BOYLE Sports New Customer Offer October 2026

Football 2+ Early Payout Offer: For a limited period only, new BOYLE Sports customers can get a bet £10 get £30 in free bets offer PLUS get paid out early if your team goes 2 goals ahead even if they win, lose or draw!

New customers only, 18+, T&Cs apply – no promo code required, simply use this qualifying link to claim!

• *BOYLE Sports sign-up offer, significant terms: 18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. #Ad
• Early payout offer: 18+. Applies to bets placed on match betting ahead of kick off. Get paid out as a winner if your team goes 2 goals ahead even if they win, lose or draw. 90 mins only. Applies to Singles & Multiples. T&Cs apply. #Ad

BOYLE Sports have different Sportsbook new customer offers for the United Kingdom and Republic of Ireland. In the UK they offer a their headline bet £10 get £30 in Free Bets offer.

UNITED KINGDOM OFFER: Bet £10 Get £30 In Free Bets New Account Offer. New customers only, 18+, T&Cs apply – use this qualifying link to claim this deal.

• BOYLE Sports Bet £10 Get £30 Opening Offer: 18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. #Ad

IRELAND OFFER: Bet €10 Get €60 + €10 Casino Bonus + WIN 25% MORE (SELECTED MATCHES, EVERY WEEK) – use this qualifying link to claim this deal.

• BOYLE Sports Bet €10, Get €60 in Free Bets & €10 Casino Bonus Sign Up Offer for Ireland: 18+. IRE/NI new customers only. €/£70 in FREE Bets (FB) as €/£60 in sports bets & a €/£10 casino bonus (CB). Min Deposit €/£10. Min stake €/£10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept €/£10 CB, then active for 3 days. CB 5x wagering & max redeemable €/£100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify.
 T&Cs Apply.
• 18+. Digital customers only. Min Odds of (3/1). Max stake 20. Available on one bet per selected event. 25% Boost. Boost will be added once all selections have settled. Max boost payout £/€1,000. Offer does not apply to multiple bets. Free/void/cashed out bets won’t qualify. T&Cs apply.

For further details of this BOYLE Sports opening offer, read our BOYLE Sports bet 10 get 30 explained page. Alternatively read this comprehensive guide for the latest BOYLE Sports sign up offer range.

What can I use my BOYLE Sports free bet on this weekend?

This weekend sees returning Premier League action including Liverpool vs Manchester City plus a full EFL programme, flat racing from Newmarket, NFL Week 5 including Philadelphia Eagles vs Jacksonville Jaguars in London, and UFC Fight Night Allen vs Duncan from The Meta APEX, Las Vegas – all from Friday 9th October through till Monday 12th October 2026.

This weekend sees Gameweek 6 of the Premier League season with six televised games, however Friday 9th October on Sky Sports features the EFL Championship at 8pm with West Ham vs Queens Park Rangers from the London Stadium. The last time these two played a league game against each other was in 2015 in the Premier League. That was on the 25th April 2015 which ended in a 0–0 draw at Loftus Road. Let’s hope for better this Friday night.

The Premier League television action then kicks off on Saturday 10th October. 12:30pm sees TNT Sports broadcasting Arsenal vs Leeds United at the Emirates Stadium. You’d expect this to be a comfortable home win with the Gunners unbeaten in five Premier League home matches, winning all five, heading into Saturday’s game against Leeds who to their credit are unbeaten so far in the Premier League this season. 5:30pm on Sky Sports then sees Manchester United vs Tottenham at Old Trafford. Across 34 Premier League games at Old Trafford, Manchester United have won 25, Tottenham 5, with 4 draws. That’s a 15% win rate for Spurs who go into this game bottom of the table and winless. This could be just the match for beleaguered Manchester United manager Michael Carrick.

