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William Hill Promo Code
William Hill Promo Code – November 2026
William Hill is one of the leading bookmakers in the UK with a strong High Street presence coupled with an excellent online offering including a full website and apps on all Major mobile platforms.
A William Hill promo code 2026 is required when registering a new account so this page lists all the latest options that you’ll need. For those needing the promo code for the current William Hill promotion for sports betting then please be advised that it’s changed recently from H30 to a new code, S30, simply click here to claim your William Hill sign up bonus today.
- William Hill Sports Bet £10 and get £30 in free bets: #Ad. 18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code S30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of 1/2+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. www.GamCare.org.
The latest William Hill promotion code for its popular sportsbook product, plus all other valid William Hill promo codes for 2026 are detailed below. For full details of all current deals read our William Hill new customer offer page.
How we verify offers: We check bookmaker new customer offers regularly against the current promotional terms and conditions. Offers, exclusions and eligibility may change from time to time, so you should always check the bookmaker’s full terms before registering.
What is the William Hill promo code?
You can use this William Hill promo code when registering for a new account, or simply press ‘Reveal’ at the top of the page to access the latest qualifying code & link. For full details of all current deals read our William Hill new customer offer page.
What can I use my William Hill free bet on this weekend?
This weekend sees Premier League action including Manchester United vs Aston Villa and Leeds United vs Tottenham plus EFL Championship and FA Cup First Round action, top quality jump racing from Aintree, NFL Week 9, plus UFC Fight Night Acosta vs Walker from The META Apex – action from Friday 6th November through till Monday 9th November 2026.
Friday, Saturday and Sunday sees Matchday 10 of the Premier League season with 8 televised matches across TNT Sports and Sky Sports. The Premier League football starts on Friday night on Sky Sports featuring Everton vs Coventry City at 8pm from the Hill Dickinson Stadium. This will be a test of Coventry’s mettle after a positive start under Frank Lampard. Everton are seventh in the table as David Moyes sails his way towards another European adventure. Coventry won this fixture at Goodison Park the last time they were in the Premier League back in 2000.
The Premier League TV action continues on Saturday lunchtime with Leeds United vs Tottenham from Elland Road – that’s live on TNT Sports with a 12:30pm kick-off. In terms of Premier League last 6 games form, this is Number 14 vs Number 4. Yes Spurs are in the top 4 form-wise over the past 6 games and head to Elland Road where they have won on 4 of their last 5 Premier League visits. Sky Sports Main Event at 5:30pm is the channel for Nottingham Forest vs Manchester City at the City Ground. Manchester City lost to Brighton at the Etihad last week and squeezed past RB Leipzig on Wednesday night in the Champions League. Nottingham Forest vs Manchester City at the City Ground across their 7 Premier League meetings has seen Forest win 3 and City win 3, with a single draw.
Sunday 8th November sees a feast of football on Sky Sports starting with Liverpool Women vs Arsenal Women in the Women’s Super League with a 12pm kick-off. 2pm then sees 4 simultaneous Premier League matches on Sky Sports channels. Crystal Palace vs Liverpool on Sky Sports Main Event will see Andoni Iraola wanting his team to bounce back from their shock Wednesday night defeat to Fenerbahce in the Champions League. Reds fans will be buoyed by the fact Liverpool have won 11 (65%) of the 17 Premier league meetings at Selhurst Park. Brighton vs Brentford (Sky Sports+) sees both teams in great form, whilst Ipswich Town vs Bournemouth (Sky Sports Cricket) is a great test of Ipswich’s Premier League credentials. Sunderland vs Chelsea (Sky Sports Premier League) sees contrasting form. Regis Le Bris has been told by Sunderland he has their full support despite being the placement club in the Premier League. Chelsea seemingly improve by the game, but as a team have only won 1 of their last 4 visits to the Stadium of Light.
The big Manchester United vs Aston Villa match is live from Old Trafford on Sky Sports Main Event / Football at 4:30pm. Both of these had varying fortunes in the Champions League midweek, with Villa losing 3-0 in Barcelona, whilst the pressure on Michael Carrick eased as United came from 2-0 behind to beat AS Roma 3-2. History suggests another United victory, with Aston Villa only winning 1 of their last 13 Premier League visits to Old Trafford.
