Coral New Customer Offer: Bet £10 Get 100 Free Spins*

The latest Coral new customer offer for casino is available using the promotion code below. 18+, T&Cs apply. To claim this offer click here. Commercial content - advertising disclosure.

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Ends: 30/11/2026

Coral Sign Up Offer 2026

Coral Casino bet £10 get 100 Free Spins new customer offer key terms below, click here to claim this offer – no promo code required:

  • *Coral Sign Up Offer – Significant Terms: 18+. Available from 12:00 UK time, 01/10/2026 until 11:59 UK time 01/02/27. New players only. Deposit (certain types excluded) and Bet £10+ on Slot games to get 100 Free Spins (selected games, value £0.10 each, 48 hrs to accept, valid for 7 days). Restrictions and T&Cs apply. #Ad

If you like this type of offer then check out this identical promotion from Ladbrokes using the latest Ladbrokes promo code!

Coral New Customer Offer – November 2026

For those needing the promo code for the Coral new customer promotion, press ‘Reveal’ at the top of the page to claim your sign up offer today.

Coral New Customer Offer UK

Coral are a huge force when it comes to betting in the UK and their range of new customer offers is exceptional.

Coral ProductCoral Sign Up Offer UKPromo CodeQualifying Link
CasinoBet £10 Get 100 Free SpinsN/AClaim Coral New Customer Offer
PokerDeposit £10 Get €50 Free TicketsN/AClaim Coral New Customer Offer
BingoSpend £10 Get a £40 Bingo BonusN/AClaim Coral New Customer Offer

We also have the latest Coral new customer offer across all of their products which are listed above alongside the correct qualifying links. You don’t currently require a Coral promo code to access the Coral new customer offer across Sports, Poker or Bingo products. These deals are checked on a daily basis to ensure that they are all are current and available. Click on the relevant offer link to access the promotion of your choice.

For sports betting, simply press the ‘Reveal’ button at the head of this page or follow one of our signposted links for the latest Coral new customer offer. These deals are checked on a daily basis to ensure that they are all are current and available. Click on the relevant offer link to access the promotion of your choice.

  • Casino New Customer Offer: 18+. Available from 12:00 UK time, 01/10/2026 until 11:59 UK time 01/02/27. New players only. Deposit (certain types excluded) and Bet £10+ on Slot games to get 100 Free Spins (selected games, value £0.10 each, 48 hrs to accept, valid for 7 days). Restrictions and T&Cs apply. #Ad
  • Coral New Customer Offer, Poker: 18+. New to Poker players only. Deposit £10+ for £50 in Free Play. Login daily for 7 days to collect all rewards. Rewards valid for 7 days after issuance. General T&Cs apply.
  • Coral Bingo New Customer Offer – Spend £10 Get a £40 Bonus: 18+ New customers only. Certain deposit types excluded. Deposit and spend min £10 on Bingo. £40 Bonus credited upon completion of games. Bonus to be played on Bingo only, 4 x wagering and valid for 14 days. Country restrictions. T&Cs apply.

How we verify offers: We check bookmaker new customer offers regularly against the current promotional terms and conditions. Offers, exclusions and eligibility may change from time to time, so you should always check the bookmaker’s full terms before registering.

Coral New Customer Offer Ireland

Coral are a hugely popular online bookmaker in the Republic of Ireland and have a dedicated Euro currency new customer offer range for Irish punters. Sportsbook, Poker and Bingo are all directly Euro convertible. Below you’ll find the full Irish Coral joining offer range including any required promo code and promotion qualifying link with which to access.

