The latest William Hill new customer offer is available using the promo code below. Used 996 times. 18+, T&Cs apply.
Reveal Bonus Code
Ends: 31/01/2018


William Hill offer new customers a fantastic Bet £/€10, Get £/€30 deal which comes in the form of 3 separate £/€10 bets that you can use on any sport. All of the latest William Hill new customer offers are listed on this page alongside the correct qualifying links and relevant promo codes.

New customers only, 18+, T&Cs apply.

William Hill Sportsbook
Free Bet Value£/€30 in the form of 3x £/€10 free bets
Deposit RequiredYes
Minimum Bet£/€10
Minimum Odds1/2 (1.5)
Promo CodeC30
Free Bet Expiry30 Days

It’s a great time to open a William Hill Sportsbook account with their new customer promotion recently being boosted to £30 of free bets. Simply press the ‘Reveal’ button at the head of this page or follow one of our signposted links. Register using the correct William Hill promo code and then place a qualifying £10 initial bet to unlock the larger 3x £10 free bets. This new customer deal is also available in the Republic of Ireland as €30 in free bets. For a more detailed walkthrough of how this offer works read our William Hill Free Bet Explained page.

Here’s a full list of the William Hill new customer offers. These deals are checked on a daily basis, to ensure that they are all are current and available. Click on the relevant offer link to access the promotion of your choice:

William Hill New Customer OffersPromo CodeLink
Sportsbook - UKBet £10 Get £30 In Free BetsC30Claim Here
Sportsbook - IrelandBet €10 Get €30 In Free BetsC30Claim Here
Casino100% Bonus Up To £300Automatically AppliedClaim Here
Live CasinoUp To £100 Welcome BonusAutomatically AppliedClaim Here
Vegas20 Free Spins No Deposit RequiredAutomatically AppliedClaim Here
Poker£10 Instantly & Up To £100 BonusAutomatically AppliedClaim Here
BingoSpend £10 Play With £40Automatically AppliedClaim Here
GamesBuy-In With £10, Play With £40Automatically AppliedClaim Here

William Hill new customer offers currently span sportsbook, casino, games, vegas, bingo and poker. We offer a boosted £30 United Kingdom or €30 Republic of Ireland free bets offer with William Hill Sportsbook when you become a new customer through one of our sports offer links. Press the ‘Reveal’ button at the top of the page to reveal the latest promo code you need to access.

Step by Step Introduction - How to sign up with William Hill

Follow the 5 stages below to access William Hill’s boosted £/€30 Sportsbook free bet offer:

  • Close any instances of the William Hill website on your browser.
  • To access the William Hill £/€30 free bet press the reveal promo code button at the top of the page or alternatively click here – our Sportsbook links qualify you for and entitle you to the £30 or €30 for Irish customers free bet.
  • Now you’ve landed on the William Hill website, start filling out your details under the ‘Sign Up Here’ header. Now complete the account registration form. You’ll be asked to enter a username and password, which you should record and keep private – you need these details ongoing to login. Remember to ensure that the Promo Code field is populated with the promo code C30 to activate your £/€30 free bet. Click on ‘Add a Promo Code’ and ensure that C30 is quoted.

william hill new customer offer

  • Deposit using a Maestro, Mastercard or Visa cash/credit card or PayPal at least £/€10 and place your first sportsbook bet with a stake of £/€10 at odds of at least 1.5 (1/2). This also applies for combined odds or multiples. Each way bets must be £/€10 each way or more to qualify.
  • William Hill will credit your account with your free bet as soon as your first qualifying bet has been placed. These free bets must be used within  a very generous 30 days.

William Hill Sportsbook Free Bet Details

  • Free Bet Amount – 3x £/€10 Free Bets
  • Qualifying Deposit – £/€10
  • Qualifying Deposit Method – has to be via either a Maestro, Mastercard or Visa cash/credit card OR via PayPal. Customers who deposit via Skrill, Skrill 1-Tap, Neteller, Moneybookers, Envoy, PaySafe or Pingit are excluded from the C30 promotion.
  • Qualifying Bet – Sportsbook (Fixed Odds) – The promotion is triggered after your first bet. Stake £/€10 on any bet at odds of at least 1.5 (1/2). Includes combined odds and multiples. Each way bets must be £/€10 each way or more to qualify.
  • Free Bet Activation – Your free bets will be credited as soon as you place your first qualifying bet.
  • Free Bet Terms and Conditions – Your free bet token is valid for 30 days after issue. Any free bet amount left unused after 30 days will be removed. Free bet stake is not returned. This C30 promotion is only available to residents of UK, Republic of Ireland, Jersey, Guernsey and Isle of Man.

