The latest Stan James new customer offer is available using the promo code below. Used 596 times. 18+, T&Cs apply.
Reveal Bonus Code
Ends: 31/07/2018


Stan James offer new customers a fantastic Bet £10, Get £10 offer which in today’s online sports betting market is pretty competitive. All of the latest Stan James new customer offers are listed on this page alongside the correct qualifying links and relevant promotion codes.

New customers only, 18+, T&Cs apply.

Stan James Sportsbook
Free Bet Value£10 or €10
Deposit RequiredYes
Minimum Bet£10 or €10
Minimum Odds4/5 (1.8)
Promo CodeMAX10FREE
Expiry7 Days

Stan James have boosted their new customer offer to a £10 free bet for Sportsbook. Simply press the ‘Reveal’ button at the head of this page or follow one of our signposted links. Register and then place a qualifying £10 initial bet to unlock the £10 free bet. The same deal is available in Republic of Ireland as a €10 free bet when you deposit and bet €10. For a more detailed walkthrough of how this offer works read our Stan James Free Bet Explained page.

Here’s a full list of the Stan James new customer offers. These deals are checked on a daily basis, to ensure that they are all current and available. Click on the relevant offer link to access the promotion of your choice:

Stan James New Customer OffersPromo CodeLink
Sportsbook - UK CustomersBet £10 Get £10 FreeMAX10FREEClaim Here
Sportsbook - Irish CustomerBet €10 Get €10 FreeMAX10FREEClaim Here
Casino100% Bonus Up To £100Not Required - Use LinkClaim Here
Games5 Free Spins, No Deposit RequiredNot Required - Use LinkClaim Here
Poker200% Play Through Bonus Up To $1,250Not Required - Use LInkClaim Here

Stan James new customer offers span sportsbook, casino, games and poker. New sports customers receive a £10 United Kingdom or €10 Republic of Ireland free bet. Press the reveal promo code button at the top of the page to reveal the Stan James promo code you need to access.

Step by Step Introduction - How to sign up with Stan James

Follow the 5 stages below to access Stan James’ £/€10 Sportsbook free bet offer:

  • Close any instances of the Stan James website on your browser.
  • To access the Stan James Bet £/€10, Get £/€10 free bet press the reveal promo code button at the top of the page or alternatively click here – our Sportsbook links qualify you for and entitle you to the £10 or €10 for Irish customers free bet.
  • Click the “Join Now” link in the centre of Stan James’ website and fill out the account registration form. You’ll be asked to enter a username and password which you should record and keep private – you need these details ongoing to log in to your Stan James account. Remember to ensure that the Promo code field is populated with the promo code MAX10FREE to activate your £/€10 free bet.
  • Deposit using a Maestro, Mastercard or Visa cash/credit card or PayPal at least £/€10 and place your first sportsbook bet with a £/€10 stake on a selection at odds of at least 1.8 (4/5) – to qualify for the free bet. If you want to stake more than £/€10 on your first bet, go ahead as the minimum stake requirement will have been met.
  • Stan James will credit your account with a free £/€10 bet within 24 hours of your qualifying bet being settled. Your free bet must be used within 7 days.

Stan James Sportsbook Free Bet Details

  • Free Bet Amount – £/€10
  • Qualifying Deposit – £/€10
  • Qualifying Deposit Method – has to be via either a Maestro, Mastercard or Visa cash/credit card OR via PayPal. Customers who deposit via Skrill, Skrill 1-Tap, or Neteller are excluded from the promotion.
  • Qualifying Bet – Sportsbook (Fixed Odds) – The promotion is triggered after your first bet. Stake £/€10 on any sports bet at odds of at least 4/5 (1.8).
  • Free Bet Activation – You will receive a £/€10 free bet credit within 24 hours of your qualifying bet being settled
  • Free Bet Terms and Conditions – All free bets are valid for 7 days after issue. Any free bet amount left unused after 7 days will be removed. Free bet stake is not returned.

Stan James new customer offer 2018 updates

The Stan James new customer offers detailed on this page are due to run into 2018. If any of the deals change before that time then we’ll list the updated promotions on this page.

Stan James Existing Customers

If you’re an existing Stan James customer, a breakdown of ongoing sports promotions offers is summarised further down the page – click here to view. Stan James were one of the first bookmakers to recognise that their existing customer base needs to be incentivised to remain happy, so free bet promotions are a core part of the Stan James marketing platform. However they DO NOT give away additional free bets via promo codes or have a regular free bet club. So if you’re looking for an immediate free bet via a promo code you won’t find one anywhere online.

