William Hill New Customer Offer 2026

• *William Hill Opening Offer (UK), Bet £10 get £30 in free bets: #Ad. 18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code S30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of 1/2+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. www.GamCare.org.

William Hill New Customer Offer October 2026

William Hill offer new UK sportsbook customers a fantastic deal which comes in the form of 3 separate £10 bets that you can use on any sport, simply use this qualifying link and promo code S30 to claim. All of the latest William Hill new customer offers are listed on this page alongside the correct qualifying links and relevant promo codes.

It’s a great time to open a William Hill Sportsbook account with their current new customer promotion being boosted to £30 of free bets. Simply press the ‘Reveal’ button at the head of this page or follow one of our signposted links

For a more detailed walkthrough of how this William Hill joining offer works read our William Hill Free Bet Explained page.

William Hill are one of the most renowned bookmakers globally with a thriving online business paired with a huge betting shop network across the United Kingdom. Brand new customers signing up with William Hill Sportsbook receive free bets as a thank you for joining as a welcome offer, once they place a qualifying first bet.

Here at newcustomeroffer.co.uk you can access the very latest new customer and welcome sign up offers from William Hill as detailed. Access is via our ‘Reveal’ button at the top of this page or via any qualifying link.

How we verify offers: We check bookmaker new customer offers regularly against the current promotional terms and conditions. Offers, exclusions and eligibility may change from time to time, so you should always check the bookmaker’s full terms before registering.

What can I use my William Hill free bet on this week?

Matchday 2 of both the Champions League and Europa League is the highlight of the sports betting action this week, which also includes EFL Championship football and a full schedule of UK horse racing – action from Tuesday 13th October through to Thursday 15th October 2026.

Wednesday sees Liverpool travel to LASK Linz in an early 5:45pm kick-off. The Austrian side beat Celtic 5-1 at their Raiffeisen Arena to qualify for the Champions League. 8pm kick-offs on TNT Sports see Aston Villa vs Fenerbahce at Villa Park. Unai Emery is a European football genius so expect a home win. The tie of the round though has to be Manchester City vs PSG for so many reasons. Fresh from a Sunday defeat of Liverpool at Anfield, can Maresca’s City trouble the reigning, two-time Champions League winners?

The Europa League also continues with British clubs featuring on Thursday 15th October. Reigning Conference League champions Crystal Palace, who have 1 win from 1 Europa League game, travel to France to play Lyon in an early kick-off (TNT Sports 1 – 5:45pm). Sunderland also won their Europa League opener and now travel to Portugal to play Torreense (HBO Max – 5:45pm). Torreense are a second-division side who won the Portuguese Cup last season. 8pm then sees more British sides in action. Bournemouth vs Sturm Graz (TNT Sports 1) is historic as this is the home team’s first ever European game at the Vitality Stadium. Benfica vs Celtic (TNT Sports 3) places the 2-time Portuguese European Cup winners against the 1967 European Cup winners.

Midweek Football Fixtures, Tuesday 13th October:

• Champions League – 5:45pm: Lens vs Sporting CP (TNT Sports 2), Sabah vs Slavia Prague (TNT Sports 4); 8pm: Arsenal vs Lille (TNT Sports 1), Atletico Madrid vs Manchester United (Amazon Prime), Inter Milan vs Club Brugge (TNT Sports 5), Galatasaray vs Barcelona (TNT Sports 2), RB Leipzig vs PSV Eindhoven (TNT Sports 7), Viking FK vs Bayern Munich (TNT Sports 4), Villarreal vs Napoli (TNT Sports 6)
• Championship – 7:45pm: Bristol City vs Blackburn Rovers (Sky Sports+), Burnley vs Charlton Athletic (Sky Sports+), Cardiff City vs Watford (Sky Sports+), Millwall vs Swansea City (Sky Sports+), Wolverhampton Wanderers vs Bolton Wanderers (Sky Sports+), Wrexham vs West Bromwich Albion (Sky Sports+); 8pm: Birmingham City vs Preston North End (Sky Sports+), Stoke City vs Middlesbrough (Sky Sports Football)

Wednesday 14th October:

• Champions League – 5:45pm: Feyenoord vs Como (TNT Sports 4), LASK vs Liverpool (TNT Sports 2); 8pm: Roma vs Real Madrid (TNT Sports 4), Aston Villa vs Fenerbahçe (TNT Sports 2), Shakhtar Donetsk vs AEK Athens (TNT Sports 8), Bodø/Glimt vs Borussia Dortmund (TNT Sports 5), Manchester City vs PSG (TNT Sports 1), Real Betis vs Porto (TNT Sports 6), Slovan Bratislava vs Stuttgart (TNT Sports 7)
• Championship – 7:45pm: Norwich City vs Southampton (Sky Sports+), Portsmouth vs Sheffield United (Sky Sports+), Queens Park Rangers vs Derby County (Sky Sports+); 8pm: Lincoln City vs West Ham United (Sky Sports Football)
• Scottish Premiership – 7:45pm Rangers vs St Mirren; 8pm: St Johnstone vs Celtic – Sky Sports

Thursday 15th October

• Europa League – 5:45pm: Sparta Prague vs Lillestrøm, AZ Alkmaar vs Hapoel Beer-Sheva, Salzburg vs AC Milan (TNT Sports 5), Lech Poznan vs Bayer Leverkusen (TNT Sports 6), Celje vs Omonia, Lyon vs Crystal Palace (TNT Sports 1), Union Saint-Gilloise vs Real Sociedad (TNT Sports 7), Torreense vs Sunderland (HBO Max); 8pm: Bournemouth vs Sturm Graz (TNT Sports 1), Ferencváros vs Viktoria Plzen, Dinamo Zagreb vs Anderlecht, Jagiellonia Białystok vs Ararat-Armenia, NEC Nijmegen vs Levski Sofia, Marseille vs Olympiacos (TNT Sports 6), Celta Vigo vs Juventus (TNT Sports 5), Benfica vs Celtic (TNT Sports 3), Rennes vs OFI Crete (TNT Sports 8), Hoffenheim vs Besiktas (TNT Sports 7).
• League One – 8pm: Mansfield Town vs Oxford United (Sky Sports Football, Sky Sports Main Event)

Midweek horse racing fixtures across the UK and Ireland are:

• Tuesday 13th October: Hereford (Jumps), Leicester, Southwell (Jumps), Wolverhampton.
• Wednesday 14th October: Ffos Las (Jumps), Kempton Park, Nottingham, Wetherby (Jumps).
• Thursday 15th October: Brighton, Exeter (Jumps), Market Rasen (Jumps).

William Hill is an established market leader in the UK with a huge betting shop portfolio and an online business which has been driven by superb new customer offers.

William Hill offer a highly competitive new customer offer, with a low first deposit plus first qualifying bet scenario which unlocks free bets for their sportsbook. Here’s how it compares:

Follow the 5 stages below to access the William Hill Sportsbook welcome offer:

The William Hill app is available to download from both the iOS and Android App Stores using this link.

        

The William Hill new customer offers detailed on this page are due to run into 2026. If any of the deals change before that time then we’ll list the updated promotions on this page.

William Hill offer a number of reasons to open an account, with a superb football betting proposition, the depth of which is almost impossible to match, helping them to focus now on building their customer base so as to challenge the likes of bet365.

So what are the strong points of William Hill and where could they do with improvement?  As one of the leading global sports bookmaker brands, William Hill’s product range and coverage is exactly as you would expect it to be and below we summarise exactly what we have experienced.

So what are the strong points of William Hill and where could they do with improvement?  As one of the leading global sports bookmaker brands, William Hill’s product range and coverage is exactly as you would expect it to be and below we summarise exactly what we have experienced:

Who better to ask in terms of how William Hill rates than its actual customers and users? One of the benefits of the digital age is that customers have a number of ways to give their feedback as a consumer to the brands that they come into contact with. So how does William Hill rank in the eyes of its customers?

Review statistics as per 7th October 2026.

Maximum payout ceilings are critical when selecting an online bookmaker to place bets with. Each and every bookmaker has daily payout limits within their terms of business. Some are extremely generous, with others significantly lower – and be in no doubt, a bookmaker will not pay any winnings higher than their daily maximum payout ceiling. To add a level of complexity, those levels vary by sport and naturally can impact on large payouts, especially via accumulator bets.

Here’s a summary of some key sports and William Hill’s maximum payouts compared with some others in the market:

For a comprehensive overview of this topic read this excellent William Hill maximum payout guide.