William Hill new customer offer 2018 updates

The William Hill new customer offers detailed on this page are due to run into 2018. If any of the deals change before that time then we’ll list the updated promotions on this page.

William Hill Existing Customers

If you are an existing William Hill customer, a breakdown of ongoing sports promotions offers is summarised further down the page – click here to view these offers. William Hill were one of the first bookmakers to recognise that their existing customer base needs to be incentivised to remain happy, so free bet promotions are a core part of their marketing platform alongside the extensive William Hill new customer offers. However they DO NOT give away additional free bets via promo codes. So if you’re looking for an immediate free bet via a promo code you won’t find one anywhere online.

However below we’ve hand-picked 2 online bookmakers who currently offer the best value when it comes to free bets in the market today. bet365 and Sky Bet have a promotional offer where they give away guaranteed free bets ongoing. Welcome free bets and bonuses are available immediately and both bookmakers are top-ranked for ongoing sports promotions across football and horse racing.

Sky Bet

Sky Bet

  • Welcome Offer – bet £/€5 get £/€20 in free bets.
  • Weekly Free Bets – Regular punters receive a £5 free bet each and every week for a £25 outlay via the Sky Bet Club. That’s £260 of free bets each year if you want them.
  • Horse Racing – Channel 4 Racing First Race Special (money back on 2nd and 3rd), Additional Each Way Places on the biggest races + ITV Racing big-field handicaps and Best Price on Every Favourite at the big festivals make Sky Bet a must-have for all racing punters.
Paddy Power

Paddy Power

  • Welcome Offer – A £20 risk-free bet where if your first bet with Paddy Power loses, you receive a full 100% refund paid in cash.
  • Weekly Free Bets – Paddy Power VIPP Club hands out free bets on a weekly basis. Loyal punters receive a £10 free bet each and every week for a £50 outlay.
  • 2 Up You Win – Your bet will be paid in full if your team go 2-0 up across the Premier League, Champions League and La Liga.

Why Open a William Hill Account?

William Hill offer up a number of key reasons to open an account and we can help along the way as the new sports customer sign-up offer available through us is better than the standard range of William Hill new customer offers for those who land on their site directly. Yes, use any of our blue qualifying links – such as this – and access their £30 or €30 free bet offer for new customers in the UK and Republic of Ireland. £30 in free bets isn’t to be sniffed at in these days of tighter offers and you have a cracking 30 days to use it within – some online bookmakers offer as little as 4 days.

Another key reason to hold an active William Hill sportsbook account for is their undoubted market-leading coverage of football. When it comes to depth of coverage and markets it’s quite simple – you won’t beat them. Pre-event market depth is something to behold and throw in a live streaming service that covers matches from a huge number of European leagues – Poland, Turkey, Northern Ireland included – you can guarantee live action galore. Simply hold a William Hill account with a positive balance and you can watch as much live streaming football that you want from Europe, Africa, Australia and South America from the comfort of your own couch or on the move.

Another key point to note for football acca punters is William Hill’s promise when it comes to Daily Maximum Payouts. In this age of huge payouts from accumulators, it’s important to take into account maximum payouts offered by online bookmakers. William Hill are unbeatable across football and horse racing with a £2 million upper limit across the widest range of football competitions.

For those who like a play at the Casino or love Slots, William Hill’s £200 Welcome Bonus at their Games arena is absolutely perfect for slots lovers. That’s a whopping 200% first deposit bonus.

