Unibet New Customer Offer - £30 Welcome Offer*

The latest Unibet new customer offer is available using the promo code below. Used 963 times. 18+, T&Cs apply.
Reveal Bonus Code
Ends: 31/07/2018

Unibet New Customer Offers 2018, July 2018

Unibet Open Championship Offer

Unibet now offer new customers a £30 welcome offer, which is the biggest money back as a bonus if your first bet loses promotion in the country, as Unibet continue to grow in the United Kingdom. All of the latest Unibet new customer offers are listed on this page alongside the correct qualifying links and relevant promotion codes. For those needing the promo code for the Unibet Sports Welcome Offer, press ‘Reveal’ at the top of the page.

  • * Unibet Sportsbook Get £30 Back on Your First Bet: New customers only. 18+. This offer applies to your first bet only. Only bets with odds of 2/5 (1.40) or higher count. Minimum deposit £10. 3x wagering requirements on bonus at minimum odds of 2/5 ( (1.40) in Sportsbook. Bonus expires 60 days after opt-in. Further T&C’s apply. www.begambleaware.org

New customers only, 18+, T&Cs apply.

Unibet Sportsbook
Welcome Bonus ValueUp to £/€30
Deposit RequiredYes
Minimum Bet£/€10
Minimum Odds2/5 (1.4)
Turnover3x bonus plus deposit
Bonus Expiry60 days
Promo CodeNone Required - Auto Applied
Qualifying LinkClaim Here

Unibet have moved away from a qualifying free bet, instead offering new customers a guaranteed £30 money back first bet, with losing bets receiving a no quibble refund bonus for accounts opened using the correct qualifying links. We also have all of the latest Unibet new customer offers which are listed on this page. You don’t currently require a Unibet promo code to access any of their current new customer offers across Sportsbook, Casino or Poker products. For a more detailed walkthrough of how this offer works read our Unibet Welcome Offer Explained page.

Unibet ProductUnibet New Account OffersPromo CodeQualifying Link
Sportsbook - Mobile/Tablet£30 Money-Back BonusAuto AppliedClaim Here
Sportsbook - PC/Laptop£30 Money-Back BonusAuto AppliedClaim Here
Casino 200% Up To £200 BonusAuto AppliedClaim Here
Poker Up To £500 Bonus + £20 ExtraAuto AppliedClaim Here

Unibet offer a market-beating £30 money back first bet for new customers who sign-up using one of our qualifying links. The beauty of this promotion for new sign-ups is knowing that your initial £30 bet placed is 100% guaranteed on the basis that even if it loses, Unibet will refund the bet as a bonus token back into your account. Once a Unibet customer, the Malta-based bookmaker treat their punters like royalty. Their In-Play Free Bet Club hands-out free In-Play bets on a weekly basis. Unibet’s range of markets and sporting events is unsurpassed and their In-Play betting experience in-tandem with Unibet TV live streaming, which broadcasts over 40,000 live sports events is top-notch.

Simply press the ‘Reveal’ button at the head of this page or follow one of our signposted links for the latest Unibet new customer offers. These deals are checked on a daily basis to ensure that they’re all are current and available. Click on the relevant offer link to access the promotion of your choice.

Unibet new customer offers currently span sportsbook, casino and the hugely popular poker products. Their £30 United Kingdom and Northern Ireland sports welcome offer allows you to have your first bet with Unibet guaranteeing your stake back in a the form of a money back bonus. Press the ‘Reveal’ button at the top of the page to reveal the latest promo code you need to access

Significant terms:

  • Unibet Casino 200% Bonus Up T0 £200: New customers only. 18+. Minimum deposit £10. 35 x wagering requirement applies. Bonus will expire after 30 days of opt-in. Further T&C’s apply. www.begambleaware.org
  • Unibet Poker Up T0 £500 Bonus + £20 Extra: New customers only. 18+. £20 extra = one cash game ticket of €8 and 4 x UK Tour tournament tickets of €4. £500 Playthrough bonus = €600. Bonuses are activated upon first deposit from the poker client. Tickets expire after 35 days and the playthrough bonus after 60. £1 = €1.1875. Further T&C’s apply. www.begambleaware.org

