William Hill Bet £10 Get £40*

William Hill M40 free bet. How to sign-up, activate, receive and use the William Hill £40 free bet and casino bonus for new William Hill customers. 18+, T&Cs apply. To claim this offer click here. Commercial content - advertising disclosure

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Ends: 31/12/2021

William Hill Free Bet

William Hill have just launched a boosted Bet £10, Get £40 in Free Bets and bonuses promotion, which is only available when using the M40 promo code.

  • *William Hill Bet £10 get £40: 18+. Play Safe. New customers using promo code M40 only. 1x per customer. Min £/€10 bet. Min odds 1/2 (1.5). Free bets of 2 x £/€15 issued after first qualifying bet settles. Max £/€10 Bonus. 35x wagering requirement. Max redeemable bonus: £25. Casino bonus expires after 72 hours. UK & Eire only. Additional T&Cs, including free-bet, game, location, payment method and stake contributions apply. See full terms.

This new Sportsbook promotion is better than the standard William Hill offer if you go direct, so there’s never been a better time to open a new account.

William Hill offer new customers a boosted Bet £10, Get £40 in free bets and casino bonus promotion. This William Hill new customer offer is better than the standard £30 free bet promotion which you’ll see advertised elsewhere. This offer is also available in the Republic of Ireland as a Bet €10, Get €40 in bonuses.

William Hill M40 Free Bet Offer

William Hill have a new Sportsbook promotion whereby a £10 qualifying bet earns £40 of Free Bets and Casino Bonuses. This M40 promotion deal is over and above the standard Bet £10 and Get £30 of Free Bets that you receive when signing directly with William Hill Sportsbook.

This current £40 promotion is proving to be hugely popular and can be claimed using promo code M40 and a qualifying link – we’ll explain all the details you require further down the page. The promotion is very simple, with a first £10 stake bet, instantly unlocking 2 x £15 free bet tokens as soon as your first qualifying bet has been settled.

The William Hill free bet explained on this page is for new customers only aged 18 or over. T&Cs apply to the offer which you can check using the ‘Reveal’ button at the top of this page.

William Hill £40 FreeCountryPromo CodeQualifying Link
Bet £10 Get £40EnglandM40Claim Here
Bet £10 Get £40ScotlandM40Claim Here
Bet £10 Get £40WalesM40Claim Here
Bet £10 Get £40Northern IrelandM40Claim Here
Bet €10 Get €40IrelandM40Claim Here

Advantages of the William Hill £40 Free Bet and Bonus offer:

  • A £/€10 qualifying first bet unlocks 2 x £/€15 free bet tokens once settled.
  • £/€10 first bet stake is very competitive in today’s free bet marketplace.
  • Simple single page registration process.
  • M40 promo code activates the free bet promotion.
  • Deposits should be made by cash card / debit card.
  • Free bets can be spent on any bet type.

£40 William Hill Free Bet - Sportsbook

If you need the William Hill free bet explained before you register then read on. The William Hill Bet £10 Get £40 offer is available in both the United Kingdom and in the Republic of Ireland as Bet €10, Get €40 in free bets and bonuses. This promotion is also available to Jersey, Guernsey and Isle of Man residents.

It’s a straightforward online free bet structure promotion which is available to new 18+ customers only who need to initially open an account via a mobile phone or tablet, quoting the M40 promo code.

The free bets are then triggered when funds are deposited using a promotion accepted method and a first qualifying bet placed and settled, which then unlocks the advertised free bets. It’s well worthy to note that any first deposits via an e-wallet including Paypal will not activate the free bets offered in this promotion.

  • William Hill Bet £10 and get £40: 18+. Play Safe. New customers using promo code M40 only. 1x per customer. Min £/€10 bet. Min odds 1/2 (1.5). Free bets of 2 x £/€15 issued after first qualifying bet settles. Max £/€10 Bonus. 35x wagering requirement. Max redeemable bonus: £25. Casino bonus expires after 72 hours. UK & Eire only. Additional T&Cs, including free-bet, game, location, payment method and stake contributions apply. See full terms.

The specifics with William Hill Sportsbook to activate the free bet promotion are as follows:

To access the William Hill new customer offer, click any of the sign-posted qualifying links on this page or alternatively click here – our William Hill Sportsbook links qualify you for and entitle you to the £/€40 welcome offer.

Register ensuring you quote promo code M40, make your first deposit via a cash card / debit card and then place your first bet which to qualify for the this promotion must have stakes of £/€10 win at odds of at least 1/2 (1.5). Once that bet has settled, William Hill will then give you a free £/€30 bet – which comes in the form of 2 x £/€15 free bet tokens – and a £/€10 casino bonus.

Follow this step-by-step guide below to access your £40 – United Kingdom or €40 – Republic of Ireland – offer with William Hill Sportsbook.

