William Hill New Customer Offer 2023

William Hill New Customer Offer December 2023

William Hill offer new UK sportsbook customers a fantastic deal which comes in the form of 3 separate £10 bets that you can use on any sport, simply use this qualifying link and promo code R30 to claim. All of the latest William Hill new customer offers are listed on this page alongside the correct qualifying links and relevant promo codes.

• *William Hill Opening Offer (UK), Bet £10 get £30 in free bets: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #Ad

If you’re in the Republic of Ireland then the offer is an enhanced bet €10 get €40 in free bets using promo code BB40 and this qualifying link.

• William Hill Opening Offer (Ireland), Bet €10 get €40 in free bets: 18+ Play Safe. New customers using Promo code BB40 only. Min €10 stake, min odds 1/2, free bets paid as 4 x €10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms here. gamblingtherapy.org

For further details read our William Hill new customer offer Ireland page.

It’s a great time to open a William Hill Sportsbook account with their current new customer promotion being boosted to £30 of free bets. Simply press the ‘Reveal’ button at the head of this page or follow one of our signposted links. For a more detailed walkthrough of how this William Hill joining offer works read our William Hill Free Bet Explained page.

William Hill are one of the most renowned bookmakers globally with a thriving online business paired with a huge betting shop network across the United Kingdom. Brand new customers signing up with William Hill Sportsbook receive free bets as a thank you for joining as a welcome offer, once they place a qualifying first bet.

Here at newcustomeroffer.co.uk you can access the very latest new customer and welcome sign up offers from William Hill as detailed. Access is via our ‘Reveal’ button at the top of this page or via any qualifying link.

What can I use the William Hill new customer offer on this weekend?

This weekend sees the return of a full programme of Premier League and EFL football, plus the Second Round of the FA Cup, which starts on Friday 1st December through until Monday 4th December. The EFL Championship starts this weekend’s live televised football with Preston North End vs Queens Park Rangers live on Sky Sports Football & Main Event. A Friday night trip to the North West is never an easy assignment, but that is the challenge afforded to QPR who have a new manager in Martí Cifuentes. Within the bottom three in the Championship table, QPR won on Tuesday when they beat Stoke City 4-2. Preston on the other hand have only won one of their last five home games under Ryan Lowe.

The Championship also starts the live televised football on Saturday with a tasty top of the table clash. West Bromwich Albion play Leicester City at the Hawthorns and will be a stern test for the Championship leaders. Many claim that West Brom’s Head Coach Carlos Corberán is the best in the Championship and the Black Country club currently sit at the top of the six match form table and are unbeaten at the Hawthorns since the 2nd September. Leicester have been amazing since their relegation from the Premier League and in players such as Conor Coady, Jamie Vardy, Jannik Vestergaard and Harry Winks have top-level operators. This should be a Championship cracker.

The English Premier League sees matchday 14 which spans Saturday 2nd December and Sunday 3rd December. Saturday sees 3pm kick-offs between Brentford and Luton, Arsenal and Wolves, plus Burnley and Sheffield United. The first televised action is live on Sky Sports at 5:30pm as Nottingham Forest play Everton at the City Ground. Steve Cooper’s side have only lost to Brighton in their first six games at home, whereas Everton will be looking to bounce back from their 3-0 defeat to Manchester United last Sunday, which was also live on Sky Sports.

TNT Sports undoubtedly have the biggest Premier League game this weekend as 8pm sees them televising Newcastle United vs Manchester United from St James’ Park. Eddie Howe’s men have won six and lost only to Liverpool across seven home games this season and will be looking forward to playing a United side who have already lost to Tottenham, Arsenal, Bayern Munich and FC Copenhagen already this season. A win for the Magpies will see them jump over Manchester United into the Premier League’s top six.

Sunday sees a further five Premier League fixtures. 2pm sees Bournemouth vs Aston Villa, Liverpool vs Fulham and Chelsea vs Brighton – whilst Sky Sports have chosen the London derby between West Ham and Crystal Palace. West Ham under David Moyes are in the top-half of the table and will be looking forward to playing a Palace side who lost 2-1 to Luton at Kenilworth Road last weekend.

Sky Sports Super Sunday double-header then continues with champions and table-toppers Manchester City taking on Tottenham Hotspur at the Etihad Stadium. Pep Guardiola will be looking to put an injury-ravaged Spurs to the sword at home, especially with their high defensive line. Ange Postecoglou on the other hand will take positivity from the fact that Tottenham have won three of the past four Premier League meetings between the two sides, including a 3-2 win at the Etihad last year.