Friday 6th November through till Monday 9th November sees the FA Cup First Round with 40 fixtures in total. 8 fixtures are televised live, including 2 on BBC Two. Friday sees Oxford City vs Leicester City (7:45pm TNT Sports 1).Saturday 7th November sees Altrincham vs Notts County (5:30pm BBC Two / TNT Sports 1) followed by Peterborough United vs Reading (8pm TNT Sports 1). Sunday 8th November sees 4 games – 12pm: Stafford Rangers vs Grimsby Town (TNT Sports 1); 2:15pm: Cray Wanderers vs Stockport County (BBC Two / TNT Sports 3); 3pm: Wimborne Town vs Crawley Town (TNT Sports 1); 5:15pm: Oldham Athletic vs Sheffield Wednesday (TNT Sports 1).
Monday 9th November then features Plymouth Parkway vs Berkhamsted at 7:30pm on TNT Sports 1. Both clubs are appearing in the FA Cup first round proper for the first time, despite competing in the same Southern League Premier South division. Berkhamsted qualified with a remarkable 2–1 victory away to National League side Southend United, while Plymouth Parkway beat Chertsey Town 2–0. They also met twice in the league last season, drawing 2–2 at Berkhamsted before Parkway won 2–0 at Bolitho Park.
UFC Fight Night from The Meta APEX, Las Vegas, in the early hours of Sunday morning sees full coverage on TNT Sports. This UFC-HQ hosted card features a Heavyweight fight – Waldo “Salsa Boy” Cortes-Acosta (17-4) vs Johnny Walker (23-10-1NC). This is #8 versus #11 in the Heavyweight division clashing with “new boy” Johnny Walker stepping-up in level. With 34 MMA fights behind him, it’s hard to describe Walker as new, but he is to the Heavyweight division and on his debut last month knocked-out Sunderland’s Nick Parkin easily. A Light-Heavyweight by trade, Walker has fast-hands and in a stand-up with fellow Brazilian Cortes-Acosta, this is likely to be an on the feet battle. This Meta APEX card is a must watch for UK MMA fans as it also features Bishop Auckland’s Davey “Dangerous” Grant on the main card. Grant is a gatekeeper in the Bantamweight division and this is a typical fight for him, with 10-1 American Elijah Smith his opponent. Co-main is also must watch as Tatiana Suarez (13-1) vs Virna “Carcara” Jandiroba (23-4) in the Women’s Strawweight division. This is #2 vs #3 with Suarez a likely next challenger to Mackenzie Dern if she comes through this.
UFC Fight Night Cortes-Acosta vs Walker at the Meta APEX, Las Vegas Main Card:
- Waldo “Salsa Boy” Cortes-Acosta (17-4) vs Johnny Walker (23-10-1NC) — Heavyweight
- Tatiana Suarez (13-1) vs Virna “Carcara” Jandiroba (23-4) — Women’s Strawweight
- Davey “Dangerous” Grant (18-8) vs Elijah Smith (10-1) — Bantamweight
- Seok-hyeon “The Korean Tyson” Ko (13-3) vs Wellington “The Prodigy” Turman (18-8) — Welterweight
- Billy Elekana (10-2) vs Lucas Fernando (14-3) — Light Heavyweight
- Mantas Kondratavicius (9-1) vs Andre Petroski (13-7) — Middleweight
William Hill is brilliant for UFC betting and has both Bout Betting and Fight to go the Distance Coupons especially for UFC Fight Night at the Meta APEX – featuring Waldo Cortes-Acosta vs Johnny Walker this Sunday morning.
The National Hunt season is in full swing and ITV Racing has top action this Friday 6th November and Saturday 7th November. Friday racing is on ITV4 from Aintree with the 3pm Haldon Gold Cup Handicap Chase over 2 miles the big race of the day. Mirabad (Harry Skelton) travels up from Warwickshire and is the likely favourite in a high-class 6-runner contest that includes Paul Nicholls’ Rubaud (Sam Twiston-Davies) and Joe Tizzard’s JPR One (Jonjo O’Neill Jnr). Betting race of the day will be the 3:35pm Handicap Chase featuring 12 runners. Here Comes Georgie (Harry Skelton), Montregard (Harry Cobden) and Leave of Absence (Rex Dingle) look to have the best chances in this one.