Coral ProductCoral New Customer Offer IrelandPromo CodeQualifying Link
PokerDeposit €10 Get €50 In TicketsN/AClaim Coral New Customer Offer
BingoSpend £10 Get a £50 Bingo BonusN/AClaim Coral New Customer Offer

Significant terms for the Coral Irish new customer offers are as follows:

  • Coral New Customer Offer, Poker: 18+. New to Poker players only. Deposit €10+ for €50 in Free Play. Login daily for 7 days to collect all rewards. Rewards valid for 7 days after issuance. General T&Cs apply.
  • Coral Bingo New Customer Offer – Spend €10 Get a €50 Bonus: 18+. New Coral Bingo customers only. Min spend €10 on Bingo tickets to get €50 Bingo Bonus. Min wagering req 2 x Bingo Bonus. Bonus credited automatically. From date of registration players have 30 days to qualify for the Bingo Bonus. Bonus valid for 7 days. Certain countries only. Full T&Cs apply.

Coral Welcome Offer

Coral offer a boosted sportsbook joining offer if you know where to find it!

Coral New Customer Q&As

Question: Can you cash out free bets at Coral?

  • Answer: No, free bets cannot be used with Cash Out. Free bet tokens are also non-refundable and the free bet stake is not included in any returns. Free bets are valid for 4 days, after which they expire so do make sure that you use them. Free bet tokens are not valid on Football Jackpot, tote, other combination and multiple bets (i.e Lucky 15s) either.

Coral New Customer Offer England

Naturally when the England national team plays football, a number of online bookmakers, with Coral at the forefront, build and promote England new customer offers. These promotions tend to be for new customers only and feature enhanced, boosted odds, which make them very attractive for punters who don’t already have a Coral Sportsbook account. They work off the very first bet placed with Coral and are available to United Kingdom and Republic of Ireland 18+ residents.

Coral in the past have offered boosted odds on England to win, but recent Coral promotions have also seen them offer enhanced odds on England Captain Harry Kane to score at anytime. Their deals feature a maximum £1 or €1 maximum stake and beware that only first deposits with cards count – no e-wallet deposits including Paypal qualify.

The very latest Coral New Customer Offer for England will be detailed here once confirmed.

Coral New Customer Offer 2026 Updates

The Coral new customer offers detailed on this page are due to run throughout 2026. If any of the deals change before that time then we’ll list the updated Coral promotions on this page.

Coral Existing Customers

If you’re an existing Coral customer, a breakdown of ongoing sports promotions offers is summarised further down the page – click here to view these offers. Coral were one of the first bookmakers to recognise that their existing customer base needs to be incentivised to remain happy, so free bet promotions are a core part of the Coral marketing platform. However they DO NOT give away free bets via promo codes. So if you’re looking for an immediate Coral free bet via a bonus code, you won’t find one anywhere online.

However below we’ve hand-picked 2 online bookmakers who currently offer the best value when it comes to free bets in the market today. Paddy Power and William Hill have a promotional offer where they give away either guaranteed free bets or bet boost tokens ongoing. Welcome free bets and bonuses are available immediately and both bookmakers are top-ranked for ongoing sports promotions across football and horse racing.

Why Open a Coral Sportsbook Account?

Coral Sportsbook over the past few years has kicked on into a must-have sports betting account. From a slow start, Coral is now a hugely popular online bookmaker, offering exceptional odds and extended each-way terms on a regular basis across both Horse Racing and Golf.

Coral Sportsbook is easy to use, offers excellent odds and their ongoing promotions for existing customers are excellent. Coral Sportsbook is undoubtedly an excellent product and it offer fixed odds punters plenty of innovative features and promotions which make them stand out from the crowd.

Once a customer, Coral keep their customers happy and loyal. They do this with a three-pronged attack: Excellent odds is always the number 1 priority with Coral and their odds across the 3 biggest sports markets of football, horse racing and golf are top-notch. The second angle where Coral excel are with their extended each-way places. Once the preserve of Paddy Power who dominated by giving horse racing and golf punters additional each-way places, Coral are now a real challenger, giving hundreds of additional each-way places across the big races, festivals and each week on ITV Racing. Golf punters also need to be aware that Coral Sportsbook also give away 7 places each-way 1/5 odds across all full-field PGA Tour and European Tour tournaments, week-in, week-out. That is something that other online bookmakers get nowhere close to. More places does not necessarily mean lower odds as Coral every single week are best on each-way places offered and on price across a whole host of players. Coral also offer additional paying places at 1/5 odds across The Masters, U.S. Open, Open Championship and U.S. PGA Championship and across many of the recent Majors have offered a huge 10 places each-way at 1/5 odds.