William Hill TV

William Hill TV (WHTV) is a live streaming service where you can watch hundreds of events and live in-play betting. To stream the games or races you’ll be needing a positive account balance or you should have placed a bet within the last 24 hours. Through WHTV you can watch a multitude of events covering football, tennis, snooker, darts, ice hockey, basketball, handball and volleyball.

Football is covered well with live internationals a regular feature. League action is provided across a host of European top divisions so Spanish LaLiga, French Ligue 1 and Italian Serie A matches are all well catered for, with in-play markets easily accessible as you watch the action. Where William Hill excels though is its broader coverage which includes the Dutch Eredivisie, Portuguese Primeira Liga, Greek Super League, Turkish Super Lig, Polish Ekstraklasa and the Northern Irish Premiership.

Live Horse Racing Streaming – William Hill Racing TV

You can always watch UK and Irish Horse Racing at William Hill Racing TV. Coverage from At The Races and Racing UK is streamed via William Hill Racing TV for punters who place qualifying bets online. Qualifying bet examples: £1 single, 50p each-way, £2 double, £1 each-way double, £3 treble or £1.50 each-way treble on the race you want to view. For multiples the equivalent of £1 per race. William Hill Racing TV also covers plenty of South African, United States and Indian racing action.

Racing UK cover the following tracks – Aintree, Ascot, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick, Cheltenham, Chester, Epsom, Exeter, Goodwood, Hamilton, Haydock, Huntingdon, Kelso, Kempton, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Perth, Pontefract, Redcar, Salisbury, Sandown, Thirsk, Warwick, Wetherby, Wincanton and York.

At The Races cover the following tracks – Bath, Brighton, Chelmsford, Chepstow, Doncaster, Fakenham, FFos Las, Fontwell, Hexham, Leicester, Lingfield, Newcastle, Newton Abbot, Plumpton, Ripon, Sedgefield, Southwell, Stratford, Taunton, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth.

At The Races have exclusivity when it comes to Republic of Ireland Racing, all of which is live streamed via William Hill Racing TV. 26 courses are covered – Ballinrobe, Bellewstown, Clonmel, Cork, Curragh, Down Royal, Downpatrick, Dundalk, Fairyhouse, Galway, Gowran, Kilbeggan, Killarney, Laytown, Leopardstown, Limerick, Listowel, Naas, Navan, Punchestown, Roscommon, Sligo, Thurles, Tipperary, Tralee, Tramore and Wexford.

William Hill Radio

You can also enjoy a radio service if you want to listen to some live, expert commentary and punditry. William Hill has previews on UK and Irish horse racing events, adding to the list greyhounds events as well. The radio service has four stations: Horse Racing, Dogs, Shop and In-Play radio and it is live every day from Monday to Friday between 11am and 10:30pm.

In-Play Betting

A key strength of William Hill is its wide range of in-play betting markets, especially for football, golf and tennis – although other sports, including cricket, rugby, baseball, basketball and even handball are covered. Check out the In-play Diary which gives a full view of betting available across the next full 5 days.

Regular Podcasts

William Hill have broken new ground when it comes to sports podcasts, William Hill presents Up Front with Simon Jordan – a weekly podcast which delves behind the scenes of professional sport with some of the biggest names across football, horse racing, boxing and rugby union.

William Hill new customer offers and promotions correct when published but subject to change.

2026 promises to be a huge year for sport with a whole host of major events to enjoy and, as ever, William Hill will have every angle covered. Once the customary Christmas tradition that is the World Darts Championship has finished in early January, snooker takes the lead with its iconic Masters tournament, beginning on Sunday 11th January at the Alexandra Palace in London.

As usual, tennis fans have the four Grand Slams to get their teeth into, beginning with the Australian Open on Monday 12th January, followed by the French Open in late May, Wimbledon at the end of June, and the US Open in late August.

Likewise, golf fans see their Majors season kick off, as is tradition, in April with The Masters at Augusta National from Thursday 9th April. The PGA Championship follows in mid-May, and the US Open in June, before The Open Championship returns to Royal Birkdale on Thursday 16th July for four days of world-class links golf on the Lancashire coast.