However below we have hand-picked 2 online bookmakers who currently offer the best value when it comes to free bets in the market today. bet365 and Sky Bet have a promotional offer where they give away guaranteed free bets ongoing. Welcome free bets and bonuses are available immediately and both bookmakers are top-ranked for ongoing sports promotions across football and horse racing.

Paddy Power Games No Deposit Promo Code

Paddy Power

  • Welcome Offer – A £20 risk-free bet where if your first bet with Paddy Power loses, you receive a full 100% refund paid in cash.
  • Weekly Free Bets – Paddy Power VIPP Club hands out free bets on a weekly basis. Loyal punters receive a £10 free bet each and every week for a £50 outlay.
  • 2 Up You Win – Your bet will be paid in full if your team go 2-0 up across the Premier League, Champions League and La Liga.
william hill new customer offer

William Hill

  • Welcome Offer – Don’t put up with the standard £20 free bet if you go direct to William Hill – get £30 in free bets using promo code C30.
  • Daily Bet Boost – You choose the odds you want to boost on a daily basis with William Hill Bet Boosts. To reward loyalty William Hill give their customers a Bet Boost to use every day, on any pre-match market, on any sport. Bigger odds at the tap of the Bet Boost button – available on William Hill app and new mobile site.
  • Horse Racing – The brand new ‘High 5’ promotion is perfect for short odds favourites with an additional 25% bonus on top of your winnings if they win by 5 lengths or more. William Hill offer regular additional Each Way places and the biggest Daily Maximum Payout in racing.

Why Open a Stan James Account?

Stan James offer a huge amount of advantages for sports punters who don’t already have an account with them. A simple free bet offer for new customers, excellent value-add sports promotions – many of which have run consistently for a long period of time and the core belief of offering strong prices make Stan James an excellent addition for sports punters. They have always been renowned for their no-nonsense philosophy and are keen to take a sizeable bet, which works for bigger stakes punters. Whilst other online brands have huge advertising budgets, Stan James have always focussed on delivering a good product and service, so undoubtedly you will benefit immensely from having a sportsbook account with them.

Football promotions are varied, with the Invite-Only £50 free bet being a stand-out proposition across the market. Guaranteed top price on both teams will always come in handy for the big weekend Premier League clashes as well. From a horse racing perspective, Stan James come into their own when it comes to offering each-way punting value both in terms of additional places provided in the big handicaps and classics, but also in the way that the pay full 1/4 odds across all live ITV broadcast televised races.

For those who like a play at the Casino, Stan James offer 5 Free Spins with No Deposit Required and then they will give you a 100% Welcome Bonus on your first deposit up to £100 or €100.

A summary of the latest Stan James new customer offers and ongoing customer promotions can be seen below:

Customer OffersDescription
Stan James New Customer Offers
Bet £/€10, Get £/€10 Free Sports BetStan James recently simplified their welcome offer to new customers with a £10 or €10 free bet,after you place a £10 first time bet.
5 Free Spins + £100 Welcome Casino BonusEnjoy 5 free spins with no deposit required, then receive a 100% Welcome Bonus up to £100 at Stan James Casino
Football ACCA InsuranceStan James are refunding all 5+ accumulators, containing at least one Premier League selection, as a free bet up to £25 if just one selection lets you down.
Invitation Only Free £50 BetFor the very biggest Premier League clashes Stan James give away a free £50 bet by e-mail invite only. Place a £100 single on the outright market and if your team wins Stan James give you a £50 free bet.
Champions League - Just a SecondMoney Back as cash up to £100 on losing bets if your First Goalscorer selection scores second.
Premier League - Just a SecondMoney Back as cash up to £100 on losing bets if your First Goalscorer selection scores second.
Top Price Both TeamsFor the big Premier League TV clashes. You won't get a better price for both teams to win.
Money Back on First GoalscorerStan James give money back on losing bets in the First Goaldcorer market when a designated big-name striker scores. Has covered Austin, Deeney, Firmino, de Bruyne, Lukaku……
Horse Racing
Best Odds Guaranteed - UK and IrelandFrom 10am onwards if the starting price is bigger Stan James will pay you out at the bigger odds.
Top Price Every RunnerOn the feature race each and every day.
Full Each-Way places at 1/4 OddsAll live ITV broadcast races with Stan James see full 1/4 odds each way place payouts.
Extended 5 Places Each-WayStan James are one of the strongest online for offering additional places each-way across the big handicaps. The Grand Natonal, Welsh and Scottish Nationals were all settled at 5 places Each-Way 1/4 odds

