knocked Real Madrid out of Europe on Wednesday seems a little far-fetched, but stranger things have happened in the Premier League.

The big Sunday Leicester vs Liverpool is live from the King Power Stadium on Sky Sports Main Event at 4:30pm. Dependant upon whether Arsenal have won at Portman Road, this could be the match where Liverpool capture the Premier League title. If not, Arne Slot’s side will take a huge step towards the title, with 3 points over a Leicester City side who are already planning for the EFL Championship next season.

21st April sees Monday Night Premier League football on Sky Sports as Tottenham Hotspur face Nottingham Forest at the Tottenham Hotspur Stadium with an 8pm kick-off. Nottingham Forest need to steady the ship and the Chris Wood-less side have lost their last 2 games in the Premier League. Forest fans will be desperate to see if Wood has recovered from his hip injury to play at Tottenham on Bank Holiday Monday, as 3 points be most welcome in their unlikely quest for the Champions League. Playing Tottenham might be just the ticket for Nuno Espirito Santo’s Forest team, with the N17 side in a desperate state having only won 1 of their last 6 Premier League games – and that was against rock-bottom Southampton.

EFL Championship, League 1 and League 2 are also in action this weekend with a number of these games available via Sky Sports+.

• Weekend Championship fixtures: Friday 18th April: Derby vs Luton, Blackburn vs Millwall, Bristol City vs Sunderland, Coventry vs West Brom, Middlesbrough vs Plymouth, Preston vs QPR, Stoke vs Sheffield Wednesday, Swansea vs Hull, Watford vs Burnley, Sheffield United vs Cardiff, Norwich City vs Portsmouth, Oxford vs Leeds; Monday 21st April: Cardiff vs Oxford, Hull vs Preston, Leeds vs Stoke, Luton vs Bristol City, Millwall vs Norwich, Plymouth vs Coventry, Portsmouth vs Watford, QPR vs Swansea, Sheffield Wednesday vs Middlesbrough, Sunderland vs Blackburn, West Brom vs Derby, Burnley vs Sheffield United.
• Weekend League 1 fixtures: Friday 18th April: Exeter vs Burton Albion, Birmingham City vs Crawley, Bolton vs Wycombe, Charlton vs Northampton, Huddersfield vs Cambridge, Leyton Orient vs Barnsley, Peterborough vs Stockport, Reading vs Lincoln, Rotherham vs Mansfield, Shrewsbury vs Wigan, Stevenage vs Blackpool, Wrexham vs Bristol Rovers; Monday 21st April: Barnsley vs Peterborough, Blackpool vs Wrexham, Bristol Rovers vs Stevenage, Burton Albion vs Birmingham City, Cambridge vs Leyton Orient, Crawley vs Exeter, Lincoln vs Bolton, Mansfield vs Reading, Northampton vs Shrewsbury, Stockport vs Huddersfield, Wigan vs Rotherham, Wycombe vs Charlton.
• Weekend League 2 fixtures: Friday 18th April: AFC Wimbledon vs Chesterfield, Bromley vs Morecambe, Carlisle vs Port Vale, Cheltenham vs Gillingham, Colchester vs Crewe, Fleetwood vs Barrow, Grimsby vs Swindon, MK Dons vs Newport, Salford vs Accrington Stanley, Tranmere vs Doncaster, Walsall vs Harrogate; Monday 21st April: Newport vs Walsall, Accrington Stanley vs Carlisle, Barrow vs Tranmere, Chesterfield vs Bradford, Crewe vs MK Dons, Doncaster vs Colchester, Gillingham vs AFC Wimbledon, Harrogate vs Fleetwood, Morecambe vs Salford, Notts County vs Cheltenham, Port Vale vs Grimsby Swindon vs Bromley.