In cricket, the spotlight is on the shorter formats once again, with the ICC Men’s T20 World Cup taking place in India and Sri Lanka during February and March. The Women’s T20 World Cup also arrives later in the year, hosted in England and Wales from June to July, providing plenty of international action for cricket fans.

Horse racing followers have the Cheltenham Festival to look forward to from 10th–13th March, with the Grand National taking place on Saturday 11th April at Aintree. Then it’s on to The Derby at Epsom, followed by Royal Ascot from 16th–20th June and Glorious Goodwood later in the summer.

Rugby fans will have their eyes on the Six Nations Championship, kicking off on Thursday 5th February, while Formula 1 followers can mark Sunday 5th July for the British Grand Prix at Silverstone.

And then, of course, comes the biggest show of all – the football World Cup. Taking place from June 11th to July 19th across the United States, Canada, and Mexico, it will be the first ever to feature 48 teams, promising an expanded, high-octane tournament. England will aim to build on their recent strong performances, while Scotland and Wales will be pushing for qualification. With matches hosted in iconic venues from Los Angeles to Mexico City, it’s set to be a truly global festival of football that will dominate the sporting summer before the new domestic season kicks off in August.

Football fans closer to home also have plenty to enjoy, with the League Cup Final on Sunday 22nd March, the FA Cup Final on Saturday 16th May, and the Champions League final on Saturday 30th May.

Key 2026 Dates for Your Diary:

• January 11: Snooker – The Masters
• January 12: Tennis – Australian Open
• February 5: Rugby – Six Nations
• February 7: Cricket – ICC Men’s T20 World Cup (India & Sri Lanka)
• February 8: NFL – Super Bowl LX
• March 6: Darts – UK Open
• March 10: Horse Racing – Cheltenham Festival
• March 22: Football – EFL Cup Final
• April 9: Golf – The Masters
• April 11: Horse Racing – Grand National
• May 2: Horse Racing – Kentucky Derby
• May 14: Golf – US PGA Championship, Aronimink
• May 16: Football – FA Cup Final
• May 18: Tennis – French Open
• May 28: Darts – Premier League Darts Finals
• May 30: Football – Champions League Final
• June 6: Horse Racing – The Derby
• June 11–July 19: Football – World Cup (USA, Canada, Mexico)
• June 12: Cricket – Women’s T20 World Cup (England & Wales)
• June 16: Horse Racing – Royal Ascot
• June 18: Golf – US Open, Shinnecock Hills
• June 29: Tennis – Wimbledon
• July 5: Formula 1 – British Grand Prix
• July 16: Golf – The Open Championship, Royal Birkdale
• July 18: Darts – World Matchplay
• July 28: Horse Racing – Glorious Goodwood
• August 10: Athletics – European Championships, Birmingham
• August 31: Tennis – US Open
• September 17: Darts – World Series Of Darts
• September 24: Golf – Presidents Cup
• September 28: Darts – World Grand Prix
• October 3: Rugby League – Super League Grand Final
• November 14: Darts – Grand Slam Of Darts
• November 17: Tennis – ATP Finals
• December 14: Darts – World Championship
• December 26: Horse Racing – King George VI Chase

William Hill were the largest bookmaker organisation in the United Kingdom before the merger of Ladbrokes and Coral in November 2016. However with 2,400 William Hill licensed betting shops in the UK alone, William Hill has a huge footprin with regular customer numbers in the millions each and every week. From humble beginnings in 1934 when William Hill himself started taking bets over the phone and via the post, by 1966 William Hill opened its first shop and in 1998 William Hill opened its first online website focussing naturally on Sportsbook. William Hill were very early movers in the online revolution and even today their website ranks as the second busiest online gambling platform globally. Indeed William Hill is now a truly global player with Nevada-based casino websites in the United States, a growing Australian footprint driven by acquisitions of Sportingbet and Centrebet, plus established online presence in Italy/Spain.

In today’s modern online gambling environment of bookmaker mergers and a UK market that is reportedly worth £4 billion, William Hill since 2013 has been the topic of much speculation. With the third biggest market share of the UK online market and with 23% of the UK’s licensed betting shops in its control, William Hill is undoubtedly a huge player. But where in 2015 it was Number 1, it has been surpassed by mergers forming Paddy Power Betfair plc and Ladbrokes Coral plc. So where does William Hill now go strategically in an online gambling market where critical mass is everything? Well internally William Hill is focussing on online customer journey and tailoring experience for its active users. A new technology hub was launched in Shoreditch, London in 2015 so expect ever better laptop and mobile offerings in the very near future.