Stan James by Sport


We took a Premier League fixture and ran through the individual betting markets available pre-match with Stan James. In all, 173 markets were available to place a bet on. Naturally we won’t list all of the individual markets, but a flavour can be seen in the list below:

Pre-Match Popular Markets available: Match Betting, Both Teams to Score, Both Teams to Score and Total, Match Result and Both Teams to Score, Double Chance, Draw No Bet, Half-Time/Full-Time; Scorecast Markets: First Goalscorer Scorecast, Last Goalscorer Scorecast; Goalscorer Markets: First Goalscorer, Last Goalscorer, Anytime Goalscorer; Total Goals, Exact Total Goals, Total Goals Odd/Even; Handicap Markets: Handicap 0:2, 0:1, 1:0, Asian Handicap 1st Half & 2nd Half.

In-play Premier League Betting – 36 different in-play markets available across Premier League matches.

Football Specials – Stan James also offer a whole host of football specials which are emailed to existing customers on a weekly basis. Offering Money Back as cash up to £100 if your First Goalscorer selections scores second is a very popular special, which Stan James save for big internationals and Champions League clashes. Indeed this special has now been added to Stan James’ list of football promotions – branded as Champions League – Just A Second – full promotional details are available in our Promotions section.

Another recent football betting development from Stan James is that they are going best price on both teams across the big Sky TV clashes. Manchester City vs Chelsea was the Saturday lunchtime headline match in late November 2016 with Stan James going best price on both sides.  Super Saturday and Sunday specials now include money back on First Goalscorer Markets if big-named strikers do the business – Austin, Deeney and Alexis Sanchez have all been featured. Losing bets up to £25 stake are refunded.

Horse Racing

Stan James cover every United Kingdom and Republic of Ireland Full Service horse race. They also price-up Full Service racing from Dubai, plus there is excellent coverage of South African and United States racing.

Stan James offer Best Odds Guaranteed on all bets placed after 10am.

Bets available: Win, Each-Way, Forecast, Tricast and Exacta.

Horse Racing Specials – Like football, Stan James are constantly offering racing specials which as well as being available from the home page are emailed to existing customers as well. Top Price Every Runner runs every day and often covers the big race of the day. Stan James also offer up full 1/4 odds on all live televised races on a Saturday – plenty these days only payout 1/5 odds on each-way selections. Stan James are also one of the better bookmakers when it comes to offering an additional each-way place, especially at the big Festivals.


Golf coverage from Stan James is excellent – a huge leap from a host of other leading online bookmakers. There depth of tournaments is excellent. All Major Championship, PGA Tour and European Tour events are covered, but where they excel is their coverage of second tier tournaments. Asian, OneAsia, Australasia, Japan Golf, Korean, South American and Sunshine Tours. In the United States the LPGA, Champions Tour and Tour events are covered in detail.

Markets available: Outright Betting, Top 5, Top 10, Top 20, 1st Round Leader, 2/3 Balls, Mythical 2/3 Balls, Match Betting, Tournament Group Betting, Six Shooter Group Betting each Round, Top American/European/Asian/Australasian/Rest of the World.

Golf punters who haven’t got access to a Stan James account are undoubtedly missing out. They undoubtedly focus on golf with excellent odds across the bigger named fancies. If you want to back a player that’s sub 60/1 in the market, always check out Stan James who more often than not are top price. But the value does not stop with price as the Gibraltar-based online bookmaker regularly offers an additional each-way place on the biggest tournament of the week. However, and this is the key, where other online bookmakers offer an additional each-way place at 1/5 odds, Stan James stick pretty rigidly to old traditional 1/4 odds payouts with the additional place thrown in.

Specials-wise, Stan James like to encourage in-play betting which is becoming increasingly popular with punters. So they often giveaway a £5 free in-play bet when you place a £20 win single or £10 each-way single in-play in the Outright Betting market. That free bet can be used across any of the in-play action.