Easter Sunday night sees the eagerly anticipated re-match between Ben Whittaker (8-0-1) and Liam Cameron (23-6-1) at the BP Pulse LIVE Arena in Birmingham. This BOXXER promotion is live throughout on Sky Sports. Ben Whittaker and Liam Cameron first boxed on the undercard of Artur Beterbiev vs Dmitry Bivol in Riyadh, Saudi Arabia, in October. But their fight ended controversially after both fighters toppled over the ropes onto the ring apron, with the result a technical draw. Olympic Silver medallist Whittaker is the favourite to win against the experienced Cameron and will look to pave over the Riyadh glitch. The undercard also features a Heavyweight contest with Frazer Clarke vs Ebenezer Tetteh. Tetteh is known to British fight fans as his last fight was a defeat to Dillian Whyte in Gibraltar, whilst Frazer Clarke is on the comeback trail after his knockout loss last time out to Fabio Wardley in their Riyadh-hosted British Heavyweight title fight last October. Lee Cutler vs Sam Eggington for the WBC International Silver Super-Welterweight title, also looks an excellent domestic dust-up.

Full Whittaker vs Cameron 2 Boxing Card:

• Ben Whittaker vs Liam Cameron 2 – Light-Heavyweight
• Lee Cutler vs Sam Eggington – WBC International Silver Super-Welterweight title
• Frazer Clarke vs Ebenezer Tetteh – Super-Welterweight
• Tyler Denny vs Elvis Ahorgah – Middleweight
• Troy Coleman vs Bradley Goldsmith – Midlands Area Middleweight title
• Elliot Whale vs Lucas Ballingall – Welterweight

William Hill is an established market leader in the UK with a huge betting shop portfolio and an online business which has been driven by superb new customer offers. Currently they are offering £30 of free bets for new Sports customers after placing a £10 first bet.

They also have a full range of attractive Gaming new customer offers, which are listed below with the qualifying links you need. These deals are checked on a daily basis to ensure that they are all are current and available. Click on the relevant offer link to access the promotion of your choice, and it’s worth noting that you require a William Hill R30 promo code to access their Sportsbook offer.

William Hill new customer offers currently span sportsbook, casino, games, and Vegas.

• William Hill Sports Bet £10, get £30 in free bets: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #Ad
• William Hill Poker Deposit & Get £100 Bonus & Twister Discovery Pack: 18+. Play Safe. Opt-in required. X1 per customer. New customers only, min first deposit/transfer £10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. £100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption £20.

William Hill are a popular bookmaker with Republic of Ireland punters, many of whom have taken advantage of their attractive menu of new customer offers. William Hill’s flagship Sportsbook offer is Bet €10, Get €40 in free bets for Irish new sign-ups. Below you’ll find the full William Hill Irish free bet offer including any required promo code and promotion qualifying link with which to access.

William Hill Irish new customer offers currently span sportsbook, casino, games, and Vegas:

• William Hill Poker Deposit & Get €100 Bonus & Twister Discovery Pack: 18+. Play Safe. Opt-in required. X1 per customer. New customers only, min first deposit/transfer €10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. €100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption €20.

William Hill offer a highly competitive new customer offer, with a low first deposit plus first qualifying bet scenario which unlocks free bets for their sportsbook. Here’s how it compares:

• ¹ 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #Ad
• ² Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
• ³ 18+. UK+IRE customers only. Certain deposit methods & bet types excluded. Min £5 first bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stakes not returned, restrictions apply. T&Cs apply. #Ad

Follow the 5 stages below to access the William Hill Sportsbook welcome offer:

• Step 1 – Close any instances of the William Hill website on your browser.
• Step 2 – To access the William Hill Sportsbook Bet £10, Get £30 free bets welcome offer claim here – our Sportsbook links qualify you for and entitle you to the £30 free bets welcome offer. New customers in the Republic of Ireland receive a Bet €10, Get €40 in Free Bets offer.
• Step 3 – Now you’ve landed on the William Hill website. Click the “Join Now” button in the middle of William Hill’s website. Now start filling out your details. You’ll be asked to enter a username and password, which you should record and keep private – you need these details ongoing to login. Remember to ensure that the ‘Promo Code’ field is populated with the promo code R30 to activate your £30 in free bets. You will see the message ‘Applied!’ when correctly populated. Click the ‘Agree and Join’ button become a William Hill customer. Republic of Ireland promo code is BB40.
• Step 4 – Now you’ve registered, it’s time to make your first deposit. It’s imperative that you make your first deposit via a debit card. The reason being that customers placing their first deposit via Paypal, Neosurf, Paysafe, Nuvei Apple Pay, Neteller, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card will not qualify for this R30 promo code free bet offer. Deposit at least £10 (UK) or €10 (Republic of Ireland) and place your first Sportsbook qualifying bet with minimum stakes of £/€10 win or £/€10 each-way (in total £/€20) at odds of at least 1.5 (1/2). Qualifying bet can be pre-match or in-play.
• Step 5– William Hill will credit your account with 3 x £10 (UK) or 4 x €10 (Republic of Ireland ) free bet tokens when your first qualifying bet is settled. You now have 30 days (bonus period) to use the 3 x £10 bets. The bonus can be spent on any bet type, but must be used as one single transaction and cannot be partially redeemed. The bonus tokens can be used with the Cash Out feature.

William Hill offer a straightforward sports welcome offer with their Bet £10, Get £30 in Free Bets promotion. The sign-up offer is available to new customers, 18+ in the United Kingdom. Alternatively if you are in the Republic of Ireland, new customers, 18+ can access a Bet €10, Get €40 in Free Bets promotion.

Full welcome promotion details for both propositions are available below:

• William Hill Welcome Offer Amount –3x £10 Free Bets
• Qualifying Deposit – £10
• Qualifying Deposit Method – has to be via a debit card. Customers who make their first deposit Paypal, Neosurf, Paysafe, Nuvei Apple Pay, Neteller, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card are excluded from the promotion.
• Qualifying Bet – Sportsbook (Fixed Odds) – The promotion is triggered after your first bet. Stake £10 on any sports bet at odds of at least 1/2 (1.5). Includes combined odds and multiples. Each-way bets must be £10 each-way – £20 in total – or more to qualify. Qualifying bet can be pre-match or in-play. Excludes Virtual Sport markets. If you cash in your qualifying bet your stake will no longer constitute a qualifying stake for participation in this promotion.
• Free Bet Activation Requirements – William Hill will credit your account with 3 x £10 free bet tokens when your first qualifying bet has settled. You then have 30 days to use them. Any bonus that has not been redeemed before the end of the bonus period will be deleted. Your free bet must be used as one single transaction. Any portion of the bonus that is not staked will be voided. A bonus can only be used once.
• Free Bet Terms and Conditions- Free bet tokens are non-refundable. Free bet stake is not included in any returns. The free bet tokens can be used with the Cash Out feature. Bonus free bets must be used within 30 days (bonus period).
• New customers only, 18+, T&Cs apply.

Republic of Ireland

• Free Bet Amount – 4x €10 Free Bets
• Qualifying Deposit – €10
• Qualifying Deposit Method – has to be via a debit card. Customers who deposit via PayPal, Neosurf, Paysafe, Nuvei Apple Pay, Neteller, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card are excluded from the BB40 promotion.
• Qualifying Bet – Sportsbook (Fixed Odds) – The promotion is triggered after your first bet. Stake €10 win-only or €10 each-way (€20 in-total) at odds of at least 1/2 (1.5). Qualifying bet can be pre-match or in-play.
• Free Bet Activation Requirements – William Hill will credit your account with 4 x €10 bet tokens when your first qualifying bet has been settled. You then have 30 days to use them. Any bonus that has not been redeemed before the end of the bonus period will be deleted. Your free bet must be used as one single transaction. Any portion of the bonus that is not staked will be voided. A bonus can only be used once.
• Free Bet Terms and Conditions – Free bet tokens are non-refundable. Free bet stake is not included in any returns. The free bet tokens can be used with the Cash Out feature. Bonus free bets must be used within 30 days (bonus period).
• New customers only, 18+, T&Cs apply.