Step by Step Introduction - How to sign-up with Unibet

Follow the 5 stages below to access Unibet’s £/€30 Sportsbook welcome offer:
• Close any instances of the Unibet website on your browser.
• To access the Unibet £30 money back first bet, press the reveal promo code button at the top of the page or alternatively click here – our Sportsbook links qualify you for and entitle you to the £30 bonus if your first bet loses.
• Now you’ve landed on the Unibet website. Click the “Sign Up Now” to the right-hand side of Unibet’s website.

unibet new customer offer

Now start filling out your details under the ‘Register with us’ header. You’ll be asked to enter a username and password, which you should record and keep private – you need these details ongoing to login. No Unibet promo code in 2018 is required as part of the registration process as the qualifying links on this page have automatically applied the £30 welcome offer, signified by the ‘Yes I’m in’ button being defaulted to Yes. Remember to tick the I am 18+ and agree to the Terms & Conditions box and click the ‘Join’ button to become a Unibet customer.

unibet registration

• Now you’ve registered, it’s time to make your first deposit. It’s imperative that you make your first deposit via either a credit / debit card, PayPal or promotion qualifying e-wallet. The reason being that customers placing their first deposit via Entercash or hipaymistercash will not qualify for this £30 welcome offer. Deposit at least £10 and place your first sportsbook single bet at odds of at least 1.4 (2/5). Win, each-way and system bets are all welcomed. Your first bet to qualify must have stakes between £1 and £30, with each-way bet stakes between 50p (£1 in total) and £15 each-way (£30 in total) also qualifying.

• If your first bet wins then happy days, your welcome bonus has been completed. In the event that it loses, however, you’ll receive your stake back as a bonus up to £30. You have 60 days to spend your bonus and it must be wagered 3x before a withdrawal is possible.

Unibet Welcome Offer Details

  • Money Back Bonus Amount – £30
  • Qualifying Deposit – £10 (£30 to maximise the offer)
  • Qualifying Deposit Method – has to be via either a Maestro, Mastercard, Visa cash/credit card or PayPal. Deposits made using Entercash or hipaymistercash are excluded from this promotion.
  • Qualifying Bet – Sportsbook (Fixed Odds) – The promotion is triggered after your first bet. Stake between £/€10 and £/€30 on any bet at odds of at least 2/5 (1.4).
  • Promotion Activation Requirements – In the event that your first bet loses, Unibet will refund your stake up to £30 as a money back bonus.
  • Promotion Terms and Conditions – The bonus has to be wagered 3x within a maximum 60 days before it can withdrawn. Your bets will count towards the total once they’ve been settled. Only bets with odds of 2/5 (1.4) or higher count to the turnover requirement.

Unibet new customer offer 2018 updates

The Unibet new customer offers detailed on this page are due to run into 2018. If any of the deals change before that time then we’ll list the updated promotions on this page.

Unibet Existing Customers

If you’re an existing Unibet customer, a breakdown of ongoing sports promotions offers is summarised further down the page – click here to view these offers. Unibet were one of the first bookmakers to recognise that their existing customer base needs to be incentivised to remain happy, so free bet promotions are a core part of the Unibet marketing platform. However they DO NOT give away free bets via promo codes. So if you’re looking for an immediate free bet via a bonus code you won’t find one anywhere online.

However below we’ve hand-picked 2 online bookmakers who currently offer the best value when it comes to free bets in the market today. bet365 and Sky Bet have a promotional offer where they give away guaranteed free bets ongoing. Welcome free bets and bonuses are available immediately and both bookmakers are top-ranked for ongoing sports promotions across football and horse racing.

Paddy Power Games No Deposit Promo Code

Paddy Power

  • Weekly Free Bets – Paddy’s Rewards Club hands out free bets on a weekly basis. Loyal punters receive a £10 free bet each and every week for a £50 outlay.
  • 2 Up You Win – Your bet will be paid in full if your team go 2-0 up across the Premier League, Champions League and La Liga.
william hill new customer offer

William Hill

  • Welcome Offer – Don’t put up with the standard £20 free bet if you go direct to William Hill – get £30 in free bets using promo code C30.
  • New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
  • Daily Bet Boost – You choose the odds you want to boost on a daily basis with William Hill Bet Boosts. To reward loyalty William Hill give their customers a Bet Boost to use every day, on any pre-match market, on any sport. Bigger odds at the tap of the Bet Boost button – available on William Hill app and new mobile site.
  • Horse Racing – The brand new ‘High 5’ promotion is perfect for short odds favourites with an additional 25% bonus on top of your winnings if they win by 5 lengths or more. William Hill offer regular additional Each Way places and the biggest Daily Maximum Payout in racing.

