Bet £10 Get £50 In Free Bets*
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Betfred New Customer Offer 2026
Betfred New Customer Offers, October 2026
For UK customers, new Betfred customers can get the bet £10 get £50 in free bets using this qualifying link and promo code BETFRED50. Significant terms:
- *Betfred Offer, Bet £10 Get £50 in free bets: New customers only. Register, deposit with a Debit Card, and place a first bet of £10+ at Evens (2.0)+ on Sports, to be settled within 7 days, to get £30 in Sports Free Bets and £20 in Bet Builder Free Bets within 24 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. #Ad
Betfred also came first in our list for the best bookmakers for Lucky 15/31/63 betting – for further details read our Best Bookmaker For Lucky 15 page.
What can I use the Betfred free bet on this week?
Matchday 2 of both the Champions League and Europa League is the highlight of the sports betting action this week, which also includes EFL Championship football and a full schedule of UK horse racing – action from Tuesday 13th October through to Thursday 15th October 2026.
Wednesday sees Liverpool travel to LASK Linz in an early 5:45pm kick-off. The Austrian side beat Celtic 5-1 at their Raiffeisen Arena to qualify for the Champions League. 8pm kick-offs on TNT Sports see Aston Villa vs Fenerbahce at Villa Park. Unai Emery is a European football genius so expect a home win. The tie of the round though has to be Manchester City vs PSG for so many reasons. Fresh from a Sunday defeat of Liverpool at Anfield, can Maresca’s City trouble the reigning, two-time Champions League winners?
The Europa League also continues with British clubs featuring on Thursday 15th October. Reigning Conference League champions Crystal Palace, who have 1 win from 1 Europa League game, travel to France to play Lyon in an early kick-off (TNT Sports 1 – 5:45pm). Sunderland also won their Europa League opener and now travel to Portugal to play Torreense (HBO Max – 5:45pm). Torreense are a second-division side who won the Portuguese Cup last season. 8pm then sees more British sides in action. Bournemouth vs Sturm Graz (TNT Sports 1) is historic as this is the home team’s first ever European game at the Vitality Stadium. Benfica vs Celtic (TNT Sports 3) places the 2-time Portuguese European Cup winners against the 1967 European Cup winners.
Midweek Football Fixtures, Tuesday 13th October:
- Champions League – 5:45pm: Lens vs Sporting CP (TNT Sports 2), Sabah vs Slavia Prague (TNT Sports 4); 8pm: Arsenal vs Lille (TNT Sports 1), Atletico Madrid vs Manchester United (Amazon Prime), Inter Milan vs Club Brugge (TNT Sports 5), Galatasaray vs Barcelona (TNT Sports 2), RB Leipzig vs PSV Eindhoven (TNT Sports 7), Viking FK vs Bayern Munich (TNT Sports 4), Villarreal vs Napoli (TNT Sports 6)
- Championship – 7:45pm: Bristol City vs Blackburn Rovers (Sky Sports+), Burnley vs Charlton Athletic (Sky Sports+), Cardiff City vs Watford (Sky Sports+), Millwall vs Swansea City (Sky Sports+), Wolverhampton Wanderers vs Bolton Wanderers (Sky Sports+), Wrexham vs West Bromwich Albion (Sky Sports+); 8pm: Birmingham City vs Preston North End (Sky Sports+), Stoke City vs Middlesbrough (Sky Sports Football)
Wednesday 14th October:
- Champions League – 5:45pm: Feyenoord vs Como (TNT Sports 4), LASK vs Liverpool (TNT Sports 2); 8pm: Roma vs Real Madrid (TNT Sports 4), Aston Villa vs Fenerbahçe (TNT Sports 2), Shakhtar Donetsk vs AEK Athens (TNT Sports 8), Bodø/Glimt vs Borussia Dortmund (TNT Sports 5), Manchester City vs PSG (TNT Sports 1), Real Betis vs Porto (TNT Sports 6), Slovan Bratislava vs Stuttgart (TNT Sports 7)
- Championship – 7:45pm: Norwich City vs Southampton (Sky Sports+), Portsmouth vs Sheffield United (Sky Sports+), Queens Park Rangers vs Derby County (Sky Sports+); 8pm: Lincoln City vs West Ham United (Sky Sports Football)
- Scottish Premiership – 7:45pm Rangers vs St Mirren; 8pm: St Johnstone vs Celtic – Sky Sports
Thursday 15th October
- Europa League – 5:45pm: Sparta Prague vs Lillestrøm, AZ Alkmaar vs Hapoel Beer-Sheva, Salzburg vs AC Milan (TNT Sports 5), Lech Poznan vs Bayer Leverkusen (TNT Sports 6), Celje vs Omonia, Lyon vs Crystal Palace (TNT Sports 1), Union Saint-Gilloise vs Real Sociedad (TNT Sports 7), Torreense vs Sunderland (HBO Max); 8pm: Bournemouth vs Sturm Graz (TNT Sports 1), Ferencváros vs Viktoria Plzen, Dinamo Zagreb vs Anderlecht, Jagiellonia Białystok vs Ararat-Armenia, NEC Nijmegen vs Levski Sofia, Marseille vs Olympiacos (TNT Sports 6), Celta Vigo vs Juventus (TNT Sports 5), Benfica vs Celtic (TNT Sports 3), Rennes vs OFI Crete (TNT Sports 8), Hoffenheim vs Besiktas (TNT Sports 7).
- League One – 8pm: Mansfield Town vs Oxford United (Sky Sports Football, Sky Sports Main Event)
Midweek horse racing fixtures across the UK and Ireland are:
- Tuesday 13th October: Hereford (Jumps), Leicester, Southwell (Jumps), Wolverhampton.
- Wednesday 14th October: Ffos Las (Jumps), Kempton Park, Nottingham, Wetherby (Jumps).
- Thursday 15th October: Brighton, Exeter (Jumps), Market Rasen (Jumps).
What Is The Betfred New Customer Offer?
Simply press the ‘Reveal’ button at the head of this page.
For a more detailed walkthrough of how this Betfred joining offer works read our Betfred Free Bet Explained page.
Here’s a full list of the latest Betfred new customer offers. These deals are checked on a daily basis to ensure that they are all are current and available. Click on the relevant offer link to access the promotion of your choice:
| Product | Betfred New Customer Offer | Country | Promo Code | Link |
|---|---|---|---|---|
| Betfred Casino | Stake £10 Get Up To 200 Free Spins | UK | N/A | Claim Here |
| Betfred Games | Stake £10, Get 200 Free Spins | UK | SPINS | Claim Here |
| Betfred Lotto | Bet £5 Get £20 In Free Bets | UK | LOTTO20 | Claim Here |
Betfred new account offers currently span Sportsbook, Casino, Games, Bingo and Poker. Here at New Customer Offer.
Press the ‘reveal’ promo code button at the top of the page to present the latest promo code you need to claim your Betfred sign up bonus today.
- Betfred Casino – Stake £/€10 Play With 200 Free Spins: New customers only. Opt In required. £/€10 min stake on Casino slots within 30 days of registration. Max bonus 200 Free Spins on selected games credited within 48 hours. Free Spins expire after 7 days. iOS app restrictions may apply. Email/SMS validation may apply. Not available in NI. Full T&Cs apply.
- Betfred Games Stake £10, Get 200 Free Spins: New customers only. Register and enter promo code SPINS prior to deposit. Deposit, using a Debit Card, and stake £10+ within 14 days on Slots at Betfred Games and/or Vegas to get 200 Free Spins on selected titles. £0.10 per spin. Credited within 48 hours and valid for 7 days. Full T&Cs apply.