There are also twenty FA Cup Second Round ties across Friday 1st December through to Monday 4th December, with five of them live on terrestrial television. Those games are York City vs Wigan (Friday 7:45pm BBC2), Alfreton Town vs Walsall (Saturday 12:30pm BBC1), Eastleigh vs Reading (Sunday 1:30pm ITV1), Wrexham vs Yeovil Town (Sunday 3:45pm ITVX) and AFC Wimbledon vs Ramsgate (Monday 7:45pm ITV4).

Monday 4th December sees the Second Round FA Cup tie between AFC Wimbledon and Ramsgate from the Cherry Red Records Stadium – kick-off 7:45pm. This match is the only live football on in the UK on Monday and will get a huge TV audience as the game is live on ITV4. Wimbledon have masses of FA Cup history and of course won the 1988 FA Cup Final at Wembley, when the ‘Crazy Gang’ overcame the mighty Liverpool. Monday sees them take on Ramsgate FC who play in the Isthmian League South East Division. This is the first time that Ramsgate have reached the Second Round of the FA Cup in the club’s history, which they did by defeating National League club Woking 2–1 to earn their trip to South London and their first ever match on national TV.

Other televised weekend football across England, Scotland and further afield includes Belgium Women vs Scotland Women (Friday 7:30pm BBC iPlayer), Monza vs Juventus (Friday 7:45pm TNT Sports 3), England Women vs Netherlands Women (Friday 7:45pm ITV4), Real Madrid vs Granada (Saturday 5:30pm Viaplay Sports 2), AC Milan vs Frosinone (Saturday 7:45pm TNT Sports 2), Nantes vs Nice (Saturday 8pm TNT Sports 4), St Johnstone vs Celtic (Sunday 12pm Sky Sports Main Event/Football), Bayer Leverkusen vs Borussia Dortmund (Sunday 4:30pm Sky Sports Football), Sevilla vs Villarreal (5:30pm Viaplay Sports 1) and Barcelona vs Athletico Madrid (Sunday 8pm ITV4).

The Newbury December meeting is well respected in the National Hunt season and the two-day meeting takes place this week across Friday 1st December and Saturday 2nd December. Both days of racing are televised across ITV4 and ITV1 respectively. Friday sees the seasonal debut of Paul Nicholls-trained Hermes Allen in the 1:50pm Coral John Francome Novices Chase and the big names keep coming in the 3pm Coral Long Distance Hurdle where Maries Rock (Nico de Boinville), Paisley Park (Thomas Bellamy) and Dashel Drasher (Rex Dingle) are likely to fight it out.

On to Saturday and a six race card on ITV1 which sees four races at Newbury and two at Newcastle. The Coral Gold Cup Chase (3:20pm) is the highlight of the Newbury meeting, but the real stars of Saturday’s racing will be at Newcastle, both trained by Nicky Henderson. The Grade 1 Fighting Fifth Hurdle (1:55pm) will see Constitution Hill make his seasonal debut, with Love Envoi the biggest rival to National Hunt’s superstar horse. The Rehearsal Chase (3:05pm) is also likely to see Shiskin go off as favourite, as he attempts to put last week’s Ascot non-start behind him in a Grade 3.

William Hill is an established market leader in the UK with a huge betting shop portfolio and an online business which has been driven by superb new customer offers. Currently they are offering £30 of free bets for new Sports customers after placing a £10 first bet.

They also have a full range of attractive Gaming new customer offers, which are listed below with the qualifying links you need. These deals are checked on a daily basis to ensure that they are all are current and available. Click on the relevant offer link to access the promotion of your choice, and it’s worth noting that you require a William Hill R30 promo code to access their Sportsbook offer.

William Hill new customer offers currently span sportsbook, casino, games, and Vegas.

• William Hill Sports Bet £10, get £30 in free bets: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #Ad
• William Hill Poker Deposit & Get £100 Bonus & Twister Discovery Pack: 18+. Play Safe. Opt-in required. X1 per customer. New customers only, min first deposit/transfer £10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. £100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption £20.

William Hill are a popular bookmaker with Republic of Ireland punters, many of whom have taken advantage of their attractive menu of new customer offers. William Hill’s flagship Sportsbook offer is Bet €10, Get €40 in free bets for Irish new sign-ups. Below you’ll find the full William Hill Irish free bet offer including any required promo code and promotion qualifying link with which to access.

