Bet £10 Get £30 Free When You Join 888Sport

The latest 888Sport new customer offer is available using the promo code below. Used 414 times. 18+, T&Cs apply.
Reveal Bonus Code
Ends: 31/01/2018

888Sport New Customer Offer 2018

888Sport now offer new customers a Bet £/€10, Get £/€30 free bet which is a very generous offer which in today’s online sports betting market is difficult to beat. The latest 888Sport new customer offer is listed on this page alongside the correct qualifying links and relevant promotion codes. For those needing the promo code for the 888Sport £30 or €30 free bet, press ‘Reveal’ at the top of the page.

New customers only, 18+, T&Cs apply.

888Sport Sportsbook
Free Bet Value£30 or €30
Deposit RequiredYes
Minimum Bet£10 or €30
Minimum Odds1/2 (1.5)
Promo Code30F
Expiry7 Days
Qualifying LinkClaim Here

It’s a great time to open an 888Sport sportsbook account with their new customer promotion being recently boosted. Where previously 888Sport were trebling the odds of a new customer’s first bet which was paid in free bets not cash, they are now offering an attractive Bet £/€10 and Get £/€30 of free bets. For a more detailed walkthrough of how this offer works read our 888Sport Free Bet Explained page.

888Sport is the digital sportsbook product of 888 Holdings who are world-renowned for their online gaming products. So we also have all of the latest 888 new customer offers which are listed on this page. New customers currently don’t require an 888Sport promo code to access their headline offer, however from time to time a code may be required for 888 Casino, 888 Games, 888 Poker, 888 Bingo or 888 Ladies products.

Here’s the latest 888Sport new customer offer plus all other current deals for the 888 range of products. These deals are checked on a daily basis to ensure that they are all current and available. Click on the relevant offer link to access and automatically qualify for the promotion of your choice. 18+ new customers only, T&Cs apply to all offers:

888 New Customer OffersPromo codeLink
888Sport - New CustomersBet £/€10 Get £/€3030FClaim Here
888Sport - Existing CustomersBet £/€20 Get £/€10888TVClaim Here
888 Casino888 Casino Up To £888 No Deposit RequiredWelcome1Claim Here
888 Casino Up To £1,500 Welcome BonusWelcome1Claim Here
888 Casino Up To £1,500 Welcome BonusAuto AppliedClaim Here
888 Poker£20 Free No Deposit RequiredAuto AppliedClaim Here
888 PokerUp To $400 Welcome BonusAuto AppliedClaim Here
888 Games£12 Free No Deposit RequiedAuto AppliedClaim Here
888 Bingo500% Welcome Bonus Up To £100Auto AppliedClaim Here
888 LadiesDeposit £10 Play With £40Auto AppliedClaim Here

888Sport offer a very easy to use and attractively generous new customer offer with a £30 UK or €30 Republic of Ireland free bet package after you place a qualifying £/€10 first bet. Simply press the ‘Reveal’ button at the head of this page or follow one of our signposted links for the latest 888Sport new customer offer, with any promo code Auto Applied unless stated otherwise.

888 are famous for their online Casino and 888 Casino currently offer no deposit required freeplay for new customers – giving you the chance to play real casino with house money. With the spin of a wheel you will receive between £15 up to £888 of freeplay. On top of that if you decide to make a first deposit with 888 Casino you can access either a £100 Welcome Bonus or a market-leading £1,500 Welcome Bonus package, available across your initial 5 deposits. These 888 Casino new customer offers along with the full range of promotions available across 888 are available in the current deals table above.

Step by Step Introduction - How to sign up with 888Sport

Follow the 5 stages below to access the 888Sport new customer offer – currently a £/€30 Sportsbook free bet:

  • Close any instances of the 888Sport website on your browser.
  • To access the 888Sport new customer offer of Bet £10, Get £30 of free bets, press the reveal promo code button at the top of the page or alternatively click here – our Sportsbook links qualify you for and entitle you to the £30 welcome package, which is also available in € for Republic of Ireland residents.
  • Now you’ve landed on the 888Sport website. Click the “Bet Now” link in the middle of 888Sport’s website and fill out the account registration form. You will be asked to enter a username and password, which you should record and keep private – you need these details ongoing to log in. No promo code is required as part of the 888Sport registration process. Your entitlement to a free bet or welcome bonus has been automatically applied, simply tick the Terms & Conditions box to proceed.