- Betfred Lotto – Bet £5 Get £20 In Free Bets: New customers only. Use promo code LOTTO20. Deposit with Debit Card & stake £5 on Lotto or Numbers draws within 7 days. First bet must be on Lotto or Numbers draws. £20 in Free Bets to be used on Lotto or Numbers draws, credited within 24 hours. Free Bet amount is not included in any return and expire after 7 days. Payment restrictions apply. SMS validation may be required. Betfred Lotto is fixed odds betting on an outcome of an official lottery draw or numbers game. Full T&Cs apply.
How we verify offers: We check bookmaker new customer offers regularly against the current promotional terms and conditions. Offers, exclusions and eligibility may change from time to time, so you should always check the bookmaker’s full terms before registering.
How Does The Betfred New Customer Offer Compare?
Betfred offer a highly competitive new customer offer, with a low first deposit plus first qualifying bet scenario which unlocks free bets across their sportsbook product. Here’s how it compares:
How To Open Your Betfred Account
Betfred Welcome Offer In Detail
Case Study: Why I Signed Up With Betfred By Steve Bamford
Betfred have become one of my most popular online bookmakers to place bets with and I can’t be the only one, as they are now bigger in the United Kingdom than the likes of Betfair, Paddy Power and William Hill. The rise of Betfred makes plenty of sense once you are an engaged customer, as their new customer offer is generous in tandem with their ongoing promotions which drive my loyalty.
As with most new customers, I was attracted by Betfred’s new customer offer at the time which involved free bets after a qualifying bet had been placed. The free bets were delivered as promised and as I deposited cash into my new account for the first time via a debit card registered to me, I had no problems whatsoever having to send documentation etc.
From a betting perspective, I use Betfred mainly for football, golf and MMA betting . The bookmaker who brought you Double Delight and Hat-trick Heaven football promotions, I take advantage of their ACCA promotion where you get paid a bonus in cash (not free bets). Betfred are also great for golf betting on the basis they have stand-out odds on players plus have multiple options I can select in terms of the number of each-way places I want to take on a player.
At the end of the day you only continue to use a bookmaker which offers ongoing value and up until now I’ve found that with Betfred.
Read more about the author Steve Bamford.
Betfred Free Bet 2026 - Question & Answer
Betfred New Customer Offer 2026 Updates
The Betfred new customer offer detailed on this page are due to run into 2026. If any of the deals change before that time then we’ll list the updated promotions on this page.
Why Open A Betfred Account?
Betfred offer a number of reasons to open an account, with superb football and golf betting propositions. The home of Double Delight and Hat-Trick Heaven, Betfred have never been shy at providing loyal customers with ongoing bonuses and that same strategy today means they are surpassing the likes of Betfair and Paddy Power in terms of popularity in the United Kingdom.
Betfred Sign Up Offer Review
So what are the strong points of Betfred and where could they do with improvement? As one of the leading UK sports bookmaker brands, Betfred’s product range and coverage is exactly as you would expect it to be and below we summarise exactly what we have experienced:
| Pros | Cons |
|---|---|
| Ease to sign up | Bonuses have to be used within 7 days |
| Dedicated Horse Racing, Football and Golf ongoing loyalty promotions | Website navigation could be improved |
| Flexible each-way terms to choose from |
Betfred User Rankings
Who better to ask in terms of how Betfred rates than its actual customers and users? One of the benefits of the digital age is that customers have a number of ways to give their feedback as a consumer to the brands that they come into contact with. So how does Betfred rank in the eyes of its customers?
| Review Network | Rating | Number of Reviews |
|---|---|---|
| App Store | 4.6/5 | 68,000 |
| Google Play | 4.6/5 | 17,001 |
| Trustpilot | 3.1/5 | 14,807 |
Review statistics as per 7th October 2026.