William Hill Irish new customer offers currently span sportsbook, casino, games, and Vegas:

• William Hill Irish New Customer Offer: 18+ Play Safe. New customers using Promo code BB40 only. Min €10 stake, min odds 1/2, free bets paid as 4 x €10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. gamblingtherapy.org.
• William Hill Poker Deposit & Get €100 Bonus & Twister Discovery Pack: 18+. Play Safe. Opt-in required. X1 per customer. New customers only, min first deposit/transfer €10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. €100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption €20.

William Hill offer a highly competitive new customer offer, with a low first deposit plus first qualifying bet scenario which unlocks free bets for their sportsbook. Here’s how it compares:

• ¹ 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #Ad
• ² Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
• ³ 18+. UK+IRE customers only. Certain deposit methods & bet types excluded. Min £5 first bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stakes not returned, restrictions apply. T&Cs apply. #Ad

Follow the 5 stages below to access the William Hill Sportsbook welcome offer:

• Step 1 – Close any instances of the William Hill website on your browser.
• Step 2 – To access the William Hill Sportsbook Bet £10, Get £30 free bets welcome offer claim here – our Sportsbook links qualify you for and entitle you to the £30 free bets welcome offer. New customers in the Republic of Ireland receive a Bet €10, Get €40 in Free Bets offer.

• Step 3 – Now you’ve landed on the William Hill website. Click the “Join Now” button in the middle of William Hill’s website. Now start filling out your details. You’ll be asked to enter a username and password, which you should record and keep private – you need these details ongoing to login. Remember to ensure that the ‘Promo Code’ field is populated with the promo code R30 to activate your £30 in free bets. You will see the message ‘Applied!’ when correctly populated. Click the ‘Agree and Join’ button become a William Hill customer. Republic of Ireland promo code is BB40.
• Step 4 – Now you’ve registered, it’s time to make your first deposit. It’s imperative that you make your first deposit via a debit card. The reason being that customers placing their first deposit via Paypal, Neosurf, Paysafe, Nuvei Apple Pay, Neteller, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card will not qualify for this R30 promo code free bet offer. Deposit at least £10 (UK) or €10 (Republic of Ireland) and place your first Sportsbook qualifying bet with minimum stakes of £/€10 win or £/€10 each-way (in total £/€20) at odds of at least 1.5 (1/2). Qualifying bet can be pre-match or in-play.
• Step 5– William Hill will credit your account with 3 x £10 (UK) or 4 x €10 (Republic of Ireland ) free bet tokens when your first qualifying bet is settled. You now have 30 days (bonus period) to use the 3 x £10 bets. The bonus can be spent on any bet type, but must be used as one single transaction and cannot be partially redeemed. The bonus tokens can be used with the Cash Out feature.

William Hill offer a straightforward sports welcome offer with their Bet £10, Get £30 in Free Bets promotion. The sign-up offer is available to new customers, 18+ in the United Kingdom. Alternatively if you are in the Republic of Ireland, new customers, 18+ can access a Bet €10, Get €40 in Free Bets promotion.

Full welcome promotion details for both propositions are available below:

United Kingdom

• William Hill Welcome Offer Amount –3x £10 Free Bets
• Qualifying Deposit – £10
• Qualifying Deposit Method – has to be via a debit card. Customers who make their first deposit Paypal, Neosurf, Paysafe, Nuvei Apple Pay, Neteller, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card are excluded from the promotion.
• Qualifying Bet – Sportsbook (Fixed Odds) – The promotion is triggered after your first bet. Stake £10 on any sports bet at odds of at least 1/2 (1.5). Includes combined odds and multiples. Each-way bets must be £10 each-way – £20 in total – or more to qualify. Qualifying bet can be pre-match or in-play. Excludes Virtual Sport markets. If you cash in your qualifying bet your stake will no longer constitute a qualifying stake for participation in this promotion.
• Free Bet Activation Requirements – William Hill will credit your account with 3 x £10 free bet tokens when your first qualifying bet has settled. You then have 30 days to use them. Any bonus that has not been redeemed before the end of the bonus period will be deleted. Your free bet must be used as one single transaction. Any portion of the bonus that is not staked will be voided. A bonus can only be used once.
• Free Bet Terms and Conditions- Free bet tokens are non-refundable. Free bet stake is not included in any returns. The free bet tokens can be used with the Cash Out feature. Bonus free bets must be used within 30 days (bonus period).
• New customers only, 18+, T&Cs apply.

