WILLIAM HILL PROMO CODE: BET £10 GET £30 IN FREE BETS*

The latest new account offer is available using the William Hill promo code below for new customers only. 18+, T&Cs Apply. begambleaware.org. To claim this offer click here. Commercial content - advertising disclosure.

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Ends: 31/08/2024

William Hill Promo Code

William Hill Promo Code – July 2024

William Hill is one of the leading bookmakers in the UK with a strong High Street presence coupled with an excellent online offering including a full website and apps on all Major mobile platforms.

A William Hill promo code 2024 is required when registering a new account so this page lists all the latest options that you’ll need. For those needing the promo code for the current William Hill promotion for sports betting then please be advised that it’s changed recently from H30 to a new code, simply press ‘Reveal’ at the top of the page to claim your William Hill sign up bonus today.

  • *William Hill Sports Bet £10 and get £30 in free bets: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. begambleaware.org. #Ad

The latest William Hill promotion code for its popular sportsbook product, plus all other valid William Hill promo codes for Casino, Games, Poker and Bingo for 2024 are detailed below. For full details of all current deals read our William Hill new customer offer page.

What is the William Hill promo code?

The William Hill promo code for the UK is R30. You can use this William Hill promo code when registering for a new account, or simply press ‘Reveal’ at the top of the page to access the latest voucher code and qualifying link. For full details of all current deals read our William Hill new customer offer page.

What can I use the William Hill free bets on this weekend?

This weekend sees the start of the 2024 Olympics from Paris, England vs West Indies 3rd Test Match at Edgbaston, The Hundred Cricket, Joyce vs Chisora Heavyweight Boxing from London, plus UFC 304 from Manchester – all from Friday 26th July through till Monday 29th July.

The Paris Olympics is here – weekend highlights in terms of competition on Saturday are the Women’s (1:30pm) and Men’s (3:30pm) Cycling Individual Road Time Trials, plus in the pool Saturday also sees the first swimming finals with the Men’s 400m Freestyle (7:45pm) and Women’s 400m Freestyle (7:55pm) races plus the spectacular Women’s (8:35pm) and Men’s (8:45pm) 4x100m Freestyle Relays.

Sunday at the Olympics features Adam Peaty going for Gold yet again in the 100m Breaststroke (8:45pm) against new Chinese rival Qin Haiyang. Other Sunday highlights include Shooting – Men’s 10m Air Pistol Final, Great Britain vs Spain in the Women’s Hockey Pool B, Ireland vs Great Britain in the Women’s Rugby Sevens Pool B which is followed later in the evening by Australia vs Great Britain. Monday 29th July sees a host of medal action. The morning session sees Tom Daley and Noah Williams going for gold in the Men’s 10m Platform Synchro Final (10am). In Women’s Hockey Great Britain take on Australia in a Pool B match. Great Britain’s men’s gymnastics team will then challenge for a medal in the Team Event (4:30pm), before another night of Finals in the swimming pool.

Friday 26th July sees Test Match Cricket from Edgbaston, Birmingham as England take on the West Indies in the 3rd and Final Test. England have already sewn up the Series having beaten the West Indies at Lords and Trent Bridge, but have resisted the opportunity to recall Matthew Potts or hand a debut to Dillon Pennington at Edgbaston. The Hundred white ball cricket continues this weekend with double-header Women and Men fixtures across Friday 26th July through Monday 29th July. All games are on Sky Sports: Friday – Northern Superchargers vs Trent Rockets; Saturday – London Spirit vs Birmingham Phoenix; Sunday – Welsh Fire vs Oval Invincibles; Monday – Manchester Originals vs Trent Rockets.

Saturday night on TNT Sports sees a big British heavyweight fight at the O2 Arena, London, between Joe Joyce and Derek Chisora. Joe Joyce is rebuilding his career after his duo of losses to Zhilei Zhang and beat Kash Ali in his last fight in Birmingham in March. His next test is British veteran Derek Chisora who since 2020 has lost to Usyk, Parker and Fury – the very best of the best at Heavyweight – he’s also beaten former World Champion Kubrat Pulev and Gerald Washington in recent fights. So this will be no easy ride for Joe “Juggernaut” Joyce. The Joyce vs Chisora undercard also features 9-0 Moses Itauma vs Mariusz Wach for the WBO Inter-Continental Heavyweight title, plus former British and Commonwealth Super-Bantamweight champion Dennis McCann who has a rematch with Ionut Baluta – the first fight was a draw – for the EBU European Super-Bantamweight title.