Betfred Maximum Payout
Maximum payout ceilings are critical when selecting an online bookmaker to place bets with. Each and every bookmaker has daily payout limits within their terms of business. Some are extremely generous with others significantly lower, and be in no doubt – a bookmaker will not pay any winnings higher than their daily maximum payout ceiling. To add a level of complexity, those levels vary by sport and naturally can impact on large payouts especially via accumulator bets.
From a maximum payout perspective, Betfred are far better than many UK-facing online bookmakers when it comes to daily payout limits. Competitive on football, Betfred right now are equal to anyone in the market for horse racing and golf, which are the second and third biggest sports bet on here.
Here’s a summary of some key sports and Betfred’s maximum payouts compared with some others in the market:
| Sport | Betfred Max Payout | Worst Max Payout |
|---|---|---|
| UEFA Champions League | £1,000,000 | £250,000 888 Sport |
| English Premier League | £1,000,000 | £250,000 888 Sport |
| UK Horse Racing | £1,000,000 | £100,000 Unibet |
| PGA Tour Golf | £500,000 | £100,000 BetVictor |
| ATP Tennis | £100,000 | £75,000 Unibet |
| Darts | £100,000 | £25,000 Betfair Sportsbook |
For a comprehensive overview of this topic read this excellent Betfred maximum payout guide.
Double Delight & Hat-Trick Heaven
Double Delight & Hat-Trick Heaven is the original first goalscorer offer which has stood the test of time. One of the cornerstones of Betfred’s modern day online expansion has been Double Delight and Hat-Trick Heaven. If your first goalscorer selection goes on to score subsequent goals in the match, Betfred will give you an additional odds boost. A second goal doubles your first scorer odds and a hat-trick sees those odds tripled.
- Place a pre-match single bet on the first goalscorer market in any of the specified Double Delight & Hat-Trick Heaven games.
- Wait for your player to score and if they score a second you’ll get paid out at double the odds.
- If they score a third, have your first goalscorer bet paid out at treble the odds in cash.

Betfred Sports Promotions
Football
- Football ACCA Flex (1)
- Double Delight & Hat-Trick Heaven In-Play (2)
1) Football ACCA Flex. Get up to 50% Bonus on Winning Football ACCAs. Applies to pre-match football accumulators of 5+ selections on selected markets. Place a pre-match football accumulator of 5 or more legs, with minimum odds of 1/2 (1.5 in decimal) per leg. If your bet wins, Betfred add a cash bonus of up to 50% (12+ leg ACCAs) to your winnings.
The ACCA Flex also comes with an insurance element – so if your bet loses by just one selection, Betfred give you your stake back up to £10 as Cash, not a free bet.
How to take access your Football ACCA Flex
- Step 1 – To qualify, place a straight Pre-Match Football Accumulator bet(s) of 5+ legs at minimum odds of 1/2 (1.5) per leg. Qualifying Markets: Match Result, Both Teams to Score, Match Result & Both Teams to Score, Half-Time/Full-Time, Total Goals Over/Under, Match Result & Total Goals Over/Under, Correct Score, Double Chance and 1st Half Over/Under.
- Step 2 – If you bet wins the cash bonus will be credited within 24 hours of bet settlement of the final match in the accumulator.
- Step 3 – If only one leg of your accumulator lets you down, you’ll receive your stake back in Cash up to £10. Minimum cash refund 50p – Maximum cash refund £10.
Selected Bonus Table
- 5 leg = 2.5%
- 6 leg = 10%
- 7 leg = 15%
- 10 leg 30%
- 12+ leg = 50%
Promotion T&Cs: Applies to pre-match football accumulators of 5+ selections on selected markets. Min odds 1/2 leg. 2.5%-50% cash bonus on settlement if all selections win. £10 max cash refund if one leg loses. Paid within 24hrs of bet settlement. Cashed Out/In-Play bets not applicable. T&Cs apply.