Republic of Ireland

• Free Bet Amount – 4x €10 Free Bets
• Qualifying Deposit – €10
• Qualifying Deposit Method – has to be via a debit card. Customers who deposit via PayPal, Neosurf, Paysafe, Nuvei Apple Pay, Neteller, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card are excluded from the BB40 promotion.
• Qualifying Bet – Sportsbook (Fixed Odds) – The promotion is triggered after your first bet. Stake €10 win-only or €10 each-way (€20 in-total) at odds of at least 1/2 (1.5). Qualifying bet can be pre-match or in-play.
• Free Bet Activation Requirements – William Hill will credit your account with 4 x €10 bet tokens when your first qualifying bet has been settled. You then have 30 days to use them. Any bonus that has not been redeemed before the end of the bonus period will be deleted. Your free bet must be used as one single transaction. Any portion of the bonus that is not staked will be voided. A bonus can only be used once.
• Free Bet Terms and Conditions – Free bet tokens are non-refundable. Free bet stake is not included in any returns. The free bet tokens can be used with the Cash Out feature. Bonus free bets must be used within 30 days (bonus period).
• New customers only, 18+, T&Cs apply.

The William Hill app is available to download from both the iOS and Android App Stores using this link.

        

The William Hill new customer offers detailed on this page are due to run into 2024. If any of the deals change before that time then we’ll list the updated promotions on this page.

William Hill offer a number of reasons to open an account, with a superb football betting proposition, the depth of which is almost impossible to match, helping them to focus now on building their customer base so as to challenge the likes of bet365.

There’s also a simple but generous William Hill new customer offer available, which has been boosted when using the promo code R30. Their Bet £10 and Get £30 in Free Bets promotion is available to new customers in the UK. The free bets arrive in your wallet as 3 x £10 free bets and you have a cracking 30 days to use them.

• William Hill Sports Bet £10, get £30 in free bets: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #Ad

Those in the Republic of Ireland can access a dedicated new customer offer where a Bet €10 and Get €40 in Free Bets promotion is available.

• William Hill Irish New Customer Offer: 18+ Play Safe. New customers using Promo code BB40 only. Min €10 stake, min odds 1/2, free bets paid as 4 x €10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. gamblingtherapy.org.

So what are the strong points of William Hill and where could they do with improvement?  As one of the leading global sports bookmaker brands, William Hill’s product range and coverage is exactly as you would expect it to be and below we summarise exactly what we have experienced:

Who better to ask in terms of how William Hill rates than its actual customers and users? One of the benefits of the digital age is that customers have a number of ways to give their feedback as a consumer to the brands that they come into contact with. So how does William Hill ranks in the eyes of its customers?

Review statistics as per 29th November 2023.

Maximum payout ceilings are critical when selecting an online bookmaker to place bets with. Each and every bookmaker has daily payout limits within their terms of business. Some are extremely generous, with others significantly lower – and be in no doubt, a bookmaker will not pay any winnings higher than their daily maximum payout ceiling. To add a level of complexity, those levels vary by sport and naturally can impact on large payouts, especially via accumulator bets.

From a maximum payout perspective, William Hill right now are joint best in the UK betting industry, level with bet365. When it comes to football, horse racing and golf which makeup the 3 most popular sports for betting on by volume of bets placed and the amount staked, William Hill right now are equal to anyone in the market.

Here’s a summary of some key sports and William Hill’s maximum payouts compared with some others in the market:

For a comprehensive overview of this topic read this excellent William Hill maximum payout guide.

Most online bookmakers these days offer price enhancements, whether it be by increasing the odds of a certain market or event. However, ‘Bet Boost’ from William Hill puts you in complete control.

Each customer, every day, receives one boost which can be used across horse racing or greyhounds. Maximum stake per boost is £20 or £20 each-way. It’s worth noting on each-way bets that only the win part of the bet is boosted.

How to get a William Hill bet boost on horse racing or greyhounds

Follow the simple 4-step process below to access your daily Bet Boost once you are a William Hill Sportsbook customer with a funded account:

• Step 1 – Make a selection in today’s horse or greyhound racing markets by a selecting a single horse to win its race.
• Step 2 – The selection will be added to the betting slip.
• Step 3 – Enter your stake.
• Step 4 – If bet boost is available, you will be able to press a bet boost button displaying the boosted odds available on your selection.

Football

• Daily Football ACCA Bet Boost ¹
• Football EPIC Boost ²

¹ Daily Football ACCA Bet Boost. Up to a maximum stake of £20, you can boost one football ACCA of 3 or more selections every single day. The Football Acca Bet Boost can only be redeemed via the promotion markets. Bets you place using free bets cannot be combined with the Football Acca Bet Boost be that for the full amount or a portion of the stake.

