WILLIAM HILL NEW CUSTOMER OFFER: BET £10 GET £30*

The latest William Hill new customer offer is available using the promo code below. 18+, T&Cs Apply. begambleaware.org. #Ad. To claim this offer click here. Commercial content - advertising disclosure.

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Ends: 29/02/2024

William Hill New Customer Offer 2024

William Hill New Customer Offer February 2024

William Hill offer new UK sportsbook customers a fantastic deal which comes in the form of 3 separate £10 bets that you can use on any sport, simply use this qualifying link and promo code R30 to claim. All of the latest William Hill new customer offers are listed on this page alongside the correct qualifying links and relevant promo codes.

  • *William Hill Opening Offer (UK), Bet £10 get £30 in free bets: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. begambleaware.org. #Ad

If you’re in the Republic of Ireland then the offer is an enhanced bet €10 get €40 in free bets using promo code BB40 and this qualifying link.

  • William Hill Opening Offer (Ireland), Bet €10 get €40 in free bets: 18+ Play Safe. New customers using Promo code BB40 only. Min €10 stake, min odds 1/2, free bets paid as 4 x €10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms here. gamblingtherapy.org. #Ad.

For further details read our William Hill new customer offer Ireland page.

It’s a great time to open a William Hill Sportsbook account with their current new customer promotion being boosted to £30 of free bets. Simply press the ‘Reveal’ button at the head of this page or follow one of our signposted links. For a more detailed walkthrough of how this William Hill joining offer works read our William Hill Free Bet Explained page.

What Is The William Hill New Customer Offer?

William Hill are one of the most renowned bookmakers globally with a thriving online business paired with a huge betting shop network across the United Kingdom. Brand new customers signing up with William Hill Sportsbook receive free bets as a thank you for joining as a welcome offer, once they place a qualifying first bet.

Here at newcustomeroffer.co.uk you can access the very latest new customer and welcome sign up offers from William Hill as detailed. Access is via our ‘Reveal’ button at the top of this page or via any qualifying link.

What can I use the William Hill new customer offer on this week?

The UEFA Champions League is the highlight of the sports betting action this week which also sees Premier League, EFL Championship, plus PGA Tour and DP World Tour golf from Tuesday 20th February through to Thursday 22nd February.

The UEFA Champions League returns this week with the second set of last sixteen stages, which will feature two matches per night across Tuesday and Wednesday. As ever all action is live to watch exclusively on TNT Sports. This Tuesday the action starts off with last year’s finalists Inter Milan who host Athletico Madrid. Netherlands ’ PSV Eindhoven also host Borussia Dortmund on Tuesday, with Wednesday featuring Napoli v Barcelona, plus Arsenal who travel to Portugal to play FC Porto. All games kick-off at 8pm.

Premier League action across Tuesday and Wednesday also features 2 of the 3 title challengers. Tuesday sees Premier League champions Manchester City host Brentford at the Etihad Stadium. Wednesday then sees Liverpool play Luton Town at Anfield. Both games kick-off at 7:30pm.

We also have EFL Championship action this Tuesday, with Cardiff v Blackburn, Ipswich v Rotherham, Plymouth v West Brom and Southampton v Hull City. The EFL Trophy has also reached the Semi-Final stages with both games live on Sky Sports main Event / Football with 8pm kick-offs. Tuesday sees Blackpool vs Peterborough, with Wednesday featuring Bradford City and Wycombe.

It’s worth remembering that William Hill will be giving away a daily “Acca Bet Boost” across football this weekend and every day. Simply pick your teams, create your accumulator (minimum 3 legs) and select your Daily Acca Bet Boost to enhance your odds.

This week sees top-level golf in Mexico starting Thursday with the PGA Tour visiting Vidanta Vallarta for the Mexico Open. This is the third running of this event on the PGA Tour and it’s been won by 2 elite players in the form Jon Rahm (2022) and Tony Finau (2023). The American defends this week.

Thursday sees the DP World Tour Magical Kenya Open from the Muthaiga Golf Club, in Nairobi. With a $2.5 million prize fund, a strong field has been assembled with Thriston Lawrence, Rikuyu Hoshino, Alex Fitzpatrick, Ewen Ferguson and Guido Migliozzi, plus PGA Tour members Jonas Blixt and Matthias Schwab in attendance.