In addition to the Coral new customer offers we’ve detailed, the London-headquartered bookmaker also give loyal punters weekly free bets. The long-established Coral Bet & Get Club has been giving away free bets to punters as a reward for their loyalty and it’s now a very popular promotion in the sports betting industry. Once a Coral customer has opted-in, stake a cumulative total of at least £/€25 on any sports markets – at odds of Evens (2.0) or greater – from Monday to Saturday each week. Tote and Cashed Out bets excluded from qualification.

Club members then receive a £/€10 free bet, which are credited to use by midday Sunday of the respective game week. More detail on the Bet & Get promotion is available down the page.

A summary of the latest Coral new customer offers and ongoing customer promotions can be seen below:

Customer OffersDescription
Coral New Customer Offer
Coral Free Bets
Football Betting
Football ACCA BoostGet a 10% winning bonus paid as a free bet up to £/€100 on 4-folds+. Simply place a winning accumulator of at least £/€2 on selected pre-match football markets and we'll boost your winnings by 10%, paid as a free bet up to £/€100.
Big Match SpecialsEnhanced odds specials across the very biggest live TV matches in the Premier League, Champions League and Europa League.
#YourCallTaylor-made prices for for football bets, across winning match and player stats combination? Tweet your bet @Coral with #YourCall to get your price.
Maximum Payout ProtectionCoral are not scared of taking a bet or paying-out big sums. Their £1 million daily maximum payout limit across the top competitions is exceptional.
Horse Racing Betting
Best Odds Guaranteed - UK and IrelandFrom 9am onwards if the starting price is bigger Coral will pay you out at the bigger odds.
Additional Each-Way Places on the Big Races + Handicaps Coral offer additional each way places every day, but go to town on live ITV Racing meetings where 4, 5 and 6 places each way are made available.
Bet FilterBet Filter, use it to scan all the day's race cards and help you find your best bets. You can even get automated suggestions from Coral's Digital Tipster.

Coral Sportsbook by Sport

Football

We took a Premier League fixture and ran through the individual betting markets available pre-match with Coral. In all, 174 markets were available to place a bet on. Naturally we will not list all of the individual markets, but a flavour can be seen in the list below:
Pre-Match Popular Markets available: Match Betting, Both Teams to Score, Both Teams to Score and Total, Match Result and Both Teams to Score, Double Chance, Draw No Bet, Half-Time/Full-Time; Scorecast Markets: First Goalscorer Scorecast, To Score Anytime, Last Goalscorer Scorecast, 1st Half Scorecast, Goalscorer Markets: First Goalscorer, Last Goalscorer, First & Last Goalscorer, Anytime Goalscorer; Scorer Win Cast, Total Goals, Exact Total Goals, Total Goals Odd/Even; Handicap Markets: Handicap 0:2, 0:1, 1:0, Asian Handicap 1st Half & 2nd Half; 5 Minute Markets: Goal Scored, Corner Awarded, Card Shown, Penalty Awarded, What Will Happen?; Goal Time: Time of 1st Goal by Team, Time of 1st Goal Under/Over by Team; Match Goal by 15 minutes.

In-play Premier League Betting – 118 different in-play markets available across Premier League matches. You’ll struggle to find another online bookmaker with this depth of coverage.