Sunday 11th October sees an early Championship match on ITV1 and Sky Sports – the south coast derby Southampton vs Portsmouth from St Mary’s Stadium. These two sides fought-out 0-0 and 1-1 draws last season, so expect another close, fiery derby clash. 2pm then sees 2 simultaneous Premier League matches on Sky Sports channels. Crystal Palace vs Nottingham Forest on Sky Sports Main Event looks like a tight match. Nottingham Forest play better on the road than they do at the City Ground, whilst Palace have conceded 7 goals and lost both home matched at Selhurst Park so far this season. Hull City vs Everton on Sky Sports Football is a big game for Hull as 3 points at their MKM Stadium would be a huge signal that Premier League survival is go in East Yorkshire.

After the Premier League starter sees the main course in the form of Liverpool vs Manchester City at Anfield – kick-off is at 4:30pm. The task for Enzo Maresca and his Manchester City side is immense. City have played 29 Premier League matches at Anfield, winning 3, losing 18, with 8 draws. That’s a 10.3% win rate. Erling Haaland is expected to play – he scored (who else) an injury time winner here last season in a famous 2-3 victory.

Monday 12th October sees Premier League action live on Sky Sports Main Event with an 8pm kick-off in the shape of Coventry City vs Newcastle United. Magpies fans must be getting tired of Monday night away games after losing to Leeds United in their last Monday away match in September. Frank Lampard will have his Sky Blues side pumped up for this one, especially after they won their first Premier League game of this season prior to the international break, beating Nottingham Forest 1-0 at the City Ground.

ITV Racing covers the Dubai Future Champions Festival from Newmarket from Friday 9th October to Saturday 10th October. Both Friday’s and Saturday’s racing is live on ITV1. The Darley Dewhurst Stakes is on Saturday at 3pm – a race for 2 year-olds over 7 furlongs and is worth £284,000 to the winner. Aidan O’Brien is sending over a number of runners for the Dewhurst including Great Barrier Reef and a potential favourite Darkness Falls. However, Charlie Appleby’s Desert Castle (William Buick) is the likely short-priced favourite after a dazzling win in the Champagne Stakes at Doncaster last month. Saturday also sees the Club Godolphin Cesarewitch Handicap (3:40pm) over a stretching 2 mile, 2 furlong trip. This famous Handicap sees a huge entry with Irish raiders Cock And Bull (James Doyle), Reverend Hubert (Kieran Shoemark) and Dawn Rising (Ryan Moore) being bolstered by a Willie Mullins entry for Highwind. Ian Williams-trained Beylerbeyi (Billy Loughnane) is the likely favourite along with James Owen 4 year-old Kirchner (Rossa Ryan) looking the best chances for the UK.

Friday’s Newmarket big race is the 2:57pm Fillies’ Mile. Musical Times (William Buick) is the short-priced favourite for Charlie Appleby, with Rogue Passion (Rossa Ryan) for Edward Bethell likely second favourite. Aidan O’Brien sends over Haven (Ryan Moore) and Exceptionally (Colin Keane) from Ballydoyle. The 3:30pm Old Rowley Cup Handicap is also a well backed race in the flat calendar. The 2026 renewal sees Godolphin runner Study of Words (William Buick) the likely favourite, with Archers Bay (Ryan Moore) and Devil’s Peak (James Doyle) visible at the top of the betting market.

Weekend horse racing fixtures across the UK and Ireland are:

• Friday 9th October: Chepstow (Jumps), Kempton Park, Newmarket, York.
• Saturday 10th October: Chepstow (Jumps), Hexham (Jumps), Newmarket, Southwell, York.
• Sunday 11th October: Chepstow (Jumps), Goodwood.
• Monday 12th October: Kempton Park, Musselburgh, Newcastle, Worcester (Jumps), Yarmouth.

BOYLE Sports have a growing customer base across the United Kingdom, including England, Scotland and Wales. They also have a dedicated Sportsbook, up to £30 of free bets new customer offer for the UK in £ sterling currency.

Below you’ll find the full BOYLE Sports United Kingdom welcome offer range including any required promo code and promotion qualifying link with which to access:

Significant terms for BOYLE Sports United Kingdom sign-up offers:

• 18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. #Ad
• BOYLE Casino Up To 100 Free Spins Casino Offer: 18+. Opt in. Exp. 01.12.26. New UK/ROI gaming players. Same day min. stake req. (€/£ 20/50/100 to get 20/50/100 Free Spins (FS)) by 23:59. FS Values £/€0.10. FS valid 72h. Acc. & Game restrictions. T&Cs Apply
• BOYLE Lotto Bet £10 Get £25 In Free Bets: 18+. New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £1/2. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs Apply. 18+. T&Cs apply.