UK and Irish Horse Racing action across the country includes Tuesday: Market Rasen, Taunton, Newcastle (Flat); Wednesday: Doncaster, Ludlow, Punchestown, Kempton Park (Flat); Thursday: Huntingdon, Lingfield, Thurles, Newcastle (Flat).

William Hill New Customer Offer UK

William Hill is an established market leader in the UK with a huge betting shop portfolio and an online business which has been driven by superb new customer offers. Currently they are offering £30 of free bets for new Sports customers after placing a £10 first bet.

They also have a full range of attractive Gaming new customer offers, which are listed below with the qualifying links you need. These deals are checked on a daily basis to ensure that they are all are current and available. Click on the relevant offer link to access the promotion of your choice, and it’s worth noting that you require a William Hill R30 promo code to access their Sportsbook offer.

ProductWilliam Hill New Customer OfferCountryWilliam Hill Promo CodeLink
SportsBet £10 Get £30 In Free BetsUKR30Claim Here
PokerDeposit & Get £100 Bonus & Twister Discovery PackUKNo Promo Code RequiredClaim Here

William Hill new customer offers currently span sportsbook, casino, games, and Vegas.

  • William Hill Sports Bet £10, get £30 in free bets: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #Ad
  • William Hill Poker Deposit & Get £100 Bonus & Twister Discovery Pack: 18+. Play Safe. Opt-in required. X1 per customer. New customers only, min first deposit/transfer £10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. £100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption £20.

William Hill Irish New Customer Offer

William Hill are a popular bookmaker with Republic of Ireland punters, many of whom have taken advantage of their attractive menu of new customer offers. William Hill’s flagship Sportsbook offer is Bet €10, Get €40 in free bets for Irish new sign-ups. Below you’ll find the full William Hill Irish free bet offer including any required promo code and promotion qualifying link with which to access.

ProductWilliam Hill Irish New Customer OfferCountryWilliam Hill Irish Promo CodeLink
Sportsbook - IrelandBet €10 Get €40 In Free BetsIrelandBB40Claim Here
PokerDeposit & Get €100 Bonus & Twister Discovery PackIrelandNo Promo Code RequiredClaim Here

William Hill Irish new customer offers currently span sportsbook, casino, games, and Vegas:

  • William Hill Irish New Customer Offer: 18+ Play Safe. New customers using Promo code BB40 only. Min €10 stake, min odds 1/2, free bets paid as 4 x €10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. gamblingtherapy.org.
  • William Hill Poker Deposit & Get €100 Bonus & Twister Discovery Pack: 18+. Play Safe. Opt-in required. X1 per customer. New customers only, min first deposit/transfer €10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. €100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption €20.

How Does The William Hill New Customer Offer Compare?

William Hill offer a highly competitive new customer offer, with a low first deposit plus first qualifying bet scenario which unlocks free bets for their sportsbook. Here’s how it compares:

BookmakerNew Customer OfferFree Bet Amount
William Hill1 Bet £10 Get £30 In Free Bets£30
bet3652Bet £10 Get £30 In Free Bets£30
Ladbrokes3Bet £5 Get £20 in Free Bets£20
  • 1 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #Ad
  • 2 Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
  • 3 18+. UK+IRE customers only. Certain deposit methods & bet types excluded. Min £5 first bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stakes not returned, restrictions apply. T&Cs apply. #Ad

How To Open Your William Hill Account

Follow the 5 stages below to access the William Hill Sportsbook welcome offer:

  • Step 1 – Close any instances of the William Hill website on your browser.
  • Step 2 – To access the William Hill Sportsbook Bet £10, Get £30 free bets welcome offer claim here – our Sportsbook links qualify you for and entitle you to the £30 free bets welcome offer. New customers in the Republic of Ireland receive a Bet €10, Get €40 in Free Bets offer.