2) Double Delight & Hat-Trick Heaven In-Play. Football betting’s original goalscorer market offer is also available during live televised matches from England, Scotland the Europe’s top divisions. For single bets placed in-play on the next goalscorer market
Promotion T&Cs: Only single bets placed in-play on the next goalscorer market in selected games. Fulfilled in real cash and credited within 24 hours. 90 Mins Only. Full T&Cs Apply.
Horse Racing
- Best Odds Guaranteed (1)
- Place a Lucky 15, 31 or 63 – One Winner Bonuses (2)
1) Best Odds Guaranteed.
Promotion T&Cs: UK & Irish and selected international horse racing only. Doesn’t apply to bets placed with Free Bets, ante-post bets, Tote bets or Lucky 15s, 31s and 63s bets. Available on bets placed after 08:00 on the day of the race. Best Odds Guaranteed does not apply to Super Extra Place Races. Full T&Cs Apply.
2) Place a Lucky 15, 31 or 63 – One Winner Bonuses.
Horse Racing & Greyhounds – All Correct Bonuses. If your Lucky 15, Lucky 31 or Lucky 63 settles with only one winner, get 3, 4 or 5 times the odds of your winning selection.
- 5 x the Odds for One Winner on Lucky 63s
- 4 x the Odds for One Winner on Lucky 31s
- 3 x the Odds for One Winner on Lucky 15s
Promotion T&Cs: Applies to Horse, Greyhound, Virtual Horse and Virtual Greyhound bets only. All selections must run. 10% bonus on Lucky 15/Yankee bets. 20% bonus on Lucky 31/Canadian bets. 25% bonus on Lucky 63/Heinz bets. Paid in cash if all selections are winners. Full T&Cs Apply.

Betfred Apps For iPhone and iPad
The promo code for Betfred’s various mobile apps are the same as those listed in the table above. Use the links in the table to register online or download the app using the links below:
Betfred Key Betting Features
Betfred WatchLive
Betfred’s live streaming service is known as Betfred WatchLive. This service is growing in terms of coverage. Not having live action used to be a weakness for Betfred, but now punters can watch action across a number of sports including football, ATP/ITF tennis, cricket, basketball, ice hockey and plenty more.
One huge positive with Betfred WatchLive is their coverage of greyhounds. They show every race from all BAGS and RPGTV tracks – coverage which is not available across a number of online bookmakers live streaming services. Like Horse Racing you need to place a minimum £1 bet to watch.
Live Horse Racing Streaming – Betfred WatchLive
You can always watch UK and Irish Horse Racing at Betfred WatchLive. Coverage from At The Races and Racing UK is streamed via Betfred WatchLive for punters who place qualifying bets online. Qualifying bet examples: £1 single, 50p each-way, £2 double, £1 each-way double, £3 treble or £1.50 each-way treble on the race you want to view. For multiples the equivalent of £1 per race. Betfred WatchLive also covers plenty of American, Brazilian, Chilean, French, Indian and South African racing action.
Racing UK cover the following tracks – Aintree, Ascot, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick, Cheltenham, Chester, Epsom, Exeter, Goodwood, Hamilton, Haydock, Huntingdon, Kelso, Kempton, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Perth, Pontefract, Redcar, Salisbury, Sandown, Thirsk, Warwick, Wetherby, Wincanton and York.
At The Races cover the following tracks – Bath, Brighton, Chelmsford, Chepstow, Doncaster, Fakenham, FFos Las, Fontwell, Hexham, Leicester, Lingfield, Newcastle, Newton Abbot, Plumpton, Ripon, Sedgefield, Southwell, Stratford, Taunton, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth.
At The Races have exclusivity when it comes to Republic of Ireland Racing, all of which is live streamed via Betfred Watch Live. 26 courses are covered – Ballinrobe, Bellewstown, Clonmel, Cork, Curragh, Down Royal, Downpatrick, Dundalk, Fairyhouse, Galway, Gowran, Kilbeggan, Killarney, Laytown, Leopardstown, Limerick, Listowel, Naas, Navan, Punchestown, Roscommon, Sligo, Thurles, Tipperary, Tralee, Tramore and Wexford.