Saturday’s ITV Racing sees a switch of channel to ITV1 and a decent 8-race card across Aintree and Doncaster. The Aintree card is headed by a couple of cracking races. First up at 1:45pm is the Grade 2 William Hill Molyneux Hurdle over 2 miles. A head-to-head between Alexei (Harry Cobden) and Mydaddypaddy (Harry Skelton) looks more than plausible, with Nicky Henderson sending up Lucky Place (Nico de Boinville) from Lambourn and Gordon Elliott sending across Mange Tout (Mark Walsh) from Ireland. The 2:25pm then features exciting young chasers in the Grade 2 Boodles Rising Stars Novices’ Chase. The head-to-head between No Drama This End (Sam Twiston-Davies) and Talk To The Man (Harry Skelton) is likely to be epic, and don’t discount Ben Pauling’s Taurus Bay (Ben Jones).
Weekend horse racing fixtures across the UK and Ireland are:
- Friday 6th November: Exeter , Fontwell, Hexham, Newcastle (Flat).
- Saturday 7th November: Aintree, Doncaster (Flat), Kelso, Southwell (Flat), Wincanton.
- Sunday 8th November: Ffos Las, Sandown Park.
- Monday 9th November: Carlisle, Kempton Park.
Do you need a William Hill promo code?
You should also use the William Hill promo code when registering – you can access the offer via our Reveal button at the top of this page or via any qualifying link.
William Hill Promo Code UK
Below we highlight the latest active William Hill promo code for their Sportsbook new customer offer and all other live UK promo codes. With such a rich history, William Hill are a household name and their internet business has taken off in recent years, driven by a superb football betting offering, in tandem with a superb new customer sign-up offer.
If you’re in the market for a William Hill Casino, William Hill Live Casino, William Hill Games or William Hill Vegas sign-up offer, then no promo code is required as part of the new player registration process. Simply fill out your details and leave the promo code field blank as our qualifying links activate the promotion.
How To Claim Your William Hill New Customer Offer
Claiming your William Hill new customer welcome bonus is easy, simply make a note of the William Hill promo code option as listed in the table at the top of this page and follow these simple instructions.
William Hill Promo Code 2026 Updates
The William Hill promo code and other promotions detailed on this page are due to run into 2026. If any of the deals change before that time then we’ll list the updated promotions and William Hill promo code 2026 details on this page.
William Hill Apps For iPhone And iPad
The promo code for William Hill’s various mobile apps are the same as those listed in the table above. Use the links in the table to register online or download the app using the links below:
Case Study – How I Use William Hill By Paul Williams
William Hill is one of the bookmakers that I use most regularly and I’ve been using them for over a decade now with no issues. I have no hesitation in recommending them to anyone considering using them as their bookmaker.
I occasionally use William Hill for horse racing and football, however it’s golf that I tend to use them most heavily for as their combination of each-way terms and odds is amongst the very best in the market.
For regular full-field events on the PGA Tour, William Hill tend to move to 8 places each way, 1/5 odds early on a Monday afternoon whilst largely maintaining their opening stance on prices. Yes the prices will move if they’re an outlier given the enhanced place terms, however they’re certainly not as quick as others to take a knife to their odds.
‘Scratch of the Day’ is a fun reason to come back to William Hill regularly with different offers available and their racing bet boost adds a bit of extra value to their odds on the horses.
William Hill Maximum Payouts
One area that’s often overlooked when selecting which bookmaker to use is their maximum payout ceilings. The reason this matters is that each bookmaker sets their own daily limit by sport above which they won’t pay out any winnings, and these limits can and do vary massively.
Where this becomes relevant is typically for accumulator bets where small stakes can result in large payouts if you manage to get all legs correct. For horse racing this might be an each-way accumulator or lucky 15/31/63 type bet; for football this is more likely to be an 8- or 10-fold accumulator on the match result, for instance. Regardless of the style of bet, if you do hit the jackpot what you don’t want is to find that your winnings are capped simply because you placed your bet with the wrong bookmaker.