Stan James Key Betting Features

Live Horse Racing Streaming

You can always watch UK and Irish Horse Racing at Stan James. Coverage from At The Races and Racing UK is streamed for all Stan James who place a £1 total qualifying bet online. Qualifying bet examples: £1 single, 50p each-way, £1 straight forecast, 50p reverse forecast, 17p combination forecast (£1.02 total).

Racing UK cover the following tracks – Aintree, Ascot, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick, Cheltenham, Chester, Epsom, Exeter, Goodwood, Hamilton, Haydock, Huntingdon, Kelso, Kempton, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Perth, Pontefract, Redcar, Salisbury, Sandown, Thirsk, Warwick, Wetherby, Wincanton and York.

At The Races cover the following tracks – Bath, Brighton, Chelmsford, Chepstow, Doncaster, Fakenham, FFos Las, Fontwell, Hexham, Leicester, Lingfield, Newcastle, Newton Abbot, Plumpton, Ripon, Sedgefield, Southwell, Stratford, Taunton, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth.

At The Races have exclusivity when it comes to Republic of Ireland Racing, all of which is live streamed via Stan James. 26 courses are covered – Ballinrobe, Bellewstown, Clonmel, Cork, Curragh, Down Royal, Downpatrick, Dundalk, Fairyhouse, Galway, Gowran, Kilbeggan, Killarney, Laytown, Leopardstown, Limerick, Listowel, Naas, Navan, Punchestown, Roscommon, Sligo, Thurles, Tipperary, Tralee, Tramore and Wexford.

In-Play Betting

A key strength of Stan James is its wide range of in-play betting markets, especially for football, golf and tennis – although other sports, including cricket, rugby, baseball, basketball and even Formula 1 racing, are covered. Check out the In-Play Diary which gives a full view of betting available across the next full 3 days.

Tipping Games

A dedicated horse racing area of the Stan James website for tipsters and customers. You can follow tipsters or horses and see where the weight of the money is being places. There is a live punters forum and detailed race cards section. You can also win free bets in daily, monthly and festival tipping competitions.

Stan James new customer offers and promotions correct when published but subject to change.

Stan James History

Established by the Fisher family in 1973, Stan James has built its reputation as a no-nonsense online bookmaker, by building excellent relationships with its customers. Without the advertising budget of some of the industry’s giants, Stan James developed its reputation and business by organic growth through acquisition and product development. Indeed Stan James was the first bookmaker to offer in-play betting – way before bet365. By 2012 Stan James was turning over around a £1 billion per annum and it’s still based across offices in Gibraltar and Oxfordshire.

In today’s modern online gambling environment of bookmaker mergers and a UK market that is reportedly worth £4 billion, Stan James was always likely to be a target for a bigger player and so it proved in autumn 2015. Unibet plc purchased all of Stan James’ online digital business for £19 million. Unibet plc are quoted on the Nasdaq Stockholm and they are a massive bookmaker brand in Scandinavia, Belgium, France and the Netherlands. With the UK and Republic of Ireland being notoriously difficult markets to establish a brand, new entrants Unibet took the opportunity to integrate Stan James into their business with a view to developing non continental Europe revenue streams. Unibet CEO Henrik Tjärnström commented, “We have long been looking at strengthening our position in the UK online market. Stan James as an operator is one of the most well-respected in the UK market with particular strengths in horse-racing and other British sports. Stan James has had a long presence in the British market where there are few companies of this size available for acquisition. Since Unibet has only recently targeted the UK market there is little overlap between our respective businesses.”

Unibet have no intention of culling the Stan James business, instead they want to develop with a bigger advertising budget, stronger ongoing punter promotions and constant technology innovation. Stan James new customer offers are a key part  of this and they have already doubled the new customer free bet offer and ongoing weekly free bet sports promotions are growing rapidly.

Short Facts - Stan James

  • Company Name: SJU Limited – part of Unibet plc.
  • Registered Offices: 1 The Square, Marina Bay, Gibraltar.
  • Founded: 1973.
  • CEO: Denis Kelly.
  • Employees: 600.
  • Company Registration: Registered in Gibraltar company number 113197.
  • Licenses: UK: British Gambling Commission under licence number 43062; Ireland: Irish Revenue under licence number 1010266; Gibraltar: Government of Gibraltar & Gibraltar Gambling Commissioner licence numbers RGL 088 & RGL 089.

Stan James Customer Support

Stan James support may be reached through:

  • Email:,,
  • Freephone: 0800 211 222 or +800 1124 1124