Live Commentaries
Live commentaries are available across a host of sports. Every UK and Ireland horse and greyhound race is available. They also have football commentaries and cricket commentaries plus a dedicated sports news feed.
In-Play Betting
A key strength of Betfred is its wide range of in-play betting markets, especially for football, golf, darts and tennis – although other sports, including cricket, rugby, baseball, basketball, ice hockey and even handball plus volleyball, are covered.
Horse Racing Form and Results
Betfred offer a dedicated horse racing microsite which is second to none. Results, form, course reviews, latest racing news feed, in-depth statistics across trainers and jockeys. A fantastic resource which also covers the following day’s racing so you can do your homework up-front.
Betfred Messenger for Mobile
Download the Betfred Messenger app on iPhone or Android. A fantastic tool, which effectively acts as a short-cut when it comes to placing bets and which can supply all kinds of betting research information such as live scores, results, line-ups and odds updates. The app works in a similar way to text messaging so simply send a message to Betfred with selection and stake and they take care of making sure the bet is placed. Ideal for tight moments both socially and professionally when you want to get that bet away incognito.
Betfred new customer offer and promotions correct when published but subject to change.
2026 Sporting Calendar – Betfred Coverage
2026 promises to be a huge year for sport with a whole host of major events to enjoy and, as ever, Betfred will have every angle covered. Once the customary Christmas tradition that is the World Darts Championship has finished in early January, snooker takes the lead with its iconic Masters tournament, beginning on Sunday 11th January at the Alexandra Palace in London.
As usual, tennis fans have the four Grand Slams to get their teeth into, beginning with the Australian Open on Monday 12th January, followed by the French Open in late May, Wimbledon at the end of June, and the US Open in late August.
Likewise, golf fans see their Majors season kick off, as is tradition, in April with The Masters at Augusta National from Thursday 9th April. The PGA Championship follows in mid-May, and the US Open in June, before The Open Championship returns to Royal Birkdale on Thursday 16th July for four days of world-class links golf on the Lancashire coast.
In cricket, the spotlight is on the shorter formats once again, with the ICC Men’s T20 World Cup taking place in India and Sri Lanka during February and March. The Women’s T20 World Cup also arrives later in the year, hosted in England and Wales from June to July, providing plenty of international action for cricket fans.
Horse racing followers have the Cheltenham Festival to look forward to from 10th–13th March, with the Grand National taking place on Saturday 11th April at Aintree. Then it’s on to The Derby at Epsom, followed by Royal Ascot from 16th–20th June and Glorious Goodwood later in the summer.
Rugby fans will have their eyes on the Six Nations Championship, kicking off on Thursday 5th February, while Formula 1 followers can mark Sunday 5th July for the British Grand Prix at Silverstone.
And then, of course, comes the biggest show of all – the football World Cup. Taking place from June 11th to July 19th across the United States, Canada, and Mexico, it will be the first ever to feature 48 teams, promising an expanded, high-octane tournament. England will aim to build on their recent strong performances, while Scotland and Wales will be pushing for qualification. With matches hosted in iconic venues from Los Angeles to Mexico City, it’s set to be a truly global festival of football that will dominate the sporting summer before the new domestic season kicks off in August.
Football fans closer to home also have plenty to enjoy, with the League Cup Final on Sunday 22nd March, the FA Cup Final on Saturday 16th May, and the Champions League final on Saturday 30th May.
