New Offer: Starts Tuesday 25th July – Paddy Power £20 risk-free bet – promo code available from that date!

Best Bookmaker New Customer Offers

Welcome to New Customer Offer, your best resource for all of the latest bookmaker new customer offers, free bets, welcome bonuses and ongoing promotions which new customers can access today.

All deals listed on this page and website are for new customers only aged 18+, T&Cs apply to all bonuses and offers listed.

All online bookmakers today offer specific promotions purely for new customers, focussed solely on increasing the number of people who bet with them. These deals come in a number of formats with free bets upon sign-up being very popular, along with sportsbook welcome bonuses, where any first deposit also receives a new player bonus, which can then be used over a longer period of time. A number of online bookmakers also offer enhanced odds offers, key sports such as football, horse racing, Grand Slam tennis and Major Championship golf.

New Customer Offer details all of the very latest bookmaker promotions which are available right now. If it’s listed, it’s live and we also document all of the detail you will need to ensure that you activate and receive the advertised promotions, including any bonus codes and promo codes required. Our step-by-step guides to receiving your new customer promotion, making registering and sign-up easy and we also ensure that we list all of the on-going free bets, bonuses and promotions which are available for both new and existing customers. Weekly free bet clubs, enhanced payouts, bigger odds, and dedicated accumulator promotions are all available and listed.

We only promote online bookmakers and operators who have a current UK Gambling Commission license.

Latest new customer offers:

New Customer Free Bets

By far the biggest volume of new sign-ups to online bookmakers currently are via free bet offers. They work on the premise that after you sign-up and register – often with a bonus/promo code required – an advertised free bet is released after you have deposited and placed a qualifying bet. That qualifying bet always has minimum odds attached and has to be the very first bet placed. New customers then receive free bets which they can use to place real bets with, within a minimum timeframe listed within the promotion terms. Profits from free bets placed can be withdrawn, but free bet stakes are never available to be withdrawn.

Ladbrokes Enhanced £50 Free Bet

Ladbrokes bookmakers are one of the most famous and trusted names in the industry, which is why they are one of the most popular online operators. Go directly to Ladbrokes and they offer a Bet £5, Get £20 free bet for customers. However they also have a legitimate enhanced £50 free bet for new customers simply by clicking our Claim Button below. Same deal in Euros for Republic of Ireland new customers.

Sign up to Ladbrokes and make sure you use the free bet code F50. Then simply place your first bet of at least £5 on odds of 1/2 (1.5) or better and Ladbrokes will match that first bet stake with a free bet up to £50. What better way to start betting with a famous bookmaker than landing an enhanced £50 deal and hopefully profiting with Ladbrokes own-money.

New Customer Welcome Bonuses

Naturally in the United Kingdom and Republic of Ireland we are more familiar with online bookmakers giving us free bets when we open accounts with them. The free bet is always triggered by an original deposit and qualifying bet, which then unlocks the advertised free bet. This form of welcome promotion is common in Europe, giving a new customer far more time to use their bonus with a view to making profit that they can then withdraw after you’ve hit their bet turnover requirements.