888sport new customer offer

  • Deposit at least £/€10 and then it’s time for your first qualifying bet. Now place your first sportsbook bet with a stake of £/€10 or more or £/€10 each-way (£/€20 total stake) or more at odds of 1/2 or greater.
  • 888Sport will then give you your welcome bonus upon qualifying bet settlement as follows:

– 2 x £/€10 free sports bets which can be used on any device i.e. PC/Laptop/Mobile/Tablet

– £/€10 free sports bet which has to be placed on a Mobile or Tablet

Available in € for Republic of Ireland residents, plus Austria, Cyprus, Finland, Germany, Greece, Luxembourg, Malta and the Netherlands.

888Sport Free Bet Details

  • Free Bet Amount – £/€30
  • Qualifying Deposit – £/€10
  • Qualifying Deposit Method – has to be via either a Maestro, Mastercard, Visa cash/credit card or PayPal. Deposits made using NETeller or Skrill are excluded from this promotion.
  • Qualifying Bet – Sportsbook (Fixed Odds) – The promotion is triggered after your first bet. Stake £/€10 on any sports bet at odds of at least 1/2 (1.5). An each way bet qualifies with a minimum £/€10 each way stake.
  • Free Bet Activation Requirements – Upon settlement of your qualifying bet, you will receive £/€30 of free bets. £/€20 can be placed via any device, with a further £/€10 free bet having to be placed via Android Mobile, iPhone, iPad or Android tablet.
  • Free Bet Terms and Conditions- You have a maximum of 7 days to use both your free bets. Qualifying bets which are Cashed Out will be excluded from the offer. First qualifying bet must be placed within 90 days of registration. Any free bet amount left unused after 7 days will be removed. Free bet stake is not returned.

888Sport new customer offer 2018 updates

The 888Sport new customer offer detailed on this page is due to run into 2018. If any of the deals change before that time then we’ll list the updated promotions on this page.

888Sport Existing Customers

If you’re an existing 888Sport customer, a breakdown of ongoing sports promotions offers is summarised further down the page – click here to view these offers. 888Sport were one of the first bookmakers to recognise that their existing customer base needs to be incentivised to remain happy, so free bet promotions are a core part of the 888Sport marketing platform. However they DO NOT give away free bets via promo codes. So if you are looking for an immediate free bet via a bonus code you won’t find one anywhere online.

However below we have hand-picked 2 online bookmakers who currently offer the best value when it comes to free bets in the market today. bet365 and William Hill have a promotional offer where they give away guaranteed free bets ongoing. Welcome free bets and bonuses are available immediately and both bookmakers are top-ranked for ongoing sports promotions across football and horse racing.

william hill new customer offer

William Hill

  • Welcome Offer – Don’t put up with the standard £20 free bet if you go direct to William Hill – get £30 in free bets using promo code C30.
  • Weekly Free Football Bets – Fancy a £5 free football bet each weekend? Stake £20 in a week on any 4-fold or above football ACCAs and that’s what you’ll get every week with the William Hill Offer Club.
  • Horse Racing – The brand new ‘High 5’ promotion is perfect for short odds favourites with an additional 25% bonus on top of your winnings if they win by 5 lengths or more. William Hill offer regular additional Each Way places and the biggest Daily Maximum Payout in racing.
Paddy Power

Paddy Power

  • Welcome Offer – A £20 risk-free bet where if your first bet with Paddy Power loses, you receive a full 100% refund paid in cash.
  • Weekly Free Bets – Paddy Power VIPP Club hands out free bets on a weekly basis. Loyal punters receive a £10 free bet each and every week for a £50 outlay.
  • 2 Up You Win – Your bet will be paid in full if your team go 2-0 up across the Premier League, Champions League and La Liga.

Why Open an 888Sport Account?

888Sport have been around since 2008 and they are now an established player within the United Kingdom and Republic of Ireland online betting scene. Sponsorship of Froch vs Groves at Wembley was a huge coup for the Gibraltar-based sportsbook who in recent times have been the shirt sponsors of EFL Championship clubs Birmingham City and Nottingham Forest.