Key 2026 Dates for Your Diary:
- January 11: Snooker – The Masters
- January 12: Tennis – Australian Open
- February 5: Rugby – Six Nations
- February 7: Cricket – ICC Men’s T20 World Cup (India & Sri Lanka)
- February 8: NFL – Super Bowl LX
- March 6: Darts – UK Open
- March 10: Horse Racing – Cheltenham Festival
- March 22: Football – EFL Cup Final
- April 9: Golf – The Masters
- April 11: Horse Racing – Grand National
- May 2: Horse Racing – Kentucky Derby
- May 14: Golf – US PGA Championship, Aronimink
- May 16: Football – FA Cup Final
- May 18: Tennis – French Open
- May 28: Darts – Premier League Darts Finals
- May 30: Football – Champions League Final
- June 6: Horse Racing – The Derby
- June 11–July 19: Football – World Cup (USA, Canada, Mexico)
- June 12: Cricket – Women’s T20 World Cup (England & Wales)
- June 16: Horse Racing – Royal Ascot
- June 18: Golf – US Open, Shinnecock Hills
- June 29: Tennis – Wimbledon
- July 5: Formula 1 – British Grand Prix
- July 16: Golf – The Open Championship, Royal Birkdale
- July 18: Darts – World Matchplay
- July 28: Horse Racing – Glorious Goodwood
- August 10: Athletics – European Championships, Birmingham
- August 31: Tennis – US Open
- September 17: Darts – World Series Of Darts
- September 24: Golf – Presidents Cup
- September 28: Darts – World Grand Prix
- October 3: Rugby League – Super League Grand Final
- November 14: Darts – Grand Slam Of Darts
- November 17: Tennis – ATP Finals
- December 14: Darts – World Championship
- December 26: Horse Racing – King George VI Chase
Betfred History
From humble Salford beginnings in 1967, through astute promotions and estate purchases, Fred and Peter Done have built Betfred into the biggest independent retail bookmaker globally. That is some feat with Betfred now becoming the 4th largest bookmaker in the United Kingdom and a major employer with over 10,000 staff. A footprint of over 1,650 licensed betting shops is not to be sniffed at, but the story of Betfred – who saw its 50th anniversary in 2017 – highlights a heritage that undoubtedly has its roots firmly in the north-west of England. From 2 humble shops in Salford by 1969, the Done brothers had organically grown their business to 100 shops by 1997. However Fred Done, the figurehead of the modern-day Betfred, realised that the business needed to spread its wings from its Manchester area focus, so purchases of 5 shops in Newcastle and the Demmy chain of shops in 1998 for £10 million was the catalyst for bigger things. Throughout the noughties expansion was fast and came in the form of a new brand, TV advertising, shop expansion and Betfred.com which was launched in 2004.
Recent history is interesting as Betfred is now has the third biggest betting shop estate behind Ladbrokes Coral and William Hill. The self-proclaimed “Bonus King” had developed its shop network to well over 800 shops before it purchased the Tote for £265 million in 2011. Fred Done brokered the deal personally with the UK Government and it covered all Tote locations across the UK both on-track and their retail outlets. 2016 saw Betfred take advantage of market conditions again. The merger of Ladbrokes and Coral became an opportunity when the Competition & Markets Authority announced that the new group would need to sell 10% of its shop network before receiving the green light. Ever the opportunist, Fred Done moved quickly to snap up 322 stores for £55 million – therefore expanding Betfred’s High Street presence by 25%.
Betfred.com has been in existence since 2004 and operates under the guise of Petfre Limited, a business based and ostensibly licensed in Gibraltar. It’s a huge area of opportunity as until now Betfred trail the likes of High Street competitors William Hill, Ladbrokes and Coral online. With further store expansion unlikely moving forward, expect Betfred to focus their efforts on bringing their digital products to the forefront of their marketing mix and that can only mean good things for new and existing customers.
Betfred New Customer Offer Football 2026/2027 Season
With the extended International Break finally in the rear-view mirror, the next phase of Premier League matches continues before we break again in November for thankfully just a week this time.
Manchester City topped the league heading into the first break with five wins from five, however with all the turmoil surrounding the club at present whether they can maintain that position remains to be seen. Arsenal sit in second place at the time of writing with four wins from five; however a damaging 3-0 defeat at Brighton on their last fixture took the shine off their otherwise strong start to the campaign.