william hill new customer offer

  • Step 3 – Now you’ve landed on the William Hill website. Click the “Join Now” button in the middle of William Hill’s website. Now start filling out your details. You’ll be asked to enter a username and password, which you should record and keep private – you need these details ongoing to login. Remember to ensure that the ‘Promo Code’ field is populated with the promo code R30 to activate your £30 in free bets. You will see the message ‘Applied!’ when correctly populated. Click the ‘Agree and Join’ button become a William Hill customer. Republic of Ireland promo code is BB40.
  • Step 4 – Now you’ve registered, it’s time to make your first deposit. It’s imperative that you make your first deposit via a debit card. The reason being that customers placing their first deposit via Paypal, Neosurf, Paysafe, Nuvei Apple Pay, Neteller, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card will not qualify for this R30 promo code free bet offer. Deposit at least £10 (UK) or €10 (Republic of Ireland) and place your first Sportsbook qualifying bet with minimum stakes of £/€10 win or £/€10 each-way (in total £/€20) at odds of at least 1.5 (1/2). Qualifying bet can be pre-match or in-play.
  • Step 5– William Hill will credit your account with 3 x £10 (UK) or 4 x €10 (Republic of Ireland ) free bet tokens when your first qualifying bet is settled. You now have 30 days (bonus period) to use the 3 x £10 bets. The bonus can be spent on any bet type, but must be used as one single transaction and cannot be partially redeemed. The bonus tokens can be used with the Cash Out feature.

William Hill Welcome Offer In Detail

William Hill offer a straightforward sports welcome offer with their Bet £10, Get £30 in Free Bets promotion. The sign-up offer is available to new customers, 18+ in the United Kingdom. Alternatively if you are in the Republic of Ireland, new customers, 18+ can access a Bet €10, Get €40 in Free Bets promotion.

Full welcome promotion details for both propositions are available below:

United Kingdom

  • William Hill Welcome Offer Amount –3x £10 Free Bets
  • Qualifying Deposit – £10
  • Qualifying Deposit Method – has to be via a debit card. Customers who make their first deposit Paypal, Neosurf, Paysafe, Nuvei Apple Pay, Neteller, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card are excluded from the promotion.
  • Qualifying Bet – Sportsbook (Fixed Odds) – The promotion is triggered after your first bet. Stake £10 on any sports bet at odds of at least 1/2 (1.5). Includes combined odds and multiples. Each-way bets must be £10 each-way – £20 in total – or more to qualify. Qualifying bet can be pre-match or in-play. Excludes Virtual Sport markets. If you cash in your qualifying bet your stake will no longer constitute a qualifying stake for participation in this promotion.
  • Free Bet Activation Requirements – William Hill will credit your account with 3 x £10 free bet tokens when your first qualifying bet has settled. You then have 30 days to use them. Any bonus that has not been redeemed before the end of the bonus period will be deleted. Your free bet must be used as one single transaction. Any portion of the bonus that is not staked will be voided. A bonus can only be used once.
  • Free Bet Terms and Conditions- Free bet tokens are non-refundable. Free bet stake is not included in any returns. The free bet tokens can be used with the Cash Out feature. Bonus free bets must be used within 30 days (bonus period).
  • New customers only, 18+, T&Cs apply.

Republic of Ireland

  • Free Bet Amount – 4x €10 Free Bets
  • Qualifying Deposit – €10
  • Qualifying Deposit Method – has to be via a debit card. Customers who deposit via PayPal, Neosurf, Paysafe, Nuvei Apple Pay, Neteller, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card are excluded from the BB40 promotion.
  • Qualifying Bet – Sportsbook (Fixed Odds) – The promotion is triggered after your first bet. Stake €10 win-only or €10 each-way (€20 in-total) at odds of at least 1/2 (1.5). Qualifying bet can be pre-match or in-play.
  • Free Bet Activation Requirements – William Hill will credit your account with 4 x €10 bet tokens when your first qualifying bet has been settled. You then have 30 days to use them. Any bonus that has not been redeemed before the end of the bonus period will be deleted. Your free bet must be used as one single transaction. Any portion of the bonus that is not staked will be voided. A bonus can only be used once.
  • Free Bet Terms and Conditions – Free bet tokens are non-refundable. Free bet stake is not included in any returns. The free bet tokens can be used with the Cash Out feature. Bonus free bets must be used within 30 days (bonus period).
  • New customers only, 18+, T&Cs apply.

Willliam Hill IOS & Android Apps

The William Hill app is available to download from both the iOS and Android App Stores using this link.

William Hill sports   casino   live casino   bingo

Case Study: Why I Signed Up With William Hill By Steve Bamford

I signed up with William Hill a number of years ago. I already had experience of other online bookmakers and had regularly placed bets both via sites and mobile apps with the likes of bet365 amongst others.

As with most new customers, I was attracted by William Hill’s new customer offer at the time, which involved free bets after a qualifying bet had been placed. Once registered, the process was really easy and the free bet tokens arrived in my wallet, straight after I had placed the qualifying bet. That’s brilliant as many bookmaker new customer promotions make you wait until your qualifying bet has been settled before you receive the free bets. They came in £10 denominations and I really liked the fact that you had up to 30 days to actually use them.