ACCA Bonus – Coral Sportsbook offer the potential for an ACCA Bonus on successful football 4-folds and greater. Their ACCA Bonus offer can be used on your first settled qualifying bet every day. Successful accumulators receive 10% extra winnings. So simply place a winning accumulator of at least £/€2 on selected pre-match football markets and Coral will boost your winnings by 10%, paid as a free bet up to £/€100.

ACCA Bonus applies to straight line accumulators of 4+ selections on Match Result (W-D-W), Both Teams to Score (BTTS) and To Win & Both Teams to Score markets only. Qualifying criteria are – minimum odds are 1/10 (1.10) per selection and the accumulator has to have cumulative odds of at least 6/4 (2.50). Your free bet is credited by 12pm the day after settlement.

#YourCall – Coral Sportsbook are now offering tailor-made prices for football punters via Twitter at #YourCall. Now you can combine match betting with stats like assists, passes, shots, shots on target and tackles in any way you want. Tweet your bet @Coral with #YourCall to get your price. So you have the flexibility of being able to pull your own bets together directly with Coral Sportsbook’s football trading team.

Available across all Premier League, Championship, Champions League, La Liga and Serie A matches, across Match Result (W-D-W), Both Teams to Score (BTTS), Total Match Goals, Total Match Corners and Total Match Booking Points. Then combine with named player markets – Player to be Carded, Anytime Goalscorer, Shots, Passes, Tackles and Assists. In the event that one or more of the players in any bet does not participate, the bet will be voided and your stake will be returned.

Football Cash Out – Coral Cash Out supports multiples and football accumulators. Cash Out lets you settle your bets when you think the time is right, so if you’ve placed a successful ACCA with a single leg still outstanding, you can take control of your bet and cash out your winnings.

Horse Racing

Coral Sportsbook cover every United Kingdom and Republic of Ireland Full Service horse race. They also price-up Full Service racing from Dubai, plus there’s excellent coverage of South African and United States racing with live streaming available at some meetings. Coral Sportsbook though push the envelope by also covering Happy Valley in Hong Kong and even Chilean racing.

Coral Sportsbook offer Best Odds Guaranteed (Best Price Guaranteed in Coral jargon) on all bets placed in their pre-race win and each way markets. This promotion is nothing new, but Coral have just added this and Best Odds Guaranteed includes all races across the United Kingdom and Republic of Ireland.

Cash Out on Horse Racing Multiples – Horse Racing cash out is available on the outright race winner market on all races. You can now Cash Out your win and each-way horse racing accumulator bets in full, or partially, both pre race or in-running.

Bets available: Win, Each-Way, Match Bets, Without Favourite, Insurebet , Forecast

Horse Racing Specials – Additional each way places has always been a speciality of Paddy Power, but Coral have more than stepped up to the mantle, giving punters masses of additional places on a daily basis. Take any live ITV Racing meeting and Coral will regularly give additional places be that 4 places or 5 places each way across the big handicaps. Each way returns for the place are always at 1/5. Coral, where possible, give additional places away on the big feature races across the season as well and when it comes to the big festivals such as Cheltenham, the Guineas, the Derby, Ebor, Royal Ascot and Glorious Goodwood, they make a huge effort to maximise the number of places available for their punters.

Golf

There’s no doubt that Coral provides fantastic golf coverage and a real depth of markets. Coral cover all Major Championships, World Golf Championships, PGA Tour and European Tour tournaments. Unlike plenty of other online bookmakers, Coral also provides Outright Markets across the secondary level of professional golf covering the Asian, OneAsia, Australasia, Japan Golf, Korean, South American, Sunshine Tours and in the United States the LPGA, Champions Tour and web.com Tour events.

Markets available: Outright Betting, Enhanced Winner Win Only, Top 5, Top 10, 1st Round Leader, 2/3 Balls, Mythical 2 Balls, Match Betting, Tournament Group Betting and Top American/European/Australian/Asian etc, Forecast, Dual Forecast .