How we verify offers: We check bookmaker new customer offers regularly against the current promotional terms and conditions. Offers, exclusions and eligibility may change from time to time, so you should always check the bookmaker’s full terms before registering.

Follow this step-by-step guide below to access your up to £30 of free bets with BOYLE Sports:

• Step 1 – Close any instances of the BOYLE Sports website on your browser.
• Step 2 – You can access the BOYLE Sports sign up offer for UK residents using this link. Our Sportsbook links qualify you for and entitle you to the free bet offer.
• Step 3 – Click the “Join” link in the centre of the BOYLE Sports website and fill out the account registration form. You will be asked to enter a username and password, which you should record and keep private – you need these details ongoing to login. No promo code is required when you register for any BOYLE Sports product including Sportsbook, Casino or Games.
• Step 4 – Deposit at least £10 via a debit card. Now place your first sportsbook bet with at least a £10 stake on a selection with minimum odds of Evens (2.0). The bet can be a multiple, but again minimum combined odds on multiples or ACCAs has to be Evens (2.0).
• Step 5 – BOYLE Sports will credit your account with 1 x £30 free bet balance within an hour of your first qualifying bet being settled. The free bets must be used within 7 days.

The BOYLE Sports new customer offers detailed on this page are due to run into 2026. If any of the deals change before that time then we’ll list the updated promotions on this page.

BOYLE Sports offer a number of reasons to open an account with superb football, horse racing and golf betting propositions. A steady development of their betting promotions alongside constantly developing their App has seen BOYLE Sports challenge Paddy Power in Ireland. The same approach in the United Kingdom alongside football shirt sponsorship and a growing BOYLE Sports shop portfolio, has seen their UK customer base explode – and rightly so.

So what are the strong points of BOYLE Sports and where could they do with improvement? As one of the fastest growing online sports books, BOYLE Sports’ promotion range and website ease of use is exactly as you would expect it to be and below we summarise exactly what we have experienced:

Who better to ask in terms of how BOYLE Sports rates than its actual customers and users? One of the benefits of the digital age is that customers have a number of ways to give their feedback as a consumer to the brands that they come into contact with. So how does BOYLE Sports rank in the eyes of its customers?

Review statistics as per 30th September 2026.

Maximum payout ceilings are critical when selecting an online bookmaker to place bets with. Each and every bookmaker has daily payout limits within their terms of business. Some are extremely generous with others significantly lower and, be in no doubt, a bookmaker will not pay any winnings higher than their daily maximum payout ceiling. To add a level of complexity, those levels vary by sport and naturally can impact on large payouts, especially via accumulator bets.

From a maximum payout perspective, BOYLE Sports are far better than many UK-facing online bookmakers when it comes to daily payout limits. Competitive on football, BOYLE Sports right now are co-market leader in the golf market, which is a real focus sport for them with a growing number of active golf punters.

Here’s a summary of some key sports and BOYLE Sports’ maximum payouts compared with some others in the market:

For a comprehensive overview of this topic read this excellent BOYLE Sports maximum payout guide.

Accumulators and maximising value on them is a real battleground for UK bookmakers. They all want you to place your ACCA with them, and BOYLE Sports have a superb promotion whereby you can boost your winnings and even receive a refund if your accumulator falls over by a single leg.

ACCA Rewards is BOYLE Sports way of demanding that you place your accumulator bets with them. You can choose, within the betslip to either boost your odds or insure your accumulator putting you totally in control.

• Boost your odds or insure if one leg loses. Add 3+ selections with minimum odds of 1/5 (1.2) per selection into your online betslip on selected sports which include Football, Horse Racing, Golf, Tennis and UFC/MMA. Choose either Acca Boost or Acca Insure by clicking “Apply Acca Rewards” in your betslip. Acca Boost or Acca Insure will be applied to your account after bet settlement.