Undoubtedly 888Sport have stepped up to the mark over recent years and that’s definitely the case with their recently launched new customer promotion. A straightforward Bet £/€10, Get £/€30 in free bets is a generous offer in today’s new customer sportsbook market and beats plenty of the bigger-brand opposition. Where some giveaway no-risk, otherwise known as no-lose bets, which only amount to something if your first qualifying bet loses, 888Sport give new customers a genuine £/€30 of free bets. This comes in the form of 2 x £/€10 free bet tokens which can be used on any device and 1 x £/€10 free bet token which has to be placed on an iPhone, Android phone, iPad or Tablet.  On top of the free bets, which are made accessible via a simple qualifying bet of £/€10 which has to be on a selection which has odds of 1/2 (1.5) or greater.

Once a customer, 888Sport reward you with ongoing promotions which add real value and give margin back to their punters. Best Odds Guaranteed is now available across all United Kingdom and Republic of Ireland Horse Racing. Football is also majorly catered for and it’s here where their promotions reward like few others, especially across Accumulator bets. Football ACCA Insurance, ACCA Football Boosted Winnings and Champions League / Europa League ACCA Profit Boost Token Promotions are readily available.

From a Gaming perspective, 888 are naturally a market-leader with fantastic Casino, Games, Poker and Bingo offerings. 888 Casino has always allowed new customers to experience their casino with No Deposit Required promotions and that continues to this day, where players can real-play with freeplay cash before they choose to make a deposit. First time deposits also receive Welcome Bonuses with a couple of promotions available right now for you to select from. 888 Bingo is another product which is right well-regarded. A 500% Welcome Bonus on first deposits up to £100 is a huge current promotion, which is undoubtedly market leading.

A summary of the latest 888 new customer offers and ongoing customer promotions can be seen below:

Customer OffersDescription
888Sport New Customer Offer
Bet £/€10, Get £/€30 Free888Sport give new customers a generous £30 or €30 free bet package when you place your first qualifying £/€10 bet.
Upto £888 of Freeplay + £1,500 Welcome Bonus with 888 CasinoA global leading offer with between £15-£888 of No Deposit Required Freeplay in-tandem with an upto £1,500 Welcome Bonus from 888 Casino.
Up to £888 of Freeplay + £100 Welcome Bonus with 888 Casino888 Casino offer a couple of new customer options to choose from. This up to £888 of Freeplay and then a 100% Welcome Deposit up to £100 is perfect for the online casino newcomer.
Football
Profit Boost Tokens888Sport use ingenious profit boost tokens across a number of football promotions, to reward their loyal customers with the opprtunity to boost winning bets up to 100%.
Weekend Football Booster888Sport reward weekend in-play bets placed on football with a profit boost token which can be used the following week. Boosts between 25% - 100% available every week.
European ACCA Booster Reward888Sport want your Tues-Thurs Champions League and Europa League ACCA bets so much that they will reward with a 100% Profit Boost Token for the weekend.
ACCA Attack888Sport also reward any winning 5-fold or more ACCA with a further profit boost token. Boosts vary between 10% upto 50%. ACCA attack covers football + other sports.
ACCA SaverA quality ACCA insurance product where if your 6-fold or more ACCA goes down by a single leg 888Sport will refund any stake up to £25 across football + racing.
Horse Racing
Best Odds Guaranteed - UK and IrelandIf the starting price is bigger 888Sport will pay you out at the bigger odds on all United Kingdom and Republic of Ireland races.

888Sport by Sport

Football

We took a Premier League fixture and ran through the individual betting markets available pre-match with 888Sport. In all, 185 markets were available to place a bet on. Naturally we will not list all of the individual markets, but a flavour can be seen in the list below:

Pre-Match Popular Markets available: Match Betting, Both Teams to Score, Both Teams to Score and Total, Match Result and Both Teams to Score, Double Chance, Draw No Bet, Half-Time/Full-Time; Scorecast Markets: First Goalscorer Scorecast, To Score Anytime, Last Goalscorer Scorecast, 1st Half Scorecast, Goalscorer Markets: First Goalscorer, Last Goalscorer, First & Last Goalscorer, Anytime Goalscorer; Scorer Win Cast, Total Goals, Exact Total Goals, Total Goals Odd/Even; Handicap Markets: Handicap 0:2, 0:1, 1:0, Asian Handicap 1st Half & 2nd Half; 5 Minute Markets: Goal Scored, Corner Awarded, Card Shown, Penalty Awarded, What Will Happen?; Goal Time: Time of 1st Goal by Team, Time of 1st Goal Under/Over by Team; Match Goal by 15 minutes.