The William Hill app is available to download from both the iOS and Android App Stores using this link.

        

The William Hill new customer offers detailed on this page are due to run into 2025. If any of the deals change before that time then we’ll list the updated promotions on this page.

William Hill offer a number of reasons to open an account, with a superb football betting proposition, the depth of which is almost impossible to match, helping them to focus now on building their customer base so as to challenge the likes of bet365.

There’s also a simple but generous William Hill new customer offer available, which has been boosted when using the promo code R30. Their Bet £10 and Get £30 in Free Bets promotion is available to new customers in the UK. The free bets arrive in your wallet as 3 x £10 free bets and you have a cracking 30 days to use them.

• William Hill Sports Bet £10, get £30 in free bets: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #Ad

Those in the Republic of Ireland can access a dedicated new customer offer where a Bet €10 and Get €40 in Free Bets promotion is available.

• William Hill Irish New Customer Offer: 18+ Play Safe. New customers using Promo code BB40 only. Min €10 stake, min odds 1/2, free bets paid as 4 x €10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. gamblingtherapy.org.

So what are the strong points of William Hill and where could they do with improvement?  As one of the leading global sports bookmaker brands, William Hill’s product range and coverage is exactly as you would expect it to be and below we summarise exactly what we have experienced.

So what are the strong points of William Hill and where could they do with improvement?  As one of the leading global sports bookmaker brands, William Hill’s product range and coverage is exactly as you would expect it to be and below we summarise exactly what we have experienced:

Who better to ask in terms of how William Hill rates than its actual customers and users? One of the benefits of the digital age is that customers have a number of ways to give their feedback as a consumer to the brands that they come into contact with. So how does William Hill rank in the eyes of its customers?

Review statistics as per 16th April 2025.

Maximum payout ceilings are critical when selecting an online bookmaker to place bets with. Each and every bookmaker has daily payout limits within their terms of business. Some are extremely generous, with others significantly lower – and be in no doubt, a bookmaker will not pay any winnings higher than their daily maximum payout ceiling. To add a level of complexity, those levels vary by sport and naturally can impact on large payouts, especially via accumulator bets.

From a maximum payout perspective, William Hill right now are joint best in the UK betting industry, level with bet365. When it comes to football, horse racing and golf which makeup the 3 most popular sports for betting on by volume of bets placed and the amount staked, William Hill right now are equal to anyone in the market.

Here’s a summary of some key sports and William Hill’s maximum payouts compared with some others in the market:

For a comprehensive overview of this topic read this excellent William Hill maximum payout guide.

Most online bookmakers these days offer price enhancements, whether it be by increasing the odds of a certain market or event. However, ‘Bet Boost’ from William Hill puts you in complete control.

Each customer, every day, receives one boost which can be used across horse racing or greyhounds. Maximum stake per boost is £20 or £20 each-way. It’s worth noting on each-way bets that only the win part of the bet is boosted.

How to get a William Hill bet boost on horse racing or greyhounds

Follow the simple 4-step process below to access your daily Bet Boost once you are a William Hill Sportsbook customer with a funded account:

• Step 1 – Make a selection in today’s horse or greyhound racing markets by a selecting a single horse to win its race.
• Step 2 – The selection will be added to the betting slip.
• Step 3 – Enter your stake.
• Step 4 – If bet boost is available, you will be able to press a bet boost button displaying the boosted odds available on your selection.

Football

• Daily Football ACCA Bet Boost ¹
• Football EPIC Boost ²

¹ Daily Football ACCA Bet Boost. Up to a maximum stake of £20, you can boost one football ACCA of 3 or more selections every single day. The Football Acca Bet Boost can only be redeemed via the promotion markets. Bets you place using free bets cannot be combined with the Football Acca Bet Boost be that for the full amount or a portion of the stake.