Since becoming a William Hill customer I have been impressed. As a regular football punter the breadth and depth of markets is staggering at all levels. They have odds boosts for accumulators and their in-play betting is easy to navigate and fast enough to get bets placed, while the action is end-to-end.

Read more about the author Steve Bamford.

William Hill New Customer Offer 2024 Updates

The William Hill new customer offers detailed on this page are due to run into 2024. If any of the deals change before that time then we’ll list the updated promotions on this page.

Why Open a William Hill Account?

William Hill offer a number of reasons to open an account, with a superb football betting proposition, the depth of which is almost impossible to match, helping them to focus now on building their customer base so as to challenge the likes of bet365.

There’s also a simple but generous William Hill new customer offer available, which has been boosted when using the promo code R30. Their Bet £10 and Get £30 in Free Bets promotion is available to new customers in the UK. The free bets arrive in your wallet as 3 x £10 free bets and you have a cracking 30 days to use them.

  • William Hill Sports Bet £10, get £30 in free bets: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #Ad

Those in the Republic of Ireland can access a dedicated new customer offer where a Bet €10 and Get €40 in Free Bets promotion is available.

  • William Hill Irish New Customer Offer: 18+ Play Safe. New customers using Promo code BB40 only. Min €10 stake, min odds 1/2, free bets paid as 4 x €10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. gamblingtherapy.org.

William Hill Sign Up Offer Review

So what are the strong points of William Hill and where could they do with improvement?  As one of the leading global sports bookmaker brands, William Hill’s product range and coverage is exactly as you would expect it to be and below we summarise exactly what we have experienced:

ProsCons
Ease to sign upLive chat agent knowledge could be improved
Free bets come in £10 tokensSmall number of existing customer promotions
Free bets last 30 daysWebsite could be better
Huge number of football markets
Flexible each-way terms to choose from

William Hill User Rankings

Who better to ask in terms of how William Hill rates than its actual customers and users? One of the benefits of the digital age is that customers have a number of ways to give their feedback as a consumer to the brands that they come into contact with. So how does William Hill ranks in the eyes of its customers?

Review NetworkRatingNumber of Reviews
App Store4.7/5147,357
Google Play4.3/527,635
Trustpilot1.7/55,394

Review statistics as per 21st February 2024.

William Hill Maximum Payout

Maximum payout ceilings are critical when selecting an online bookmaker to place bets with. Each and every bookmaker has daily payout limits within their terms of business. Some are extremely generous, with others significantly lower – and be in no doubt, a bookmaker will not pay any winnings higher than their daily maximum payout ceiling. To add a level of complexity, those levels vary by sport and naturally can impact on large payouts, especially via accumulator bets.

From a maximum payout perspective, William Hill right now are joint best in the UK betting industry, level with bet365. When it comes to football, horse racing and golf which makeup the 3 most popular sports for betting on by volume of bets placed and the amount staked, William Hill right now are equal to anyone in the market.

Here’s a summary of some key sports and William Hill’s maximum payouts compared with some others in the market:

SportWilliam Hill Max PayoutWorst Max Payout
UEFA Champions League£2,000,000£250,000, 888 Sport
English Premier League£2,000,000£250,000, 888 Sport
UK Horse Racing£1,000,000£100,000, Unibet
PGA Tour Golf£500,000£100,000, BetVictor
ATP Tennis£100,000£75,000, Unibet
Darts£250,000£25,000, Betfair Sportsbook

For a comprehensive overview of this topic read this excellent William Hill maximum payout guide.

William Hill Bet Boost

Most online bookmakers these days offer price enhancements, whether it be by increasing the odds of a certain market or event. However, ‘Bet Boost’ from William Hill puts you in complete control.

Each customer, every day, receives one boost which can be used across horse racing or greyhounds. Maximum stake per boost is £20 or £20 each-way. It’s worth noting on each-way bets that only the win part of the bet is boosted.