Why Open a Unibet Account?

Unibet may seem a new sports and gaming brand on the scene, but make no mistake these guys have been offering a top-level customer experience in the online arena since 2001. The Number 1 across Denmark, Sweden, Norway, the Netherlands and Belgium, Unibet are a global player the likes of which are challenging bet365 for title of global leader. The sixth busiest online betting website globally, Unibet has over 14 million registered users and with circa 1.2 million active punters and players, Unibet continues to grow, especially now in the United Kingdom and the Republic of Ireland. Undoubtedly our shores are a market where Unibet wants to grow to become an established player and to that end TV advertising and sponsorship of English cricket, sees their brand presence growing. More importantly for new customers, their welcome offer separates them from their online competitors. No other bookmaker gives new customers a £30 money back first bet. It’s the biggest of it’s kind in the market place today. Place your first bet with 100% confidence, that either A) it will win or B) your stake will be refunded with a bonus. It’s a definite win:win with Unibet Sports current new customer offer which can be accessed using any of our qualifying links – such as this – the £30 money back bet is available to new customers in the United Kingdom and Northern Ireland.

  • Unibet Sportsbook Get £30 Back on Your First Bet: New customers only. 18+. This offer applies to your first bet only. Only bets with odds of 2/5 (1.40) or higher count. Minimum deposit £10. 3x wagering requirements on bonus at minimum odds of 2/5 ( (1.40) in Sportsbook. Bonus expires 60 days after opt-in. Further T&C’s apply. www.begambleaware.org

Another huge positive for Unibet comes in the way they reward customer loyalty. They steal a march on other online bookmakers by focusing their existing customer free bets offer on their exceptional live in-play betting experience, which in-reality challenges bet365 for it’s coverage and depth of markets. If you want to bet on any game, match or race worldwide, Unibet In-Play is likely to offer you coverage and odds on it. To encourage their customers to experience their market-matching live betting experience the In-Play Free Bet Club gives away £/€10 of free bets each week to it’s members. That is £/€260 per annum, with the qualifying criteria that a punter needs to make £/€50 of In-Play football, tennis, darts or cricket bets each week to earn the reward. No other online bookmaker offers a specific in-play free bet offer, so if you are a keen in-play punter make sure you have Unibet as part of your sports betting operator portfolio.

From a Gaming perspective, look out for Unibet Casino who currently have one of the leading welcome bonuses available in the market. A £200 or €200 Welcome Bonus powered by a whopping 200% first deposit bonus is uncomplicated and means that for as little a £100 first deposit, new players get a total wallet of £300.

Unibet Poker is one of the leading European poker websites, based on Unibet’s decision in early 2014 to focus the experience solely for recreational poker players. With Unibet Poker heads-up displays are banned and tables are almost entirely filled by players who aren’t too serious and simply are having a relaxing game of poker. To encourage player numbers – which has exploded since the 2014 change – Unibet Poker give new players £20 of poker tournament play for free when you make your first deposit via the Poker Client. They also offer a huge £500 play-through bonus, which like virtually all poker bonuses is released the more poker you play.

A summary of the latest Unibet new customer offers and ongoing customer promotions can be seen below:

Customer OffersDescription
Unibet New Customer Offers
£30 Money Back First Sports BetUnibet give new customers a market-beating £30 money back first bet, whereby if your first bet loses, you receive your stake back as a bonus.
£200 Welcome Bonus with Unibet CasinoA highly generous £200 Welcome Bonus package is available for new players with Unibet Casino.
Weekly Free Bets
In-Play Free Bet ClubJoin the In-Play Bet Club to get a free £10 free in-play bet every week, when you place 5 in-play bets of £10+ on football, cricket darts and tennis. Yes that's £260 per annum in free bets, based on you placing £50 of in-play bets each week.
Football
Football ACCA RushA 25% bonus on top of your winnings for successful 5-fold Premier League ACCAs.
Goalscorer MadnessUnibet pride themselves are giving enhanced odds across Europe's best strikers each and every week across Anytime and First Goalscorer markets.
Maximum Payout ProtectionUnibet are not scared of taking a bet or paying-out big sums. Their £1 million daily maximum payout limit across the top competitions is exceptional.