In-play Premier League Betting – 104 different in-play markets available across Premier League matches. You will struggle to find another online bookmaker with this depth of coverage.

Weekend Football Booster – 888Sport use profit boost tokens as a key part of their promotions including multiple football offers. Their Weekend Football booster promo offers a reward mechanism for punters who place in-play football bets across Friday, Saturday and Sunday. The promotion works across single bets of £/€10+ in any in-play football market with odds of 1/2 (1.5) or greater. So bet live and earn profit boost tokens, which increase for every 5 qualifying in-play bets placed as below:

– First set of 5 in-play bets reward = 25% all against a maximum £/€5 bet stake

– Next set of 5 in-play bets (10 bets total) reward = 50%

– Next set of 5 in-play bets (15 bets total) reward = 75%

– Final set of 5 in-play bets (20 bets total) reward = 100%

Only football bets placed on Friday, Saturday and Sunday during the promotion period will count. Profit boost tokens will be applied to qualifying accounts within 72 hours of qualifying bet settlement and expire after 3 days. A qualifying bet is a real money single live football bet of at least £/€10 with odds of at least 1/2 (1.5) placed on any football market. Maximum extra winnings are capped at £/€5000.

European ACCA Booster Reward – This promotion covers Champions League and Europa League matches across Tuesday to Thursday. Punters who place at least three Champions League/Europa League ACCAs of at least three legs with a stake of £/€5+ each (one for each night’s European action) receive a 100% profit boost token which can be used for the following weekend. Undoubtedly 888Sport are keen for punters to use them for the Champions/Europa League ACCAs and are happy to give away a 100% profit boost every match day week.

A qualifying 3-fold minimum ACCA bet must be placed on each of the 3 UEFA match days – Tuesday and Wednesday for the UEFA Champions League match days, and Thursday for the UEFA Europa League match day – by doing so a 888Sport customer will receive a 100% Profit Boost Token, which has a £/€5 maximum stake appointed to it, on Friday. Each leg within a qualifying multiple must have odds of 1/2 (1.5) or greater. Each profit boost token must be used within 3 days.

ACCA Attack – Similar to bet365’s Euro Soccer Bonus, 888Sport’s ACCA Attack promotion is perfect for football accumulators, although it can be used across all sports. Effectively winning pre-match 5-fold or greater ACCAs receive a profit boost token, paid out in increasing amounts dependant on the number accumulator legs. Qualifying ACCAs must have a minimum stake of £/€5, with minimum odds of 1/2 (1.5) per leg. Successful 5-folds receive a 10% profit boost token, 6-folds 15%, 7-folds 20% up to 11-folds and upwards receiving a 50% profit boost token. Cashed out bets do not count as a qualifying bet. All profit boost tokens has a £/€5 maximum stake appointed to it and must be used within an extended 7 days.

ACCA Saver – The 888Sport ACCA Insurance promotion. If your 6-fold or greater ACCA falls by a single leg, 888Sport give a free bet refund up to a maximum stake of £/€25. A qualifying bet is a real money multiple bet consisting of 6 legs or more of at least £/€2 placed on any Football Match winner market (90 minutes only). Each multiple leg must consist of odds of 1/2 (1.5) or greater. Free bets will be credited within 72 hours of the qualifying bet settlement. Cashed out bets do not qualify.

Horse Racing

888Sport cover every United Kingdom and Republic of Ireland Full Service horse race. They also price-up Full Service racing from Dubai, plus there is excellent coverage of South African racing.

888Sport offer Best Odds Guaranteed on all bets placed in their live win and each way markets. This promotion is nothing new, but 888Sport have just added this and Best Odds Guaranteed includes all races across the United Kingdom and Republic of Ireland. They even pay Best Odds Guaranteed on Price Boosts.