UFC 304 from the Co-Op Live Arena, Manchester, Saturday night into the early hours of Sunday morning sees full coverage on TNT Sports. In what is the biggest UFC card in the United Kingdom for many years, there are two World Championship fights with Brits defending their titles. Main event sees Leon “Rocky” Edwards (22-3-1NC) vs Belal Muhammad (23-3-1NC) for the Welterweight World Championship. This is a rematch of a 2021 contest which was a No Contest after an accidental eye-poke on Muhammad stopped the contest at the end of Round 1. Co-main sees the Interim Heavyweight World title on the line with Tom “Honey Badger” Aspinall (14-3) defending his belt against American Curtis Blaydes (18-4-1NC). Blaydes is known for his wrestling, whilst Aspinall won this title in November knocking out Sergei Pavlovich in Round 1. UFC 304 also includes the very best of British UFC talent with Paddy Pimblett, Christian Leroy Duncan, Arnold Allen, Nathaniel Wood, Molly “Meatball” McCann and Muhammad Mokaev (12-0-1NC) in a title eliminator at Flyweight with Manel Kape (19-6).

ITV Racing is across our screens this Saturday with high class flat racing from Ascot and York live on ITV1. The big race of the day is the King George VI and Queen Elizabeth Qipco Stakes (3:40pm) with 9 runners at Ascot. Aidan O’Brien sends over 3 for the race with Auguste Rodin (Ryan Moore) the undoubted favourite. William Buick has been in great form recently and he rides Charlie Appleby-trained Rebel’s Romance in this one, with Ralph Beckett’s Bluestocking (Rossa Ryan) well fancied as well. Meanwhile up in York the Sky Bet York Stakes (3:15pm) is the feature race over 1 and a quarter furlongs. With £77,000 to the winner, Passenger (Richard Kingscote) is the likely favourite with Alflaila (Jim Crawley) and King’s Gambit (Callum Sheppard) his nearest challengers in the betting market.

Weekend horse racing fixtures across the country are: Friday 26th July: Ascot, Chepstow, Cork, Kilbeggan, Sandown Park, Thirsk, Uttoxeter (Jumps), York; Saturday 27th July: Ascot, Chester, Gowran Park, Lingfield Park, Newcastle, Salisbury, York; Sunday 28th July: Pontefract, Uttoxeter (Jumps); Monday 29th July: Ayr, Galway, Southwell, Windsor, Wolverhampton.

Do you need a William Hill promo code?

You should also use the William Hill promo code R30 when registering – you can access the offer via our Reveal button at the top of this page or via any qualifying link.

William Hill Promo Code UK

Below we highlight the latest active William Hill promo code for their Sportsbook new customer offer and all other live UK promo codes. With such a rich history, William Hill are a household name and their internet business has taken off in recent years, driven by a superb football betting offering, in tandem with a superb new customer sign-up offer.

If you’re in the market for a William Hill Casino, William Hill Live Casino, William Hill Games or William Hill Vegas sign-up offer, then no promo code is required as part of the new player registration process. Simply fill out your details and leave the promo code field blank as our qualifying links activate the promotion.

William Hill ProductWilliam Hill PromotionsCountryWilliam Hill Promo Code UKQualifying Link
SportsbookBet £10 Get £30 In Free BetsUKR30Claim Here
PokerDeposit & Get £100 Bonus & Twister Discovery PackUKNo Promo Code RequiredClaim Here

Please note: the correct qualifying link and William Hill promo code must be used in order to claim the offer detailed for each of the products listed above. T&Cs apply, to read the terms specific to each offer listed simply click the qualifying link.