Boost Ladder:

• 3 Folds – 5% Boost
• 4 Folds – 8% Boost
• 5 Folds – 10% Boost
• 6 Folds – 15% Boost
• 7 Folds – 20% Boost
• 8 Folds – 25% Boost
• 9 Folds – 30% Boost
• 10 Folds – 35% Boost
• 11 Folds – 40% Boost
• 12 Folds – 45% Boost
• 13 Folds – 50% Boost
• 14 Folds – 55% Boost
• 15 Folds – 60% Boost
• 16 Folds – 65% Boost
• 17 Folds – 70% Boost
• 18 Folds – 80% Boost
• 19 Folds – 90% Boost
• 20+ Folds – 100% Boost

Available for in-play and pre-match bets. Both offers cannot be applied to the same accumulator.

Football

• 2 Goals Ahead – Early Payout (1)
• ACCA Loyalty (2)

1) 2 Goals Ahead Early Payout. Applies to bets placed on the 2 Goals Ahead market. Get paid out as a winner if your team is winning by 2 goals even if they draw or lose. 90 minutes only. Applies to singles and multiples. T&Cs apply.

• Promotion T&Cs: 18+ Applies to bets placed on the 2 Goals Ahead market. Get paid out as a winner if your team is winning by 2 goals, even if they draw or lose. 90 mins only. T&Cs apply.

2) ACCA Loyalty. £5 Free ACCA for every 5 accumulators placed. Online customers must opt-in. Place an accumulator on any combination of sports with 5 or more legs, at the combined odds of 3/1 (4.0) or more . Minimum stake of £5 or €5 (Republic of Ireland) required for each qualifying accumulator. You will receive an ACCA Loyalty stamp after your first qualifying accumulator of the day settles. Once your fifth qualifying accumulator settles, you will receive a £5 or €5 (Republic of Ireland) accumulator free bet to use on any sport.

• Promotion T&Cs: Online customers must opt-in to receive this offer. Only the first settled accumulator for each day will qualify for this offer. Qualifying bets can be placed on any market on any sport, pre-match or live. Free bets will be credited within 24 hours of your 5th accumulator settling, and will expire after 7 days. T&Cs Apply.

Horse Racing

• Best Odds Guaranteed (1)
• Lengthen the Odds (2)

1) Best Odds Guaranteed. Customers must be 18 or over to participate. Take an early or board price on any UK/Irish Horse Racing. If starting price (SP) is greater, BOYLE Sports will pay the best price.

• Promotion T&Cs: Win or each-way bets placed on UK and Irish horse racing only. Applies to bets placed after 8am on the day of the race only. Bets placed after the off do not qualify for this offer. Bets placed in-running will not apply. The offer does not include Ante-Post, Tote/Pools, Place Only or Match Bets. Max additional bonus as a result of Best Odds Guaranteed is £/€ 50,000 per day per customer on digital channels. T&Cs Apply.

2) Lengthen the Odds. On top of BOYLE Sports wide range of Extra Places and money back specials at selected meetings, you can now lengthen the odds for your selection by choosing your horse’s winning distance. Whether it be two lengths, four lengths or even more, get bigger odds the more you think your horse will win by.

• Promotion T&Cs: New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.

The promo code for BOYLE Sports’ various mobile apps are the same as those listed in the table above. Use the links in the table to register online or download the app using the links on this page.

2026 promises to be a huge year for sport with a whole host of major events to enjoy and, as ever, BOYLE Sports will have every angle covered. Once the customary Christmas tradition that is the World Darts Championship has finished in early January, snooker takes the lead with its iconic Masters tournament, beginning on Sunday 11th January at the Alexandra Palace in London.

As usual, tennis fans have the four Grand Slams to get their teeth into, beginning with the Australian Open on Monday 12th January, followed by the French Open in late May, Wimbledon at the end of June, and the US Open in late August.