Coral Sportsbook are now also the leaders when it comes to offering additional each way places. Each week Coral offer additional places at 1/5 odds across both European and PGA Tours. That’s a promotion that offers huge value for regular golf punters. Naturally they also offer additional each way places across the Major Championships including the Masters, U.S. Open, Open Championship and the PGA Championship.

Coral Key Betting Features

Coral Live Streaming

Coral Live Streaming is new and improved, offering customers a diverse range of sports events to view with thousands of matches, tournaments and races broadcast weekly. Coral Live Streaming now offer up to 2,000 events each and every week. To stream the games or races, you will be needing a positive account balance, or you should have placed a bet within the last 24 hours. Through Coral Live Streaming you can watch a multitude of events via your PC, iPhone, iPad or Android.

Football is covered in depth with action across a whole of European competitions and action from further afield including the Major League Soccer from the United States. With streaming of the Spanish La Liga, Italian Serie A, French Ligue 1 and Dutch Eredivisie. Tennis sees action pretty much every day across both ATP and WTA Tours. Basketball is well covered across the United States and European competitions. Coral also cover Badminton, Darts, Handball, Ice Hockey, Rugby and Snooker. Coral also make a concerted effort, showing live greyhound action from around the United Kingdom via Greyhound TV, from Wednesday through to Sunday.

Coral Live Streaming also brings Horse Racing live streaming. Every United Kingdom and Republic of Ireland race is available, with selected from the United States and Dubai.

Live Horse Racing Streaming – Coral Live Streaming

You can always watch UK and Irish Horse Racing via Coral Live Streaming. Coverage from At The Races and Racing UK is streamed via Coral for punters who place qualifying bets online. Qualifying bet examples: £1 single, £1 each-way.

Racing UK cover the following tracks – Aintree, Ascot, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick, Cheltenham, Chester, Epsom, Exeter, Goodwood, Hamilton, Haydock, Huntingdon, Kelso, Kempton, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Perth, Pontefract, Redcar, Salisbury, Sandown, Thirsk, Warwick, Wetherby, Wincanton and York.

At The Races cover the following tracks – Bath, Brighton, Chelmsford, Chepstow, Doncaster, Fakenham, FFos Las, Fontwell, Hexham, Leicester, Lingfield, Newcastle, Newton Abbot, Plumpton, Ripon, Sedgefield, Southwell, Stratford, Taunton, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth.

At The Races have exclusivity when it comes to Republic of Ireland Racing – 26 courses are covered – Ballinrobe, Bellewstown, Clonmel, Cork, Curragh, Down Royal, Downpatrick, Dundalk, Fairyhouse, Galway, Gowran, Kilbeggan, Killarney, Laytown, Leopardstown, Limerick, Listowel, Naas, Navan, Punchestown, Roscommon, Sligo, Thurles, Tipperary, Tralee, Tramore and Wexford.

In-Play Betting

A key strength of Coral Sportsbook is its wide range of in-play betting markets, especially for football, golf and tennis – although other sports, including cricket, rugby, baseball, basketball and even handball, volleyball, badminton and beach volleyball are covered. The sheer variety available is something that grabs your attention compared to other United Kingdom facing online bookmakers.

Cash Out

Coral’s Cash Out is perhaps the most popular form of this feature currently available. Lock-in profit, lay-off your stake, or minimise a loss, it’s all very possible with Coral Cash Out. Other bookmakers do not facilitate partial cash out and that’s well worth bearing in mind as Coral allows that. With visual sliders, it’s easy to use and decide how much of your stake you want to cash out and how much you want to let ride until the end of the event.

It is also worth noting that you need to accept the ‘Cash Out My Bet’ agreement. You need to click on this button the first time you Cash Out a bet, otherwise the facility will not work.

Cash Withdrawals via Coral Connect

Coral Sportsbook has a distinct unique selling point over other online sportsbook as in you can withdraw / collect winning earned online, via any Coral betting outlet. To do this you need to have a Coral Connect card, which is easy to apply for via the website. Once active ant balance funds in your Coral online account can be withdrawn across any of the circa 1,500 Coral betting shops nationwide.