  • Step 1 – Close any instances of the William Hill website on your browser.
  • Step 2 – To access the William Hill Bet £10 Get £40 welcome offer,  click here – our Sportsbook links qualify you for and entitle you to the £40 welcome offer, which is also available in € for Republic of Ireland residents.
  • Step 3 – Now you’ve landed on the William Hill website. Click the “Join Now” button in the middle of William Hill’s website. Now start filling out your details. You’ll be asked to enter a username and password, which you should record and keep private – you need these details ongoing to login. Remember to ensure that the ‘Promo Code’ field is populated with the promo code M40 to activate your £/€40 in free bets and casino bonus. You will see the message ‘Applied!’ when correctly populated. Click the ‘Agree and Join’ button become a William Hill customer.

william hill m40

  • Step 4 – Now you’ve registered, it’s time to make your first deposit. It’s imperative that you make your first deposit via either a cash card or debit card. The reason being that customers placing their first deposit via Entropay, Paypal, Neosurf, iDeal, Paysafe, Neteller, Skrill, ecoPayz, or Kalibra/Postpay will not qualify for this M40 promo code free bet offer. Deposit at least £/€10 and place your first Sportsbook qualifying bet with minimum stake of £/€10 to win at odds of at least 1/2 (1.5). Qualifying bet can be pre-match or in-play, but must be a win-only bet.
  • Step 5– William Hill will credit your account with 2 x £/€15 free bet tokens when your first qualifying bet has successfully settled. You now have 30 days to use them. The free bets can be spent on any bet type, but must be used as one single transaction and cannot be partially redeemed. The free bet tokens can be used with the Cash Out (William Hill call it Cash in my Bet) feature.

Activating Your William Hill £40 Free Bet

Once you’ve registered using one of our William Hill £40 Free Bet yellow links, William Hill direct you automatically to their deposit page. It’s now time to make your first deposit and that in itself has a pitfall that needs to be avoided to ensure you receive your free bet.

William Hill only allow deposits to be made by debit cards. So as to minimise fraudulent practice, William Hill within their free bet terms and conditions state that “This Promotion is not available to new accounts depositing funds with Entropay, Paypal, Neosurf, iDeal, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay.” So when making your first deposit, which needs to be at least £10 or €10 to be able to satisfy the minimum stake requirement of your first qualifying bet, ensure that your deposit is via either a cash card or debit card. First deposits via Paypal amongst other e-wallets do not qualify.

Now that you’ve registered and made a successful deposit, it’s time to place the all-important first bet which has to be made to activate the free bet package. First requirement here is that you have a maximum of 14 days from the point of registering to place your qualifying bets. Bets placed after this time will not activate the promotion.

William Hill Sportsbook specify that the first qualifying bet has to be £10 or €10 win only. Your first bet must be a real money bet, i.e. from the customer-funded balance. Your selection must be at minimum odds of 1/2 (1.5) or greater. Selections can be placed across any Sportsbook market, but not across Tote, Totepool or lottery bets. Qualifying bet can be pre-match or in-play.

Follow the details above and once your first qualifying bet has been settled, William Hill will instantly credit your player balance with 2 x £/€15 free bet tokens and a £/€10 casino bonus.

Key Points – Do’s and Don’ts. Do’s:

  • Use one our dedicated William Hill £40 free bet qualifying links.
  • United Kingdom, Republic of Ireland, Jersey, Guernsey, Isle of Man 18+ residents only.
  • When registering ensure that the ‘Promo Code’ is populated with the M40 promo code. You will see the message ‘Applied!’ when correctly populated.
  • When registering remember to click the ‘Agree and Register’ button to become a William Hill customer.
  • Your first deposit must be a minimum of £10 or €10 for those in the Republic of Ireland.
  • To qualify for the free bet promotion, your first deposit has to be via either a cash card or debit card.
  • Your very first bet qualifies you for the free bet promotion once it has settled. It has to be a win only bet  with a minimum stake of £ 10 or €10.
  • Minimum single odds of your very first bet has to be 1/2 (1.5) or greater on across any Sportsbook market, but not across Tote, Totepool or lottery bets.
  • Your qualifying bet can be Pre-match or In-Play.
  • The £/€40 promotion is activated when your first qualifying bet is successfully settled.
  • This promotion is for customers who have never held an active William Hill Sportsbook account. You must be 18 or older. T&Cs apply.

Don’ts

  • Residents from outside the United Kingdom, Republic of Ireland, Jersey, Guernsey and the Isle of Man are not eligible for this promotion.
  • Do not ignore the ‘Promo Code’ field when registering. M40 must be populated to activate this £/€40 free bet promotion, when you press the ‘Agree and Join’ button to activate registration.
  • Once registered do not deposit funds via Entropay, Paypal, Neosurf, iDeal, Paysafe, Neteller, Skrill, ecoPayz, or Kalibra/Postpay as these methods are not eligible for this promotion.
  • Your very first bet qualifies you for the free bet promotion. First bet stakes below £/€10 will not activate the free bet promotion. Remember the bet must be win-only.
  • First bets on William Hill Sportsbook Tote, Totepool and lottery are not eligible for this promotion.
  • First bets on a selection with single odds below 1/2 (1.5) are not eligible for this promotion.
  • The qualifying bet must be made within 14 days of account registration to qualify. First sports bets placed after this duration will not qualify for this promotion.
  • Void bets do not count towards this promotion.
  • This free bet promotion cannot be used in conjunction with, or contribute to any other William Hill Sportsbook free bet offer or promotions.