Unibet by Sport

Football

We took a Premier League fixture and ran through the individual betting markets available pre-match with Unibet. In all, 185 markets were available to place a bet on. Naturally we will not list all of the individual markets, but a flavour can be seen in the list below:
Pre-Match Popular Markets available: Match Betting, Both Teams to Score, Both Teams to Score and Total, Match Result and Both Teams to Score, Double Chance, Draw No Bet, Half-Time/Full-Time; Scorecast Markets: First Goalscorer Scorecast, To Score Anytime, Last Goalscorer Scorecast, 1st Half Scorecast, Goalscorer Markets: First Goalscorer, Last Goalscorer, First & Last Goalscorer, Anytime Goalscorer; Scorer Win Cast, Total Goals, Exact Total Goals, Total Goals Odd/Even; Handicap Markets: Handicap 0:2, 0:1, 1:0, Asian Handicap 1st Half & 2nd Half; 5 Minute Markets: Goal Scored, Corner Awarded, Card Shown, Penalty Awarded, What Will Happen?; Goal Time: Time of 1st Goal by Team, Time of 1st Goal Under/Over by Team; Match Goal by 15 minutes.

In-play Premier League Betting – 104 different in-play markets available across Premier League matches. You will struggle to find another online bookmaker with this depth of coverage.

Goalscorer Madness – Boosted goalscorer odds for the best strikers in Europe! Yes you read that correctly – Messi, Robben, Kane, Vardy, Higuain, just to mention a few. This is a regular promotion at the weekend, covering Anytime and First Goalscorer boosted odds. Remember though that special boosted prices are only available under “Unibet Featured” in the odds tree. Bets placed on the normal markets will be at standard prices.

Football ACCA Rush – A huge boost for Premier League ACCA backers. Unibet have run this promotion for a chunk of time now, where successful Premier League W-D-W ACCAs receive a cracking 25% bonus on top of the winnings. That compares to a 10% bonus with bet365’s similar ACCA bonus promotion. To be eligible you need to have opted in to the promotion from Monday to Thursday and Unibet add the Profit Boost to your account by Noon every Friday during the 2017-18 Premier League season.

Unibet Football Maximum Payouts – Clearly football accumulators are by far the most popular bet when it comes to multiples. It may shock you to read that some online bookmakers have daily payout ceilings as low as £200,000 for ACCAs which include a Scottish Premiership match. Their maximum payout rules, dictate what a winning punter receives and they do not pay a penny more. So it’s well worth recognising that Unibet provides excellent coverage when it comes to daily maximum payouts, with the Malta based online bookmaker paying out up to £1 million per day across the following competitions:
FIFA+UEFA Internationals incl Qualifiers.
UEFA Champions League, UEFA Europa League.
English Premier League, Scottish Premiership, Spanish LaLiga, German Bundesliga, Italian Serie A, French Ligue 1, Danish Superliga, Dutch Eredivisie, Norwegian Tippeligaen and Swedish Allsvenskan.
Main domestic cup in Denmark, England, France, Germany, Italy, Netherlands, Norway, Scotland, Sweden & Spain.
This £1 million coverage across countries such as Denmark, Norway, Sweden and the Netherlands in unbeatable and is a huge up-side for punters who like to bet on top-level football across these countries.

Horse Racing

Unibet cover every United Kingdom and Republic of Ireland Full Service horse race. They also price-up Full Service racing from Dubai, plus there is excellent coverage of South African racing.

Specific horse racing promotions from Unibet have included money back if your horse finishes 2nd up to a stake of £10. They have also had a specific £10 Free Bet promotion for At The Races viewers, whereby by invite only, ATR customers could have a free a £10 bet each Saturday on an ITV Racing live televised race.