Coral Radio

Coral facilitate live radio commentaries across a number of top events. Football is well covered across the Premier League, EFL Championship, UEFA Champions League and UEFA Europa League. All United Kingdom and Republic of Ireland races are fully covered as well. There’s also full coverage of international cricket which included all of the action across the 2017 Ashes Series. A full global football results and sports news service is also available.

Player Bets

Player Bets is a unique way to bet, exclusive to Coral and it’s exclusive to Coral Mobile, available via iPhone, iPad, Android and tablet. Pick a player and bet on a variety of stats that you believe your player will achieve in his upcoming game. You can mix it up even more by picking multiple players. For each customised bet, Coral’s Player Bets system generates accurate odds based on the choices and targets that you set. Data is provided by Opta.

Coral Blogs

Coral add more value for punters through their insightful series of sportsman blogs, which get under the skin of modern sport. Alan Shearer writes a blog covering the Premier League. Flat racing punters will love Jim Crowley’s thoughts as he races across the globe. Tom Scudamore is on-board giving his frank views on National Hunt racing and his chances throughout the season and Joe Tizzard writes about the goings on at his father’s yard and the inside line on the yard’s horses throughout the season.

2026 Sporting Calendar – Coral Coverage

2026 promises to be a huge year for sport with a whole host of major events to enjoy and, as ever, Coral will have every angle covered. Once the customary Christmas tradition that is the World Darts Championship has finished in early January, snooker takes the lead with its iconic Masters tournament, beginning on Sunday 11th January at the Alexandra Palace in London.

As usual, tennis fans have the four Grand Slams to get their teeth into, beginning with the Australian Open on Monday 12th January, followed by the French Open in late May, Wimbledon at the end of June, and the US Open in late August.

Likewise, golf fans see their Majors season kick off, as is tradition, in April with The Masters at Augusta National from Thursday 9th April. The PGA Championship follows in mid-May, and the US Open in June, before The Open Championship returns to Royal Birkdale on Thursday 16th July for four days of world-class links golf on the Lancashire coast.

In cricket, the spotlight is on the shorter formats once again, with the ICC Men’s T20 World Cup taking place in India and Sri Lanka during February and March. The Women’s T20 World Cup also arrives later in the year, hosted in England and Wales from June to July, providing plenty of international action for cricket fans.

Horse racing followers have the Cheltenham Festival to look forward to from 10th–13th March, with the Grand National taking place on Saturday 11th April at Aintree. Then it’s on to The Derby at Epsom, followed by Royal Ascot from 16th–20th June and Glorious Goodwood later in the summer.

Rugby fans will have their eyes on the Six Nations Championship, kicking off on Thursday 5th February, while Formula 1 followers can mark Sunday 5th July for the British Grand Prix at Silverstone.

And then, of course, comes the biggest show of all – the football World Cup. Taking place from June 11th to July 19th across the United States, Canada, and Mexico, it will be the first ever to feature 48 teams, promising an expanded, high-octane tournament. England will aim to build on their recent strong performances, while Scotland and Wales will be pushing for qualification. With matches hosted in iconic venues from Los Angeles to Mexico City, it’s set to be a truly global festival of football that will dominate the sporting summer before the new domestic season kicks off in August.

Football fans closer to home also have plenty to enjoy, with the League Cup Final on Sunday 22nd March, the FA Cup Final on Saturday 16th May, and the Champions League final on Saturday 30th May.