How to get a William Hill bet boost on horse racing or greyhounds

Follow the simple 4-step process below to access your daily Bet Boost once you are a William Hill Sportsbook customer with a funded account:

  • Step 1 – Make a selection in today’s horse or greyhound racing markets by a selecting a single horse to win its race.
  • Step 2 – The selection will be added to the betting slip.
  • Step 3 – Enter your stake.
  • Step 4 – If bet boost is available, you will be able to press a bet boost button displaying the boosted odds available on your selection.

william hill bet boost

William Hill Sports Promotions

Football

  • Daily Football ACCA Bet Boost 1
  • Football EPIC Boost 2

1 Daily Football ACCA Bet Boost. Up to a maximum stake of £20, you can boost one football ACCA of 3 or more selections every single day. The Football Acca Bet Boost can only be redeemed via the promotion markets. Bets you place using free bets cannot be combined with the Football Acca Bet Boost be that for the full amount or a portion of the stake.

How to take access your Football ACCA Bet Boost:

  • Step 1 – Build your football ACCA. It has to be a minimum of 3 selections (legs). Once happy with your selections add to your betslip.
  • Step 2 – Select ‘Football ACCA Bet Boost’ within the betslip and then place your stake which must be funded from your main account balance. The maximum stake for this promotion is £20.
  • Step 3 – If your bet wins, the Football Acca Bet Boost winnings will be credited to your account when your bet settles.
  • Promotion T&Cs:  Bet Boosts valid on football accas of 3+ selections. 1 ACCA Bet Boost per customer per day. Every day from 00:00:01 to 23:59:59. Max stake £20. Full T&Cs apply.

2 Football EPIC Boost. Give any football match a #Build YourOdds EPIC Boost. You get a single boost per customer per week on #YourOdds ACCA with 3 or more selections, which have to be a 3/1 minimum odds. Maximum stake is £5.

How to take access your Football EPIC Boost:

  • Step 1 – Open Build #YourOdds on any football match
  • Step 2 – Build your #YourOdds ACCA. It has to be a minimum of 3 selections (legs), at odds of 3/1 or bigger. Once happy with your selections add to your betslip.
  • Step 3 – Select ‘EPIC Boost’ within the betslip and then place your stake must be funded from your main account balance. The maximum stake for this promotion is £5.
  • Step 4 – If your bet wins the EPIC Boost winnings will be credited to your account when your bet settles.
  • Promotion T&Cs: EPIC Boosts valid on Football Build #YourOdds markets of 3+ selections at 3/1or bigger. Singles only. 1 boost per customer per week. Every Sunday from 00:00 to 23:59 (UK time) the following Saturday. Max stake £5. Online only. Full T&Cs apply.

Horse Racing

  • Best Odds Guaranteed 1
  • Pick Your Places 2

1 Best Odds Guaranteed. William Hill offers a top price guarantee on the biggest races every week. The odds are compared with those offered by Sky Bet, bet365, Ladbrokes, Paddy Power, Betfair and Coral to ensure they are the best on the market.

  • Promotion T&Cs: Max benefit £25,000, per customer, per day. Available on selected races/meetings from 10:00 on day of race. If SP is greater than price taken, returns will be paid at SP. Customer/Player restrictions & Racing Best Odds Guaranteed Rules apply.

2 Pick Your Places. Customise your horse racing each-way places every day with William Hill’s Pick Your Places promotion. Covers both UK and Irish racing including racing highlights such as the Cheltenham Festival, Grand National Festival at Aintree, Royal Ascot, Derby Festival at Epsom, Dublin Racing Festival at Leopardstown, Punchestown Festival and the Guineas Festival at Newmarket.

The William Hill Pick Your Places offer is straightforward, giving you the ability to increase the number of each-way places on your selection. So for an example instead of an advertised 4 places each-way for a race, you could take 5 places each-way, extending the coverage of the place part of your racing bet.

  • Promotion T&Cs: Single markets only. 6+ runners apply for Pick Your Places. On all UK and Irish races. Other terms and restrictions apply.

William Hill Key Betting Features

William Hill TV

William Hill TV (WHTV) is a live streaming service where you can watch hundreds of events and live in-play betting. To stream the games or races you’ll be needing a positive account balance or you should have placed a bet within the last 24 hours. Through WHTV you can watch a multitude of events covering football, tennis, snooker, darts, ice hockey, basketball, handball and volleyball.

Football is covered well with live internationals a regular feature. League action is provided across a host of European top divisions so Spanish LaLiga, French Ligue 1 and Italian Serie A matches are all well catered for, with in-play markets easily accessible as you watch the action. Where William Hill excels though is its broader coverage which includes the Dutch Eredivisie, Portuguese Primeira Liga, Greek Super League, Turkish Super Lig, Polish Ekstraklasa and the Northern Irish Premiership.