Bets available: Win, Each-Way, Forecast, Tricast, Match Bets, Distance Betting.

Unibet take the stance of offering less specific sports promotions, which increases the margin available to give away excellent odds. So in the case of horse racing, despite not giving away Best Odds Guaranteed, you shouldn’t discount Unibet out of hand, because they are offer some excellent odds across live ITV Racing and every day ATR/UK Racing televised meetings.

Golf

Golf coverage from Unibet has improved massively of late. Expect excellent market-leading odds and now they take each way bets. something which has been missing across their coverage until mid-2017. Previously you could only back to win or back a top 5 finish. All Major Championship, PGA Tour and European Tour events are covered, as well as a new addition – the ladies LPGA.

Markets available: Outright Betting, 1st Round Leader, Tournament Group Betting, Top American/European/English/Asian/Canadian/South African/Spaniard/Swede, Top Left Hander, Top Past Champion.

Each way betting is a new and most needed additional feature for golf betting with Unibet. Again this clearly highlights that Unibet are continually improving their sportsbook product for the United Kingdom and Republic of Ireland markets. Additional places have been available across the Major Championships since each way betting went live, but Unibet at the moment are focussing on giving traditional 5 places 1/4 odds, but providing punters with the very biggest odds. That is no bad thing, and if you want the biggest odds on your particular selection(s) always make sure you visit Unibet. That also goes for First Round Leader betting where their prices are always excellent compared to plenty of other online sportbooks.

Unibet Key Betting Features

Unibet TV
Unibet TV offers customers a diverse range of sports events to view with thousands of matches, tournaments and races broadcast weekly. To stream the games or races, you will be needing a positive account balance, or you should have placed a bet within the last 24 hours. Through UTV, you can watch a multitude of events covering football, tennis, hockey, T20 cricket, ice hockey, basketball, handball and volleyball. Unibet also make a concerted effort, showing live greyhound action from around the United Kingdom every night.

Unibet offers a great selection of sports for you to enjoy via their live streaming service, including football, tennis, basketball, cricket, ice hockey and golf among others. The range of sports, leagues and tournaments available to watch via Unibet live streaming is superb, from NHL ice hockey to NBA basketball, South American football to rugby league and rugby union. Their Scandinavian heritage also means that U.S. sports are covered in huge detail. Football fans will love Unibet’s coverage of LaLiga, Bundesliga and Serie A.

Live Horse Racing Streaming – Unibet TV
You can always watch UK and Irish Horse Racing via Unibet TV. Coverage from At The Races and Racing UK is streamed via Unibet for punters who place qualifying bets online. Qualifying bet examples: £1 single, 50p each-way, £2 doubles and £3 trebles.

Racing UK cover the following tracks – Aintree, Ascot, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick, Cheltenham, Chester, Epsom, Exeter, Goodwood, Hamilton, Haydock, Huntingdon, Kelso, Kempton, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Perth, Pontefract, Redcar, Salisbury, Sandown, Thirsk, Warwick, Wetherby, Wincanton and York.

At The Races cover the following tracks – Bath, Brighton, Chelmsford, Chepstow, Doncaster, Fakenham, FFos Las, Fontwell, Hexham, Leicester, Lingfield, Newcastle, Newton Abbot, Plumpton, Ripon, Sedgefield, Southwell, Stratford, Taunton, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth.

At The Races have exclusivity when it comes to Republic of Ireland Racing, all of which is live streamed via Unibet TV. 26 courses are covered – Ballinrobe, Bellewstown, Clonmel, Cork, Curragh, Down Royal, Downpatrick, Dundalk, Fairyhouse, Galway, Gowran, Kilbeggan, Killarney, Laytown, Leopardstown, Limerick, Listowel, Naas, Navan, Punchestown, Roscommon, Sligo, Thurles, Tipperary, Tralee, Tramore and Wexford.

Unibet Sports Statistics
Unibet have a dedicated statistics microsite which is amazing, available from the left hand navigation. It covers football, tennis, ice hockey, hockey, basketball, volleyball, handball, American football, Aussie rules, badminton, bandy, baseball, beach soccer, curling, darts, floorball, futsal, motorsport, pesapallo, rugby, snooker, squash, table tennis and water polo. Results, tables, statistical breakdowns across competitions and countries. It’s an amazing resource.