Beaten By a Head – When you selection gets pipped at the line, 888Sport punters receive their stake back as a free bet. Place a bet of at least £/€5 win or each way bet on a horse at any meeting in the United Kingdom or Republic of Ireland and if your selection is beaten by a head or less, your stake is refunded as a free bet up to a maximum stake of £/€25. For each way bets only the win part of the bet is refunded. In the event of a dead heat, both selections will qualify for a free bet refund.

Bets available: Win, Each-Way, Forecast, Tricast, Match Bets, Distance Betting.

Horse Racing Specials – Additional each way places are offered by 888Sport across the biggest festivals including Cheltenham and the Grand National.

Golf

Golf coverage from 888Sport has improved massively of late. Expect excellent market-leading odds and now they take each way bets. something which has been missing across their coverage until mid-2017. Previously you could only back to win/ top-5 finish for golf betting with 888Sport. Again this clearly highlights that they’re continually improving their sportsbook product for the United Kingdom and Republic of Ireland markets. Additional places have been available across the Major Championships since each way betting went live, but 888Sport at the moment are focussing on giving traditional 5 places 1/4 odds punters the very biggest odds. That is no bad thing, and if you want the biggest odds on your particular selection(s) always make sure you visit 888Sport. That also goes for First Round Leader betting where their prices are always excellent compared to plenty of other online sportbooks.

888Sport Key Betting Features

888Sport TV

888Sport TV offers customers a diverse range of sports events to view with thousands of matches, tournaments and races broadcast weekly. To stream the games or races, you will be needing a positive account balance, or you should have placed a bet within the last 24 hours. Through 888Sport TV, you can watch a multitude of events covering football, tennis, hockey, T20 cricket, ice hockey, basketball, handball and volleyball. 888Sport also make a concerted effort, showing live greyhound action from around the United Kingdom during the days and every night.

Live Horse Racing Streaming – 888Sport TV

You can always watch UK and Irish Horse Racing via 888Sport TV. Coverage from At The Races and Racing UK is streamed via 888Sport for punters who place qualifying bets online. Qualifying bet examples: £1 single, 50p each-way.

Racing UK cover the following tracks – Aintree, Ascot, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick, Cheltenham, Chester, Epsom, Exeter, Goodwood, Hamilton, Haydock, Huntingdon, Kelso, Kempton, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Perth, Pontefract, Redcar, Salisbury, Sandown, Thirsk, Warwick, Wetherby, Wincanton and York.

At The Races cover the following tracks – Bath, Brighton, Chelmsford, Chepstow, Doncaster, Fakenham, FFos Las, Fontwell, Hexham, Leicester, Lingfield, Newcastle, Newton Abbot, Plumpton, Ripon, Sedgefield, Southwell, Stratford, Taunton, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth.

At The Races have exclusivity when it comes to Republic of Ireland Racing, all of which is live streamed via 888Sport TV. 26 courses are covered – Ballinrobe, Bellewstown, Clonmel, Cork, Curragh, Down Royal, Downpatrick, Dundalk, Fairyhouse, Galway, Gowran, Kilbeggan, Killarney, Laytown, Leopardstown, Limerick, Listowel, Naas, Navan, Punchestown, Roscommon, Sligo, Thurles, Tipperary, Tralee, Tramore and Wexford.

888Sport Live Football Heat map

When it comes to live in-play betting on football, 888Sport have just launched an incredible in-screen facility which includes fast live statistics plus a unique pitch heat map.

Touch ID for Mobile

Speed can be of the essence when it comes to live in-play betting, especially if you are at the venue, so slow login can be hugely frustrating. Update to the new version of 888Sport’s mobile app to login with your fingerprint. Just allow the app to use Touch ID and get logging in faster than ever.

In-Play Betting

A key strength of 888Sport is its wide range of in-play betting markets, especially for football, golf and tennis – although other sports, including cricket, rugby, baseball, basketball and even handball, volleyball, badminton and beach volleyball are covered. The sheer variety available is something that grabs your attention compared to other United Kingdom facing online bookmakers. With 888Sport sharing the Kambi betting platform with other online bookmakers such as Unibet, they cover pretty much all leagues, all countries and all sports, so if you have a niche you like to excel at, 888Sport are likely to serve your needs.