Live Horse Racing Streaming – William Hill Racing TV

You can always watch UK and Irish Horse Racing at William Hill Racing TV. Coverage from At The Races and Racing UK is streamed via William Hill Racing TV for punters who place qualifying bets online. Qualifying bet examples: £1 single, 50p each-way, £2 double, £1 each-way double, £3 treble or £1.50 each-way treble on the race you want to view. For multiples the equivalent of £1 per race. William Hill Racing TV also covers plenty of South African, United States and Indian racing action.

Racing UK cover the following tracks – Aintree, Ascot, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick, Cheltenham, Chester, Epsom, Exeter, Goodwood, Hamilton, Haydock, Huntingdon, Kelso, Kempton, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Perth, Pontefract, Redcar, Salisbury, Sandown, Thirsk, Warwick, Wetherby, Wincanton and York.

At The Races cover the following tracks – Bath, Brighton, Chelmsford, Chepstow, Doncaster, Fakenham, FFos Las, Fontwell, Hexham, Leicester, Lingfield, Newcastle, Newton Abbot, Plumpton, Ripon, Sedgefield, Southwell, Stratford, Taunton, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth.

At The Races have exclusivity when it comes to Republic of Ireland Racing, all of which is live streamed via William Hill Racing TV. 26 courses are covered – Ballinrobe, Bellewstown, Clonmel, Cork, Curragh, Down Royal, Downpatrick, Dundalk, Fairyhouse, Galway, Gowran, Kilbeggan, Killarney, Laytown, Leopardstown, Limerick, Listowel, Naas, Navan, Punchestown, Roscommon, Sligo, Thurles, Tipperary, Tralee, Tramore and Wexford.

William Hill Radio

You can also enjoy a radio service if you want to listen to some live, expert commentary and punditry. William Hill has previews on UK and Irish horse racing events, adding to the list greyhounds events as well. The radio service has four stations: Horse Racing, Dogs, Shop and In-Play radio and it is live every day from Monday to Friday between 11am and 10:30pm.

In-Play Betting

A key strength of William Hill is its wide range of in-play betting markets, especially for football, golf and tennis – although other sports, including cricket, rugby, baseball, basketball and even handball are covered. Check out the In-play Diary which gives a full view of betting available across the next full 5 days.

Regular Podcasts

William Hill have broken new ground when it comes to sports podcasts, William Hill presents Up Front with Simon Jordan – a weekly podcast which delves behind the scenes of professional sport with some of the biggest names across football, horse racing, boxing and rugby union.

William Hill new customer offers and promotions correct when published but subject to change.

2024 Sporting Calendar – William Hill Coverage

2024 promises to be a huge year for sport with a whole host of major events to enjoy and, as ever, William Hill will have every angle covered. Once the customary Christmas tradition that is the World Darts has finished, snooker takes the lead with its iconic Masters tournament which begins on the 7th January.

As usual, tennis fans have the 4 Grand Slams to get their teeth into, beginning with the Australian Open on January 14th, followed by the French Open in May, Wimbledon in June, and the US Open in late August.

Likewise, golf fans see their Majors season kick off, as is tradition, in April with The Masters at Augusta National. The PGA Championship ventures to Valhalla in 2024, with Pinehurst the venue once again for the US Open in June. Then, to complete the set, The Open Championship returns to Royal Troon on the 18th of July for 4 days of the very best links golf on the Ayrshire coast.

In terms of cricket, it’s the shorter format that takes centre stage in 2024 with the ICC World T20 the main international competition, starting on June 4th and being hosted this year in the West Indies and the USA.

Horse Racing fans have the Cheltenham Festival to look forward to in its regular calendar spot of mid-March, with the Grand National a week later than normal this year on the 13th of April. Royal Ascot, Glorious Goodwood and The Derby at Epsom are also huge race days where the very best horses grace us with their presence.

Rugby fans have both the Six Nations to look forward to, and F1 fans will be circling the 7th of July in their diaries for the return of the British Grand Prix to Silverstone.

And then let’s not forget football. The League Cup final is on February 25th this year, with the FA Cup and Champions League finals being held on the 25th of May and the 1st of June respectively. Euro2024 then takes centre stage in the summer of 2024 to ensure we don’t get bored before the start of the new season in August.