How to take access your Football ACCA Bet Boost:

• Step 1 – Build your football ACCA. It has to be a minimum of 3 selections (legs). Once happy with your selections add to your betslip.
• Step 2 – Select ‘Football ACCA Bet Boost’ within the betslip and then place your stake which must be funded from your main account balance. The maximum stake for this promotion is £20.
• Step 3 – If your bet wins, the Football Acca Bet Boost winnings will be credited to your account when your bet settles.
• Promotion T&Cs:  Bet Boosts valid on football accas of 3+ selections. 1 ACCA Bet Boost per customer per day. Every day from 00:00:01 to 23:59:59. Max stake £20. Full T&Cs apply.

² Football EPIC Boost. Give any football match a #Build YourOdds EPIC Boost. You get a single boost per customer per week on #YourOdds ACCA with 3 or more selections, which have to be a 3/1 minimum odds. Maximum stake is £5.

How to take access your Football EPIC Boost:

• Step 1 – Open Build #YourOdds on any football match
• Step 2 – Build your #YourOdds ACCA. It has to be a minimum of 3 selections (legs), at odds of 3/1 or bigger. Once happy with your selections add to your betslip.
• Step 3 – Select ‘EPIC Boost’ within the betslip and then place your stake must be funded from your main account balance. The maximum stake for this promotion is £5.
• Step 4 – If your bet wins the EPIC Boost winnings will be credited to your account when your bet settles.
• Promotion T&Cs: EPIC Boosts valid on Football Build #YourOdds markets of 3+ selections at 3/1or bigger. Singles only. 1 boost per customer per week. Every Sunday from 00:00 to 23:59 (UK time) the following Saturday. Max stake £5. Online only. Full T&Cs apply.

Horse Racing

• Best Odds Guaranteed ¹
• Pick Your Places ²

¹ Best Odds Guaranteed. William Hill offers a top price guarantee on the biggest races every week. The odds are compared with those offered by Sky Bet, bet365, Ladbrokes, Paddy Power, Betfair and Coral to ensure they are the best on the market.

• Promotion T&Cs: Max benefit £25,000, per customer, per day. Available on selected races/meetings from 10:00 on day of race. If SP is greater than price taken, returns will be paid at SP. Customer/Player restrictions & Racing Best Odds Guaranteed Rules apply.

² Pick Your Places. Customise your horse racing each-way places every day with William Hill’s Pick Your Places promotion. Covers both UK and Irish racing including racing highlights such as the Cheltenham Festival, Grand National Festival at Aintree, Royal Ascot, Derby Festival at Epsom, Dublin Racing Festival at Leopardstown, Punchestown Festival and the Guineas Festival at Newmarket.

The William Hill Pick Your Places offer is straightforward, giving you the ability to increase the number of each-way places on your selection. So for an example instead of an advertised 4 places each-way for a race, you could take 5 places each-way, extending the coverage of the place part of your racing bet.

• Promotion T&Cs: Single markets only. 6+ runners apply for Pick Your Places. On all UK and Irish races. Other terms and restrictions apply.

William Hill TV

William Hill TV (WHTV) is a live streaming service where you can watch hundreds of events and live in-play betting. To stream the games or races you’ll be needing a positive account balance or you should have placed a bet within the last 24 hours. Through WHTV you can watch a multitude of events covering football, tennis, snooker, darts, ice hockey, basketball, handball and volleyball.

Football is covered well with live internationals a regular feature. League action is provided across a host of European top divisions so Spanish LaLiga, French Ligue 1 and Italian Serie A matches are all well catered for, with in-play markets easily accessible as you watch the action. Where William Hill excels though is its broader coverage which includes the Dutch Eredivisie, Portuguese Primeira Liga, Greek Super League, Turkish Super Lig, Polish Ekstraklasa and the Northern Irish Premiership.