  • William Hill Sports Bet £10 and get £30 in free bets: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #Ad
  • William Hill Poker Deposit & Get £100 Bonus & Twister Discovery Pack: 18+. Play Safe. Opt-in required. X1 per customer. New customers only, min first deposit/transfer £10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. £100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption £20.

William Hill use promo codes for their main Sportsbook new customer offer. Use our qualifying link and ensure the William Hill promo code 2024 field has the correct promo code within it when registering. The example below is for their current £30 free bet sportsbook welcome and highlights the correct R30 promo code for that promotion.

You will see the message Applied! when correctly populated. Click the ‘Agree and Join’ button become a William Hill customer.

All of the latest William Hill promotions across all of their products are listed on this page alongside the correct qualifying links and relevant William Hill promo code 2024 option.

William Hill Promo Code Ireland

William Hill have a huge online customer base in the Republic of Ireland and their dedicated € Euro Sports Sign-Up offer has its own dedicated Promo Code. William Hill Sports is dedicated to Horse Racing and Football and that works perfectly for Irish punters. Today’s active Ireland promo code for new William Hill Sports accounts is listed below with qualifying link, as are the full set of Casino, Live Casino, Games and Vegas William Hill promotions.

William Hill ProductWilliam Hill New Customer PromotionsCountryWilliam Hill Promo Code IrelandQualifying Link
SportsbookBet €10 Get €40 In Free BetsIrelandBB40Claim Here
PokerDeposit & Get €100 Bonus & Twister Discovery PackIrelandNo Promo Code RequiredClaim Here

Significant terms for William Hill Irish promo code new customer offers:

  • William Hill Sports Bet €10 and get €40 in free bets: 18+ Play Safe. New customers using Promo code BB40 only. Min €10 stake, min odds 1/2, free bets paid as 4 x €10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms here. gamblingtherapy.org. #Ad. For further details read our William Hill BB40 Promo Code page.
  • William Hill Poker Deposit & Get €100 Bonus & Twister Discovery Pack: 18+. Play Safe. Opt-in required. X1 per customer. New customers only, min first deposit/transfer €10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. €100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption €20.

For further details read our William Hill new customer offer Ireland page.

How To Claim Your William Hill New Customer Offer

Claiming your William Hill new customer welcome bonus is easy, simply make a note of the William Hill promo code option as listed in the table at the top of this page and follow these simple instructions.

  • Step 1 – Close any instances of the William Hill website on your browser.
  • Step 2 – To access the William Hill Sportsbook Bet £10, Get £30 free bets welcome offer claim here – our Sportsbook links qualify you for and entitle you to the £30 free bets welcome offer. New customers in the Republic of Ireland receive a Bet €10, Get €40 in Free Bets offer.
  • Step 3 – Now you’ve landed on the William Hill website. Click the “Get Started” button in the middle of William Hill’s website.

william hill new customer offer

Now start filling out your details. You’ll be asked to enter a username and password, which you should record and keep private – you need these details ongoing to login. Remember to ensure that the ‘Promo Code’ field is populated with the promo code R30 to activate your £30 in free bets. You will see the message ‘Applied!’ when correctly populated. Click the ‘Agree and Join’ button become a William Hill customer. Republic of Ireland promo code is BB40.

  • Step 4 – Now you’ve registered, it’s time to make your first deposit. It’s imperative that you make your first deposit via a debit card. The reason being that customers placing their first deposit via Paypal, Neosurf, Paysafe, Nuvei Apple Pay, Neteller, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card will not qualify for this R30 promo code free bet offer. Deposit at least £10 (UK) or €10 (Republic of Ireland) and place your first Sportsbook qualifying bet with minimum stakes of £/€10 win or £/€10 each-way (in total £/€20) at odds of at least 1.5 (1/2). Qualifying bet can be pre-match or in-play.
  • Step 5– William Hill will credit your account with 3 x £10 (UK) or 4 x €10 (Republic of Ireland ) free bet tokens when your first qualifying bet is settled. You now have 30 days (bonus period) to use the 3 x £10 bets. The bonus can be spent on any bet type, but must be used as one single transaction and cannot be partially redeemed. The bonus tokens can be used with the Cash Out feature.