In-Play Betting
A key strength of Unibet is its wide range of in-play betting markets, especially for football, golf and tennis – although other sports, including cricket, rugby, baseball, basketball and even handball, volleyball, badminton and beach volleyball are covered. The sheer variety available is something that grabs your attention compared to other United Kingdom facing online bookmakers. With Unibet’s global presence and coverage, they cover pretty much all leagues, all countries and all sports, so if you have a niche you like to excel at, Unibet are likely to serve your needs.

Cash Out
Unibet’s Cash Out was one of the first to market known originally as ‘Cash-In.’
Lock-in profit, lay-off your stake, or minimise a loss, it’s all very possible with Unibet Cash Out. Full cash out is readily available, but as yet Unibet do not offer partial cash out and that’s well worth bearing in-mind.

Superscore
Superscore is an exciting pool-betting game where you have to predict the exact score in a series of matches. All the money goes into a common pool that is split between the winners. The Superscore coupon is available via Unibet Sports and naturally you can enter multiples times. The final odds on a combination will be the total money in the prize pool divided by the total stake placed on that combination. If you predict the correct score for all matches you’ll win the final odds multiplied by the row price. If there isn’t a winner the prize money will be transferred to the bonus fund. The bonus fund will be used to add extra prize money into jackpot coupons.

Unibet History

Established in 1997, Unibet’s rate of success has been phenomenal. Now part of Kindred PLC, which includes Stan James and 32red, Unibet only launched their first website in 1999. Before then Unibet entered the United Kingdom with a phone betting service, but the following year it launched its first website in 2 languages – English and Swedish. From the outset though, Unibet saw growth in mainland Europe as a huge priority, before tackling the most competitive markets on the globe – the United Kingdom and Republic of Ireland. So by 2001, Unibet was available in 12 languages, across its sportsbook betting site. By 2003 Unibet had also added casino and live in-play betting.

2004 saw Unibet listed on the Stockholm, NASDAQ Nordic and business was growing from strength-to-strength. At this point, owner and founder Andres Strom became one of only five companies that got the first license award back when Malta became the first EU member state to regulate online gaming in 2004. Growth in its key Scandinavian markets continued to be fuelled when Unibet became one of the first online operators to launch a mobile platform, allowing punters to bet at the event or anywhere on the move. As well as developing its own products such as the hugely successful Unibet Poker brand, much of the growth has also been powered by aggressive purchasing of rivals. That started in 2005 with the purchase of MrBookmaker.com who were a Belgian and French facing sportsbook. 2007 saw them purchase Maria Holdings for £54 million. Maria were big in bingo across Scandinavia and had circa 20,000 active customers. With that purchase came trading websites Maria Bingo, Maria Casino.com, Carlos Poker and Carlos’ Place, plus the very lucrative www.bingo.se. domain. Unibet cleverly accessed a mainly female customer base with this purchase. By this stage Unibet now had over 2 million registered customers across 100 countries.

2007 also saw the very first Unibet Open poker tournament take place in Warsaw, which then continued in 2008 with tournaments in Madrid, Milan and Warsaw. By 2009, the Unibet Open was one of the major poker tournaments in Europe with events in Budapest, Algarve, London, Prague and Warsaw. Today the Unibet Open is the largest poker tournament in Europe with popular events taking place in London, Bucharest and Copenhagen. 2017 also saw the Unibet Open travel to the Wynn Hotel in Las Vegas, for its very first competition in the casino capital. With ever-growing numbers of players from amateurs to professionals battling for six-figure prize pools in some of the continent’s most glamorous locations, the Unibet Open is hugely popular and drives great business for the Unibet Casino website where winners get free entry to Open tournaments. A dedicated Unibet Poker UK Tour also started in 2017 with events across a Brighton, Glasgow, Nottingham, Brighton (again) and Manchester.