Live Horse Racing Streaming – William Hill Racing TV

You can always watch UK and Irish Horse Racing at William Hill Racing TV. Coverage from At The Races and Racing UK is streamed via William Hill Racing TV for punters who place qualifying bets online. Qualifying bet examples: £1 single, 50p each-way, £2 double, £1 each-way double, £3 treble or £1.50 each-way treble on the race you want to view. For multiples the equivalent of £1 per race. William Hill Racing TV also covers plenty of South African, United States and Indian racing action.

Racing UK cover the following tracks – Aintree, Ascot, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick, Cheltenham, Chester, Epsom, Exeter, Goodwood, Hamilton, Haydock, Huntingdon, Kelso, Kempton, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Perth, Pontefract, Redcar, Salisbury, Sandown, Thirsk, Warwick, Wetherby, Wincanton and York.

At The Races cover the following tracks – Bath, Brighton, Chelmsford, Chepstow, Doncaster, Fakenham, FFos Las, Fontwell, Hexham, Leicester, Lingfield, Newcastle, Newton Abbot, Plumpton, Ripon, Sedgefield, Southwell, Stratford, Taunton, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth.

At The Races have exclusivity when it comes to Republic of Ireland Racing, all of which is live streamed via William Hill Racing TV. 26 courses are covered – Ballinrobe, Bellewstown, Clonmel, Cork, Curragh, Down Royal, Downpatrick, Dundalk, Fairyhouse, Galway, Gowran, Kilbeggan, Killarney, Laytown, Leopardstown, Limerick, Listowel, Naas, Navan, Punchestown, Roscommon, Sligo, Thurles, Tipperary, Tralee, Tramore and Wexford.

William Hill Radio

You can also enjoy a radio service if you want to listen to some live, expert commentary and punditry. William Hill has previews on UK and Irish horse racing events, adding to the list greyhounds events as well. The radio service has four stations: Horse Racing, Dogs, Shop and In-Play radio and it is live every day from Monday to Friday between 11am and 10:30pm.

In-Play Betting

A key strength of William Hill is its wide range of in-play betting markets, especially for football, golf and tennis – although other sports, including cricket, rugby, baseball, basketball and even handball are covered. Check out the In-play Diary which gives a full view of betting available across the next full 5 days.

Regular Podcasts

William Hill have broken new ground when it comes to sports podcasts, William Hill presents Up Front with Simon Jordan – a weekly podcast which delves behind the scenes of professional sport with some of the biggest names across football, horse racing, boxing and rugby union.

William Hill new customer offers and promotions correct when published but subject to change.

2025 promises to be a huge year for sport with a whole host of major events to enjoy and, as ever, William Hill will have every angle covered. Once the customary Christmas tradition that is the World Darts has finished on January 3rd, snooker takes the lead with its iconic Masters tournament which begins on Sunday 12th January at the Alexandra Palace in London.

As usual, tennis fans have the 4 Grand Slams to get their teeth into, also beginning with the Australian Open on January 12th, followed by the French Open in May, Wimbledon in June, and the US Open in late August.

Likewise, golf fans see their Majors season kick off, as is tradition, in April with The Masters at Augusta National from Thursday 10th April. The PGA Championship returns to Valhalla in May 2025 and to the scene of Justin Thomas’s maiden Major victory, with Oakmont in Pennsylvania the venue once again for the US Open in June. Then, to complete the set, The Open Championship returns to Royal Portrush on the 17th of July for 4 days of the very best links golf on the Northern Irish coast, with Shane Lowry looking to repeat his runaway win in 2019.

In terms of cricket, it’s the shorter format that takes centre stage in 2025 with the ICC Champions Trophy the main international competition, starting on February 19th and being hosted this year in Pakistan with the top 8 ranked ODI sides in attendance.