Key 2026 Dates for Your Diary:

  • January 11: Snooker – The Masters
  • January 12: Tennis – Australian Open
  • February 5: Rugby – Six Nations
  • February 7: Cricket – ICC Men’s T20 World Cup (India & Sri Lanka)
  • February 8: NFL – Super Bowl LX
  • March 6: Darts – UK Open
  • March 10: Horse Racing – Cheltenham Festival
  • March 22: Football – EFL Cup Final
  • April 9: Golf – The Masters
  • April 11: Horse Racing – Grand National
  • May 2: Horse Racing – Kentucky Derby
  • May 14: Golf – US PGA Championship, Aronimink
  • May 16: Football – FA Cup Final
  • May 18: Tennis – French Open
  • May 28: Darts – Premier League Darts Finals
  • May 30: Football – Champions League Final
  • June 6: Horse Racing – The Derby
  • June 11–July 19: Football – World Cup (USA, Canada, Mexico)
  • June 12: Cricket – Women’s T20 World Cup (England & Wales)
  • June 16: Horse Racing – Royal Ascot
  • June 18: Golf – US Open, Shinnecock Hills
  • June 29: Tennis – Wimbledon
  • July 5: Formula 1 – British Grand Prix
  • July 16: Golf – The Open Championship, Royal Birkdale
  • July 18: Darts – World Matchplay
  • July 28: Horse Racing – Glorious Goodwood
  • August 10: Athletics – European Championships, Birmingham
  • August 31: Tennis – US Open
  • September 17: Darts – World Series Of Darts
  • September 24: Golf – Presidents Cup
  • September 28: Darts – World Grand Prix
  • October 3: Rugby League – Super League Grand Final
  • November 14: Darts – Grand Slam Of Darts
  • November 17: Tennis – ATP Finals
  • December 14: Darts – World Championship
  • December 26: Horse Racing – King George VI Chase

Coral History

Coral is a well-established betting brand which has been in existence since 1926. Established by Joe Coral, a polish immigrant who changed his surname from Kagarlitski when arriving in England. Back in 1926 when betting shops were illegal, Coral opened a couple betting pitches at Harringay. From there Joe attended both greyhound and horse racing meetings until 1943, when he opened a credit office in the West End of London. New legislation to legalise betting took until 1961 when Joe quickly opened betting offices. Within 12 months he already had 23 betting shops and the Coral name started to establish itself. It became a limited company in 1963 and Coral made the decision to not only to open betting shops, but Coral moved into bingo halls, hotels and social clubs.

Moving into the 1970’s Coral arranged a merger with another bookmaker Mark Lane in 1971, which put Coral into the top 4 of United Kingdom bookmakers. By 1975 the company had morphed into the Coral Leisure Group and this is where the tale of Coral differs from the normal route of bookmaker expansion and ownership. Where brands such as Betfred, Ladbrokes and William Hill have always maintained their own ownership structure either as privately owned organisations – in the case of Betfred, or PLCs in the case of Ladbrokes and William Hill – Coral was purchased in 1981 by Bass plc most famously known for their brewing business. Bass kept the Coral brand and effectively purchased 650 betting shops, keeping Joe Coral as the Chairman of Coral. Joe passed away in 1996.

By 1997 Ladbrokes agreed to purchase Coral from Bass plc, although the deal was quashed in 1998 by the Monopolies and Mergers Commission. But it was clear that Bass wanted to focus on their core business, so Coral’s existing management raised funds and purchased the Coral Group in a January 1999 management buy-out. Their first strategic decision was to purchase Gibraltar-based Eurobet at the close of 1999, which gave them an offshore online presence following Victor Chandler, Stan James and Ladbrokes. Coral could now offer UK customers tax-free betting. With the purchase Coral became Coral Eurobet.

In October 2005, Gala merged with Coral Eurobet for £2.18 billion (technically they acquired Coral) creating the United Kingdom’s third largest bookmaker and largest bingo operator. Gala Bingo was the leading bingo operator in the UK with over 150 bingo halls and was valued at £1.89 billion prior to the merger. By 2012 the Gala Coral Group Ltd was turning over £1,189.5 million across both of its brands, but from a Coral perspective despite a 1,800 shop portfolio, growth online was disappointing.