Talking of Brighton, they’re off to a flyer this season with Fabian Hurzeler’s side winning three of their five games and sitting third place in the table after the first International Break. With Pascal Gross pulling the strings in midfield and Brian Brobbey already with a hat-trick to his name this term, perhaps they can push on and seriously contend for a European spot this season.
In the slipstream both Liverpool and Everton were unbeaten through their first five matches with identical 2-3-0 records, but both Merseyside clubs will need to convert draws into wins if they’re going to challenge at the top end of the table this term.
Promoted teams Hull and Ipswich have both picked up two valuable wins each to put them comfortably in mid-table, with only Coventry struggling despite picking up a win over Nottingham Forest before the break. It’s Spurs and Fulham though who occupy the other relegation places alongside the Sky Blues, with both London clubs winless from their opening five matches.
Betfred will, as ever, have a multitude of outright and individual match markets available for betting upon as the action continues in the early autumn here in England.
Gameweek 6 fixtures are as follows:
Saturday 10th October:
- Arsenal vs Leeds
- Aston Villa vs Brentford
- Chelsea vs Bournemouth
- Ipswich vs Fulham
- Sunderland vs Brighton
- Manchester United vs Tottenham
Sunday 11th October:
- Crystal Palace vs Nottingham Forest
- Hull vs Everton
- Liverpool vs Manchester City
Monday 12th October:
- Coventry vs Newcastle
Short Facts - Betfred
- Company Name: Betfred Limited – Digital Division Petfre Limited.
- Registered Offices: The Spectrum, 56-58 Benson Road, Birchwood, WA3 7PQ.
- Founded: 1967 by Fred Done
- Interim CEO: Fred Done – John Haddock left in September 2016
- Employees: 10,000.
- Company Registration: Registered in Gibraltar company number 99314.
- Licenses: UK: British Gambling Commission under licence number 39554; Gibraltar: Government of Gibraltar & Gibraltar Gambling Commissioner licence numbers RGL 036 & RGL 038.
Betfred Customer Support & Safer Gambling Tools
Betfred customer support may be reached through:
- Live Chat is available.
- Email: Support: support@betfred.com
- Web & Mobile Enquiries: technical@betfred.com
- Account Assistance: accounts@betfred.com
- Betfred Free Bets: freebetqueries@betfred.com
- Freephone: UK Freephone: 0800 028 7747 (calls are now free from mobiles).
- International Phone: +44 (0) 01925 907500
- Post: c/o The Spectrum, 56-58 Benson Road, Birchwood, WA3 7PQ, United Kingdom
Betfred Safer Gambling Tools
As a responsible operator, Betfred have a whole host of safer gambling tools at their members’ disposal and offer advice on staying in control of your gambling.
You can fully track your activity and access your longer term profit and loss, plus they have flexible deposit limit options to ensure you can control how much you spend on a basis that suits you. ‘Reality Checks’ also allow you to keep tabs on how long you’re playing for and manage your time accordingly.
Time Out options are available for anybody who wants to take a break from using Betfred for a period of time, and of course there’s the option to self-exclude if you prefer.
You can find out more about Betfred’s Safer Gambling tools here.
About The Author - Steve Bamford
Steve is the co-founder of newcustomeroffer.co.uk and has been involved in the gambling industry for over 15 years, during which time he has gathered extensive experience of using both online and offline bookmakers as well as writing about gambling-related features and offers.
This experience has helped shape Steve’s approach to sports betting, with a particular focus on the bookmakers who offer better value in terms of extra each-way places and value-added promotions. Steve’s favourite sports for betting on are golf, MMA, boxing, and National Hunt horse racing. Steve also hosts the popular New Customer Offer podcast.
You can find out more about Steve’s involvement with newcustomeroffer.co.uk here.