A summary of the latest William Hill new customer offers and ongoing customer promotions can be seen below:

Customer OffersDescription
William Hill New Customer Offers
Bet £/€10 Get £/€30 In Free BetsGet 3 separate £/€10 free bets with William Hill using the promo code at the top of this page.
£300 Welcome Bonus with William Hill CasinoA 200% Welcome Bonus up to £300 is available with William Hill Casino.
Bet Boost - Daily Boost You ControlEnjoy one Bet Boost per day any pre-match market that you select. Great for football or any sport, William Hill provide one Bet Boost every day which you control.
Football ACCA InsurancePlace a football ACCA of five teams or more and if one team lets you down, William Hill refund your stake as a free bet. The killer point here is that they refund up to a market-leading £/€50.
Football Super Sub - Goalscorer MarketsIn selected televised matches this season, if the player you have bet on is substituted, your bet runs you onto the player who replaced him at the original price. Available on a huge range of goalscorer markets.
Football Enhanced OddsEvery day, all of the big matches. William Hill release a bundle of big enhanced prices across a plethora of markets.
High Maximum PayoutsWilliam Hill are not scared of taking a bet or paying-out big sums. There £2 million daily maximum payout linit across the top competitions and leagues is the very best there is.
Horse Racing
Best Odds Guaranteed - UK and IrelandFrom 9am onwards if the starting price is bigger William Hill will pay you out at the bigger odds.
High 5 Enhanced Payouts + 2nd Place InsuranceHigh 5 is on selected National Hunt jump races. If your selection wins by 5 lengths or more, you receive a 25% free bet bonus 25% on winnings. Maximum stake catered for is £100. On-top of that all selections who finish second receive their stakes refunded as free bets up to £25.
2 ClearThe ideal promotion for the Flat Racing season which boosts winnings. On selected UK & Irish flat races, if the horse you back wins by 2 or more lengths, you’ll get a 15% free bet bonus on top of your winnings, up to £100.

William Hill by Sport


We took a Premier League fixture and ran through the individual betting markets available pre-match with William Hill. In all, 254 markets were available to place a bet on. Naturally we won’t list all of the individual markets, but a flavour can be seen in the list below:

Pre-Match Popular Markets available: Match Betting, Both Teams to Score, Both Teams to Score and Total, Match Result and Both Teams to Score, Double Chance, Draw No Bet, Half-Time/Full-Time; Scorecast Markets: First Goalscorer Scorecast, Last Goalscorer Scorecast; Goalscorer Markets: First Goalscorer, Last Goalscorer, First & Last Goalscorer, Anytime Goalscorer; Scorer Win Cast, Total Goals, Exact Total Goals, Total Goals Odd/Even; Handicap Markets: Handicap 0:2, 0:1, 1:0, Asian Handicap 1st Half & 2nd Half; 5 Minute Markets: Goal Scored, Corner Awarded, Card Shown, Penalty Awarded, What Will Happen?; Goal Time: Time of 1st Goal by Team, Time of 1st Goal Under/Over by Team; Match Goal by 15 minutes.

In-play Premier League Betting – 119 different in-play markets available across Premier League matches. You’ll struggle to find another online bookmaker with this depth of coverage.

Daily Bet Boosts – William Hill have come-up with a new promotion which rewards punters who bet with them, and it’s perfect for pre-match football betting, including ACCAs. William Hill provide each customer with one Bet Boost per day. Select your market, go to your bet slip and press the Bet Boost icon. Boosted prices are available for stakes up to £200 and can also be Cashed Out. Bet Boost is only available on the William Hill app and our new mobile site. One Boost per day, which if you fail to use will be expire.

William Hill also were the very first online bookmaker to offer ACCA Insurance. Place a football ACCA of five teams or more and, if one team lets you down, William Hill refund your stake as a free bet. The killer point here is that they refund up to a market-leading £/€50. Applies to straight accumulator bets Match Betting, Match Result & Both Team To Score and Both Teams To Score selections only.

Clearly football accumulators are by far the most popular bet when it comes to multiples. It may shock you to read that some online bookmakers have daily payout ceilings as low as £200,000 for ACCAs which include a Scottish Premiership match. Their maximum payout rules, dictate what a winning punter receives and they don not pay a penny more. So it’s well worth recognising that William Hill have the very best coverage when it comes to daily maximum payouts, with the Gibraltar based online bookmaker paying out up to £2 million per day across the following competitions:

English Premier League, EFL Championship, League 1, League 2, Scottish Premier League, UEFA Champions League, UEFA Europa League, LaLiga, Bundesliga, Serie A, Ligue 1 and FIFA+UEFA Internationals incl Qualifiers.