There’s plenty more world-class sport to enjoy in 2024, here are some of the highlights for your diary:

  • January 7th, Snooker: The Masters
  • January 13th, Football: African Cup of Nations
  • January 14th, Tennis: Australian Open
  • February 2nd, Rugby: Six Nations
  • February 11th, NFL: Super Bowl LVIII
  • February 25th, Football: EFL Cup Final
  • March 2nd, F1: Bahrain Grand Prix
  • March 12th, Horse Racing: Cheltenham Festival
  • March 14th, Golf: The Players Championship
  • March 19th, Basketball. NCAA Finals
  • April 8th, Golf: The Masters
  • Apr 20th, Snooker: World Snooker Championship
  • Apr 13th, Horse Racing: Grand National
  • May 4th, Horse Racing: Kentucky Derby
  • May 10th, Ice Hockey: World Championship
  • May 16th, Golf: US PGA Championship
  • May 20th, Tennis: French Open
  • May 25th, Football: FA Cup Final
  • June 1st, Horse Racing: The Derby
  • June 1st, Football: Champions League Final
  • June 4th, Cricket: ICC World T20
  • June 13th, Golf: US Open
  • June 14th, Football: Euro 2024
  • June 18th, Horse Racing: Royal Ascot
  • June 20th, Football: Copa America
  • July 1st, Tennis: Wimbledon
  • July 7th, Formula 1: British Grand Prix
  • July 18th, Golf: Open Championship
  • July 26th, Athletics: Olympic Games
  • July 30th, Horse Racing: Glorious Goodwood
  • August 26th, Tennis: US Open
  • September 10th, Golf: Solheim Cup
  • September 18th, Football: Champions League Matchday 1
  • September 24th, Golf: Presidents Cup
  • October 1st, Football: Champions League Matchday 2
  • October 12th, Rugby League: Super League Grand Final
  • October 22nd, Football: Champions League Matchday 2
  • November 6th, Football: Champions League Matchday 3
  • November 10th, Tennis: ATP Finals
  • November 14th, DP World Tour Championship
  • November 23rd, Formula 1: US Grand Prix, Las Vegas
  • November 21st, Snooker: UK Championship
  • November 26th, Football: Champions League Matchday 5
  • December 10th, Football: Champions League Matchday 6
  • December 15th, Darts: World Championship
  • December 26th, Horse Racing: King George VI

William Hill History

William Hill were the largest bookmaker organisation in the United Kingdom before the merger of Ladbrokes and Coral in November 2016. However with 2,400 William Hill licensed betting shops in the UK alone, William Hill has a huge footprin with regular customer numbers in the millions each and every week. From humble beginnings in 1934 when William Hill himself started taking bets over the phone and via the post, by 1966 William Hill opened its first shop and in 1998 William Hill opened its first online website focussing naturally on Sportsbook. William Hill were very early movers in the online revolution and even today their website ranks as the second busiest online gambling platform globally. Indeed William Hill is now a truly global player with Nevada-based casino websites in the United States, a growing Australian footprint driven by acquisitions of Sportingbet and Centrebet, plus established online presence in Italy/Spain.

In today’s modern online gambling environment of bookmaker mergers and a UK market that is reportedly worth £4 billion, William Hill since 2013 has been the topic of much speculation. With the third biggest market share of the UK online market and with 23% of the UK’s licensed betting shops in its control, William Hill is undoubtedly a huge player. But where in 2015 it was Number 1, it has been surpassed by mergers forming Paddy Power Betfair plc and Ladbrokes Coral plc. So where does William Hill now go strategically in an online gambling market where critical mass is everything? Well internally William Hill is focussing on online customer journey and tailoring experience for its active users. A new technology hub was launched in Shoreditch, London in 2015 so expect ever better laptop and mobile offerings in the very near future.

However it’s well known that William Hill’s goal is to yet again become the UK’s biggest bookmaker. Their online offering is much stronger than Ladbrokes or Coral but now the combined mass of Ladbrokes Coral plc makes them the market leader.  Since 2013 William Hill has been courting casino player-facing 888 Group with a view to buying them and creating a super bookmaker/gaming operator. A couple of offers have been made for 888 whose 888Casino brand is one of the biggest online casinos globally. However the tables were turned in late summer 2016 when there was a takeover approach from 888 and Rank Group for William Hill. What’s for sure is that William Hill online will continue to grow and challenge the likes of bet365 and Betfair with strong promotions and a tailor-made customer experience.