Travnet, Scandinavia’s largest trotting company was purchased in 2008 and then in 2011 Unibet purchased Australian independent online corporate bookmaker Betchoice Corporation Party Limited for £13.6 million while November saw it pay £4.8 million in order to take control of French operator Solfive SAS, with EurosportBet and EurosportPoker brands. 2012 Unibet turned its attention to the newly regulated gambling market in Denmark where it purchased 48 licences. The following year, it then continued its cross-Europe expansion by purchasing Danish online sportsbook Bet24 for £11.25 million from its owner Modern Times Group. With the purchase came Bet24.com and Bet24.dk sports betting domains.

Late 2013 also saw Unibet take the very astute decision to leave the Microgaming Poker Network and launch its own network. Unibet entered a strategic partnership with software developer Relax Gaming to provide a new social gaming community for online poker players. At the time Unibet’s Head of Gaming Daniel Eskola stated, “This project has given us the possibility to start from a blank piece of paper and define everything we believe is important for a fun poker experience. In a way, our goal is to bring the fun back to poker by creating software with a clear focus on the casual player.”

With Unibet launching its new poker network in January 2014, the year continued to be huge with some fundamental developments. June saw Unibet launch a spin-off of its B2B subsidiary – Kambi Group, which to this day provides sports betting services to licensed B2C gaming operators. Kambi now has over 500 employees based across Malta, Bucharest, London, Manila, Stockholm and Sydney. Clients include 888sport, LeoVegas and Grovesnor Casino. The year also ended with Unibet spending $8 million purchasing the Bingo.com domain and Bingo.com Ltd’s related European real-money gambling operations. To this day, Bingo.com still markets in the UK and across Scandinavia. 2014 also saw Unibet generate £312 million of gross winnings, with a £93.4 million overall profit – active customers numbers were up to 600,000.

2015 was a momentous year for Unibet, using their tried and trusted acquisition strategy, they decided to purchase a well established name within the United Kingdom betting industry, when purchasing Stan James. They paid only £19 million for the Malta-based bookmaker who they continue to run as a separate brand – why wouldn’t you after the brand equity that Stan James has built over the years. CEO Henrik Tjärnström said “Stan James as an operator is one of the most well-respected in the UK market with particular strengths in horse-racing and other British sports. Over time we see a significant potential to increase the breadth of the Stan James product range, such as live streaming, casino and improving the mobile offering.” Clearly Unibet gained a considerable chunk of United Kingdom and a not insignificant piece of Republic of Ireland market share with this purchase.

December 2016 saw Unibet plc become Kindred Group plc, but Unibet still operates as was. More interestingly February 2017 saw Kindred purchase the online casino and sportsbook brand 32red plc in a deal dwarfing the Stan James purchase. 32red, Roxy Palace and a number of smaller online casinos were transferred to Kindred ownership. In all the deal cost £176 million and again highlights how serious Kindred are taking building a significant customer base in the United Kingdom.

Now employing 1,150 people across Australia, Belgium, Denmark, Estonia, France, Gibraltar, Guernsey, Italy, Malta, Sweden and United Kingdom operations, Kindred plc is a huge force in not just European, but global online betting. Company reports from 2016 show that 44% of Kindred business comes from the Nordics with 45% from Western Europe. Active customers have now risen to 1.15 million versus 600,000 in 2014. Revenue across the group was £544 million with profit at £120 million up from £77 million in 2015. But the power of Unibet can be seen from the fact that they are now the 6th most visited gambling website globally. They maybe behind global leader bet365, but Unibet has a busier website than William Hill, Skybet, Paddy Power and many other United Kingdom focussed brands.

Short Facts - Unibet

  • Company Name: Unibet Group plc.
  • Registered Offices: c/o Camilleri Preziosi, Level 2, Valletta Buildings, South Street, Valletta VLT 1103, Malta.
  • Founded: 1997
  • Employees: 1,150
  • Company Registration: Registered in Malta company number C-39017.
  • License: UK: British Gambling Commission under licence number 45322; Gibraltar: Government of Gibraltar Licence Numbers RGL 091 & RGL 092

Unibet Customer Support

Unibet customer support may be reached through:

  • Live Chat is available 24 hours a day, full-year round.
  • Email: info-uk@unibetsupport.com
  • Freephone: UK Freephone: 0800 329 393 (calls are now free from mobiles).
  • International: 0044 207 257 8701
  • Corporate website: Kindred plc