Cash Out

888Sport’s Cash Out was one of the first to market.

Lock-in profit, lay-off your stake, or minimise a loss, it’s all very possible with 888Sport Cash Out. Full cash out is readily available, but as yet Unibet do not offer partial cash out and that’s well worth bearing in-mind.

888Sport History

Established in 1997, 888 Holdings plc is now a global leader principally across online gaming, but with a growing Sportsbook product in the guise of 888Sport. Gaming titles 888 Casino, 888 Games, 888 Poker and 888 Ladies (Bingo) are now market-leading with a worldwide reach, making 888 a truly iconic brand online. The heritage of the business goes back to the earliest time of commercial online activity in 1997 when Virtual Holdings Limited was founded by Israeli entrepreneurs Avi and Aaron Shaked and Shay and Ron Ben-Yitzhak. The first online casinos were being established and the 2 sets of brothers saw a huge opportunity to use Antigua, where Virtual Holdings gained a gaming licence, to base, launch and develop a cutting-edge online casino website. In May 1997 Casino-on-Net was launched which soon became one of the most popular online casinos, with game play which attracted a growing customer base over the next 4 years

In 1998 a new company was established in Israel named Random Logic Limited. This company was to provide research, development and marketing services to Virtual Holdings Limited. Mass expansion as the internet exploded in both the United States and Europe was the goal, reaching new markets, using new technologies and media to offer the group’s products directly to users. 2002 was a momentous year just 4 years after the launch of the company. The launch of Pacific Poker marked the first steps into the online poker, backed-up by the launch of another new casino site – Reef Club Casino – which is still very much alive today. However 2002 also saw the birth of the 888 brand – a brand which is now globally renowned. The launch of 888.com was a major step for Virtual Holdings Limited as they wanted to take this brand forward with not only online but offline advertising as well. So Virtual Marketing Services (UK) Limited, was established in London to source its offline advertising in the key UK market.

During the following year, 888 obtained a gaming license in Gibraltar through another subsidiary company Cassava Enterprises. Its servers and its customer support centre, plus central HQ were moved from Antigua to Gibraltar as the company sought to concentrate its operations in Europe. Further additions to its range of products followed, with an enhanced version of Casino-on-Net being launched to mass acclaim. The company had established itself as a leader in the market.

By 2005 the now 888 Holdings wanted to expand via public listing finance and its change of name also signified that the 888 brand would be the a core growth tool ongoing. It was listed on the London Stock Exchange in October 2005 and became 888 Holdings PLC. 888 also became a founding member of the eCOGRA – the first formal, player protection, self-regulation program to the online gambling industry. 2006 saw 888 have to pull out of the United States as online gambling was banned – but in January 888 Casino launched a totally new website with an enhanced customer experience and graphical user interface. This was the first time true video slots as we know today were introduced to the market. Despite serious discussions between both 888 Holdings and UK mammoth bookmaker Ladbrokes a proposed merger never occured. The size of the business growth was obvious as revenues grew by $56 million from 2006 to 2007. 888 was a casino leader who established gambling operators were taking very seriously. 888 also recognised that expansion in other gaming verticals were required so 2007 saw them purchase Bingo business Globalcom Limited. Globalcom had built the leading bingo network, which still runs today under 888 Holdings ownership. Even today this networked referred to as Dragonfish is the largest UK online bingo network – powering not only 888 Bingo and 888 Ladies, plus other 888 owned-brands such as Bingo Bongo, but also other independent operators such as Foxy Bingo and Cheeky Bingo. They paid $43.4 million in up-front cash.