How to take access your Football ACCA Bet Boost:

• Step 1 – Build your football ACCA. It has to be a minimum of 3 selections (legs). Once happy with your selections add to your betslip.
• Step 2 – Select ‘Football ACCA Bet Boost’ within the betslip and then place your stake which must be funded from your main account balance. The maximum stake for this promotion is £20.
• Step 3 – If your bet wins, the Football Acca Bet Boost winnings will be credited to your account when your bet settles.
• Promotion T&Cs:  Bet Boosts valid on football accas of 3+ selections. 1 ACCA Bet Boost per customer per day. Every day from 00:00:01 to 23:59:59. Max stake £20. Full T&Cs apply.

² Football EPIC Boost. Give any football match a #Build YourOdds EPIC Boost. You get a single boost per customer per week on #YourOdds ACCA with 3 or more selections, which have to be a 3/1 minimum odds. Maximum stake is £5.

How to take access your Football EPIC Boost:

• Step 1 – Open Build #YourOdds on any football match
• Step 2 – Build your #YourOdds ACCA. It has to be a minimum of 3 selections (legs), at odds of 3/1 or bigger. Once happy with your selections add to your betslip.
• Step 3 – Select ‘EPIC Boost’ within the betslip and then place your stake must be funded from your main account balance. The maximum stake for this promotion is £5.
• Step 4 – If your bet wins the EPIC Boost winnings will be credited to your account when your bet settles.
• Promotion T&Cs: EPIC Boosts valid on Football Build #YourOdds markets of 3+ selections at 3/1or bigger. Singles only. 1 boost per customer per week. Every Sunday from 00:00 to 23:59 (UK time) the following Saturday. Max stake £5. Online only. Full T&Cs apply.

Horse Racing

• Best Odds Guaranteed ¹
• Pick Your Places ²

¹ Best Odds Guaranteed. William Hill offers a top price guarantee on the biggest races every week. The odds are compared with those offered by Sky Bet, bet365, Ladbrokes, Paddy Power, Betfair and Coral to ensure they are the best on the market.

• Promotion T&Cs: Max benefit £25,000, per customer, per day. Available on selected races/meetings from 10:00 on day of race. If SP is greater than price taken, returns will be paid at SP. Customer/Player restrictions & Racing Best Odds Guaranteed Rules apply.

² Pick Your Places. Customise your horse racing each-way places every day with William Hill’s Pick Your Places promotion. Covers both UK and Irish racing including racing highlights such as the Cheltenham Festival, Grand National Festival at Aintree, Royal Ascot, Derby Festival at Epsom, Dublin Racing Festival at Leopardstown, Punchestown Festival and the Guineas Festival at Newmarket.

The William Hill Pick Your Places offer is straightforward, giving you the ability to increase the number of each-way places on your selection. So for an example instead of an advertised 4 places each-way for a race, you could take 5 places each-way, extending the coverage of the place part of your racing bet.

• Promotion T&Cs: Single markets only. 6+ runners apply for Pick Your Places. On all UK and Irish races. Other terms and restrictions apply.

William Hill TV

William Hill TV (WHTV) is a live streaming service where you can watch hundreds of events and live in-play betting. To stream the games or races you’ll be needing a positive account balance or you should have placed a bet within the last 24 hours. Through WHTV you can watch a multitude of events covering football, tennis, snooker, darts, ice hockey, basketball, handball and volleyball.

Football is covered well with live internationals a regular feature. League action is provided across a host of European top divisions so Spanish LaLiga, French Ligue 1 and Italian Serie A matches are all well catered for, with in-play markets easily accessible as you watch the action. Where William Hill excels though is its broader coverage which includes the Dutch Eredivisie, Portuguese Primeira Liga, Greek Super League, Turkish Super Lig, Polish Ekstraklasa and the Northern Irish Premiership.

Live Horse Racing Streaming – William Hill Racing TV

You can always watch UK and Irish Horse Racing at William Hill Racing TV. Coverage from At The Races and Racing UK is streamed via William Hill Racing TV for punters who place qualifying bets online. Qualifying bet examples: £1 single, 50p each-way, £2 double, £1 each-way double, £3 treble or £1.50 each-way treble on the race you want to view. For multiples the equivalent of £1 per race. William Hill Racing TV also covers plenty of South African, United States and Indian racing action.