Horse Racing fans have the Cheltenham Festival to look forward to in its regular calendar spot of mid-March, with the Grand National moving back a week compared to last year with the 3-day festival beginning on April 3rd with the big race itself on Saturday 5th. Royal Ascot, Glorious Goodwood and The Derby at Epsom are also huge race days where the very best horses grace us with their presence.

Rugby fans have the Six Nations to look forward to which starts on the 31st January, and F1 fans will be circling the 6th of July in their diaries for the return of the British Grand Prix to Silverstone.

And then let’s not forget football. The League Cup final is on March 16th this year, with the FA Cup final being held on the 17th of May. The final of the EUFA Nations League will be on the 8^th June following the semi-finals earlier that week, then it will then be all eyes on the start of the 2025/26 football season which will start at the beginning of August.

There’s plenty more world-class sport to enjoy in 2025, here are some of the highlights for your diary:

• January 12th, Snooker: The Masters
• January 12th, Tennis: Australian Open
• January 31st, Rugby: Six Nations
• February 9th, NFL: Super Bowl LIX
• February 19th, Cricket: ICC Champions Trophy
• March 11th, Horse Racing: Cheltenham Festival
• March 13th, Golf: The Players Championship
• March 16th, Football: EFL Cup Final
• April 5th, Basketball: NCAA Finals
• April 10th, Golf: The Masters
• April 13th, F1: Bahrain Grand Prix
• Apr 19th, Snooker: World Snooker Championship
• Apr 5th, Horse Racing: Grand National
• May 3rd, Horse Racing: Kentucky Derby
• May 9th, Ice Hockey: World Championship
• May 15th, Golf: US PGA Championship
• May 17th, Football: FA Cup Final
• May 25th, Tennis: French Open
• June 6th, Horse Racing: The Derby
• June 8th, EUFA Nations League Final
• June 12th, Golf: US Open
• June 17th, Horse Racing: Royal Ascot
• June 30th, Tennis: Wimbledon
• July 6th, Formula 1: British Grand Prix
• July 19th, Golf: Open Championship
• July 29th, Horse Racing: Glorious Goodwood
• August 25th, Tennis: US Open
• September 24th, Golf: Ryder Cup
• October 11th, Rugby League: Super League Grand Final
• November 13th, DP World Tour Championship
• November 17th, Tennis: ATP Finals
• December 14th, Darts: World Championship
• December 26th, Horse Racing: King George VI

William Hill were the largest bookmaker organisation in the United Kingdom before the merger of Ladbrokes and Coral in November 2016. However with 2,400 William Hill licensed betting shops in the UK alone, William Hill has a huge footprin with regular customer numbers in the millions each and every week. From humble beginnings in 1934 when William Hill himself started taking bets over the phone and via the post, by 1966 William Hill opened its first shop and in 1998 William Hill opened its first online website focussing naturally on Sportsbook. William Hill were very early movers in the online revolution and even today their website ranks as the second busiest online gambling platform globally. Indeed William Hill is now a truly global player with Nevada-based casino websites in the United States, a growing Australian footprint driven by acquisitions of Sportingbet and Centrebet, plus established online presence in Italy/Spain.

In today’s modern online gambling environment of bookmaker mergers and a UK market that is reportedly worth £4 billion, William Hill since 2013 has been the topic of much speculation. With the third biggest market share of the UK online market and with 23% of the UK’s licensed betting shops in its control, William Hill is undoubtedly a huge player. But where in 2015 it was Number 1, it has been surpassed by mergers forming Paddy Power Betfair plc and Ladbrokes Coral plc. So where does William Hill now go strategically in an online gambling market where critical mass is everything? Well internally William Hill is focussing on online customer journey and tailoring experience for its active users. A new technology hub was launched in Shoreditch, London in 2015 so expect ever better laptop and mobile offerings in the very near future.