Huge recruitment campaigns online across Euro 2012 and World Cup 2014 were famous for their new customer offer campaigns. Take the World Cup where new customers to Coral Sportsbook were offered 2/1 that Brazil would wear a yellow-strip against Croatia in the opening game of the tournament, played in Sao Paulo. The maximum bet stake was £10, giving punters a free £20 return for opening an account. Gala Coral announced in their 2015 company accounts that online growth across their websites made them the fastest growing in the UK online gambling market, reaching a market share of over 7%, with Coral having 950,000 active users. Growth was strong, but in-comparison to the likes of bet365 and Paddy Power, Coral’s online customer base was still relatively small.

July 2015 saw Ladbrokes and Coral in negotiations to merge. An agreement was made, making the merged company the biggest bookmaker in the United Kingdom – overtaking William Hill in the process. The two brands as we know still trade separately both in retail and online, but the synergies of the two organisations merging is immense, forming a company worth £2.3 billion. In October 2016 the merging parties PLC were ordered by Competition and Markets Authority to sell 359 betting shops before the merger was approved which it was on 2nd November 2016. Technically Ladbrokes purchased Coral, forming Ladbrokes Coral plc, with Ladbrokes’ chief executive Jim Mullen became CEO of the new company.

Now employing over 16,000 people across their multiple London and Gibraltar operations, Ladbrokes Coral are one of the elite bookmakers globally. Revenue across financial year 2015/16 was £383million – up 55%. Active customer numbers were significantly higher across both Coral and Ladbrokes online sites. Punters placed an incredible £8.5 billion of sports bets across the year.

Coral itself is now the 18th most visited online sports betting and gaming company globally.

Short Facts - Coral

• Company Name: Entain Group
• Registered Offices: 5th Floor The Zig Zag Building 70 Victoria Street, London, SW1E 6SQ.
• Founded: 1926.
• CEO: Jim Mullen
• Employees: 16500.
• Company Registration: Registered in the United Kingdom company number 566221.
• Licenses: UK: British Gambling Commission under licence number 39069 & 39071; Gibraltar: Licence No: RGL 059 & RGL 060.

Coral Sportsbook Customer Support & Safer Gambling Tools

Coral Sportsbook customer support may be reached through:

  • Internal Messaging – If you’re logged in, you can send Coral a message from your account.
  • Live Chat is available 24 hours a day, full-year round.
  • Freephone: UK Freephone: 0800 44 00 11
  • International: 0044 208 507 5544.
  • Twitter: @Coral

Coral Safer Gambling Tools

As a responsible operator, Coral have a whole host of safer gambling tools at their members’ disposal and offer advice on staying in control of your gambling.

You can fully track your activity and access your longer term profit and loss, plus they have flexible deposit limit options to ensure you can control how much you spend on a basis that suits you. Included in this are ‘Max Stake Limits’ so you can’t exceed your set maximum stake per spin on slots, plus they offer ‘Deposit Curfews’ to prevent you from adding funds to your account at times that you specify.

‘Reality Checks’ also allow you to keep tabs on how long you’re playing for and manage your time accordingly. ‘Time Out’ options are available for anybody who wants to take a break from using Coral for a period of time, and of course there’s the option to self-exclude if you prefer.

About The Author - Paul Williams

This article was written by Paul Williams and was last reviewed at 07:53BST 30.10.26.

Paul is the co-founder of newcustomeroffer.co.uk and has been involved in the gambling industry for over 15 years, during which time he has gathered extensive experience of using both online and offline bookmakers as well as writing about gambling-related features and offers.

This experience has helped shape Paul’s value-oriented approach to sports betting, with a particular focus on the bookmakers who offer better odds and customer promotions. Paul’s favourite sports for betting on are golf and football. Paul also contributes to the popular New Customer Offer podcast.

You can find out more about Paul’s involvement with newcustomeroffer.co.uk here.