Likewise, golf fans see their Majors season kick off, as is tradition, in April with The Masters at Augusta National from Thursday 9th April. The PGA Championship follows in mid-May, and the US Open in June, before The Open Championship returns to Royal Birkdale on Thursday 16th July for four days of world-class links golf on the Lancashire coast.

In cricket, the spotlight is on the shorter formats once again, with the ICC Men’s T20 World Cup taking place in India and Sri Lanka during February and March. The Women’s T20 World Cup also arrives later in the year, hosted in England and Wales from June to July, providing plenty of international action for cricket fans.

Horse racing followers have the Cheltenham Festival to look forward to from 10th–13th March, with the Grand National taking place on Saturday 11th April at Aintree. Then it’s on to The Derby at Epsom, followed by Royal Ascot from 16th–20th June and Glorious Goodwood later in the summer.

Rugby fans will have their eyes on the Six Nations Championship, kicking off on Thursday 5th February, while Formula 1 followers can mark Sunday 5th July for the British Grand Prix at Silverstone.

And then, of course, comes the biggest show of all – the football World Cup. Taking place from June 11th to July 19th across the United States, Canada, and Mexico, it will be the first ever to feature 48 teams, promising an expanded, high-octane tournament. England will aim to build on their recent strong performances, while Scotland and Wales will be pushing for qualification. With matches hosted in iconic venues from Los Angeles to Mexico City, it’s set to be a truly global festival of football that will dominate the sporting summer before the new domestic season kicks off in August.

Football fans closer to home also have plenty to enjoy, with the League Cup Final on Sunday 22nd March, the FA Cup Final on Saturday 16th May, and the Champions League final on Saturday 30th May.

Key 2026 Dates for Your Diary:

• January 11: Snooker – The Masters
• January 12: Tennis – Australian Open
• February 5: Rugby – Six Nations
• February 7: Cricket – ICC Men’s T20 World Cup (India & Sri Lanka)
• February 8: NFL – Super Bowl LX
• March 6: Darts – UK Open
• March 10: Horse Racing – Cheltenham Festival
• March 22: Football – EFL Cup Final
• April 9: Golf – The Masters
• April 11: Horse Racing – Grand National
• May 2: Horse Racing – Kentucky Derby
• May 14: Golf – US PGA Championship, Aronimink
• May 16: Football – FA Cup Final
• May 18: Tennis – French Open
• May 28: Darts – Premier League Darts Finals
• May 30: Football – Champions League Final
• June 6: Horse Racing – The Derby
• June 11–July 19: Football – World Cup (USA, Canada, Mexico)
• June 12: Cricket – Women’s T20 World Cup (England & Wales)
• June 16: Horse Racing – Royal Ascot
• June 18: Golf – US Open, Shinnecock Hills
• June 29: Tennis – Wimbledon
• July 5: Formula 1 – British Grand Prix
• July 16: Golf – The Open Championship, Royal Birkdale
• July 18: Darts – World Matchplay
• July 28: Horse Racing – Glorious Goodwood
• August 10: Athletics – European Championships, Birmingham
• August 31: Tennis – US Open
• September 17: Darts – World Series Of Darts
• September 24: Golf – Presidents Cup
• September 28: Darts – World Grand Prix
• October 3: Rugby League – Super League Grand Final
• November 14: Darts – Grand Slam Of Darts
• November 17: Tennis – ATP Finals
• December 14: Darts – World Championship
• December 26: Horse Racing – King George VI Chase

With the extended International Break finally in the rear-view mirror, the next phase of Premier League matches continues before we break again in November for thankfully just a week this time.

Manchester City topped the league heading into the first break with five wins from five, however with all the turmoil surrounding the club at present whether they can maintain that position remains to be seen. Arsenal sit in second place at the time of writing with four wins from five; however a damaging 3-0 defeat at Brighton on their last fixture took the shine off their otherwise strong start to the campaign.

Talking of Brighton, they’re off to a flyer this season with Fabian Hurzeler’s side winning three of their five games and sitting third place in the table after the first International Break. With Pascal Gross pulling the strings in midfield and Brian Brobbey already with a hat-trick to his name this term, perhaps they can push on and seriously contend for a European spot this season.