Horse Racing

William Hill cover every United Kingdom and Republic of Ireland Full Service horse race. They also price-up Full Service racing from Dubai, plus there’s excellent coverage of South African and United States racing.

William Hill offer Best Odds Guaranteed on all bets placed after 9am. They also offer a new promotion for selected National Hunt meetings known as High 5 which is well worth a look, especially for short-price horses. If your selection wins by 5 lengths or more, you receive a 25% free bet bonus 25% on winnings. Maximum stake catered for is £100. On-top of that all selections who finish second receive their stakes refunded as free bets up to £25. It covers all ITV Racing plus all meetings on Friday and Saturday, plus nominated meetings Sunday to Thursday.

Bets available: Win, Each-Way, Forecast, Tricast, Match Bets, Betting without the Favourite & 2nd Favourite, Place Markets Top 2, 3 or 4 (Handicaps).

Horse Racing Specials – William Hill offer 4 places each-way across the big handicaps.


Golf coverage from William Hill is excellent – a huge leap from a host of other leading online bookmakers. Their depth of tournaments is excellent. All Major Championship, PGA Tour and European Tour events are covered, but where they excel is their coverage of second tier tournaments. Asian, OneAsia, Australasia, Japan Golf, Korean, South American and Sunshine Tours. In the United States the LPGA, Champions Tour and Tour events are covered with winner markets.

Markets available: Outright Betting, Top 5, Top 10, 1st Round Leader, 2/3 Balls, Mythical 2 Balls, Match Betting, Tournament Threesomes, Tournament Group Betting, Top American/European/Australian/Asian etc, Margin of Victory and Play Off to Decide the Winner?

Major Championships equal additional places with William Hill. Where bookmakers are only obliged to payout 5 places each-way at 1/4 odds the place, William Hill of late have been driving plenty of golf business by offering additional places. They started to offer additional places back in 2013 and have consistently done so across the U.S. Open, Open Championship and PGA Championship ever since. The U.S. Open in June sees William Hill traditionally go 6 places each-way. The Open Championship sees them stretch the envelope further with 7 places each-way available for customers. 2016 also marked the first time that William Hill offered a value-packed 7 places each-way at the U.S. PGA Championship.

William Hill Key Betting Features

William Hill TV

William Hill TV (WHTV) is a live streaming service where you can watch hundreds of events and live in-play betting. To stream the games or races you’ll be needing a positive account balance or you should have placed a bet within the last 24 hours. Through WHTV, you can watch a multitude of events covering football, tennis, snooker, darts, ice hockey, basketball, handball and volleyball.

Football is covered well with live internationals a regular feature. League action is provided across a host of European top divisions so Spanish LaLiga, French Ligue 1 and Italian Serie A matches are all well catered for, with in-play markets easily accessible as you watch the action. Where William Hill excels though is its broader coverage which includes the Dutch Eredivisie, Portuguese Primeira Liga, Greek Super League, Turkish Super Lig, Polish Ekstraklasa and the Northern Irish Premiership.

Live Horse Racing Streaming – William Hill Racing TV

You can always watch UK and Irish Horse Racing at William Hill Racing TV. Coverage from At The Races and Racing UK is streamed via William Hill Racing TV for punters who place qualifying bets online. Qualifying bet examples: £1 single, 50p each-way, £2 double, £1 each-way double, £3 treble or £1.50 each-way treble on the race you want to view. For multiples the equivalent of £1 per race. William Hill Racing TV also covers plenty of South African, United States and Indian racing action.

Racing UK cover the following tracks – Aintree, Ascot, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick, Cheltenham, Chester, Epsom, Exeter, Goodwood, Hamilton, Haydock, Huntingdon, Kelso, Kempton, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Perth, Pontefract, Redcar, Salisbury, Sandown, Thirsk, Warwick, Wetherby, Wincanton and York.

At The Races cover the following tracks – Bath, Brighton, Chelmsford, Chepstow, Doncaster, Fakenham, FFos Las, Fontwell, Hexham, Leicester, Lingfield, Newcastle, Newton Abbot, Plumpton, Ripon, Sedgefield, Southwell, Stratford, Taunton, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth.