However it’s well known that William Hill’s goal is to yet again become the UK’s biggest bookmaker. Their online offering is much stronger than Ladbrokes or Coral but now the combined mass of Ladbrokes Coral plc makes them the market leader.  Since 2013 William Hill has been courting casino player-facing 888 Group with a view to buying them and creating a super bookmaker/gaming operator. A couple of offers have been made for 888 whose 888Casino brand is one of the biggest online casinos globally. However the tables were turned in late summer 2016 when there was a takeover approach from 888 and Rank Group for William Hill. What’s for sure is that William Hill online will continue to grow and challenge the likes of bet365 and Betfair with strong promotions and a tailor-made customer experience.

With the extended International Break finally in the rear-view mirror, the next phase of Premier League matches continues before we break again in November for thankfully just a week this time.

Manchester City topped the league heading into the first break with five wins from five, however with all the turmoil surrounding the club at present whether they can maintain that position remains to be seen. Arsenal sit in second place at the time of writing with four wins from five; however a damaging 3-0 defeat at Brighton on their last fixture took the shine off their otherwise strong start to the campaign.

Talking of Brighton, they’re off to a flyer this season with Fabian Hurzeler’s side winning three of their five games and sitting third place in the table after the first International Break. With Pascal Gross pulling the strings in midfield and Brian Brobbey already with a hat-trick to his name this term, perhaps they can push on and seriously contend for a European spot this season.

In the slipstream both Liverpool and Everton were unbeaten through their first five matches with identical 2-3-0 records, but both Merseyside clubs will need to convert draws into wins if they’re going to challenge at the top end of the table this term.

Promoted teams Hull and Ipswich have both picked up two valuable wins each to put them comfortably in mid-table, with only Coventry struggling despite picking up a win over Nottingham Forest before the break. It’s Spurs and Fulham though who occupy the other relegation places alongside the Sky Blues, with both London clubs winless from their opening five matches.

William Hill will, as ever, have a multitude of outright and individual match markets available for betting upon as the action continues in the early autumn here in England.

Gameweek 6 fixtures are as follows:

Saturday 10th October:

• Arsenal vs Leeds
• Aston Villa vs Brentford
• Chelsea vs Bournemouth
• Ipswich vs Fulham
• Sunderland vs Brighton
• Manchester United vs Tottenham

Sunday 11th October:

• Crystal Palace vs Nottingham Forest
• Hull vs Everton
• Liverpool vs Manchester City

Monday 12th October:

• Coventry vs Newcastle

William Hill customer support may be reached through:

• Live Chat is available .
• Email: customerservices@williamhill.co.uk
• Freephone: UK Freephone: 0800 0856 296 (calls are now free from mobiles).
• International Freephone: 00800 3551 3551

William Hill Safer Gambling Tools

William Hill, as a responsible operator, provide a whole range of information and safer gambling tools to customers who need guidance and meaningful support.

Their mission statement reads, “William Hill do everything we can to ensure that every person uses our services safely and responsibly, constantly pushing to make our business safer and protect our customers and communities. As a founding member of the Betting and Gaming Council (BGC), we’re also working with other BGC members to raise industry safety standards, whether it’s through Safer Gambling Commitments or industry working groups.

Player Safety is at the very heart of our culture. All our colleagues play their part in keeping our Players safe, whether they work directly or indirectly with our customers. As campaigners for player safety, William Hill welcomed the 2020 Gambling Act Review. Our industry is now more committed than ever to keeping gambling as safe as possible — and we continue to raise those standards. We’re actively engaged with the UK Government to guide our customers, and colleagues towards safer, smarter decisions, and ensure that any new regulations work alongside the positive development of the gambling industry.”

• Gaming Time Reminders where you decide how long you spend on the site are available – once your time limit is reached, you’ll get a pop-up reminder.
• Set Deposit Limits – these can be set by day, week or month. Once set William Hill make sure you don’t go over them.
• Time Outs – when you need a break and want to ensure you can’t place a bet, William Hill will make sure you can’t. From a day to 6 weeks – set the time out session and William Hill will do the rest.