How To Use Your £40 Of William Hill Bonuses For New Customers

So with the William Hill free bet explained fully, you’re a new customer who has registered quoting promo code M40, deposited using the valid payment methods and have placed your £/€10 win-only qualifying bet with William Hill Sportsbook.

Once that bet has settled, you’ll then receive the advertised £40 or €40 of free bets and casino bonus with which you can place with William Hill as a reward for becoming a new customer.

The £/€40 come in the form of 2 separate £/€15 free bet tokens and a £/€10 casino bonus. Thanks to William Hill, you now have a generous 30 days to use your free bet tokens – some other online bookmakers only give new customers 4 days. After 30 days have lapsed the free bet tokens expire, so make sure you use them and diarise when they need to be used by.

Okay so how can you use the free bets that William Hill Sportsbook reward you with? First point to recognise is that the free bet tokens need to be used in full. You cannot split a £/€15 free bet token into smaller amounts. So effectively William Hill provide 2 free bets at £/€15 per bet. They can be redeemed on any bet type, but avoid Tote, Totepool and lottery bets where they cannot be used. It’s also important to note that you cannot take a William Hill Sportsbook free bet and try to use them on another William Hill digital product. Free bets cannot be redeemed on any other William Hill product such as William Hill Bingo, William Hill Casino, William Hill Games, William Hill Poker or William Hill Vegas.

In essence though, it’s a very flexible scenario when it comes to the type of bets that are supported by William Hill free bet tokens. Naturally the strategy you use to attempt to maximise the income from the two £/€15 free bets is up to yourself, but it’s well worth pointing out that all returns that you do generate from the free bets are fully withdrawable.

It’s also imperative to realise that free bet stakes and are not included in any returns that generate from them. That’s industry standard, as is the fact that free bet tokens are non-refundable. So in this circumstance with this William Hill £40 promotion, the free bets and casino bonus is non-withdrawable.

The free bet tokens can be used with the Cash Out (William Hill call it Cash in my Bet) feature, minus the value of the initial free bet. It’s worth noting that other bookmakers do not allow this, so there is a more flexibility with William Hill free bets. Free bet tokens are not returned if wagered on a void selection and redeemed free bets will not qualify for any future free bets with William Hill.

William Hill Sportsbook Free Bet Details

  • Free Bet Amount – 2x £/€15 Free Bets & £/€10 Casino Bonus
  • Qualifying Deposit – £/€10
  • Qualifying Deposit Method – has to be via either a cash card or debit card. Customers who deposit via Entropay, Paypal, Neosurf, iDeal, Paysafe, Neteller, Skrill, ecoPayz, or Kalibra/Postpay are excluded from the M40 promotion.
  • Qualifying Bet – Sportsbook (Fixed Odds) – The promotion is triggered after your first bet. Stake £/€10 on any win-only bet at odds of at least 1/2 (1.5). Qualifying bet can be pre-match or in-play.
  • Free Bet Activation Requirements – William Hill will credit your account with 2 x £/€15 bet tokens and a £/€10 casino bonus when your first qualifying bet has settled. You then have 30 days to use them. The free bets can be spent on any bet type. Free bets cannot be used to fund Tote, Totepool or lottery bets. Your free bet must be used as one single transaction.
  • Free Bet Terms and Conditions- Free bet tokens are non-refundable. Free bet stake is not included in any returns. The free bet tokens can be used with the Cash Out feature. Free bets cannot be redeemed on any other William Hill product such as William Hill Bingo, William Hill Casino, William Hill Games, William Hill Poker or William Hill Vegas. Free bets are valid for 30 days.
  • New customers only, 18+, T&Cs apply.

Short Facts - William Hill

  • Company Name: William Hill plc.
  • Registered Offices: Greenside House, 50 Station Road, Wood Green, London.
  • Founded: 1934 by William Hill
  • CEO: Philip Bowcock.
  • Employees: 16,000.
  • Company Registration: Registered in England company number 4212563.
  • Licenses: UK: British Gambling Commission under licence number 39225; Gibraltar: Government of Gibraltar & Gibraltar Gambling Commissioner licence numbers RGL 034 & RGL 042.

William Hill Customer Support

William Hill customer support may be reached through:

  • Live Chat is available .
  • Email: customerservices@williamhill.co.uk
  • Freephone: UK Freephone: 0800 0856 296 (calls are now free from mobiles).
  • International Freephone: 00800 3551 3551

About The Author - Paul Williams

This article was written by Paul Williams and published at 09:40BST 10.6.21.

Paul has been involved in the gambling industry for well over a decade and has extensive experience of both using online and offline bookmakers as well as writing about gambling-related features and offers.

This experience has helped shape Paul’s value-oriented approach to sports betting, with a particular focus on the bookmakers who offers better odds and customer promotions. Paul’s favourite sports for betting on are golf and football.