By 2008 888 Holdings became a FTSE 250 Index company and again their expansion accelerated based upon the 888 brand, although their main online casino was still Casino-on-Net. Sports betting was a huge opportunity for the business and sure enough 888Sport was launched in March 2008 focussing on the United Kingdom and European market. With 888 Poker launched in 2002 and 888 Ladies founded in February of 2008, 888 Holdings now had trading products across Sportsbook, Casino, Poker and Bingo.  2009 saw the Gibraltar based business re-brand their B2B subsidiary as Dragonfish and more tellingly their focus on Bingo expansion continued with the purchase of Wink Bingo for £35.5 million. That purchase was interesting for a couple of reasons as the very successful Posh Bingo site was part of the deal, and Wink Bingo’s two owners who received their windfall were never publically disclosed.  888’s acquisition of the site was followed by a TV ad campaign that included projecting the Wink Bingo logo onto the Houses of Parliament. Post 2008 banking crisis, 888 Holdings also tapped into the recession situation by launching Reef Club Casino in 2009, which focussed on giving a players a cost effective way of playing online casino and slots.

It took until 2010 for 888 Holdings to finally re-brand Casino-on-Net into the 888 family and this was part of a huge re-brand project which brought 888 in line with what we see today graphically. The look and feel of the umbrella brand was updated early in the year and sub-brands refocused to reflect the four core gaming products — 888 Casino, 888 Poker, 888 Sport and 888 Bingo. In 2010 888 also purchased Mytopia for $18 million in a bid to access a social gaming platform and mobile technology which could be incorporated across its trading sites and Dragonfish B2B partners. Group income in 2010 was up to $262 million with registered accounts at 8.7 million.

March 2011 marked 888’s return to the United States where 888 Holdings division Caesars Interactive Entertainment gained regulatory approval in Nevada to market its online products. In July 888 also took advantage of the Italian regulated market for online casino being opened by taking 888 Casino into the 9th biggest economy in the world, Italy. Dragonfish won two of the most prestigious awards at the eGaming Review B2B Awards: Poker Software of the Year and Bingo Supplier of the Year. 2012 saw 888 become the 4th largest poker operator globally and 888 also won an eGaming license in Spain and launched 888.es with Sports, Casino and Poker products. Revenue was up to $376 million, with registered accounts at 13.1 million, up 4.4 million in only 2 years.

May 2013 saw 888sport re-launch, with the online sportsbook now on the Kambi Sports Solutions platform which Unibet also uses. It also launched more products in the United States across Delaware, New Jersey and Nevada. Highlighting the quality of their gaming products 888 Holdings won Poker Operator of the Year, Casino Operator of the Year and Best Operator of the Year categories at the eGaming Review Operator Awards. 2014 was most famous for 888 Holdings turning down an offer to acquire the company for £700 million from William Hill. They came knocking again in 2015 with an improved £750 million offer, which 888 took as seriously as detailed talks. However despite CEO (at the time) Brian Mattingley thinking the deal was strong, the controlling Shaked brothers rejected the offer. Mattingley by the end of the year was moved ‘upstairs’ and March 2016 saw Itai Frieberger appointed as CEO.

Now employing 1,700 people across Gibraltar, Israel and United Kingdom operations, 888 Holdings is a huge force in not just European, but global online betting. Revenue across the group was $546 million, $480 million of which was from its own trading sites. Casino made up $291 million of revenue, with sport almost doubling in revenue year-on-year up to $55 million.

New depositors were 1.2 million across 2016 and 888Sport’s growth can be seen in the fact that their site is now busier than BetVictor, Boylesports, Stan James and Totesport.

Short Facts - 888Sport

  • Company Name: Cassava Enterprises (Gibraltar) Ltd, a wholly owned subsidiary of 888 Holdings PLC.
  • Registered Offices: 601-701 Europort, Gibraltar.
  • Founded: 2008.
  • CEO: John Anderson
  • Employees: 1,700.
  • Company Registration: Registered in Gibraltar company number 90099.
  • Licenses: UK: British Gambling Commission under licence number 39576; Gibraltar: Government of Gibraltar & Gibraltar Gambling Commissioner licence numbers RGL 022 & 039.

888Sport Customer Support

888Sport customer support may be reached through:

  • Live Chat is not available with 888Sport.
  • Email: Is provided via a help message page, with direct email response after initial contact.
  • Freephone: UK Freephone: 0800 096 4780 (calls are now free from mobiles).
  • Republic of Ireland: 1 800 930 215
  • Canada: 1 855 765 2356
  • India: 0080 0100 5968
  • International: +44 203 478 0670