Here’s a summary of some key sports and William Hill’s maximum payouts compared with some others in the market:
| Sport | William Hill Max Payout | Worst Max Payout |
|---|---|---|
| Premier League | £1,000,000 | £250,000 (888 Sport) |
| Top Level UK Horse Racing | £1,000,000 | £100,000 (Unibet) |
| PGA Tour Golf | £100,000 | £100,000 (BetVictor) |
| Men’s ATP Tennis | £100,000 | £75,000 (888 Sport) |
| NBA Basketball | £250,000 | £50,000 (Paddy Power) |
| NFL American Football | £250,000 | £50,000 (Paddy Power) |
For a comprehensive overview of this topic read this excellent William Hill maximum payout guide.
2026 Sporting Calendar – William Hill Coverage
2026 promises to be a huge year for sport with a whole host of major events to enjoy and, as ever, William Hill will have every angle covered. Once the customary Christmas tradition that is the World Darts Championship has finished in early January, snooker takes the lead with its iconic Masters tournament, beginning on Sunday 11th January at the Alexandra Palace in London.
As usual, tennis fans have the four Grand Slams to get their teeth into, beginning with the Australian Open on Monday 12th January, followed by the French Open in late May, Wimbledon at the end of June, and the US Open in late August.
Likewise, golf fans see their Majors season kick off, as is tradition, in April with The Masters at Augusta National from Thursday 9th April. The PGA Championship follows in mid-May, and the US Open in June, before The Open Championship returns to Royal Birkdale on Thursday 16th July for four days of world-class links golf on the Lancashire coast.
In cricket, the spotlight is on the shorter formats once again, with the ICC Men’s T20 World Cup taking place in India and Sri Lanka during February and March. The Women’s T20 World Cup also arrives later in the year, hosted in England and Wales from June to July, providing plenty of international action for cricket fans.
Horse racing followers have the Cheltenham Festival to look forward to from 10th–13th March, with the Grand National taking place on Saturday 11th April at Aintree. Then it’s on to The Derby at Epsom, followed by Royal Ascot from 16th–20th June and Glorious Goodwood later in the summer.
Rugby fans will have their eyes on the Six Nations Championship, kicking off on Thursday 5th February, while Formula 1 followers can mark Sunday 5th July for the British Grand Prix at Silverstone.
And then, of course, comes the biggest show of all – the football World Cup. Taking place from June 11th to July 19th across the United States, Canada, and Mexico, it will be the first ever to feature 48 teams, promising an expanded, high-octane tournament. England will aim to build on their recent strong performances, while Scotland and Wales will be pushing for qualification. With matches hosted in iconic venues from Los Angeles to Mexico City, it’s set to be a truly global festival of football that will dominate the sporting summer before the new domestic season kicks off in August.
Football fans closer to home also have plenty to enjoy, with the League Cup Final on Sunday 22nd March, the FA Cup Final on Saturday 16th May, and the Champions League final on Saturday 30th May.
Key 2026 Dates for Your Diary:
- January 11: Snooker – The Masters
- January 12: Tennis – Australian Open
- February 5: Rugby – Six Nations
- February 7: Cricket – ICC Men’s T20 World Cup (India & Sri Lanka)
- February 8: NFL – Super Bowl LX
- March 6: Darts – UK Open
- March 10: Horse Racing – Cheltenham Festival
- March 22: Football – EFL Cup Final
- April 9: Golf – The Masters
- April 11: Horse Racing – Grand National
- May 2: Horse Racing – Kentucky Derby
- May 14: Golf – US PGA Championship, Aronimink
- May 16: Football – FA Cup Final
- May 18: Tennis – French Open
- May 28: Darts – Premier League Darts Finals
- May 30: Football – Champions League Final
- June 6: Horse Racing – The Derby
- June 11–July 19: Football – World Cup (USA, Canada, Mexico)
- June 12: Cricket – Women’s T20 World Cup (England & Wales)
- June 16: Horse Racing – Royal Ascot
- June 18: Golf – US Open, Shinnecock Hills
- June 29: Tennis – Wimbledon
- July 5: Formula 1 – British Grand Prix
- July 16: Golf – The Open Championship, Royal Birkdale
- July 18: Darts – World Matchplay
- July 28: Horse Racing – Glorious Goodwood
- August 10: Athletics – European Championships, Birmingham
- August 31: Tennis – US Open
- September 17: Darts – World Series Of Darts
- September 24: Golf – Presidents Cup
- September 28: Darts – World Grand Prix
- October 3: Rugby League – Super League Grand Final
- November 14: Darts – Grand Slam Of Darts
- November 17: Tennis – ATP Finals
- December 14: Darts – World Championship
- December 26: Horse Racing – King George VI Chase
William Hill Promo Code Football 2026/2027 Season
With the extended International Break finally in the rear-view mirror, the next phase of Premier League matches continues before we break again in November for thankfully just a week this time.