William Hill Promo Code 2024 Updates

The William Hill promo code and other promotions detailed on this page are due to run into 2024. If any of the deals change before that time then we’ll list the updated promotions and William Hill promo code 2024 details on this page.

William Hill Promo Codes - Q&A

Question: What is the Promo Code for William Hill?

  • Answer: When opening a new account with William Hill, the registration customer journey has a Promo Code field. When opening a William Hill Sportsbook account you will need to input the promo code R30 into the Promo Code field to activate their up to £30 or €30 free bet promotion.

Question: How do I get my £30 free bet on William Hill?

  • Answer: Simply access the William Hill website using a qualifying link such as this, register your details and input the William Hill promo code R30 into the appropriate section. Your free bets will come in the form of 3x £10 free bets and will be made available to you when your qualifying first bet has settled.

Question: Do I need to populate the William Hill Promo Code field?

  • Answer: When opening a William Hill Sportsbook account, you will need a promo code to activate their Bet £/€10, Get €30 free bet. William Hill have always have always used a promo code as part of their customer sign-up journey and by inputting the promo code R30 the £30 free bet is locked-in, as long as you make your first deposit via a debit card and place a correct first qualifying bet.

Question: What happens, if when registering for a new account, I do not enter the correct promo code?

  • Answer: William Hill use the R30 promo code to access their headline Sportsbook promotion. So make sure that the correct promo code populated within the “Promo Code” field within the registration page, as a failure to do so could result in the your free bets promotion not being activated.

William Hill Apps For iPhone And iPad

The promo code for William Hill’s various mobile apps are the same as those listed in the table above. Use the links in the table to register online or download the app using the links below:

william hill sports william hill casino william hill live casino

Case Study – How I Use William Hill By Paul Williams

William Hill is one of the bookmakers that I use most regularly and I’ve been using them for over a decade now with no issues. I have no hesitation in recommending them to anyone considering using them as their bookmaker.

I occasionally use William Hill for horse racing and football, however it’s golf that I tend to use them most heavily for as their combination of each-way terms and odds is amongst the very best in the market.

For regular full-field events on the PGA Tour, William Hill tend to move to 8 places each way, 1/5 odds early on a Monday afternoon whilst largely maintaining their opening stance on prices. Yes the prices will move if they’re an outlier given the enhanced place terms, however they’re certainly not as quick as others to take a knife to their odds.

‘Scratch of the Day’ is a fun reason to come back to William Hill regularly with different offers available and their racing bet boost adds a bit of extra value to their odds on the horses.

William Hill Maximum Payouts

One area that’s often overlooked when selecting which bookmaker to use is their maximum payout ceilings. The reason this matters is that each bookmaker sets their own daily limit by sport above which they won’t pay out any winnings, and these limits can and do vary massively.

Where this becomes relevant is typically for accumulator bets where small stakes can result in large payouts if you manage to get all legs correct. For horse racing this might be an each-way accumulator or lucky 15/31/63 type bet; for football this is more likely to be an 8- or 10-fold accumulator on the match result, for instance. Regardless of the style of bet, if you do hit the jackpot what you don’t want is to find that your winnings are capped simply because you placed your bet with the wrong bookmaker.

Here’s a summary of some key sports and William Hill’s maximum payouts compared with some others in the market:

SportWilliam Hill Max PayoutWorst Max Payout
Premier League£2,000,000£250,000 (888 Sport)
UK Horse Racing£1,000,000£100,000 (Unibet)
PGA Tour Golf£250,000£100,000 (BetVictor)
Men’s ATP Tennis£100,000£75,000 (888 Sport)
NBA Basketball£250,000£50,000 (Paddy Power)
NFL American Football£250,000£50,000 (Paddy Power)

For a comprehensive overview of this topic read this excellent William Hill maximum payout guide.

William Hill Scratch Of The Day

There are daily sports giveaways available with William Hill’s ‘Scratch of the Day’ which allows UK & Ireland customers the chance to match three prizes on a daily virtual scratchcard and win the displayed prize.