Racing UK cover the following tracks – Aintree, Ascot, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick, Cheltenham, Chester, Epsom, Exeter, Goodwood, Hamilton, Haydock, Huntingdon, Kelso, Kempton, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Perth, Pontefract, Redcar, Salisbury, Sandown, Thirsk, Warwick, Wetherby, Wincanton and York.

At The Races cover the following tracks – Bath, Brighton, Chelmsford, Chepstow, Doncaster, Fakenham, FFos Las, Fontwell, Hexham, Leicester, Lingfield, Newcastle, Newton Abbot, Plumpton, Ripon, Sedgefield, Southwell, Stratford, Taunton, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth.

At The Races have exclusivity when it comes to Republic of Ireland Racing, all of which is live streamed via William Hill Racing TV. 26 courses are covered – Ballinrobe, Bellewstown, Clonmel, Cork, Curragh, Down Royal, Downpatrick, Dundalk, Fairyhouse, Galway, Gowran, Kilbeggan, Killarney, Laytown, Leopardstown, Limerick, Listowel, Naas, Navan, Punchestown, Roscommon, Sligo, Thurles, Tipperary, Tralee, Tramore and Wexford.

William Hill Radio

You can also enjoy a radio service if you want to listen to some live, expert commentary and punditry. William Hill has previews on UK and Irish horse racing events, adding to the list greyhounds events as well. The radio service has four stations: Horse Racing, Dogs, Shop and In-Play radio and it is live every day from Monday to Friday between 11am and 10:30pm.

In-Play Betting

A key strength of William Hill is its wide range of in-play betting markets, especially for football, golf and tennis – although other sports, including cricket, rugby, baseball, basketball and even handball are covered. Check out the In-play Diary which gives a full view of betting available across the next full 5 days.

Regular Podcasts

William Hill have broken new ground when it comes to sports podcasts, William Hill presents Up Front with Simon Jordan – a weekly podcast which delves behind the scenes of professional sport with some of the biggest names across football, horse racing, boxing and rugby union.

William Hill new customer offers and promotions correct when published but subject to change.

2024 promises to be a huge year for sport with a whole host of major events to enjoy and, as ever, William Hill will have every angle covered. Once the customary Christmas tradition that is the World Darts has finished, snooker takes the lead with its iconic Masters tournament which begins on the 7^th January.

As usual, tennis fans have the 4 Grand Slams to get their teeth into, beginning with the Australian Open on January 14^th, followed by the French Open in May, Wimbledon in June, and the US Open in late August.

Likewise, golf fans see their Majors season kick off, as is tradition, in April with The Masters at Augusta National. The PGA Championship ventures to Valhalla in 2024, with Pinehurst the venue once again for the US Open in June. Then, to complete the set, The Open Championship returns to Royal Troon on the 18^th of July for 4 days of the very best links golf on the Ayrshire coast.

In terms of cricket, it’s the shorter format that takes centre stage in 2024 with the ICC World T20 the main international competition, starting on June 4^th and being hosted this year in the West Indies and the USA.

Horse Racing fans have the Cheltenham Festival to look forward to in its regular calendar spot of mid-March, with the Grand National a week later than normal this year on the 13^th of April. Royal Ascot, Glorious Goodwood and The Derby at Epsom are also huge race days where the very best horses grace us with their presence.

Rugby fans have both the Six Nations to look forward to, and F1 fans will be circling the 7^th of July in their diaries for the return of the British Grand Prix to Silverstone.

And then let’s not forget football. The League Cup final is on February 25^th this year, with the FA Cup and Champions League finals being held on the 25^th of May and the 1^st of June respectively. Euro2024 then takes centre stage in the summer of 2024 to ensure we don’t get bored before the start of the new season in August.

There’s plenty more world-class sport to enjoy in 2024, here are some of the highlights for your diary:

• January 7^th, Snooker: The Masters
• January 13^th, Football: African Cup of Nations
• January 14^th, Tennis: Australian Open
• February 2^nd, Rugby: Six Nations
• February 11^th, NFL: Super Bowl LVIII
• February 25^th, Football: EFL Cup Final
• March 2^nd, F1: Bahrain Grand Prix
• March 12^th, Horse Racing: Cheltenham Festival
• March 14^th, Golf: The Players Championship
• March 19^th, Basketball. NCAA Finals
• April 8^th, Golf: The Masters
• Apr 20^th, Snooker: World Snooker Championship
• Apr 13^th, Horse Racing: Grand National
• May 4^th, Horse Racing: Kentucky Derby
• May 10^th, Ice Hockey: World Championship
• May 16^th, Golf: US PGA Championship
• May 20^th, Tennis: French Open
• May 25^th, Football: FA Cup Final
• June 1^st, Horse Racing: The Derby
• June 1^st, Football: Champions League Final
• June 4^th, Cricket: ICC World T20
• June 13^th, Golf: US Open
• June 14^th, Football: Euro 2024
• June 18^th, Horse Racing: Royal Ascot
• June 20^th, Football: Copa America
• July 1^st, Tennis: Wimbledon
• July 7^th, Formula 1: British Grand Prix
• July 18^th, Golf: Open Championship
• July 26^th, Athletics: Olympic Games
• July 30^th, Horse Racing: Glorious Goodwood
• August 26^th, Tennis: US Open
• September 10^th, Golf: Solheim Cup
• September 18^th, Football: Champions League Matchday 1
• September 24^th, Golf: Presidents Cup
• October 1^st, Football: Champions League Matchday 2
• October 12^th, Rugby League: Super League Grand Final
• October 22^nd, Football: Champions League Matchday 2
• November 6^th, Football: Champions League Matchday 3
• November 10^th, Tennis: ATP Finals
• November 14^th, DP World Tour Championship
• November 23^rd, Formula 1: US Grand Prix, Las Vegas
• November 21^st, Snooker: UK Championship
• November 26^th, Football: Champions League Matchday 5
• December 10^th, Football: Champions League Matchday 6
• December 15^th, Darts: World Championship
• December 26^th, Horse Racing: King George VI

William Hill were the largest bookmaker organisation in the United Kingdom before the merger of Ladbrokes and Coral in November 2016. However with 2,400 William Hill licensed betting shops in the UK alone, William Hill has a huge footprin with regular customer numbers in the millions each and every week. From humble beginnings in 1934 when William Hill himself started taking bets over the phone and via the post, by 1966 William Hill opened its first shop and in 1998 William Hill opened its first online website focussing naturally on Sportsbook. William Hill were very early movers in the online revolution and even today their website ranks as the second busiest online gambling platform globally. Indeed William Hill is now a truly global player with Nevada-based casino websites in the United States, a growing Australian footprint driven by acquisitions of Sportingbet and Centrebet, plus established online presence in Italy/Spain.

In today’s modern online gambling environment of bookmaker mergers and a UK market that is reportedly worth £4 billion, William Hill since 2013 has been the topic of much speculation. With the third biggest market share of the UK online market and with 23% of the UK’s licensed betting shops in its control, William Hill is undoubtedly a huge player. But where in 2015 it was Number 1, it has been surpassed by mergers forming Paddy Power Betfair plc and Ladbrokes Coral plc. So where does William Hill now go strategically in an online gambling market where critical mass is everything? Well internally William Hill is focussing on online customer journey and tailoring experience for its active users. A new technology hub was launched in Shoreditch, London in 2015 so expect ever better laptop and mobile offerings in the very near future.

However it’s well known that William Hill’s goal is to yet again become the UK’s biggest bookmaker. Their online offering is much stronger than Ladbrokes or Coral but now the combined mass of Ladbrokes Coral plc makes them the market leader.  Since 2013 William Hill has been courting casino player-facing 888 Group with a view to buying them and creating a super bookmaker/gaming operator. A couple of offers have been made for 888 whose 888Casino brand is one of the biggest online casinos globally. However the tables were turned in late summer 2016 when there was a takeover approach from 888 and Rank Group for William Hill. What’s for sure is that William Hill online will continue to grow and challenge the likes of bet365 and Betfair with strong promotions and a tailor-made customer experience.

The 2023/2024 English Premier League is into depths of winter with all the atmosphere, skill and packed stadiums which make England’s top division the best league in the world.

December sees TNT Sports, Sky Sports and Prime Video televising a plethora of live games as the title race and relegation dog fight really starts to take shape. All TV games up till the end of December can be seen below.

William Hill will, as ever, have a multitude of outright and individual match markets available for betting on both pre-match and naturally in-play, while you miss none of the action across the amazing Sky Sports or TNT Sports coverage.