Manchester City topped the league heading into the first break with five wins from five, however with all the turmoil surrounding the club at present whether they can maintain that position remains to be seen. Arsenal sit in second place at the time of writing with four wins from five; however a damaging 3-0 defeat at Brighton on their last fixture took the shine off their otherwise strong start to the campaign.
Talking of Brighton, they’re off to a flyer this season with Fabian Hurzeler’s side winning three of their five games and sitting third place in the table after the first International Break. With Pascal Gross pulling the strings in midfield and Brian Brobbey already with a hat-trick to his name this term, perhaps they can push on and seriously contend for a European spot this season.
In the slipstream both Liverpool and Everton were unbeaten through their first five matches with identical 2-3-0 records, but both Merseyside clubs will need to convert draws into wins if they’re going to challenge at the top end of the table this term.
Promoted teams Hull and Ipswich have both picked up two valuable wins each to put them comfortably in mid-table, with only Coventry struggling despite picking up a win over Nottingham Forest before the break. It’s Spurs and Fulham though who occupy the other relegation places alongside the Sky Blues, with both London clubs winless from their opening five matches.
William Hill will, as ever, have a multitude of outright and individual match markets available for betting upon as the action continues in the early autumn here in England.
Gameweek 10 Fixtures Are As Follows:
Friday 6th November:
- Everton vs Coventry
Saturday 7th November:
- Leeds vs Tottenham
- Arsenal vs Hull
- Fulham vs Newcastle
- Nottingham Forest vs Manchester City
Sunday 8th November:
- Brighton vs Brentford
- Crystal Palace vs Liverpool
- Ipswich vs Bournemouth
- Sunderland vs Chelsea
- Manchester United vs Aston Villa
SHORT FACTS - WILLIAM HILL
- Company Name: William Hill plc.
- Registered Offices: Greenside House, 50 Station Road, Wood Green, London.
- Founded: 1934 by William Hill
- CEO: Philip Bowcock.
- Employees: 16,000.
- Company Registration: Registered in England company number 4212563.
- Licenses: UK: British Gambling Commission under licence number 39225; Gibraltar: Government of Gibraltar & Gibraltar Gambling Commissioner licence numbers RGL 034 & RGL 042.
WILLIAM HILL CUSTOMER SUPPORT
William Hill customer support may be reached through:
- Live Chat is available .
- Email: customerservices@williamhill.co.uk
- Freephone: UK Freephone: 0800 0856 296 (calls are now free from mobiles).
- International Freephone: 00800 3551 3551
- Twitter: @WilliamHill
William Hill Safer Gambling Tools
As a responsible operator, William Hill have a whole host of safer gambling tools at their members’ disposal.
You can fully track your activity and access your longer term profit and loss, plus they have flexible deposit limit options to ensure you can control how much you spend on a basis that suits you. ‘Gaming Time Reminders’ also allow you to keep tabs on how long you’re playing for and manage your time accordingly.
Time Out options are available for anybody who wants to take a break from using William Hill for a period of time, and of course there’s the option to self-exclude if you prefer.
About The Author - Paul Williams
This article was written by Paul Williams and was last reviewed at 08:39GMT 06.11.26.
Paul is the co-founder of newcustomeroffer.co.uk and has been involved in the gambling industry for over 15 years, during which time he has gathered extensive experience of using both online and offline bookmakers as well as writing about gambling-related features and offers.
This experience has helped shape Paul’s value-oriented approach to sports betting, with a particular focus on the bookmakers who offer better odds and customer promotions. Paul’s favourite sports for betting on are golf and football. Paul also contributes to the popular New Customer Offer podcast.
You can find out more about Paul’s involvement with newcustomeroffer.co.uk here.