Prizes can be in the form of free bets, bet boosts, epic odds or exclusive odds that you can use on a variety of events once you’ve opted into the prize.

  • One offer per customer, per promotion. Player restrictions and individual promotion terms apply.

william hill scratch of the day

William Hill Football Epic Boost

William Hill football punters are eligible for a weekly ‘Epic Boost’ on any Football Build #YourOdds bet containing 3 or more selections at combined odds of 3/1 or bigger.

Football Build #YourOdds is William Hill’s answer to the ‘bet-builder’ propositions that have become increasingly popular over recent times, allowing punters to combine elements of their choosing from the same match in a single bet. So whether it’s goals, corners, cards, or other aspects of the beautiful game that you like to bet on, you can combine them to your heart’s content with William Hill.

The Epic Boost then adds between 25% and 100% as a bonus to the odds on a maximum stake of £5, meaning you have the potential to win even more if your selections are all correct!

  • Epic boost valid of Football Build #YourOdds markets of 3 selections at 3/1 or bigger. Singles only. 1 boost per customer per week. Every Sunday from 00:01 to 23:59 the following Saturday. Max stake £5. Online only. Full T&Cs apply.

william hill epic boost

2024 Sporting Calendar – William Hill Coverage

2024 promises to be a huge year for sport with a whole host of major events to enjoy and, as ever, William Hill will have every angle covered. Once the customary Christmas tradition that is the World Darts has finished, snooker takes the lead with its iconic Masters tournament which begins on the 7th January.

As usual, tennis fans have the 4 Grand Slams to get their teeth into, beginning with the Australian Open on January 14th, followed by the French Open in May, Wimbledon in June, and the US Open in late August.

Likewise, golf fans see their Majors season kick off, as is tradition, in April with The Masters at Augusta National. The PGA Championship ventures to Valhalla in 2024, with Pinehurst the venue once again for the US Open in June. Then, to complete the set, The Open Championship returns to Royal Troon on the 18th of July for 4 days of the very best links golf on the Ayrshire coast.

In terms of cricket, it’s the shorter format that takes centre stage in 2024 with the ICC World T20 the main international competition, starting on June 4th and being hosted this year in the West Indies and the USA.

Horse Racing fans have the Cheltenham Festival to look forward to in its regular calendar spot of mid-March, with the Grand National a week later than normal this year on the 13th of April. Royal Ascot, Glorious Goodwood and The Derby at Epsom are also huge race days where the very best horses grace us with their presence.

Rugby fans have both the Six Nations to look forward to, and F1 fans will be circling the 7th of July in their diaries for the return of the British Grand Prix to Silverstone.

And then let’s not forget football. The League Cup final is on February 25th this year, with the FA Cup and Champions League finals being held on the 25th of May and the 1st of June respectively. Euro2024 then takes centre stage in the summer of 2024 to ensure we don’t get bored before the start of the new season in August.

There’s plenty more world-class sport to enjoy in 2024, here are some of the highlights for your diary:

  • January 7th, Snooker: The Masters
  • January 13th, Football: African Cup of Nations
  • January 14th, Tennis: Australian Open
  • February 2nd, Rugby: Six Nations
  • February 11th, NFL: Super Bowl LVIII
  • February 25th, Football: EFL Cup Final
  • March 2nd, F1: Bahrain Grand Prix
  • March 12th, Horse Racing: Cheltenham Festival
  • March 14th, Golf: The Players Championship
  • March 19th, Basketball. NCAA Finals
  • April 8th, Golf: The Masters
  • Apr 20th, Snooker: World Snooker Championship
  • Apr 13th, Horse Racing: Grand National
  • May 4th, Horse Racing: Kentucky Derby
  • May 10th, Ice Hockey: World Championship
  • May 16th, Golf: US PGA Championship
  • May 20th, Tennis: French Open
  • May 25th, Football: FA Cup Final
  • June 1st, Horse Racing: The Derby
  • June 1st, Football: Champions League Final
  • June 4th, Cricket: ICC World T20
  • June 13th, Golf: US Open
  • June 14th, Football: Euro 2024
  • June 18th, Horse Racing: Royal Ascot
  • June 20th, Football: Copa America
  • July 1st, Tennis: Wimbledon
  • July 7th, Formula 1: British Grand Prix
  • July 18th, Golf: Open Championship
  • July 26th, Athletics: Olympic Games
  • July 30th, Horse Racing: Glorious Goodwood
  • August 26th, Tennis: US Open
  • September 10th, Golf: Solheim Cup
  • September 18th, Football: Champions League Matchday 1
  • September 24th, Golf: Presidents Cup
  • October 1st, Football: Champions League Matchday 2
  • October 12th, Rugby League: Super League Grand Final
  • October 22nd, Football: Champions League Matchday 2
  • November 6th, Football: Champions League Matchday 3
  • November 10th, Tennis: ATP Finals
  • November 14th, DP World Tour Championship
  • November 23rd, Formula 1: US Grand Prix, Las Vegas
  • November 21st, Snooker: UK Championship
  • November 26th, Football: Champions League Matchday 5
  • December 10th, Football: Champions League Matchday 6
  • December 15th, Darts: World Championship
  • December 26th, Horse Racing: King George VI

William Hill Promo Code Football – 2024 Season

The 2024 European Championship is into the quarter-final stage, with favourites England, host nation Germany, and fancied teams such as France and Spain all making it successfully through the round of 16.

The quarter-finals begin on the 5th July, with the final being played on the 14th July. Spain face Germany to get the ball rolling, before Portugal take on France in a decidedly top-heavy half of the draw. England face Switzerland on Saturday teatime, with the winners of the Netherlands vs Turkey facing Southgate’s men if they can successfully navigate past the Swiss.

William Hill football new customer offers, markets and promotions will be plentiful throughout the knockout stages and we’ll list the biggest and best markets that William Hill offer on a daily basis as the tournament unfolds.

Of course the regular William Hill new customer offer detailed at the top of the page is available throughout the Championship, simply click the ‘reveal’ button at the top of the page to get the latest William Hill promo code which will give you direct access to the latest deal.

2024 European Championship Calendar, Quarter-Finals:

5th July

  • Spain vs Germany
  • Portugal vs France

6th July

  • England vs Switzerland
  • Netherlands vs Turkey

SHORT FACTS - WILLIAM HILL

  • Company Name: William Hill plc.
  • Registered Offices: Greenside House, 50 Station Road, Wood Green, London.
  • Founded: 1934 by William Hill
  • CEO: Philip Bowcock.
  • Employees: 16,000.
  • Company Registration: Registered in England company number 4212563.
  • Licenses: UK: British Gambling Commission under licence number 39225; Gibraltar: Government of Gibraltar & Gibraltar Gambling Commissioner licence numbers RGL 034 & RGL 042.

WILLIAM HILL CUSTOMER SUPPORT

William Hill customer support may be reached through:

  • Live Chat is available .
  • Email: customerservices@williamhill.co.uk
  • Freephone: UK Freephone: 0800 0856 296 (calls are now free from mobiles).
  • International Freephone: 00800 3551 3551
  • Twitter: @WilliamHill

William Hill Safer Gambling Tools

As a responsible operator, William Hill have a whole host of safer gambling tools at their members’ disposal.

You can fully track your activity and access your longer term profit and loss, plus they have flexible deposit limit options to ensure you can control how much you spend on a basis that suits you. ‘Gaming Time Reminders’ also allow you to keep tabs on how long you’re playing for and manage your time accordingly.

Time Out options are available for anybody who wants to take a break from using William Hill for a period of time, and of course there’s the option to self-exclude if you prefer.

About The Author - Paul Williams

This article was written by Paul Williams and published at 19:20BST 25.07.24.

Paul has been involved in the gambling industry for well over a decade and has extensive experience of using both online and offline bookmakers as well as writing about gambling-related features and offers.

This experience has helped shape Paul’s value-oriented approach to sports betting, with a particular focus on the bookmakers who offer better odds and customer promotions. Paul’s favourite sports for betting on are golf and football.