In the slipstream both Liverpool and Everton were unbeaten through their first five matches with identical 2-3-0 records, but both Merseyside clubs will need to convert draws into wins if they’re going to challenge at the top end of the table this term.

Promoted teams Hull and Ipswich have both picked up two valuable wins each to put them comfortably in mid-table, with only Coventry struggling despite picking up a win over Nottingham Forest before the break. It’s Spurs and Fulham though who occupy the other relegation places alongside the Sky Blues, with both London clubs winless from their opening five matches.

BOYLE Sports will, as ever, have a multitude of outright and individual match markets available for betting upon as the action continues in the early autumn here in England.

Gameweek 6 fixtures are as follows:

Saturday 10th October:

• Arsenal vs Leeds
• Aston Villa vs Brentford
• Chelsea vs Bournemouth
• Ipswich vs Fulham
• Sunderland vs Brighton
• Manchester United vs Tottenham

Sunday 11th October:

• Crystal Palace vs Nottingham Forest
• Hull vs Everton
• Liverpool vs Manchester City

Monday 12th October:

• Coventry vs Newcastle

Ireland is truly fanatical about betting. Horse Racing, both Flat and National Hunt is huge with punters just as passionate about the likes of Manchester United, Liverpool, Celtic and Rangers. The English Premier League, Scottish Premiership, Golf, Rugby Union, Darts as well as GAA Football and Hurling – undoubtedly Irish sports fans love their sport and they also love a bet. The Republic of Ireland and Northern Ireland is therefore one of the most competitive sports betting markets on the globe. This is the perfect backdrop with which to study the rise of BOYLE Sports as a major retail and online betting operator.

Established in 1992, BOYLE Sports is now an established online player as well as being the leading Independent Bookmaker in Ireland – incorporating both the Republic and Northern Ireland. It’s also now recognised in the United Kingdom as well with various advertising campaigns and sponsorship driving a huge acceleration in active business.

BOYLE Sports was first established in Newry, Northern Ireland in 1982 when John Boyle opened up the first betting shop. At the time Boyles’ father loaned him £6,000 to help buy the premises. But from these humble beginnings Boyle was astute at building the business organically, via retail expansion. By 1989, John opened a further 5 shops in Drogheda in the Republic of Ireland, and had a small retail chain with which he could build revenue levels. Boyle admits that expansion at this early stage was never planned – it just happened organically. 2002 saw a further 14 shops open.

John Boyle continued to head his organisation as it grew shop-by-shop throughout the noughties. Expansion was mainly through purchase of independent bookmaker shops with the odd-small chain thrown-in. Small Irish towns where the bookmaker was a local fulcrum of the community was exactly where BOYLE Sports wanted to be. Shop numbers grew to 77 by mid-2004, a number that then reached the milestone of 100 stores within a further 18 months.

Re-wind to 2003, which was a further milestone for BOYLE Sports as it opened a new HQ in Dundalk, moving it’s central function, which from the opening of that first shop in 1992, had always been in Drogheda. With a growing store network, phone betting and online website, a new Communications and Marketing Centre also opened in 2006.

By 2007 John Boyle had serious in-depth negotiations to sell the Retail side of BOYLE Sports for €200 million. But BOYLE Sports was, as it is still today a Private Limited Company and Boyle simply wasn’t prepared to sell his business. Taken from an Irish Independent article in 2014, John Boyle is quoted as saying about the decision not to sell; “I could go to the South of France and do nothing,  but I like getting up and going to work. This is my toy. What was I going to do? I’d have a big cheque but nothing to do.”

The global financial crisis from 2007 onwards, and downturn in both the betting industry and the global economy in-general, offered Boyle the next opportunity to strategically expand the business. In February 2011, Celtic Bookmakers went bust along with 47 betting shops, with 250 employees. BOYLE Sports bought 17 of those shops, taking on 65 employees, from the administrator, for just over €2 million. But 2011 also offered further opportunities for Irish expansion, as UK-based William Hill looked to move out of Ireland. John Boyle couldn’t believe his luck as 15 stores with a 2007 combined value of €15 million, were sold to him for €2 million. By 2014 the Irish market saw Paddy Power with 210 shops, Ladbrokes with 200 shops and BOYLE Sports with 195.