Saturday 25th November

• 12:30pm Manchester City vs Liverpool – Sky Sports
• 5:30pm Brentford vs Arsenal – TNT Sports

Sunday 26th November

• 2pm Spurs vs Aston Villa – Sky Sports
• 4:30pm Everton vs Manchester United – Sky Sports

Monday 27th November

• 8pm Fulham vs Wolves – Sky Sports

Saturday 2nd December

• 5:30pm Nottingham Forest vs Everton – Sky Sports
• 8pm Newcastle vs Manchester United – TNT Sports

Sunday 3rd December

• 2pm West Ham vs Crystal Palace – Sky Sports
• 4:30pm Manchester City vs Spurs – Sky Sports

Tuesday 5th December

• 7:30pm Wolves vs Burnley – Prime Video
• 8:15pm Luton vs Arsenal – Prime Video

Wednesday 6th December

• 7:30pm Brighton vs Brentford – Prime Video
• 7:30pm Crystal Palace vs Bournemouth – Prime Video
• 7:30pm Fulham vs Nottingham Forest – Prime Video
• 7:30pm Sheffield United vs Liverpool – Prime Video
• 8:15pm Aston Villa vs Manchester City – Prime Video
• 8:15pm Manchester United vs Chelsea – Prime Video

Thursday 7th December

• 7:30pm Everton vs Newcastle – Prime Video
• 8:15pm Spurs vs West Ham – Prime Video

Saturday 9th December

• 12:30pm Crystal Palace vs Liverpool – TNT Sports
• 5:30pm Aston Villa vs Arsenal – Sky Sports

Sunday 10th December

• 2pm Luton vs Manchester City – Sky Sports
• 4:30pm Spurs vs Newcastle – Sky Sports

Friday 15th December

• 8pm Nottingham Forest vs Spurs – Sky Sports

Saturday 16th December

• 5:30pm Burnley vs Everton – Sky Sports

Sunday 17th December

• 2pm West Ham vs Wolves – Sky Sports
• 4:30 Liverpool vs Manchester United – Sky Sports

Thursday 21st December

• 8pm Crystal Palace vs Brighton – Sky Sports

Friday 22nd December

• 8pm Aston Villa vs Sheffield United – Sky Sports

Saturday 23rd December

• 12:30pm West Ham vs Manchester United – TNT Sports
• 5:30pm Liverpool vs Arsenal – Sky Sports

Sunday 24th December

• 1pm Wolves vs Chelsea – Sky Sports

Tuesday 26th December

• 12:30pm Newcastle vs Nottingham Forest – Prime Video
• 3pm Bournemouth vs Fulham – Prime Video
• 3pm Sheffield United vs Luton – Prime Video
• 5:30pm Burnley vs Liverpool – Prime Video
• 8pm Manchester United vs Aston Villa – Prime Video

Wednesday 27th December

• 7:30pm Brentford vs Wolves – Prime Video
• 7:30pm Chelsea vs Crystal Palace – Prime Video
• 8:15pm Everton vs Manchester City – Prime Video

Thursday 28th December

• 7:30pm Brighton vs Spurs – Prime Video
• 8:15pm Arsenal vs West Ham – Prime Video

Saturday 30th December

• 12:30pm Luton vs Chelsea – TNT Sports
• 5:30pm Nottingham Forest vs Manchester United – Sky Sports

William Hill customer support may be reached through:

• Live Chat is available .
• Email: customerservices@williamhill.co.uk
• Freephone: UK Freephone: 0800 0856 296 (calls are now free from mobiles).
• International Freephone: 00800 3551 3551

William Hill Safer Gambling Tools

William Hill, as a responsible operator, provide a whole range of information and safer gambling tools to customers who need guidance and meaningful support.

Their mission statement reads, “William Hill do everything we can to ensure that every person uses our services safely and responsibly, constantly pushing to make our business safer and protect our customers and communities. As a founding member of the Betting and Gaming Council (BGC), we’re also working with other BGC members to raise industry safety standards, whether it’s through Safer Gambling Commitments or industry working groups.

Player Safety is at the very heart of our culture. All our colleagues play their part in keeping our Players safe, whether they work directly or indirectly with our customers. As campaigners for player safety, William Hill welcomed the 2020 Gambling Act Review. Our industry is now more committed than ever to keeping gambling as safe as possible — and we continue to raise those standards. We’re actively engaged with the UK Government to guide our customers, and colleagues towards safer, smarter decisions, and ensure that any new regulations work alongside the positive development of the gambling industry.”

• Gaming Time Reminders where you decide how long you spend on the site are available – once your time limit is reached, you’ll get a pop-up reminder.
• Set Deposit Limits – these can be set by day, week or month. Once set William Hill make sure you don’t go over them.
• Time Outs – when you need a break and want to ensure you can’t place a bet, William Hill will make sure you can’t. From a day to 6 weeks – set the time out session and William Hill will do the rest.