However it’s well known that William Hill’s goal is to yet again become the UK’s biggest bookmaker. Their online offering is much stronger than Ladbrokes or Coral but now the combined mass of Ladbrokes Coral plc makes them the market leader.  Since 2013 William Hill has been courting casino player-facing 888 Group with a view to buying them and creating a super bookmaker/gaming operator. A couple of offers have been made for 888 whose 888Casino brand is one of the biggest online casinos globally. However the tables were turned in late summer 2016 when there was a takeover approach from 888 and Rank Group for William Hill. What’s for sure is that William Hill online will continue to grow and challenge the likes of bet365 and Betfair with strong promotions and a tailor-made customer experience.

With the 2025 Premier League season already more than half of the way through, this year is setting up to be one of the most exciting in recent times with pre-season favourites Manchester City not having it all their own way by any stretch of the imagination.

After a truly barren spell up until Christmas, Pep Guardiola’s men have finally found a way to win once again but heading into the FA Cup break they trail leaders Liverpool by 12 points having played a game more, and surely even by City’s incredibly high standards it would take something special for them to retain their title this year.

With the busy Spring period likely to provide pivotal to the chances of those teams with any aspirations of the title or European places, all eyes will be on the fixtures of City, Liverpool, Chelsea and Arsenal as they jostle for position in the league.

Surprise package Nottingham Forest are making a bold attempt to secure European football next season too with striker Chris Wood firing on all cylinders this season, however there’ll undoubtedly be pressure from the likes of Spurs, Newcastle and Aston Villa as we head towards the business end of the season.

The fight for the title and European football is fierce, however at the other end of the table there’s a titanic battle for Premier League survival.

Promoted sides Leicester, Ipswich and Southampton have all picked up wins this season, however with the south coast team cast adrift at the bottom it looks like it will be a mini-league of four with Wolves and Everton in the dogfight too.

William Hill will, as ever, have a multitude of outright and individual match markets available for betting upon as the action continues through the middle part of the season.

Gameweek 33 matches are as follows:

Saturday 19th April

• Brentford vs Brighton
• Crystal Palace vs Bournemouth
• Everton vs Manchester City
• West Ham vs Southampton
• Aston Villa vs Newcastle

Sunday 20th April

• Fulham vs Chelsea
• Ipswich vs Arsenal
• Manchester United vs Wolves
• Leicester vs Liverpool

Monday 21st April

• Tottenham vs Nottingham Forest

William Hill customer support may be reached through:

• Live Chat is available .
• Email: customerservices@williamhill.co.uk
• Freephone: UK Freephone: 0800 0856 296 (calls are now free from mobiles).
• International Freephone: 00800 3551 3551

William Hill Safer Gambling Tools

William Hill, as a responsible operator, provide a whole range of information and safer gambling tools to customers who need guidance and meaningful support.

Their mission statement reads, “William Hill do everything we can to ensure that every person uses our services safely and responsibly, constantly pushing to make our business safer and protect our customers and communities. As a founding member of the Betting and Gaming Council (BGC), we’re also working with other BGC members to raise industry safety standards, whether it’s through Safer Gambling Commitments or industry working groups.

Player Safety is at the very heart of our culture. All our colleagues play their part in keeping our Players safe, whether they work directly or indirectly with our customers. As campaigners for player safety, William Hill welcomed the 2020 Gambling Act Review. Our industry is now more committed than ever to keeping gambling as safe as possible — and we continue to raise those standards. We’re actively engaged with the UK Government to guide our customers, and colleagues towards safer, smarter decisions, and ensure that any new regulations work alongside the positive development of the gambling industry.”

• Gaming Time Reminders where you decide how long you spend on the site are available – once your time limit is reached, you’ll get a pop-up reminder.
• Set Deposit Limits – these can be set by day, week or month. Once set William Hill make sure you don’t go over them.
• Time Outs – when you need a break and want to ensure you can’t place a bet, William Hill will make sure you can’t. From a day to 6 weeks – set the time out session and William Hill will do the rest.