At The Races have exclusivity when it comes to Republic of Ireland Racing, all of which is live streamed via William Hill Racing TV. 26 courses are covered – Ballinrobe, Bellewstown, Clonmel, Cork, Curragh, Down Royal, Downpatrick, Dundalk, Fairyhouse, Galway, Gowran, Kilbeggan, Killarney, Laytown, Leopardstown, Limerick, Listowel, Naas, Navan, Punchestown, Roscommon, Sligo, Thurles, Tipperary, Tralee, Tramore and Wexford.

William Hill Radio

You can also enjoy a radio service if you want to listen to some live, expert commentary and punditry. William Hill has previews on UK and Irish horse racing events, adding to the list greyhounds events as well. The radio service has four stations: Horse Racing, Dogs, Shop and In-Play radio and it is live every day from Monday to Friday between 11am and 10:30pm.

In-Play Betting

A key strength of William Hill is its wide range of in-play betting markets, especially for football, golf and tennis – although other sports, including cricket, rugby, baseball, basketball and even handball are covered. Check out the In-play Diary which gives a full view of betting available across the next full 5 days.

Regular Podcasts

William Hill lead the way when it comes to regular punter podcasts. Playable directly at the William Hill website or available via iTunes and audioBoom, expert updates across football known as ‘The Punt,’ a daily horse racing podcast and an excellent weekly golf podcast.

William Hill new customer offers and promotions correct when published but subject to change.

William Hill History

William Hill were the largest bookmaker organisation in the United Kingdom before the merger of Ladbrokes and Coral in November 2016. However with 2,400 William Hill licensed betting shops in the UK alone, William Hill has a huge footprin with regular customer numbers in the millions each and every week. From humble beginnings in 1934 when William Hill himself started taking bets over the phone and via the post, by 1966 William Hill opened its first shop and in 1998 William Hill opened its first online website focussing naturally on Sportsbook. William Hill were very early movers in the online revolution and even today their website ranks as the second busiest online gambling platform globally. Indeed William Hill is now a truly global player with Nevada-based casino websites in the United States, a growing Australian footprint driven by acquisitions of Sportingbet and Centrebet, plus established online presence in Italy/Spain.

In today’s modern online gambling environment of bookmaker mergers and a UK market that is reportedly worth £4 billion, William Hill since 2013 has been the topic of much speculation. With the third biggest market share of the UK online market and with 23% of the UK’s licensed betting shops in its control, William Hill is undoubtedly a huge player. But where in 2015 it was Number 1, it has been surpassed by mergers forming Paddy Power Betfair plc and Ladbrokes Coral plc. So where does William Hill now go strategically in an online gambling market where critical mass is everything? Well internally William Hill is focussing on online customer journey and tailoring experience for its active users. A new technology hub was launched in Shoreditch, London in 2015 so expect ever better laptop and mobile offerings in the very near future.

However it’s well known that William Hill’s goal is to yet again become the UK’s biggest bookmaker. Their online offering is much stronger than Ladbrokes or Coral but now the combined mass of Ladbrokes Coral plc makes them the market leader.  Since 2013 William Hill has been courting casino player-facing 888 Group with a view to buying them and creating a super bookmaker/gaming operator. A couple of offers have been made for 888 whose 888Casino brand is one of the biggest online casinos globally. However the tables were turned in late summer 2016 when there was a takeover approach from 888 and Rank Group for William Hill. What’s for sure is that William Hill online will continue to grow and challenge the likes of bet365 and Betfair with strong promotions and a tailor-made customer experience.

Short Facts - William Hill

  • Company Name: William Hill plc.
  • Registered Offices: Greenside House, 50 Station Road, Wood Green, London.
  • Founded: 1934 by William Hill
  • CEO: Philip Bowcock.
  • Employees: 16,000.
  • Company Registration: Registered in England company number 4212563.
  • Licenses: UK: British Gambling Commission under licence number 39225; Gibraltar: Government of Gibraltar & Gibraltar Gambling Commissioner licence numbers RGL 034 & RGL 042.

William Hill Customer Support

William Hill customer support may be reached through:

  • Live Chat is available .
  • Email:
  • Freephone: UK Freephone: 0800 0856 296 (calls are now free from mobiles).
  • International Freephone: 00800 3551 3551