2017 saw a fundamental change at BOYLE Sports. John Boyle as CEO across the financial crisis, had always been looking at handing on day-to-day control of the family to the right person. So in June he handed over the reigns to son-in-law Conor Gray, with Boyle becoming Executive-Chairman and remaining the controlling shareholder.

Expansion has continued at pace, both online and in-retail. 2015 saw a new digital and marketing base open at Ocean Village, Gibraltar. BOYLE Sports, BOYLE Casino, Poker and Bingo were established, across all platforms. But shop expansion has also continued. September 2018 marked the opening of their 250th shop in Kilcullen, County Kildare.

Even more historically, BOYLE Sports now have a United Kingdom shop presence. Independent bookmaker Wilf Gilbert was purchased in the summer of 2019 for an undisclosed fee, with BOYLE Sports now having a 13 shop footprint in the Midlands. Conor Gray has publicly stated that BOYLE Sports will look to continue UK growth in the north of England, and naturally any further expansion will help to also grow the brand online as well. Watch this space.

2020 also saw a further milestone for the Dundalk-based bookmaker. A purchase of 33 shops in Northern Ireland and the Isle of Man from William Hill, has seen BOYLE Sports become the biggest betting shop operator on the island of Ireland, with 298 stores. 39 of them are north of the border.

From a digital perspective, BOYLE Sports grows in tandem with their retail footprint. That makes sense as their brand becomes more well known across both Ireland and now in the United Kingdom. Brand ambassadors such as Kevin Kilbane (Football) and Robbie Power (National Hunt) keep the brand visible across TV and Social Media. Sponsorship of PDC Darts and of Sunderland (in the Premier League) and Birmingham City (in the EFL Championship).

Visitor numbers have undoubtedly grown in-recent times to the BOYLE Sports digital product range. With active user and visitor numbers suggesting that BOYLE Sports are more than a match for well established brands such as Betfred and Coral. Their digital footprint also looks to be growing closer to their Irish compatriots Paddy Power, who have been the Irish No1 bookmaker historically.

When creating a new online betting account at BOYLE Sports, you will be asked to input your legal name, date of birth, address and phone number. Next you will be asked to verify your ID. You will not be able to make a deposit and claim your welcome offer or place a bet without verifying your account.

Verification takes just a few minutes to complete, and you must do this only once. The quickest and best way to verify your account details is to use your mobile phone to take a picture of your driver’s licence or passport. Then email that image to the BOYLE Sports customer care team, who check your ID against the details saved on your account. If everything is as it should be, your account will be passed. You can then start betting on sports, use your welcome promotion and more.

BOYLE Sports customer support may be reached through:

• Live Chat is available 24 hours a day, full-year round.
• Twitter: @boylecare
• Email: care@boylesports.com
• Freephone: UK Freephone: 0800 220 066
• Republic of Ireland Freephone: 1800 220 066
• International: +353 42 939 3168

BOYLE Sports Safer Gambling Tools

As a responsible operator, BOYLE Sports have a whole host of safer gambling tools at their members’ disposal.

Their mission statement reads, “BOYLE Sports want you to enjoy your gaming experience with us across all our channels. We promote the healthy use of our products and encourage our customers to bet with care. Gambling is a form of entertainment and should be enjoyed in the same manner as any other leisure activity. That means the funds you use should come from the same budget as any other kind of recreational spend, like a meal in a restaurant or night on the town.”

You can fully track your activity and access your longer term profit and loss, plus they have flexible deposit limit options to ensure you can control how much you spend on a basis that suits you. ‘Reality Checks’ also allow you to keep tabs on how long you’re playing for and manage your time accordingly and ‘Loss Limits’ let you put a ceiling on any potential losses.

Time Out options are available for anybody who wants to take a break from using BOYLE Sports for a period of time, and of course there’s the option to self-exclude if you prefer.