William Hill New Customer Offer Football – 2024 Season

The 2024 English Premier League is into depths of winter with all the atmosphere, skill and packed stadiums which make England’s top division the best league in the world.

December sees TNT Sports, Sky Sports and Prime Video televising a plethora of live games as the title race and relegation dog fight really starts to take shape. All TV games up till the middle of March can be seen below.

William Hill will, as ever, have a multitude of outright and individual match markets available for betting on both pre-match and naturally in-play, while you miss none of the action across the amazing Sky Sports or TNT Sports coverage.

Friday 23rd February

  • 8pm Chelsea vs Tottenham – Sky Sports

Saturday 24th February

  • 5:30pm Bournemouth vs Manchester City – Sky Sports
  • 8pm Arsenal vs Newcastle – TNT Sports

Sunday 25th February

  • 1:30pm Wolves vs Sheffield United – Sky Sports

Monday 26th February

  • 8pm West Ham vs Brentford – Sky Sports

Saturday 2nd March

  • 5:30pm Luton vs Aston Villa – Sky Sports

Sunday 3rd March

  • 1pm Burnley vs Bournemouth – Sky Sports
  • 3:30pm Manchester City vs Manchester United – Sky Sports

Monday 4th March

  • 8pm Sheffield United vs Arsenal – Sky Sports

Saturday 9th March

  • 12:30pm Manchester United vs Everton – TNT Sports
  • 5:30pm Arsenal vs Brentford – Sky Sports

Sunday 10th March

  • 1pm Aston Villa vs Tottenham – Sky Sports
  • 3:45pm Liverpool vs Manchester City – Sky Sports

Monday 11th March

  • 8pm Chelsea vs Newcastle – Sky Sports

Short Facts - William Hill

About William Hill:

  • Company Name: William Hill plc.
  • Registered Offices: Greenside House, 50 Station Road, Wood Green, London.
  • Founded: 1934 by William Hill
  • CEO: Philip Bowcock.
  • Employees: 16,000.
  • Company Registration: Registered in England company number 4212563.
  • Licenses: UK: British Gambling Commission under licence number 39225; Gibraltar: Government of Gibraltar & Gibraltar Gambling Commissioner licence numbers RGL 034 & RGL 042.

William Hill Customer Support & Safer Gambling Tools

William Hill customer support may be reached through:

  • Live Chat is available .
  • Email: customerservices@williamhill.co.uk
  • Freephone: UK Freephone: 0800 0856 296 (calls are now free from mobiles).
  • International Freephone: 00800 3551 3551

William Hill Safer Gambling Tools

William Hill, as a responsible operator, provide a whole range of information and safer gambling tools to customers who need guidance and meaningful support.

Their mission statement reads, “William Hill do everything we can to ensure that every person uses our services safely and responsibly, constantly pushing to make our business safer and protect our customers and communities. As a founding member of the Betting and Gaming Council (BGC), we’re also working with other BGC members to raise industry safety standards, whether it’s through Safer Gambling Commitments or industry working groups.

Player Safety is at the very heart of our culture. All our colleagues play their part in keeping our Players safe, whether they work directly or indirectly with our customers. As campaigners for player safety, William Hill welcomed the 2020 Gambling Act Review. Our industry is now more committed than ever to keeping gambling as safe as possible — and we continue to raise those standards. We’re actively engaged with the UK Government to guide our customers, and colleagues towards safer, smarter decisions, and ensure that any new regulations work alongside the positive development of the gambling industry.”

  • Gaming Time Reminders where you decide how long you spend on the site are available – once your time limit is reached, you’ll get a pop-up reminder.
  • Set Deposit Limits – these can be set by day, week or month. Once set William Hill make sure you don’t go over them.
  • Time Outs – when you need a break and want to ensure you can’t place a bet, William Hill will make sure you can’t. From a day to 6 weeks – set the time out session and William Hill will do the rest.

About The Author - Steve Bamford

This article was written by Steve Bamford and published at 08:54GMT 21.02.24.

Steve has been involved in the gambling industry for well over a decade and has extensive experience of using both online and offline bookmakers as well as writing about gambling-related features and offers.

This experience has helped shape Steve’s approach to sports betting, with a particular focus on the bookmakers who offer better value in terms of extra each-way places and value-added promotions. Steve’s favourite sports for betting on are golf, MMA, boxing and National Hunt horse racing.